Aichi Shukutoku University

What Aichi Shukutoku University does

Aichi Shukutoku University (愛知淑徳大学) is a private comprehensive university established in 1975 and headquartered in Nagakute, Aichi Prefecture, Japan. The university operates across two campuses — the main Nagakute campus and the Hoshigaoka campus in Nagoya — and delivers undergraduate education across 12 faculties and 14 departments, plus graduate education across 6 research departments (17 graduate programs). The institution serves primarily domestic Japanese students seeking undergraduate and graduate degrees in liberal arts, education, psychology, social sciences, health sciences (including registered dietitian and clinical laboratory programs), business, architecture, and global communication, with a secondary segment of international and exchange students.

The university offers a comprehensive educational product portfolio including professional qualification pathways (teacher certification, registered dietitian, speech-language pathology, physical therapy, clinical laboratory science, emergency medical technology, architecture licensure, psychology), study abroad programs with mandatory overseas study for all Global Communication Faculty students supported by a ¥400,000 per-student subsidy, bilingual internship programs through the Business Faculty's Global Business track, and structured English-language instruction via the proprietary First-year English Program (FEP). Supporting infrastructure includes an on-campus medical clinic (Aichi Shukutoku University Clinic), psychological counseling services, the Global Lounge multilingual space, the Community Collaboration Center (CCC), the Diversity共生センター (Diversity and Coexistence Center, opened 2024), and the newly established AI & Data Science Education Center (April 2025). Technology backbone consists of the CampusSquare university portal for students, faculty, and parents, plus Office 365 WebMail.

The business model is tuition-driven recurring revenue: the university collects semesterly tuition (spring and fall, billed May 20 and October 20 via autodebit), entrance examination fees from prospective students, laboratory/practical fees, student insurance premiums, and alumni/parent association membership fees. The go-to-market motion is direct-to-consumer via entrance examinations (総合型選抜, 学校推薦型選抜, 特別選抜入試, 編入学試験, 大学院入試), supported by the AS NAVI admissions site, open campus events, digital pamphlets, and multi-platform social media (Instagram, LINE, YouTube, X, Facebook). Major employer relationships — including Toyota, JAL, JTB, IBM Japan, Makita, Sumitomo Electric, DMG Mori, Nagoya University Hospital, and Nagoya City Government — reflect employment outcomes rather than revenue customers. The university holds JUAA accreditation through March 2031, celebrated its 50th anniversary in 2025, and is part of the Aichi Shukutoku Gakuen educational group including affiliated middle and high school institutions.

Name

Aichi Shukutoku University

Legal name

Aichi Shukutoku University

Website

https://aasa.ac.jp

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Aichi Shukutoku University is a private Japanese comprehensive university operating 12 faculties and 17 graduate programs across two Aichi Prefecture campuses, serving domestic and international students with undergraduate and graduate education spanning liberal arts, health sciences, business, and global communication, funded primarily by recurring tuition revenue.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

akta.pro secondary industries

Technical Universities with Computing, Data & AI Focus (EDAHAEAK), Arts, Humanities & Creative Research Universities (EDAHABAG), Global Health Institutes & Programs (EDAHAGAM)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate research programs
• International student exchange
• Professional qualification training

Headquarters

HQ city

Nagakute

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Enrollment Fees (学納金): The university collects tuition (前期・後期 semester installments), laboratory/practical fees, student education research insurance premiums, alumni association fees (同窓会入会金 20,000 yen), parent association membership fees (後援会入会金 5,000 yen + 年額10,000 yen), and various other fees. Tuition is collected twice yearly via account transfer (autodebit), with deadline May 20 (first semester) and October 20 (second semester). Late payment (延納) option available.
2. Entrance Examination Fees: Revenue generated from admission/ entrance examination fees for undergraduate, graduate, and transfer admission examinations.
3. Applied Biology Faculty (2028 Launch): New faculty launch in April 2028 — 応用生物学部 — representing planned enrollment revenue expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Aichi Shukutoku University is a private comprehensive Japanese university operating two campuses in Aichi Prefecture (Nagakute and Nagoya/Hoshigaoka). It delivers undergraduate education across 12 faculties and 14 departments — including Literature, Education, Human Information, Psychology, Creative Expression, Architecture, Health Medical Science, Food Health Science, Welfare Contribution, Communication Culture, Business, and Global Communication — and graduate education across 6 research departments. The university bundles its academic programs with student support services including an on-campus medical clinic, psychological counseling, international exchange programs, AI/data science education (launched April 2025), and career development services.

Product overview

Aichi Shukutoku University operates as a comprehensive university with 12 faculties, 14 departments, and 6 graduate research departments. The university offers a diverse portfolio of educational products and services including dedicated centers for AI & Data Science Education (established April 2025), Global Lounge for multilingual/cultural exchange, AS LIVE! activity information platform, international exchange programs, community collaboration initiatives, and diversity & inclusion programs. The institution provides comprehensive student support through an on-campus medical clinic, psychological counseling services, and career support centers. Major recent developments include new faculties in Education and Architecture (April 2025) and an Applied Biology Faculty planned for April 2028.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Program (12 Faculties, 14 Departments) Comprehensive undergraduate education across 12 faculties and 14 departments for Japanese and international high school graduates, providing degree programs leading to professional qualifications and career preparation.
• Graduate School Program (6 Research Departments) Graduate-level research and professional programs across 6 research departments for students holding bachelor's degrees seeking advanced study.
• AI・Data Science Education Center (AI・データサイエンス教育センター) Dedicated center for AI and data science education offering specialized programs and courses in artificial intelligence and data science for enrolled students across faculties.
• Global Lounge (グローバルラウンジ) Multilingual and multicultural space where students can communicate with others from diverse backgrounds, supporting English, Chinese, Korean, and other foreign languages through activities and events.
• Center for International Programs (国際交流センター) Center supporting overseas study programs, international exchange promotion, and acceptance of international students, offering study abroad options from short-term to long-term programs.
• Aichi Shukutoku University Clinic (愛知淑徳大学クリニック) On-campus medical clinic offering ophthalmology, otolaryngology, psychosomatic medicine, and internal medicine services with consultation fee subsidies for enrolled students.
• Community Collaboration Center (CCC) (コミュニティ・コラボレーションセンター) Center promoting community collaboration, volunteer activities, and university-industry-government partnerships, supporting student-led projects and social contribution initiatives.
• Diversity Coexistence Center (ダイバーシティ共生センター) Diversity and inclusion center promoting understanding and respect for differences in nationality, language, culture, gender, age, and disability.
• Psychological Counseling Office (心理臨床相談室) Psychological counseling office providing mental health support and counseling services for students.
• Career Center (キャリアセンター) Career education and support center providing career guidance, internship placement, job placement support (AS Career Navi), and seminars for students seeking employment and career planning.
• Teaching, Librarian, and Curator Education Center (教職・司書・学芸員教育センター) Education center supporting students pursuing teaching certifications, librarian credentials, and curator qualifications through specialized coursework and training.
• Learning and Research Support Center (学修・研究支援センター) Center providing learning and research support services spanning academic skills, research methodology, and student academic development across faculties.
• Applied Biology Faculty (応用生物学部) New faculty (planned to open April 2028) offering undergraduate programs in applied biology to expand the university's life sciences portfolio.

Quantifiable outcome

• GLOCOM Ascent Award and GLOCOM 900 Club: 66 Ascent Award recipients and 11 GLOCOM 900 Club recipients since 2019 program inception (as of May 2026)
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Zealand University (Denmark)coreStrategic or Co-development Partner · 1 January 2018International exchange agreement signed in 2018 with Zealand University in Denmark. Students have participated in exchange programs, and faculty exchange has also occurred — Zealand faculty have delivered special lectures at Aichi Shukutoku University, including sessions on Danish culture, social media marketing, and the concept of 'Hygge'.
• Aichi Tokei Denki Co., Ltd. (愛知時計電機株式会社)minorStrategic or Co-development PartnerHealth nutrition collaboration — Enoki Seminar students developed 'Smart Meal' certified healthy lunch menus for Aichi Tokei Denki's employee cafeteria. The company and its cafeteria operator (株式会社EVERYFOOD) supported menu planning, food preparation, and on-site service, providing students real-world dietetics experience.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Ritsumeikan University: Large private comprehensive university with humanities, sciences, and international programs. Comparable in private university structure and global communication program offerings, though at a much larger scale.
• Doshisha University: Large private comprehensive university in Kyoto with broader national brand. Comparable in comprehensive faculty structure and private university governance model, though significantly larger and more established.

Regional players

• Nagoya University of Commerce & Business: Private university in Aichi Prefecture with business and commerce focus. Comparable in target demographic and some faculty overlap, particularly business and global communication offerings.
• Sugiyama Jogakuen University: Private university in Nagoya with strong programs in humanities, human sciences, and international studies. Comparable in scope and geographic positioning to Aichi Shukutoku, though historically focused on women's education.
• Kinjo Gakuin University: Private university in Nagoya similar in size and educational focus. Comparable private Japanese university in the same metropolitan market with overlapping humanities and social science offerings.

Emerging players

• Temple University, Japan Campus: American university's Japan campus offering English-language undergraduate programs in Tokyo. Comparable in all-English curriculum approach and international student focus, though based in a different Japanese metro.

Direct peers

• Nanzan University: Comprehensive private Catholic university in Nagoya with similar faculty breadth (humanities, sciences, business, foreign studies). Directly comparable as a domestic Japanese private university competing for the same Nagoya/Aichi student segment.
• Meijo University: Nagoya-based private comprehensive university with strong STEM and humanities faculties. Competes directly with Aichi Shukutoku for the same domestic student pool and employer recruitment in the Tokai region.
• Chukyo University: Comprehensive private university in Nagoya with faculties spanning literature, psychology, business, engineering, and health sciences. Head-to-head competitor in the Aichi region for undergraduate enrollment.
• Aichi University: Private university in Aichi Prefecture with comprehensive faculties including humanities, law, economics, business, and international communication. Closely comparable in scale, governance structure, and target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASU_adcenter
• YouTubeyoutube.com/channel/UCwj3ycI3fJhsv1oqMk8ygVA
• Facebookfacebook.com/aichishukutokuuniversity.adcenter
• Instagraminstagram.com/aichishukutoku_university
• LinkedInlinkedin.com/company/aichi-shukutoku-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aichi Shukutoku University