AA Rental

What AA Rental does

AA Rental is an independent Dutch car rental company headquartered in Dordrecht, Netherlands, founded in 1968. It operates 10 branch locations across South Holland and maintains a fleet of more than 1,000 rental vehicles, making it a regionally significant player in the Dutch market. The company serves both business and private customers, offering passenger cars, commercial vehicles, and accessories for rental across its physical network and through an online booking channel.

The company's core product is vehicle rental, supplemented by related services such as accessory rentals (roof boxes, child seats, GPS units) and commercial vehicle leasing. AA Rental's primary technology platform is Click & Drive, an online reservation system that supports 4-hour nationwide vehicle delivery and real-time booking. The fleet includes conventional vehicles alongside electric models (Hyundai Kona, VW ID.3, Skoda Enyaq), reflecting an incremental shift toward electrification. The company has held BOVAG certification continuously for 25 years and holds a 5-star BOVAG rating, signaling adherence to Dutch industry quality standards.

AA Rental operates as part of the Amega automotive group, which employs over 450 people across its portfolio. Its sister company AA Lease manages more than 10,000 lease contracts, enabling cross-selling of rental and lease products. Revenue is generated through daily, weekly, and weekend rental rates (e.g., €165 for a cabrio weekend), with pricing differentiated by vehicle class, duration, and customer segment. The business model is transactional and volume-based, leveraging the regional branch network and the Amega group's shared procurement and fleet management infrastructure.

Name

AA Rental

Legal name

AA Rental

Website

https://aarental.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AA Rental is an independent Dutch car rental company operating 10 branches across South Holland with a 1,000+ vehicle fleet. Part of the Amega automotive group, it serves business and private customers via its Click & Drive online booking platform and nationwide delivery.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTHADAAAB

Off-Airport / Neighborhood Car Rental

Travel & Hospitality/Car Rental & Mobility Services/Traditional Car Rental (Airport & Off-Airport)

SECONDARYTHADAOAH

Long-Term Corporate Rentals (Monthly/Project-Based)

Travel & Hospitality/Car Rental & Mobility Services/Corporate Car Rental Solutions

SECONDARYTHADANAA

Short-Term EV Car Rental (Airport & Off-Airport)

Travel & Hospitality/Car Rental & Mobility Services/Electric Vehicle Rental Services

SECONDARYTLABAAAD

Long-Term Car Rental (Monthly/Extended Hire)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

Keywords

• Car rental services
• Short-term vehicle rental
• Commercial vehicle rental
• Passenger car rental
• Online car booking

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Short-term Car Rental: AA Rental generates revenue primarily through short-term vehicle rentals to both business and private customers. Pricing is based on daily rates with included mileage (100 free kilometers per rental day), with additional charges for extra kilometers, accessories, and optional services. The all-inclusive pricing model simplifies billing for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AA Rental is an independent car rental company operating 10 branches across South Holland, Netherlands, with a fleet of over 1,000 vehicles. The company offers short-term rental of passenger cars and commercial vehicles to both business and private customers, providing all-inclusive pricing with delivery and pickup within 4 hours throughout the Netherlands. Reservations are managed through the Click & Drive online platform and at physical branch locations.

Product overview

AA Rental is an independent car rental company operating in South Holland with ten locations, offering both business and private car rental services. The core product is the AA Rental Car Rental Service supplemented by the Click & Drive online reservation platform. The fleet includes passenger cars (Volkswagen Up through VW Multivan, Audi A3 through A6 Avant, Skoda Kodiaq, VW ID.3/ID.4) and commercial vehicles (VW Caddy, Caddy Maxi, Transporter, Amarok, Crafter, box trucks with lifts). Additional services include Haal & Breng (pickup & delivery), electric vehicle rentals (Hyundai Kona, VW ID.3, Skoda Enyaq), and accessory rentals (winter tires, ski boxes, roof racks, tow hitches). The company is a subsidiary of AA Lease, which also offers AA Leasefiets bicycle leasing.

Differentiator

Problem solved

Functional benefit

Brands

• Click & Drive: Online car rental reservation platform that allows customers to book vehicles online with delivery within 4 hours to any desired location in the Netherlands.

Products and services

• AA Rental Car Rental Service Independent car rental service operating across South Holland with 10 branches, offering both business and private customers short-term rental of passenger cars and commercial vehicles from a fleet of over 1,000 vehicles with all-inclusive pricing.
• Click & Drive Online Reservation Platform Online self-service platform allowing customers to select and reserve vehicles, manage accounts, and have cars delivered within 4 hours to any desired location in the Netherlands, washed and fueled.
• Passenger Cars Rental (Personenauto's) Range of passenger cars available for short-term rental, including Volkswagen Up, Polo, Golf, Golf Variant, ID.3, Passat, Passat Variant, T-Roc Cabrio, Audi A3, A4, A4 Avant, A6, A6 Avant, Skoda Kodiaq, Tiguan, ID.4, Multivan, and Transporter 9-seat.
• Commercial Vehicles Rental (Bedrijfsauto's) Commercial vehicle fleet for cargo hauling, delivery, construction, and business work, including VW Caddy, Caddy Maxi, Transporter (with double cab), T6 Pickup, Amarok, Crafter, and box trucks with lift platforms.
• Haal & Breng Service (Pickup & Delivery Service) Service delivering and collecting rental vehicles to any customer-specified location in the Netherlands, such as workplace or home address, with availability within 4 hours.
• Electric Vehicle Rentals Electric car rental offering including Hyundai Kona, Volkswagen ID.3, and Skoda Enyaq for business and private customers wanting to experience electric driving, including as a trial before purchase.
• Extra Accessories Rental Additional rental accessories including automatic transmission (€7.50/day), towbar (€5.00/day private), winter tires (€10-12/day), snow chains (€2.50-3.00/day), roof racks (€2.50-3.00/day), ski boxes (€8.25-10.00/day), and fuel service surcharge.

Quantifiable outcome

• Vehicles delivered within 4 hours, washed and refueled at desired location
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AA LeasecoreStrategic or Co-development PartnerAA Rental is the sister company (zusterbedrijf) of AA Lease, a universal and independent lease company managing over 10,000 lease contracts. Both companies operate under the Amega automotive group, sharing resources, brand reputation, and complementary service offerings (rental vs. lease).
• AmegacoreStrategic or Co-development PartnerAmega is the parent automotive organization encompassing multiple businesses including AA Lease, AA Rental, dealer businesses, two damage repair companies, and a specialist for commercial vehicle fitting. Amega has nearly 100 years of history and employs over 450 people in the Drechtsteden, Gorinchem, and Hoeksche Waard region.
• BOVAGcoreOthersAA Rental is a BOVAG-certified rental company, utilizing the ELENA national warning system for customer verification and adhering to BOVAG rental terms and conditions. BOVAG is the Dutch automotive industry association setting quality standards for vehicle rental.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Greenwheels: Dutch carsharing operator with station-based vehicles across Dutch cities including South Holland; partial substitute for AA Rental's short urban trips and increasingly competing for corporate mobility budgets.
• MyWheels: Peer-to-peer and station-based carsharing platform operating across the Netherlands; competes with AA Rental for short-duration urban and suburban mobility, especially among private customers.

Broad incumbents

• Boels Rental: Large Dutch equipment and vehicle rental group with extensive nationwide branch network; broader portfolio but overlaps with AA Rental's commercial vehicle and van rental offerings for business customers.

Others

• ALD Automotive Netherlands: Large operational leasing provider active in the Dutch corporate market; indirect competitor for AA Rental's longer-duration business rentals and a potential fleet supply partner.

Regional players

• DirectLease: Dutch online private lease broker; primarily a leasing channel but adjacent to AA Rental's business mobility offering and overlapping corporate customer base in the Netherlands.

Direct peers

• Sixt Netherlands: Premium-positioned car rental operator in the Netherlands offering short-term rentals with strong digital booking; competes for AA Rental's premium-brand, business-customer segment.
• Europcar Netherlands: Major international car rental brand operating across the Netherlands including South Holland; competes directly with AA Rental for both business and leisure short-term rentals with similar vehicle categories.
• Enterprise Rent-A-Car Netherlands: International rental brand with neighborhood-style branch presence in Dutch cities; directly comparable distribution model and business/private customer mix to AA Rental.
• Hertz Netherlands: Global car rental brand with multiple Dutch locations; offers short- and long-term rentals of passenger and commercial vehicles, directly comparable to AA Rental's core offering and B2B focus.
• Ace Rent a Car Netherlands: Value-positioned car rental brand with Dutch locations; competes for price-sensitive private and SME customers in the same short-term rental category as AA Rental.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aa-rental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AA Rental