Name

Aargauer Kunsthaus

Legal name

Aargauer Kunsthaus

Website

https://aargauerkunsthaus.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Art Museum / Cultural Institution

NAICS

Museums (71211)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Art museum exhibitions
• Swiss art collection
• Cultural institution programming
• Museum education programs
• Public art gallery

Headquarters

HQ city

Aarau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ticket Sales: Admission fees for museum visitors attending exhibitions and special events
2. Museum Shop and Merchandise: Sales of publications, posters, prints, and artworks through the web shop
3. Membership Programs: Annual memberships through Aargauischer Kunstverein, Junior-Kunstverein, and Freunde der Aargauischen Kunstsammlung offering benefits and exclusive access
4. Government Funding: Public funding from Kanton Aargau as part of the public-private partnership structure
5. Donations and Sponsorships: Donations from private collectors and artworks, including works from private Swiss collections and artist estates

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Aargauer Kunsthaus operates a public art museum offering physical access to a permanent collection of approximately 21,000 works of Swiss art from the 18th century to the present, alongside rotating temporary exhibitions. It complements physical visits with digital products including an online searchable catalogue, augmented reality educational tours, a multilingual podcast series, an Artwork of the Month video series, and participatory programs for youth and families.

Product overview

Aargauer Kunsthaus operates as a public-private partnership museum offering a unified visitor experience combining physical exhibitions with digital access products. The core offering centers on the Online Catalogue (Katalog Online) providing access to approximately 21,000 works from the 18th century to present, complemented by rotating Collection Exhibitions (Sammlung). The digital portfolio includes video (Artwork of the Month series), audio (Podcast on the Collection in 3 languages), and AR-enabled educational tours (From the Classroom to the Kunsthaus). Interactive features include the DIY Exhibition Creator and participatory programs like 'How I See It'. Additional services include newsletter delivery, webshop, and event booking through the ticketing system.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Collection Catalogue Digital searchable database providing access to approximately 21,000 works from the permanent collection, filterable by artist, genre, medium, and time period. Available to the general public online globally.
• Collection Exhibition (Sammlung 24/26) Annual rotating exhibitions presenting themed selections of works from the permanent collection, combining key works, recent acquisitions, and rarely or never exhibited pieces. Targeted at general museum visitors and art enthusiasts.
• Artwork of the Month Video Series Monthly video series focusing on selected works from the permanent collection, providing insights into artworks and the artists behind them, with accompanying lunchtime tours. Available on the website and YouTube.
• Podcast on the Collection Audio podcast series featuring 30 stories about works from the collection, available in German, French, and Italian, providing in-depth narratives about artworks and artists.
• From the Classroom to the Kunsthaus (AR Tours) Educational digital tours using augmented reality that allow pupils and visitors to rediscover and reinterpret collection works through animated digital overlays on devices. Targeted at schools and educational institutions.
• Aargauer Kunsthaus Collection - DIY! Interactive exhibition room feature where visitors use an app to create their own exhibition with pictures from the collection, curating personalized selections.
• How I See It (Participatory Project) Participatory exhibition project where young people aged 18-26 collaborate with the museum to design an open-ended exhibition over one year, documented on TikTok (@so_seh_ich_das).
• Meditative Tour Mindfulness-focused guided experience where visitors explore various mindfulness exercises with selected works in the collection exhibition.
• Newsletter Subscription Service Email subscription service delivering news about exhibitions and events, with options for general information, families, teachers, Kunstverein members, and media.
• Webshop Online store selling exhibition posters, catalogs, publications, and art-related merchandise, including example items such as CHF 49 publications and posters from CHF 18.
• Manor Art Prize Exhibition 2026 (Shamiran Istifan) Temporary exhibition hosting the Manor Art Prize 2026 awarded to Shamiran Istifan, running 12 June 2026 to 6 September 2026.
• Museum Admission (Physical Visits) Admission to the physical museum in Aarau, providing access to exhibitions, events, on-site café (Basil Café), and museum shop.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kanton AargaucoreStrategic or Co-development PartnerGovernment partner in the public-private partnership that funds and supports the Aargauer Kunsthaus as a cultural institution of the canton
• Aargauischer KunstvereincoreStrategic or Co-development PartnerArt association that co-manages and supports the museum alongside Kanton Aargau. Offers membership programs including Junior-Kunstverein and Freunde der Aargauischen Kunstsammlung
• arttv.chminorGTM or Marketing PartnerCultural television partnership providing video documentaries and cinematic insights into exhibitions at the Aargauer Kunsthaus
• Basil CaféminorOthersOn-site café operated within the museum premises

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Musée cantonal des Beaux-Arts (MCBA Lausanne): Cantonal art museum in Lausanne with a significant collection of Swiss and international art. Closely comparable as a Swiss cantonal public art museum with permanent collection and rotating exhibitions.
• Kunstmuseum Luzern: Lucerne's cantonal art museum with Swiss and international works from the Romantic period onward. Comparable regional Swiss art museum with similar operating scale and curatorial programming.
• Musée d'Art et d'Histoire (Geneva): Geneva's principal art and history museum covering fine arts, archaeology, and applied arts. Comparable Swiss public museum with permanent collection, exhibitions, and educational programming.
• Kunsthaus Zürich: Switzerland's largest art museum, holding a major collection of Swiss and international art. Directly comparable as a Swiss public art museum with permanent collection, temporary exhibitions, and educational programming.
• Kunstmuseum Bern: Regional Swiss cantonal art museum with a comparable collection of Swiss art from the 14th century onwards. Similar institutional scale and public-private operating structure.
• Kunstmuseum Basel: One of Switzerland's oldest public art collections with works from 15th century to present. Comparable public art museum model with rotating exhibitions, collection focus, and educational programs.
• Museo d'arte della Svizzera italiana (MASI Lugano): Ticino's cantonal art museum combining modern and contemporary art collections. Comparable Swiss public-private museum model with a regional focus on local artistic heritage.
• Kunstmuseum St. Gallen: Regional Swiss cantonal art museum with collections spanning the 19th to 21st centuries. Closely comparable in scale, institutional structure, and Swiss art focus to the Aargauer Kunsthaus.

Broad incumbents

• Fondation Beyeler (Riehen/Basel): One of Switzerland's most-visited private art museums with a world-class collection of modern and contemporary art. Comparable institutional scale and exhibition programming, though privately funded and globally oriented.
• Zentrum Paul Klee (Bern): Major Swiss art institution dedicated to Paul Klee with the world's largest Klee collection. Comparable Swiss museum with public programming, concerts, and educational initiatives, though focused on a single artist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuBo1anv-BBh6jSrF7C3AZw
• Facebookfacebook.com/116062678452633
• Instagraminstagram.com/aargauerkunsthaus
• TikToktiktok.com/@so_seh_ich_das
• LinkedInlinkedin.com/company/aargauer-kunsthaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aargauer Kunsthaus