ABERT - Associação Brasileira de Emissoras de Rádio e Televisão

What ABERT - Associação Brasileira de Emissoras de Rádio e Televisão does

ABERT — Associação Brasileira de Emissoras de Rádio e Televisão is a Brazilian civil society trade association founded in 1962 that represents approximately 3,000–3,200 private commercial radio and television stations across all 26 Brazilian states and the Federal District. Headquartered in Brasília with a lean staff of around 33, the association operates as the principal national representative body for private broadcasters, with formal institutional engagement with Anatel, the Ministry of Communications, the TSE, and the Brazilian Congress, plus partnerships with UNESCO, CONAR, and APEX-Brasil. Its mission centers on defending freedom of expression, protecting the prerogatives of broadcasting concessionaires, and shaping regulatory outcomes in the digital transition.

ABERT does not develop proprietary technology. Its core 'products' are codified industry agreements and member services, most notably the ABERT–ECAD copyright convention (offering up to 55% discounts on authorial remuneration for member stations), the MEC/ABERT educational programming convention (in effect since 1991 under Decree-Law 236), the Clube Mais ABERT benefits program (2,500+ commercial partners and 25,000 stores), and an expanding portfolio of educational and compliance publications (LGPD toolkits, electoral manuals, the Caderno de Legislação). The association also operates digital archives — Memorial do Rádio, Memorial da TV, and Memorial da ABERT — and has recently promoted the Rádio 3.0 concept positioning radio as a multi-platform distributed audio ecosystem.

ABERT's revenue is derived from recurring membership fees paid by associated broadcasting companies and related sector participants; specific fees are not publicly disclosed. Distribution is direct, complemented by a network of state-level associations (AGERT, AMIRT, ACAERT, AESP, and MIDIACOM chapters). Member engagement is driven through the abert.org.br web platform, the Diálogos ABERT and Papo ABERT thought-leadership series on YouTube, regional events (Radio & Mercado em Sintonia), an annual Brazilian delegation to NABSHOW, and partnerships with Quaest Inteligência for data-driven sector research. The underlying market ABERT represents is substantial: Brazilian radio and TV together reach more than 90% of households, and open TV accounts for 46.3% of total media investment (R$1.718 billion of R$3.7 billion in Q1 2023).

Name

ABERT - Associação Brasileira de Emissoras de Rádio e Televisão

Legal name

Associação Brasileira de Emissoras de Rádio e Televisão

Website

https://abert.org.br

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

ABERT is a Brazilian trade association founded in 1962 that represents roughly 3,000–3,200 private radio and TV broadcasters through advocacy, regulatory engagement, and codified industry agreements (ECAD copyright discounts, MEC educational programming convention, member benefits club).

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership fees / Associado contributions: ABERT is a civil society association (sociedade civil sem fins econômicos) funded primarily through membership fees paid by associated radio and TV stations. Members include commercial broadcasting companies authorized to operate in Brazil and other individuals and legal entities with ties to the broadcasting sector. Benefits include ECAD discounts (up to 55% on authorial remuneration), legal advocacy, regulatory guidance, and member discount programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ABERT is a civil society nonprofit association that represents approximately 3,000–3,200 private commercial radio and television broadcasting stations in Brazil. Its core offerings include collective bargaining agreements (ECAD copyright fee discounts of up to 55%, MEC educational programming convention), legal and regulatory advocacy before Anatel, the Ministry of Communications, and TSE, electoral broadcasting guidance, and the Clube + ABERT discount program with 2,500+ commercial partners. It also publishes practical manuals, an LGPD compliance guide, and operates digital archives preserving Brazilian broadcasting history.

Product overview

ABERT operates as an industry association for private radio and television broadcasters in Brazil, offering a portfolio of member services including the ECAD copyright discount agreement (up to 55% savings), the MEC educational programming exchange agreement, and the Clube Mais ABERT benefits program with 2,500+ commercial partners. The organization provides comprehensive support through publications including the Manual de Radiodifusão na Prática, Caderno de Legislação da Radiodifusão, and Cartilha LGPD with editable compliance templates. Additional resources include electoral guidance materials, MCOM administrative forms for license management, and the Memorial da ABERT digital archive preserving Brazilian broadcasting history. The association also promotes the 'Rádio 3.0' strategic concept positioning radio as a multi-platform audio ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Clube + ABERT: Benefits club with over 2,500 partners and 25,000 stores offering exclusive discounts for ABERT members
• Memorial da ABERT
• Memorial do Rádio
• Memorial da TV

Products and services

• Convênio ECAD (ABERT-ECAD Copyright Convention)

Quantifiable outcome

• Up to 55% discount on ECAD authorial remuneration (broadcasting) for qualifying member stations
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ECAD (Escritório Central de Arrecadação e Distribuição)coreStrategic or Co-development PartnerABERT-ECAD convention provides member radio stations with discounts of up to 55% on authorial remuneration (broadcasting fees) based on the population of the municipality where the transmitter is located. The convention covers simulcasting (internet transmission) at 10% of the broadcasting fee. This is ABERT's most tangible financial benefit to member stations, currently in its 2025–2026 term (vigência: December 1, 2025 to November 30, 2026).
• MEC (Ministério da Educação)coreStrategic or Co-development PartnerThe MEC/ABERT convention enables member radio and TV stations to substitute mandatory educational programming (up to 5 hours/week) with daily MEC content insertions (5 minutes/day: 4 minutes via spots of 15", 30", and 60", and 1 minute reserved for national TV between 18h–24h or radio between 7h–12h). The convention has been in effect since 1991, regulated by Decree-Law 236.
• CONAR (Conselho Nacional de Autorregulamentação Publicitária)coreStrategic or Co-development PartnerABERT has a close institutional relationship with CONAR, which oversees advertising self-regulation in Brazil. ABERT president and executives participate in CONAR initiatives. CONAR's president, Eduardo Simon, is a prominent advertising executive and contributor to ABERT's Dialogos ABERT series.
• Cenp (Conselho Executivo das Normas-Padrão)minorGTM or Marketing PartnerABERT appears alongside Cenp (the advertising standards council) in partner/sponsor sections of its website and events, indicating a collaborative relationship in promoting advertising standards and best practices.
• NABSHOW (National Association of Broadcasters)minorGTM or Marketing PartnerABERT organizes the Brazilian delegation to NABSHOW in Las Vegas, hosts an exhibition stand, and holds a traditional Brazilian lunch (Encontro da Radiodifusão Brasileira) during the event. ABERT participated in SET:30 at NABSHOW 2026 with a dedicated radio panel.
• UNESCOminorStrategic or Co-development PartnerUNESCO is listed among ABERT's institutional partners, suggesting collaboration on media freedom, press freedom, or communication policy matters.
• Quaest InteligênciacoreStrategic or Co-development PartnerABERT commissioned Quaest Inteligência to conduct unprecedented research on radio in Brazil, including the study 'Rádio 3.0: Relevância e força estratégica para o mercado publicitário' and state-specific studies such as 'Para Além do Dial, Rádio 3.0 e sua relação com Minas Gerais.' These studies provide data-driven advocacy for radio's market position.
• ICFJ (International Center for Journalists) / Meta / CUNYminorStrategic or Co-development PartnerABERT is an institutional partner in the 'Acelerando Negócios Digitais' (Accelerating Digital Business) program, which selected 160 media projects in Brazil for mentorship and innovation grants totaling US$ 15,000 per organization and US$ 2,500 per journalist. The program is a partnership of ICFJ, Meta (Facebook/Instagram), and CUNY (City University of New York).
• State broadcasting associations (AGERT, AMIRT, ACAERT, AESP, and others)coreStrategic or Co-development PartnerABERT works in partnership with 26+ state-level radio and TV associations including AGERT (Rio Grande do Sul), AMIRT (Minas Gerais), ACAERT (Santa Catarina), AESP (São Paulo), AERP (São Paulo), ABERT/APEX-Brasil export program, and MIDIACOM (Mato Grosso do Sul, Paraíba, Rio de Janeiro, Rio Grande do Norte). These associations co-host regional events like Radio & Mercado em Sintonia and serve as local representatives.
• APEX-Brasil (Agência Brasileira de Promoção de Exportações e Investimentos)minorGTM or Marketing PartnerABERT partnered with APEX-Brasil to inaugurate an exhibition stand at NABSHOW 2026, promoting the Brazilian broadcasting sector internationally. APEX-Brasil also supports ABERT's industry development initiatives.
• Anatel (Agência Nacional de Telecomunicações)coreStrategic or Co-development PartnerABERT maintains formal institutional engagement with Anatel on spectrum management, TV 3.0 implementation, RTV licensing, and the digital transition. ABERT's director of Technology and executive president participate in Anatel working groups and public consultations.
• MCom (Ministério das Comunicações)coreStrategic or Co-development PartnerABERT works closely with the Ministry of Communications on regulatory policy, TV 3.0 rollout, spectrum management, and electoral broadcasting rules. The ministry's Secretary of Broadcasting and Director of Innovation participate in ABERT events and working groups.
• TSE (Tribunal Superior Eleitoral)coreStrategic or Co-development PartnerABERT participates in TSE meetings on electoral broadcasting, pool of broadcasters for free electoral advertising time, research disclosure rules, and debate organization. ABERT also produces electoral manuals for member stations and coordinates with TSE on electoral guidelines.
• Clu0b0e Mais ABERT partners (2,500+ partners, 25,000 stores)minorChannel Partner/ Reseller/ DistributorThe Clu0b0e Mais ABERT program provides member stations with access to discounts at over 2,500 partner establishments and 25,000 retail stores across Brazil, offering exclusive commercial benefits to associated broadcasters.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/abert_oficial
• YouTubeyoutube.com/@abert
• LinkedInlinkedin.com/company/abert---associa%C3%A7%C3%A3o-brasileira-de-emissoras-de-r%C3%A1dio-e-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ABERT - Associação Brasileira de Emissoras de Rádio e Televisão