Aberdeen-Angus Cattle Society
The Aberdeen-Angus Cattle Society is a 150-year-old UK non-profit breed registry based in Perth, Scotland, serving pedigree and commercial cattle breeders across the UK and EU through herd book registration, DNA sire verification, performance recording via Breedplan, and a network of regional clubs and agricultural shows.
- Company typePrivate
- Founded1876
- HeadquartersPerth, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Aberdeen-Angus Cattle Society does
The Aberdeen-Angus Cattle Society is a UK-registered non-profit membership body founded in 1876 in Perth, Scotland, that serves as the official governing registry and brand steward for the Aberdeen-Angus beef breed in the United Kingdom and European Union. The society operates a herd book (now in its 150th edition as of 2026), runs a Sire Verification Programme that provides farm-to-consumer traceability, maintains an online pedigree and registration database through ABRI integration, and conducts DNA tissue sampling for parentage confirmation and genetic-condition management. Performance recording is delivered via integration with Breedplan, including Estimated Breeding Values such as Days to Calving EBVs and a Linear Assessment system for breed evaluation.
The society's commercial model combines recurring annual membership subscriptions (UK and EU tiers with separate fee structures) with transactional revenue from pedigree cattle registrations, transfers, late registrations, and DNA testing services. Additional revenue comes from sale of the Herd Book publication, branded merchandise through a clothing shop, and transaction fees on the Stock for Sale listing platform, which carries a £2,000 minimum bull price for Official Society sales. Distribution is delivered through direct membership, a network of regional clubs across the UK and Northern Ireland, official auction partnerships with Harrison & Hetherington and United Auctions, and a flagship event presence at the Royal Highland, Royal Welsh, Great Yorkshire, and Border Union agricultural shows.
Customer segments consist primarily of pedigree cattle breeders (professional and hobby farmers maintaining registered herds for breeding stock and show competition), with secondary segments of commercial beef producers using Aberdeen-Angus genetics for crossbreeding, and a Youth Development Programme targeting ages 8-24 to build the next-generation breeder pipeline. The society is governed by an elected Council from its membership, with no external shareholders, parent company, or venture or private equity ownership.
Aberdeen-Angus Cattle Society firmographics
Firmographics- Name
- Aberdeen-Angus Cattle Society
- Legal name
- Aberdeen-Angus Cattle Society
- Website
- https://aberdeen-angus.co.uk
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Aberdeen-Angus Cattle Society is a 150-year-old UK non-profit breed registry based in Perth, Scotland, serving pedigree and commercial cattle breeders across the UK and EU through herd book registration, DNA sire verification, performance recording via Breedplan, and a network of regional clubs and agricultural shows.
- Ownership category
- akta.pro rank
Aberdeen-Angus Cattle Society industry classification
Industry- Product category
- Livestock Breed Registry
- NAICS
- Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)
- akta.pro secondary industries
- Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)
Keywords
Where Aberdeen-Angus Cattle Society is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aberdeen-Angus Cattle Society business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership subscriptions for UK and EU members providing access to breed registry, shows, sales, and member resources.
- Registration Fees: Fees for registering pedigree cattle, transfers, late registrations, and DNA testing services.
- Herd Book Sales: Sale of herd books documenting breed history and pedigrees. Society celebrated 150th Herd Book in 2026.
- Merchandise: Clothing shop selling branded apparel and merchandise.
- Stock Listing Platform: Platform for members to advertise pedigree cattle for sale, with minimum bull price of £2,000 for Official Society sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Official Society Sales Minimum |
| Subscription | Annual | UK and EU Membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Aberdeen-Angus Cattle Society product offering
Product offeringCore offering
The Aberdeen-Angus Cattle Society is a UK-based non-profit membership organization that maintains the official herd book and pedigree registry for the Aberdeen-Angus beef breed. It provides sire verification, DNA testing, performance recording (via Breedplan), youth development programmes, and member services including a stock-for-sale listing platform, while coordinating regional clubs, official sales, and breed promotion at major agricultural shows.
Product overview
The Aberdeen-Angus Cattle Society offers a comprehensive suite of services for the Aberdeen-Angus beef breed. The core offerings include the Sire Verification Programme providing traceability for parentage verification, the Youth Development Programme for members aged 8-24, Breeders Resources with DNA testing and registration services, an Online Database for herd book access and pedigree information, Stock for Sale listings for pedigree cattle transactions, and the Herd Book documenting the official breed registry.
Differentiator
Problem solved
Functional benefit
Brands
- The Review: Annual publication of the Aberdeen-Angus Cattle Society, with The Review 2026 available digitally.
- The Angus
- Sire Verification Programme
- Youth Development Programme (YDP)
Products and services
- Sire Verification Programme
- Herd Book
- Membership
- Youth Development Programme
- Online Database (Pedigree Records)
- Stock for Sale Listings
- Clothing Shop
- The Review (Annual Publication)
- The Angus (Society Publication)
Quantifiable outcome
- Sire verification provides traceability for end consumers buying Aberdeen-Angus beef
Companies that use Aberdeen-Angus Cattle Society
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Aberdeen-Angus Cattle Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aberdeen-Angus Cattle Society partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- DEFRAcoreDepartment for Environment, Food & Rural Affairs - government regulatory body overseeing agricultural policy and livestock identification/traceability requirements in England.
- BreedplancorePerformance recording system for genetic evaluation using Estimated Breeding Values (EBVs). Society integrates with Breedplan for member herd data analysis.
- ABRIcoreAustralian Business Research Institute providing the online database system for pedigree registrations and herd records management.
- Harrison & HetheringtonmajorLeading UK livestock auctioneers providing market services for Aberdeen-Angus cattle sales.
- United AuctionsmajorScotland's leading livestock auction company facilitating breed sales and show events.
- National Beef AssociationcoreIndustry body representing beef producers, collaborating on breed promotion and market development.
- BiobestminorAnimal health testing laboratory providing health schemes including HiHealth Herdcare for herd health certification.
- Premium Cattle Health Scheme SRUCminorCattle health certification scheme through Scotland's Rural College for disease status verification.
- National Farmers Union ScotlandcoreLeading agricultural union for Scottish farmers, partner in policy advocacy and industry representation.
- UK SiresminorSemen marketing and distribution service for Aberdeen-Angus genetics.
- John Swan Ltd.minorLivestock auctioneers and estate agents based in the Scottish Borders.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aberdeen-Angus Cattle Society competitors and assessment
Company assessmentDirect peers
- British Simmental Cattle Society: UK society for Simmental cattle offering herd book services, genetic evaluation, and event-led marketing. Direct peer in breed registry, membership, and commercial producer engagement.
- Beef Shorthorn Cattle Society: UK society for Beef Shorthorn cattle offering similar registry, performance recording, and show-based promotion services. Direct peer in non-profit breed governance and member services.
- British Charolais Cattle Society: UK society governing Charolais cattle with herd book registration, performance recording, and show-based promotion. Direct peer in breed society governance, registration revenue model, and competing for the same commercial beef producer customers.
- Angus Australia: Australian Aberdeen-Angus society, sister organization providing pedigree recording, Breedplan integration (also used by the UK society), and member services. Direct peer in registry operations and overseas society network coordination.
- British Limousin Cattle Society: The UK Limousin breed society providing pedigree registration, EBV performance recording, and show/sale events. A direct peer competing for share of commercial crossbreeding bulls across UK beef herds.
- Irish Aberdeen-Angus Cattle Society: Cross-border direct peer governing Aberdeen-Angus in Ireland with the same herd book registration, shows, and sire verification focus. Affiliated via the Society's overseas societies structure.
- American Angus Association: The largest Aberdeen-Angus breed society globally, governing the same breed in the US with a Certified Angus Beef branded product program. Direct peer in breed registry and traceability, with a much larger commercial branded-beat monetization model.
- Salers Cattle Society of the UK: UK society governing the Salers beef breed with pedigree registration and performance recording. Direct peer in breed society services, though at a smaller scale than Aberdeen-Angus.
- Hereford Cattle Society: The UK breed society for Hereford cattle, a direct peer operating the same non-profit membership, herd book registration, sire verification, and agricultural show model for a competing beef breed. Both societies compete for commercial beef producers' sire selection.
Broad incumbents
- Holstein UK: The UK's largest cattle breed society, focused on dairy rather than beef. A broad incumbent with a comparable non-profit membership, herd book registration, and classification services model — applicable as a structural and operational benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Aberdeen-Angus Cattle Society social profiles
Digital presenceAberdeen-Angus Cattle Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aberdeen-Angus Cattle Society leadership team
Management profileNumber of profiles
Aberdeen-Angus Cattle Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aberdeen-Angus Cattle Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aberdeen-Angus Cattle Society
What does Aberdeen-Angus Cattle Society do?
The Aberdeen-Angus Cattle Society is a UK-based non-profit membership organization that maintains the official herd book and pedigree registry for the Aberdeen-Angus beef breed. It provides sire verification, DNA testing, performance recording (via Breedplan), youth development programmes, and member services including a stock-for-sale listing platform, while coordinating regional clubs, official sales, and breed promotion at major agricultural shows.
Is Aberdeen-Angus Cattle Society a public or private company?
Aberdeen-Angus Cattle Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Aberdeen-Angus Cattle Society founded?
Aberdeen-Angus Cattle Society was founded in 1876. It employs 1 to 10 people.
Where is Aberdeen-Angus Cattle Society based?
Aberdeen-Angus Cattle Society is headquartered in Perth, United Kingdom, in the Europe region.
How does Aberdeen-Angus Cattle Society make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are registration Fees, herd Book Sales, merchandise and stock Listing Platform.
Who are Aberdeen-Angus Cattle Society's main competitors?
Direct peers on record are British Simmental Cattle Society, Beef Shorthorn Cattle Society, British Charolais Cattle Society, Angus Australia, British Limousin Cattle Society, Irish Aberdeen-Angus Cattle Society, American Angus Association, Salers Cattle Society of the UK and Hereford Cattle Society. Holstein UK is listed as a broad incumbent.
Does Aberdeen-Angus Cattle Society have an API?
No public API is recorded for Aberdeen-Angus Cattle Society.
What industry is Aberdeen-Angus Cattle Society in?
Aberdeen-Angus Cattle Society's product category is Livestock Breed Registry. Its primary akta.pro industry code is AFAEALAM, Livestock Showing, Training & Performance Support Services (Non-veterinary), with a secondary code of AFACAJAL, Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance). Its NAICS code is 112111 and its SIC code is 200.