Ação Educativa - Assessoria, Pesquisa e Informação

What Ação Educativa - Assessoria, Pesquisa e Informação does

Ação Educativa - Assessoria, Pesquisa e Informação is a Brazilian civil association without profit purposes, founded in 1994 and headquartered at Rua General Jardim, 660, Vila Buarque, in São Paulo. The organization operates a portfolio of programmatic lines spanning education, culture, and youth from a human rights perspective, organized around six intervention areas: Assessoria (advisory), Pesquisa (research), Informação (information), Ação Política (political action), Formação (training), and Difusão Cultural (cultural diffusion). Its core products include the Viver, Aprender textbook collection for Youth and Adult Education distributed through Brazil's PNLD; the TECLA project on digital rights and anti-racist pedagogical practices around digital technologies, developed in partnership with the Mozilla Foundation; the Nanet technology-democratization project; an EAD online learning platform (ead.acaoeducativa.org.br); the Espaço Cultural Periferia no Centro physical cultural facility in central São Paulo with auditorium, meeting rooms, and exhibition gallery; and a virtual gallery for peripheral artists. The organization serves youth from peripheral communities (especially Black youth, women, and LGBTQIA+ populations), public school educators (particularly those working in Youth and Adult Education and racial relations), cultural collectives and CSOs, and government bodies engaging on education, culture, and youth policy.

The business model is that of a non-profit civil association. Revenue streams include individual donations (suggested tiers of R$15, R$30, R$60, R$100 on one-time, monthly, semi-annual, or annual cadence), rental of the cultural center's auditorium and meeting rooms, and sales of publications and educational materials through an online store. The dominant funding flows, however, appear to be project-based institutional grants and partnerships rather than commercial revenue: partnerships include the Mozilla Foundation, AHK São Paulo (Brazil-Germany Chamber of Commerce), Terre des hommes Germany and Germany's BMZ (MUDE com Elas project), Editora Global (publishing partner), and ABONG membership. The organization has 67 employees and reaches 1,500 youth annually in formation programs, 66,000 teachers in professional development, and 64,000 participants in headquarters activities, with 900,000 EJA textbooks distributed cumulatively through PNLD.

Name

Ação Educativa - Assessoria, Pesquisa e Informação

Legal name

Ação Educativa - Assessoria, Pesquisa e Informação

Website

https://acaoeducativa.org.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Ação Educativa is a São Paulo-based non-profit civil association, founded in 1994, that advances education, culture, and youth rights through training programs, textbooks, research, cultural programming, and policy advocacy targeting peripheral youth, educators, and civil society organizations across Brazil.

Ownership category

akta.pro rank

Product category

Education and Youth Advocacy Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

akta.pro secondary industries

Education Access & Quality (International Development) (BPAGABAE), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH), Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services (EDAGAKAJ), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH), Universal Design for Learning (UDL) & Inclusive Classroom Support Platforms (EDAFAKAI)

Keywords

• Civil society research
• Education advocacy
• Youth rights programs
• Cultural diffusion services
• Teacher professional development

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Donations: The organization accepts financial donations from individuals and supporters through their website. Suggested donation amounts of R$15, R$30, R$60, or R$100 with options for one-time, monthly, semi-annual, or annual frequency.
2. Space Rental: Rental of auditorium and meeting rooms for events, courses, and activities. Though not their primary activity, this generates revenue to support the organization's operations and subsidize free use for peripheral collectives.
3. Publication Sales: Sale of books and educational materials through their online store (acaoeducativa.org.br/produtos/), including the Viver, Aprender textbook collection developed in partnership with Editora Global.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ação Educativa is a non-profit civil association that delivers educational formation, research, advisory, cultural diffusion, and policy advocacy services in the fields of education, culture, and youth from a human rights perspective. It operates the EAD online learning platform, develops and distributes the Viver, Aprender textbook collection for Youth and Adult Education through PNLD, runs the TECLA digital rights project with Mozilla Foundation, manages the Espaço Cultural Periferia no Centro cultural venue, and conducts projects such as Nanet for technology democratization. The organization serves educators, youth from peripheral communities, cultural collectives, and public institutions across Brazil.

Product overview

Ação Educativa is a non-profit civil association founded in 1994 that operates in education, culture, and youth fields from a human rights perspective. The organization offers a diverse portfolio including educational materials (Viver, Aprender book collection), technology initiatives (TECLA and Nanet projects focused on digital rights and democratizing technology), an EAD online learning platform, a cultural center (Espaço Cultural Periferia no Centro), and a virtual gallery. The organization integrates research, popular education methodologies, cultural diffusion, and policy advocacy through various projects spanning education for youth and adults, racial relations, gender equality, and cultural production in peripheral communities.

Differentiator

Problem solved

Functional benefit

Brands

• TECLA - Tecnologia (em) ação: Technology in Action - An initiative of Ação Educativa for the promotion of digital rights

Products and services

• Viver, Aprender textbook collection A book collection dedicated to Youth and Adult Education (EJA), developed in partnership with Editora Global, aligned with PNLD guidelines and Ministry of Education recommendations. Distributed to public schools across Brazil.
• TECLA – Tecnologia (em) Ação Initiative focused on technology in action, promoting digital rights and conducting research on technology and society, including work on algorithmic racism and the Edital Práticas Pedagógicas Antirracistas sobre TDICs call for proposals.
• Nanet: Democratizando a tecnologia Project dedicated to democratizing technology access and knowledge, particularly focused on peripheral communities.
• EAD Platform (Online Courses) Online learning platform offering courses in education, culture, and youth development areas, accessible nationally.
• Espaço Cultural Periferia no Centro Cultural space known as 'predinho,' offering auditorium, meeting rooms, course facilities, and exhibition gallery for community use since 2000, with free or subsidized access for peripheral collectives and paid rental for events.
• Virtual Gallery (Galeria Virtual) Online exhibition space for showcasing peripheral artistic production.

Quantifiable outcome

• 1,500 young people in annual formation programs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Mozilla FoundationcoreTechnology or Integration · 23 March 2022Partnership for the TECLA project - Práticas Pedagógicas Antirracistas sobre Tecnologias Digitais de Informação e Comunicação (TDICs). The initiative maps, creates repositories, and publishes pedagogical lesson plans combining antiracist practices with digital technologies. Mozilla Foundation promotes healthy and responsible use of digital technologies, including the Firefox browser and Common Voice initiative to combat algorithmic biases.
• ABONG (Associação Brasileira de Organizações Não Governamentais)coreStrategic or Co-development Partner · 1 January 2014Brazilian Association of Non-Governmental Organizations of which Ação Educativa is a member. Part of the GT SC-2030 civil society working group for Agenda 2030.
• AHK São Paulo (Brazil-Germany Chamber of Commerce)coreStrategic or Co-development PartnerPartner in the MUDE com Elas project, implementing the initiative alongside Ação Educativa. AHK São Paulo is the Brazil-Germany Chamber of Commerce and Industry in São Paulo.
• Terre des hommes GermanycoreStrategic or Co-development PartnerGeneral coordination and co-financing partner for the MUDE com Elas project. Responsible for overall project coordination and co-funding alongside Germany's Ministry for Development Cooperation.
• Fórum Social MundialminorStrategic or Co-development PartnerInternational civil society articulation space where Ação Educativa participates in discussions on development models, international relations, and human rights education.
• Conselho Internacional de Educação de Adultos (ICAE)minorStrategic or Co-development PartnerInternational council for adult education that Ação Educativa integrates as part of its international civil society articulation.
• Plataforma SocialminorStrategic or Co-development PartnerCivil society platform that Ação Educativa participates in for international articulation.
• GT SC-2030 (Grupo de Trabalho da Sociedade Civil para a Agenda 2030)coreStrategic or Co-development PartnerCivil Society Working Group for Agenda 2030 where Ação Educativa participates, working on Sustainable Development Goals (SDGs) implementation and monitoring in Brazil.
• Editora GlobalcoreStrategic or Co-development PartnerPublishing partner for the Viver, Aprender textbook collection for Youth and Adult Education (EJA). Books are distributed through Brazil's National Textbook Program (PNLD).
• Various Civil Society Organizations and Social MovementscoreStrategic or Co-development PartnerExtensive network of partnerships with civil society organizations, cultural collectives, and social movements including Coletivo 660, Coletivo Mulheres Negras na Biblioteca, and others for joint projects and advocacy.
• Instituto Moreira SalesminorStrategic or Co-development PartnerPartner in the 'Identidade e Território' project, conducting photography workshops with young people from the Arte e Cultura na Medida project.
• Conectas Direitos HumanosminorStrategic or Co-development PartnerPartner in international advocacy for democracy and human rights, participating in joint missions to the European Union and UN Human Rights Council.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conectas Direitos Humanos: Brazilian human rights NGO with international advocacy work. Action Educativa is a documented partner of Conectas, and they share a human rights framing applied to social policy in Brazil.
• Movimento Todos pela Educação: Brazilian civil society movement focused on education policy advocacy and research. Directly comparable in operating as an education-focused NGO with strong policy advocacy and research components.
• CENPEC Educação: Brazilian NGO focused on education research, policy advocacy, and educator training. Closely comparable to Ação Educativa in combining research, public-policy advocacy, and educator capacity-building.

Others

• ABONG: Brazilian Association of Non-Governmental Organizations, of which Ação Educativa is a member. Industry association representing NGOs in Brazil; relevant as an ecosystem participant and peer convener.

Broad incumbents

• Instituto Unibanco: Brazilian non-profit focused on public education management and youth protagonism. Directly comparable on youth protagonism and education policy work, though with a stronger corporate-funder orientation.
• Fundação Roberto Marinho: Major Brazilian foundation producing educational content and vocational training programs. Overlaps with Ação Educativa on educational content production and large-scale youth education initiatives.
• Instituto Ayrton Senna: Brazilian non-profit developing educational solutions for public schools at scale. Comparable on public-school channel access and educator training, though with a more outcomes-measurement orientation.
• Fundação Lemann: One of Brazil's largest education-focused foundations, working on basic education quality and youth leadership. Comparable to Ação Educativa in mission (education equity) but operates at significantly larger scale with corporate philanthropy backing.

Regional players

• Plataforma Dhesca: Brazilian platform of human rights and economic, social, and cultural rights organizations. Comparable to Ação Educativa's civil society mobilization and rights-based advocacy work.

Emerging players

• Fundo Baobá: Brazilian fund for racial equity in education, focused specifically on Black youth. Directly comparable to Ação Educativa's intersectional focus on racial equity and youth education from peripheral communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/acaoeducativa
• LinkedInlinkedin.com/company/acaoeducativa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ação Educativa - Assessoria, Pesquisa e Informação