AB Living Group
AB Living Group is a privately held Spanish business group operating three integrated divisions — SHA Wellness Clinics and Residences, luxury hospitality via Marriott partnerships, and premium residential development — serving ultra-high-net-worth wellness consumers and luxury travelers across Spain, Mexico, and the UAE.
- Company typePrivate
- Founded2008
- HeadquartersEl Albir, Alicante, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
AB Living Group firmographics
Firmographics- Name
- AB Living Group
- Legal name
- Albir Center S.L.
- Website
- https://abliving.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AB Living Group is a privately held Spanish business group operating three integrated divisions — SHA Wellness Clinics and Residences, luxury hospitality via Marriott partnerships, and premium residential development — serving ultra-high-net-worth wellness consumers and luxury travelers across Spain, Mexico, and the UAE.
- Ownership category
- akta.pro rank
AB Living Group industry classification
Industry- Product category
- Luxury Wellness Hospitality and Real Estate
- NAICS
- Traveler Accommodation (7211), Other Traveler Accommodation (72119), Accommodation (721), Management of Companies and Enterprises (55)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Non-Operating Establishments (9995)
- akta.pro primary industry
- Corporate Wellness Retreats & Executive Health Programs (THAGAMAJ)
- akta.pro secondary industries
- Wellness & Retreat Stays (Yoga, Spa, Detox) (THAMADAJ), Executive & VIP Corporate Housing (THAMAHAF), Extended-Stay Brand Residences (Managed Residences) (THAGAEAM), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
Keywords
Where AB Living Group is headquartered
LocationHeadquarters
- HQ city
- El Albir, Alicante
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
AB Living Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wellness Clinic Services and Stays: SHA Wellness Clinics generate revenue through premium accommodation (suites ranging 70-500 m2), medical consultations, therapeutic treatments, nutrition programs, and wellness stays. Revenue is a combination of nightly rates, program fees, and ancillary wellness services.
- SHA Residences Sales: Sale of private residences within SHA Wellness Clinic complexes (SHA Spain, SHA Mexico, SHA Emirates). Properties range from Garden, Premiere, and Penthouse categories in Spain to luxury villas and flats in Mexico and Emirates. Revenue is one-time property sale.
- Luxury Hospitality Operations: Revenue from operating branded hotel properties (Almare by Luxury Collection, St. Regis Costa Mujeres, JW Marriott Costa Mujeres, W Marriott Costa Mujeres) including room rentals, F&B, events, and related services.
- Premium Property Development Sales: Sale of premium residential properties in Spain including Almare Beach Denia (68 flats), Azure Sky (8 villas), Balearic Residences (17 villas), and Los Mirlos Blancos (2 detached homes).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | SHA Wellness Clinic — Suite accommodation and wellness programs |
| One time/ perpetual license | Multi-year contract | SHA Residences Spain — Garden, Premiere, and Penthouse categories (11 residences) |
| One time/ perpetual license | Multi-year contract | SHA Residences Mexico — 37 residences in 3 types |
| One time/ perpetual license | Multi-year contract | SHA Mexico Residences — 240m2 to 800m2 properties, 2-4 bedrooms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AB Living Group product offering
Product offeringCore offering
AB Living Group is a privately held Spanish business group that operates three integrated divisions: AB Wellbeing (SHA Wellness Clinics and SHA Residences offering integrative medical wellness programs), AB Hospitality (luxury hotel operations developed in partnership with Marriott International brands such as St. Regis, JW Marriott, W Hotels, and Luxury Collection), and AB Properties (premium residential developments in Spain, Mexico, and the UAE). The group generates revenue from wellness clinic stays and program fees, branded hotel room revenue, and one-time sales of luxury residences and villas.
Product overview
AB Living Group operates three divisions: AB Wellbeing (SHA Wellness Clinics and SHA Residences), AB Hospitality (luxury hotel partnerships), and AB Properties (premium residential developments). The Wellbeing division includes SHA Wellness Clinic (integrative medical wellness clinics in Spain, Mexico, and upcoming Emirates) offering health-focused treatments with 90-110 treatment rooms per location. SHA Residences provide private luxury residences with permanent access to wellness clinic services. Hospitality includes partnerships with luxury hotel brands (St. Regis, Luxury Collection, JW Marriott, W Hotels) in Mexico. Properties include premium residential developments in Spain featuring sustainable design and luxury finishes.
Differentiator
Problem solved
Functional benefit
Brands
- SHA Wellness Clinic: Integrative medical and holistic wellness clinics offering health treatments, nutrition programs, and wellness services. Operating in Spain (since 2008), Mexico (opening 2024), and UAE (opening 2026).
- SHA Residences
- AB Hospitality
Products and services
- SHA Wellness Clinic Spain 5-star integrative medical and holistic wellness clinic in El Albir, Alicante, Spain, with 93 suites and 11 residences across 7 buildings on 27,000 m2, featuring 90+ treatment rooms, hydrotherapy circuit, SHAmadi Restaurant, fitness area, Mind & Body studios, and organic garden. Targets affluent wellness consumers seeking health transformation, prevention, and recovery.
- SHA Wellness Clinic Mexico 5-star wellness clinic and hotel opening late 2024 in Costa Mujeres, Quintana Roo, Mexico, with 101 suites, 37 residences, over 10,000 m2 wellness area, 100 treatment rooms, two healthy restaurants, fitness area, Mind & Body studios, tropical gardens, natural cenote, and direct beach access. The first serious global wellness brand opening in Latin America.
- SHA Wellness Clinic Emirates 5-star wellness clinic and hotel opening in 2026 in Qasr Al Jurf, Abu Dhabi (UAE), with 100 suites, 137 residences, 110 treatment rooms, 3 restaurants, Hydrotherapy Circuit, Beach Club, Mind & Body Pavilion, Healthy Nutrition Pavilion, organic garden, and heliport.
- SHA Residences Spain 11 exclusive private residences opened 2017 within the SHA Wellness Clinic Spain complex, available in Garden, Premiere, and Penthouse categories, sized 70-500 m2. Owners receive direct access to SHA's clinic services, Healthy Living Academy activities, room service, and concierge.
- SHA Residences Mexico 37 luxury residences (240-800 m2, 2-4 bedrooms) opened January 2024 overlooking the Caribbean Sea within SHA Wellness Clinic Mexico. Three categories available. Limited to 31 owners. Includes private pool, terrace, garden, wine cellar, and full SHA wellness access with direct access to the clinic's services.
- SHA Residences Emirates 159 residences (97 villas and 62 flats) opening in 2026 within the SHA Wellness Clinic Emirates complex in Qasr Al Jurf, Abu Dhabi. Owners receive the SHA Privileged programme, private fitness room, Mind & Body studios, infinity pool, Owners Lounge, and private dock.
- Almare by Luxury Collection (Isla Mujeres) Adults-only boutique eco-sustainable resort opening late 2024 on Isla Mujeres, Quintana Roo, Mexico, with 106 rooms operated under Marriott's Luxury Collection brand. Features haute cuisine, beach club, dock, spa and wellness, rooftop pool, and outdoor cinema.
- St. Regis Costa Mujeres 5-star luxury resort opening early 2026 in Costa Mujeres, Quintana Roo, Mexico, with 160 suites and 80 residences operated under the St. Regis brand. Features beach club, infinity pools, drawing room, library, water park, spa and fitness, rooftop pool, ballrooms, and outdoor cinema.
- JW Marriott Costa Mujeres 5-star luxury resort opening in 2026 on Isla Mujeres, Quintana Roo, Mexico, with 283 suites and 53 residences operated under the JW Marriott brand. Features water park, kids club, spa and fitness, rooftop pool, beach club, outdoor cinema, and business centre.
- Almare Beach Denia Holiday residential complex completed in 2019 with 68 three- and four-bedroom flats on Les Deveses beach in Denia, Alicante, Spain. Features 5,000 m2 gardens, kids club, Bali-style pool, private gym, and Finnish sauna.
- Azure Sky
- Balearic Residences 17 exclusive detached villas inspired by Balearic Islands design, in three types: Ibiza (10), Menorca (2), and Formentera (5). Features 4 bedrooms, 4 bathrooms, private pool with waterfall and jacuzzi, interior garden with skylight. Located next to Sierra Helada Natural Park, Alicante, Spain. Completion expected 2023.
- Los Mirlos Blancos Two exclusive four-storey detached houses completed in 2019, less than 1 km from L'Albir beach in El Albir, Alicante, Spain. Features open-plan avant-garde design, 3 bedrooms, private pool, garden, and home automation.
Quantifiable outcome
- 65,000+ individuals have transformed their lives at SHA Wellness Clinic since 2008
- +4 more outcomes
Companies that use AB Living Group
Customer profileSegments3 records
Ideal customer profiles3 records
AB Living Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AB Living Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Marriott International — St. Regis (Costa Mujeres)coreAB Living is developing St. Regis Costa Mujeres, a 5-star luxury resort with 160 suites and 80 residences in Costa Mujeres, Quintana Roo, Mexico, opening early 2026. The property will be operated under the St. Regis brand, part of Marriott International's luxury portfolio.
- Marriott International — JW Marriott (Costa Mujeres)coreAB Living is developing JW Marriott Costa Mujeres, a 5-star luxury resort with 283 suites and 53 residences on Isla Mujeres, opening 2026. Operated under the JW Marriott brand, leveraging Marriott's global sales and distribution network.
- Marriott International — W Hotels (Costa Mujeres)coreAB Living is developing W Marriott Costa Mujeres, a 5-star luxury resort with 300 suites and 10 residences on Isla Mujeres, opening 2026. The W Hotels brand brings a vibrant, lifestyle-oriented luxury experience to AB Living's Mexican Caribbean portfolio.
- Marriott International — Luxury Collection (Almare)coreAB Living developed Almare by Luxury Collection, a boutique adults-only eco-sustainable resort on Isla Mujeres, Mexico, opening late 2024 with 106 rooms. Almare operates under Marriott's Luxury Collection brand, leveraging the brand's global distribution, loyalty program (Marriott Bonvoy), and marketing reach to attract luxury travelers.
- Sordo Madaleno (Architectural Firm)majorRenowned Mexican architectural studio Sordo Madaleno was commissioned by AB Living to design SHA Mexico residences. The studio brings expertise in luxury Mexican architecture integrated with natural landscapes, designing buildings that coexist with mangroves, cenotes, and natural terrain.
- Alejandro Escudero (Interior Designer)majorPrestigious interior designer Alejandro Escudero was commissioned for SHA Mexico residences interior design, featuring white marble, natural fabrics, native woods, regional craftsmanship, and ceramics — creating a design that reflects Caribbean luxury and Mexican cultural heritage.
Scale indicators8 records
Recent moves14 records
Expansion highlights6 records
AB Living Group competitors and assessment
Company assessmentDirect peers
- Aman Resorts: Aman operates ultra-luxury resorts and branded residences globally, with strong wellness programming and a similar UHNW target customer. Both Aman and SHA combine luxury accommodation, residences, and wellness experiences as an integrated lifestyle offering.
- Clinique La Prairie: Clinique La Prairie is a Swiss medical wellness clinic combining preventive medicine, longevity programs, and luxury hospitality. Both compete in the ultra-premium medical wellness segment serving UHNW clients seeking health transformation.
- Lanserhof: Lanserhof operates premier medical wellness resorts in Europe (Austria, Germany, UK) combining integrative medicine with luxury hospitality. Like SHA, Lanserhof is a pioneer in European medical wellness with a unique proprietary methodology.
- Six Senses Hotels Resorts Spas: Six Senses operates luxury wellness-focused resorts and residential developments, with comparable integrated wellness-hospitality-residence business model. Both target wellness-oriented luxury travelers and offer branded residences within resort ecosystems.
- COMO Hotels and Resorts: COMO operates luxury hotels with strong wellness focus (COMO Shambhala) and offers residential-style luxury accommodations. Both companies target affluent wellness consumers and combine hospitality with integrative health and longevity programs.
- Bürgenstock Resort: Bürgenstock Resort is an Alpine luxury resort combining medical wellness, longevity programs, and premium residences. Operates a similar integrated model of luxury accommodation, wellness services, and residential offerings for UHNW guests.
- Banyan Tree Holdings: Banyan Tree operates luxury spa resorts and branded residences globally, with comparable wellness-integrated luxury hospitality and residential development model. Both target affluent wellness travelers and offer residential products within resort ecosystems.
Broad incumbents
- Rosewood Hotels & Resorts: Rosewood operates ultra-luxury hotels and residences globally, often with strong wellness positioning. Both target affluent luxury travelers and offer residential products, though Rosewood is a broader multi-brand hospitality incumbent.
- Marriott International Luxury Brands: Marriott operates the parent luxury brands (St. Regis, JW Marriott, W Hotels, Luxury Collection) that AB Living partners with. While a partner rather than a competitor, Marriott is the broader incumbent in luxury hospitality and defines the structural economics of the brand-license model.
Emerging players
- Velaa Private Island: Velaa is an ultra-luxury private island resort with strong wellness and residential components. Comparable in targeting ultra-affluent wellness consumers, though with a single-asset focus rather than AB Living's multi-property portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AB Living Group social profiles
Digital presenceAB Living Group compliance and trust
Trust signalCompliance1 record
AB Living Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AB Living Group leadership team
Management profileNumber of profiles
Profiles2 records
AB Living Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
AB Living Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AB Living Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AB Living Group
What does AB Living Group do?
AB Living Group is a privately held Spanish business group that operates three integrated divisions: AB Wellbeing (SHA Wellness Clinics and SHA Residences offering integrative medical wellness programs), AB Hospitality (luxury hotel operations developed in partnership with Marriott International brands such as St. Regis, JW Marriott, W Hotels, and Luxury Collection), and AB Properties (premium residential developments in Spain, Mexico, and the UAE). The group generates revenue from wellness clinic stays and program fees, branded hotel room revenue, and one-time sales of luxury residences and villas.
Is AB Living Group a public or private company?
AB Living Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AB Living Group founded?
AB Living Group was founded in 2008. It employs 11 to 50 people.
Where is AB Living Group based?
AB Living Group is headquartered in El Albir, Alicante, Spain, in the Europe region.
How does AB Living Group make money?
Four revenue lines are on record. Wellness Clinic Services and Stays are the primary driver. The others are SHA Residences Sales, luxury Hospitality Operations and premium Property Development Sales.
Who are AB Living Group's main competitors?
Direct peers on record are Aman Resorts, Clinique La Prairie, Lanserhof, Six Senses Hotels Resorts Spas, COMO Hotels and Resorts, Bürgenstock Resort and Banyan Tree Holdings. Broad incumbents are Rosewood Hotels & Resorts and Marriott International Luxury Brands. Velaa Private Island is listed as an emerging player.
Does AB Living Group have an API?
No public API is recorded for AB Living Group.
What industry is AB Living Group in?
AB Living Group's product category is Luxury Wellness Hospitality and Real Estate. Its primary akta.pro industry code is THAGAMAJ, Corporate Wellness Retreats & Executive Health Programs, with a secondary code of THAMADAJ, Wellness & Retreat Stays (Yoga, Spa, Detox). Its NAICS code is 7211 and its SIC code is 7000.