Australian Automotive Service and Repair Authority - AASRA

What Australian Automotive Service and Repair Authority - AASRA does

AASRA (Australian Automotive Service and Repair Authority) operates as the legislatively-mandated Scheme Adviser to Australia's Motor Vehicle Information Scheme (MVIS), a regulatory framework that requires vehicle manufacturers to provide independent repairers with access to genuine service and repair information for post-2002 vehicles. The organization provides a unified subscription-based gateway — the SDRM (Service and Diagnostic Repair Management) platform — through which members access service manuals, wiring diagrams, programming procedures, security-locked data, and EV/hybrid repair information across 34 participating brands representing 87% of the Australian carparc. AASRA offers three membership tiers (Base Technician, Safety Upgrade for EV/hybrid, and Security Upgrade for key/immobilizer codes) with annual subscriptions starting from A$220 and manufacturer-specific access fees ranging from modest daily passes to multi-thousand-dollar annual subscriptions for premium brands.

The business model is predominantly subscription-recurring, augmented by per-transaction fees for security access codes and ancillary services such as EV certificate verification (including module AURETH101) and a Monday–Friday contact centre. AASRA distributes via a direct digital self-serve motion (sdrm.aasra.com.au) layered with community-led GTM through partnerships with AAAA, APRAA, VACC, and The Automotive Technician, plus an active event presence spanning Autocare, the Australian Auto Aftermarket Expo, the APRAA Conference, the Melbourne Motor Show, NCR Lifetime Achievement Awards, and VACC regional nights. Operationally, the organization runs lean with 6 employees, a small executive team led by Executive Officer Mike Rainbow, and a national Australian footprint centered on a single contact centre channel (1300 222 772).

Name

Australian Automotive Service and Repair Authority - AASRA

Legal name

Australian Automotive Service and Repair Authority

Website

https://aasra.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AASRA is Australia's legislatively-mandated Scheme Adviser to the Motor Vehicle Information Scheme (MVIS), providing subscription-based access to genuine manufacturer service and repair information across 34 participating brands covering 87% of the Australian carparc for independent automotive repairers and workshops.

Ownership category

akta.pro rank

Product category

Automotive Service Information Access

NAICS

Automotive Mechanical and Electrical Repair and Maintenance (81111), Automotive Repair and Maintenance (8111), General Automotive Repair (811111)

akta.pro industry

PRIMARYTLAKAAAF

Electrical, Diagnostics & ADAS Calibration

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAAAA

General Automotive Repair & Maintenance

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAEAA

Auto Body Collision Repair (Cars & Light Trucks)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Collision Repair, Bodywork & Paint

Keywords

• Automotive repair information access
• OEM service data subscription
• MVIS scheme administration
• Vehicle repair membership
• Manufacturer portal access

Headquarters

HQ city

Australia (National)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: AASRA generates primary revenue through tiered membership subscriptions. Base Technician membership provides access to service and repair information. Safety/EV Upgrade and Security Upgrade tiers provide elevated access to security-sensitive information and EV/hybrid repair procedures. Annual and monthly billing options are available. The organization also facilitates per-transaction fees for security access codes (immobilizer, key codes) from various manufacturers.
2. EV/Safety Certification Verification: AASRA verifies EV certificates (including module AURETH101) as part of the Safety Upgrade tier, enabling technicians to access EV and hybrid vehicle repair information. Revenue is embedded in the Safety Upgrade subscription tier.
3. Contact Centre Services: Phone and email support provided to members, Monday–Friday 9:00am–5:00pm AEST at 1300 222 772. The contact centre handles account queries, technical navigation assistance, and Missing Information Report intake.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AASRA provides Australian automotive repairers with subscription-based membership access to genuine manufacturer service and repair information through its SDRM platform, acting as Scheme Adviser to the legislatively-mandated Motor Vehicle Information Scheme (MVIS). Members gain a unified gateway to 34 participating automotive brands representing 87% of the Australian carparc, with tiered certifications for standard, EV/hybrid, and security-locked repair procedures.

Product overview

AASRA operates as a membership-based platform providing Australian automotive repairers with access to genuine manufacturer service and repair information. The core product is the SDRM (Service and Repair Data Management) portal, which serves as a gateway to 34 participating automotive brands representing 87 percent of the Australian carparc. The platform integrates with manufacturer-specific service information systems including Volvo VIDA, Toyota manuals, Tesla service subscriptions, and others. Add-on modules include EV/Hybrid Safety Upgrade for electric vehicle repair access, Vehicle Security Professional certificates for key/immobilizer codes, and Missing Information Report functionality for escalating access issues. The Motor Vehicle Information Scheme (MVIS) legislative framework underpins the entire service, providing independent repairers access to information that was historically restricted to dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• AASRA Membership with SDRM Platform Access Subscription-based membership providing Australian independent automotive repairers with access to the SDRM (Service and Diagnostic Repair Management) portal, which serves as a unified gateway to 34 participating manufacturer service and repair information portals covering 87% of the Australian carparc. Membership includes navigation guides, account management, and security request workflows.
• AASRA Safety Upgrade (EV/Hybrid Certification) Safety certification upgrade enabling AASRA members to access electric vehicle and hybrid vehicle service and repair information through the MVIS scheme. Verifies EV certificates including AURETH101 module and unlocks high-voltage repair procedures for participating manufacturers.
• AASRA Security Upgrade (Vehicle Security Professional Certificate) Security certification upgrade that grants AASRA members access to manufacturer security-locked procedures including key codes, immobilizer codes, and security coding information. Required for performing security-related service work and accessing per-transaction security codes from manufacturers such as Toyota, Subaru, and Omoda-Jaecoo.
• Missing Information Report (MIR) Service A formal complaint escalation service allowing AASRA members to report manufacturer information that is inaccessible, missing, or non-compliant with MVIS legislation. AASRA manages these reports as Scheme Adviser and escalates non-participating manufacturers to drive compliance.
• Toyota Service Information Access (TIS)

Quantifiable outcome

• 34 participating brands covering 87% of the Australian carparc accessible to members
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered growth and core.

• Victorian Automobile Chamber of Commerce (VACC)growthGTM or Marketing Partner · 22 July 2026VACC Auto Industry Nights scheduled for 2026 across Victoria (Bendigo 22 July, Traralgon 12 August, Ballarat 15 September, Ringwood 7 October) and Tasmania (Hobart 28 October). AASRA will attend these regional events to connect with workshops and promote membership.
• Australian Auto Aftermarket ExpocoreGTM or Marketing Partner · 14 May 2026AASRA attended the 2026 Australian Auto Aftermarket Expo (14–16 May, Melbourne Convention & Exhibition Centre) — the automotive industry's leading trade event in the Southern Hemisphere. With 400+ exhibiting brands and record attendance, AASRA engaged with members and industry stakeholders to discuss MVIS rollout and platform developments.
• Australian Automotive Aftermarket Association (AAAA)coreStrategic or Co-development Partner · 20 June 2025AASRA was a key exhibitor at Autocare 2025 (20–21 June, Brisbane). AAAA organized the Workshop Management and Technical Training programs, and AASRA engaged with existing and potential members. AAAA CEO Stuart Charity noted the event's value in bringing the industry together during technological change. AASRA also presented alongside The Automotive Technician at the event.
• The Automotive Technician (TaT)coreStrategic or Co-development Partner · 20 June 2025Jeff Smit and Brendan Sorensen from The Automotive Technician co-presented with AASRA at Autocare 2025 on 'Utilising OEM data for your independent repair business – the power of AASRA and the Motor Vehicle Information Scheme.' The session highlighted OEM data benefits and AASRA's role in facilitating MVIS access.
• Deepal (Chongqing Changan New Energy Automobile)growthChannel Partner/ Reseller/ Distributor · 5 April 2025Deepal joined AASRA's participating brands network, enabling independent repairers to access Deepal SO7 service and repair information. Deepal's entry was highlighted at the Melbourne Motor Show 2025, where AASRA engaged with the brand.
• Geely (Zhejiang Geely Holding Group)growthChannel Partner/ Reseller/ Distributor · 5 April 2025Geely joined AASRA's participating brands network and unveiled its all-new EX5 electric SUV to the Australian market at the Melbourne Motor Show 2025. AASRA highlighted Geely's addition as expanding coverage to 87 percent of the Australian carparc.
• Auto Parts Recyclers Association of Australia (APRAA)coreStrategic or Co-development Partner · 29 August 2024AASRA participated as a speaker at the APRAA Conference 2024 (29–31 August, Gold Coast). Natasha Moustakas from AASRA presented on the Motor Vehicle Information Scheme (MVIS) legislation, emphasizing how secure and fair access to vehicle repair data is essential for independent repairers and recyclers. Around 150 professionals from automotive recycling sector attended.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HELLA Gutmann Solutions: HELLA Gutmann provides diagnostic devices, automotive data, and repair information solutions to independent workshops across Europe and beyond. It is comparable to AASRA in providing technicians with access to vehicle diagnostic and repair information, though it is more tools-focused than the schematic gateway model.

Others

• Australian Automotive Aftermarket Association (AAAA): AAAA is Australia's peak industry body for the automotive aftermarket, representing manufacturers, distributors, and repairers. It is comparable to AASRA as an Australian industry partner, though AAAA is a broader industry association rather than a repair information gateway.
• Victorian Automobile Chamber of Commerce (VACC): VACC is the peak automotive industry body in Victoria, Australia, representing more than 5,000 member businesses across the motor industry. AASRA actively partners with VACC on industry nights, making it a comparable industry partner rather than a direct competitor.

Direct peers

• Autodata (now part of AutoLeap / Solera): Autodata provides automotive technical information, including service schedules, repair times, and diagnostic data to workshops globally. It is comparable to AASRA in serving independent repairers with subscription access to multi-brand OEM repair information.
• Mitchell 1: Mitchell 1 provides OEM repair information, diagnostic tools, and shop management solutions to automotive repair professionals in North America. It is comparable to AASRA in providing subscription-based access to verified manufacturer repair procedures and diagnostic data.
• HaynesPro (part of Haynes International): HaynesPro is a European provider of technical automotive repair data, service schedules, and diagnostic information to independent workshops. It is comparable to AASRA in offering subscription access to repair procedures, wiring diagrams, and component information across multiple vehicle brands.
• ALLDATA: ALLDATA is a US-based provider of OEM-grade automotive repair information, diagnostic solutions, and shop management software to independent repair shops. It is comparable to AASRA as both serve as gateways providing independent repairers with structured access to manufacturer service and repair data.

Broad incumbents

• I-CAR (Inter-Industry Conference on Auto Collision Repair): I-CAR is a US-based training and information organization for the collision repair industry, providing OEM repair procedures and certification. It is comparable to AASRA in serving collision repairers with access to manufacturer repair information, particularly ADAS calibration procedures.
• Retail Motor Industry Federation (RMI): RMI is a UK trade association representing the retail motor industry, including independent garages and aftermarket businesses. It is comparable to AASRA as a national body advocating for and facilitating member access to repair information in the UK market.
• Automotive Service Association (ASA): ASA is a US trade association representing automotive service professionals, advocating for the right to repair and providing member services. It is comparable to AASRA as an industry association representing independent repairers' access to OEM information, though ASA is broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/australian-automotive-service-and-repair-authority-aasra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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