Australian Association of Gerontology

What Australian Association of Gerontology does

The Australian Association of Gerontology (AAG) is a private nonprofit multidisciplinary professional membership organization founded in 1968 and headquartered in Elsternwick, Victoria, Australia. It serves as Australia's only national multidisciplinary body for professionals working in or studying ageing, connecting researchers, clinicians (geriatricians, nurses, pharmacists), policy makers, older adult consumers, students and early career researchers, and Aboriginal and Torres Strait Islander peoples across all eight Australian states and territories. The organization's stated mission is to improve the experience of ageing through cross-disciplinary collaboration, research dissemination, and policy advocacy.

AAG's core products include the annual AAG National Conference (58th held in NT in 2025, 59th planned for Melbourne in 2026), state and territory division events, the Australasian Journal on Ageing, the Smart Library of grey literature and resources, special interest groups covering elder abuse, assistive technology, housing, dementia, CALD, ageism and more, the Student and Early Career Group (SECG), the Aboriginal and Torres Strait Islander Ageing Advisory Group (ATSIAAG), and recognition programs (Distinguished Members, Fellows, Helen Barrie Prize, Arthur Everitt Award). Underlying technology is a standard association management stack: aag.asn.au website, member portal (aag.imiscloud.com), event registration, online shop (square.site), webinar/video delivery, and social media channels. There are no disclosed AI, API, SDK, or proprietary technology assets.

The business model combines recurring membership subscriptions (professional, student/early career, retired, next generation, and company tiers) with annual conference registration fees, merchandise sales, donations and bequests, and government funding as a designated Aged Care Consumer Peak Body from the Commonwealth Department of Health. The AAG Research Trust, established in 2016 as a separate public ancillary fund with deductible gift recipient status, manages over A$2.18M in accumulated research funding from the Nicolson bequest ($1M+), the Kendig family donation ($730K), and the transferred RM Gibson Research Fund ($454K), distributing grants through the RM Gibson Program, Strategic Innovation Program, Hal Kendig Research Development Program, and Aboriginal and Torres Strait Islander Grant Program.

Name

Australian Association of Gerontology

Legal name

Australian Association of Gerontology

Website

https://aag.asn.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

The Australian Association of Gerontology is a nonprofit multidisciplinary membership association, founded in 1968, connecting Australia's researchers, clinicians, policy makers, and consumers on ageing through conferences, state divisions, special interest groups, publications, and research grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Elsternwick

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: AAG generates revenue through individual and company membership subscriptions, with various membership categories including professional, student/early career, retired, and next generation memberships. Membership provides access to networking, resources, events, and the Smart Library.
2. Conference and Event Registration: Revenue generated from registration fees for the annual AAG National Conference and various division events, workshops, and webinars. The conference typically rotates through different Australian cities (e.g., 2026 Melbourne, 2025 NT).
3. Merchandise Sales: AAG operates an online shop selling merchandise including conference apparel, badges, and pins.
4. AAG Research Trust: The AAG Research Trust is a separate entity established to manage research grants funded by bequests and donations. It receives donations, manages grant programs (RM Gibson Program, Strategic Innovation Program, Hal Kendig Research Development Program), and distributes grants to researchers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Australian Association of Gerontology is a national multidisciplinary professional membership organization that connects researchers, clinicians, policy makers, consumers, and industry stakeholders working in ageing across Australia. Its core offerings include individual and company memberships, an annual national conference, state/territory division events, special interest groups, the AAG Research Trust grant programs, webinars, the Smart Library of grey literature, the Australasian Journal on Ageing, and advocacy on ageing policy.

Product overview

Australian Association of Gerontology is a multidisciplinary professional membership organization providing a unified platform for thought leaders on ageing. The organization offers an annual National Conference, AAG Research Trust grant programs (RM Gibson, Strategic Innovation, Hal Kendig), Special Interest Groups covering diverse ageing topics, Student and Early Career Group support, the Aboriginal and Torres Strait Islander Ageing Advisory Group (ATSIAAG), the Australasian Journal on Ageing, webinars, Smart Library resources, awards programs, and eight state/territory divisions. These products work together to advance research, policy and practice in gerontology across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• AAG National Conference
• AAG Research Trust
• Special Interest Groups (SIGs)
• Student and Early Career Group (SECG)
• Aboriginal and Torres Strait Islander Ageing Advisory Group (ATSIAAG)
• Australasian Journal on Ageing
• AAG Webinars
• Smart Library
• State & Territory Divisions
• Awards and Recognition Programs

Quantifiable outcome

• ATSIAAG has produced 9 national workshops with reports since 2008 addressing Aboriginal and Torres Strait Islander ageing issues

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• International Association of Gerontology & Geriatrics (IAGG)flagshipStrategic or Co-development PartnerAAG is affiliated with IAGG, the global peak body for gerontology. AAG members have access to IAGG events including the triennial World Congress. The IAGG-AR (Asia Oceania Region) holds regional events and webinars. AAG also hosts information about IAGG events and opportunities for Australian researchers to participate internationally.
• International Longevity Centre Australia (ILC Australia)coreStrategic or Co-development PartnerILC Australia is part of the International Longevity Centre global network. AAG provides information about ILC Australia's membership and events. The organizations share goals around promoting positive ageing and addressing challenges of population ageing.
• National Aboriginal and Torres Strait Islander Ageing and Aged Care Council (NATSIAACC)coreStrategic or Co-development PartnerNATSIAACC provided support for the 9th ATSIAAG Workshop 'Ageing at the Centre' forum held at Purple House in May 2023. The forum brought together stakeholders to address ageing issues for Aboriginal and Torres Strait Islander peoples.
• Tangentyere Council / Tangentyere Aged & Community Services (TACS)coreStrategic or Co-development PartnerPartnered with AAG for the 9th ATSIAAG Workshop held at Purple House, Western Desert Nganampa Walytja Palyantjaku Tjutaku Aboriginal Corporation. TACS provided support for the forum focused on placing Elders at the centre of ageing work.
• Purple House - Western Desert Nganampa Walytja Palyantjaku Tjutaku Aboriginal CorporationcoreStrategic or Co-development PartnerHost venue for the 9th ATSIAAG Workshop in May 2023, demonstrating AAG's commitment to holding events in First Nations communities and supporting culturally appropriate service delivery.
• Ikuntji ArtistsminorOthersA not-for-profit Aboriginal art centre in Haasts Bluff. AAG engaged with Ikuntji Artists and purchased the painting 'Rock Holes at Talaalpi' by Alice Nampitjinpa for display, demonstrating commitment to Aboriginal art and culture.
• Commonwealth Department of HealthcoreStrategic or Co-development PartnerFunder of engagement work as an Aged Care Consumer Peak Body. The Department of Health provides funding that enables AAG to conduct advocacy, consultations, and produce reports on aged care issues.
• The Healing FoundationcoreStrategic or Co-development PartnerPartnered with ATSIAAG for the 2018 'Stolen Generation in Aged Care Forum' in Melbourne. Both organizations work on issues affecting older Aboriginal and Torres Strait Islander peoples, particularly those from the Stolen Generations.
• Gerontological Alliance of Nurses Australia (GANA)coreChannel Partner/ Reseller/ DistributorA sister organization linked on AAG's website, representing nurses in the field of gerontology. GANA members can join through AAG, expanding the multidisciplinary reach of both organizations.
• Australasian Journal on Ageing (AJA)coreStrategic or Co-development PartnerAAG partners with the AJA, the official journal of AAG and other aging societies. AJA publishes research on ageing and gerontology, providing a platform for knowledge dissemination.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Council on the Ageing (COTA) Australia: Australia's peak advocacy body for older Australians. Operates broadly in the ageing sector with overlapping policy and consumer-advocacy focus, though COTA is consumer-led rather than professional-member-led. Comparable as an incumbent Australian ageing-sector organization.
• Aged & Community Care Providers Association (ACCPA): National peak body representing aged-care providers in Australia. Comparable as a sector membership organization operating in the same aged-care ecosystem as AAG, with overlapping industry partnerships and policy advocacy, though focused on providers rather than research professionals.

Direct peers

• International Association of Gerontology and Geriatrics (IAGG): Global peak body for gerontology of which AAG is an affiliated member. Operates the triennial World Congress and IAGG-Asia/Oceania regional events — directly comparable in mission (advancing gerontology globally) and overlapping in audience and content focus.
• New Zealand Association of Gerontology: New Zealand's national professional association for those working in ageing. Closest geographic peer to AAG with highly comparable structure including multi-disciplinary membership, annual conference, and SIGs. Differs primarily by serving the NZ market.
• Gerontological Society of America: US national multidisciplinary professional association for gerontology researchers, clinicians, and educators. Direct peer to AAG in mission, structure (multi-disciplinary membership, annual conference, peer-reviewed journal, special interest groups), and operating model — only differs by national market served.
• British Society of Gerontology: UK national professional association for those studying ageing. Operates as a multi-disciplinary membership organization with an annual conference, special interest groups, and research networks — directly comparable to AAG in structure and audience, though serving a different geography.
• Canadian Association on Gerontology: Canadian national multidisciplinary association for gerontology professionals. Closely mirrors AAG's structure with annual conference, student/early career network, and advocacy focus, providing a directly comparable peer in another national market.

Emerging players

• Alzheimer's Disease International: International federation of Alzheimer's associations. Overlaps with AAG's dementia special interest group and members working in dementia care. Comparable as a global membership/advocacy body in the ageing-related disease space, though disease-focused rather than multidisciplinary.
• Meaningful Ageing Australia: Australian peak body for spiritual care and ageing. Ilsa Hampton (AAG Victoria Division Chair) is a former CEO of Meaningful Ageing Australia, evidencing close ties. Operates as a niche membership organization within the broader ageing sector, comparable to AAG in scale and Australian focus.
• National Ageing Research Institute (NARI): Australia's leading independent medical research institute dedicated to ageing research. Shares AAG's research-grant and knowledge-dissemination agenda but operates as a research performer rather than a professional membership association. Anita Goh (AAG Board Director) is concurrently Director of Social Gerontology at NARI, evidencing direct collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gerontologyau
• Facebookfacebook.com/gerontologyau
• LinkedInlinkedin.com/company/australian-association-of-gerontology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Australian Association of Gerontology