Accademia del Make Up

Name

Accademia del Make Up

Legal name

Expert Formazione P.I. 01277960553

Website

https://accademiadelmakeup.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Beauty Education and Training

NAICS

Technical and Trade Schools (6115), Fine Arts Schools (61161)

akta.pro primary industry

Makeup Artistry (EDAOALAF)

akta.pro secondary industries

Makeup Artistry Training Programs (HSALANAE), Continuing Education & License Exam Prep (CE/State Board Prep) (HSALANAL), Portfolio & Audition Preparation (Arts School Admissions) (EDAMAAAK)

Keywords

• Professional makeup training
• Beauty education
• Cosmetology certification
• Makeup artist courses
• Bridal makeup workshops

Headquarters

HQ city

Terni

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Professional Makeup Artist Course: The primary revenue stream comes from professional makeup artist certification courses. The main course costs €6,300 (VAT included) and can be paid in 12 monthly installments. This is a comprehensive 292-hour course (including 98 hours of free masterclasses) leading to a legally recognized professional qualification in the European Union.
2. Masterclass Courses: Additional revenue is generated through specialized masterclass courses with varying price points ranging from €97 to €440. These include single-day to multi-day workshops on topics such as bridal makeup, ethnic makeup, airbrush techniques, lash application, skincare, and business branding.
3. Bridal Masterclass: Specialized bridal makeup workshops priced at €197, taught by guest instructor Ludovica Scaravilli, providing intensive one-day training sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Accademia del Make Up is a professional makeup artistry academy delivering in-person training programs. Its flagship offering is a 292-hour qualification course (including 98 hours of free masterclasses) that grants a legally recognized EU professional certification in makeup artistry, covering beauty, bridal, fashion, editorial, photographic, and TV/cinema techniques. The course is supported by 14 specialized single- or multi-day masterclass modules, all delivered physically at facilities in Terni and Roma with professional products from brand partners and an included toolkit valued over €1,200.

Product overview

Accademia del Make Up is a professional makeup artistry academy offering a portfolio of educational products centered on its flagship Corso Make-Up Artist con Qualifica Professionale — a 292-hour professional qualification course (including 98 hours of free master classes) that delivers legally recognized certification across the EU. The offering is structured as a core course supplemented by 14 distinct specialized master class modules covering topics including Armocromia (color harmony), Anti-Age makeup, Bridal Pencil Technique, Portfolio Day, Lash Expert, Skincare & Primer, Business Personal Branding, Ethnic Makeup, Bridal Hairstyling, Commercial Bridal Techniques, Period Hairstyling, Drag Queen, and Airbrush. All students receive access to professional-grade makeup products from partner brands (Kryolan, MAC, Make Up Forever, Anastasia Beverly Hills, Nabla, Inglot, NYX, Mulac, Smashbox, Danessa Myricks) and a free personal toolkit. The academy operates physical classroom facilities in Terni and Rome.

Differentiator

Problem solved

Functional benefit

Products and services

• Corso Make-Up Artist con Qualifica Professionale Flagship 292-hour professional qualification course (including 98 hours of free masterclasses) granting legally recognized EU professional certification in makeup artistry, covering corrective makeup, bridal, fashion show, photographic, TV/cinema, period makeup, and portfolio-building shoots. Priced at €6,300 (VAT included), payable in 12 monthly installments, with free professional toolkit (€1,200+ value) and free accommodation for students from more than 130 km away.
• Master Class Armocromia, l'arte dei colori nel make-up 7-hour single-day master class on color harmony in makeup, covering color analysis, temperature, undertones, and how to select the ideal palette for each phototype. Priced at €97 per person with no prerequisites.
• Master Class Make-Up Anti Age (Trucco Antietà) 7-hour master class on makeup techniques for mature skin, covering tensor-effect products, corrective techniques for bags, dark circles, and age spots, plus face-lifting and rejuvenation techniques.
• Bridal Make-Up con Pencil Technique Intensive single-day master class taught by guest makeup artist Ludovica Scaravilli on modern bridal makeup using the Pencil Technique, designed to create flawless, photo-ready, long-lasting bridal looks. Priced at €197.
• Master Class Portfolio Day 8-hour master class enabling students to build or enrich their professional fashion and editorial portfolio through two professional photo shoots with support from a makeup teacher, professional photographer, and hairstylist. Priced at €250 for external participants, free for graduates.
• Master Class MUA Lash Expert Master class developed in collaboration with Clavier on professional eyelash application techniques, teaching cluster lash application, eye shape analysis, and how to enhance eye appearance with various lash types. Priced at €150 including Clavier product kit.
• Master Class Skincare, Primer e base make-up perfetta Master class for makeup artists on skin analysis, proper cleansing and hydration procedures for different skin types, and correct selection/use of primers and foundations for long-lasting makeup. Priced at €160 for external participants, free for graduates.
• Master Class Business Personal Branding per Make-Up Artist Master class on personal and business branding for makeup artists, covering social media management, business plan creation, marketing strategies, AI tools for hashtag optimization, and advertising across Facebook, Instagram, TikTok, and YouTube. Priced at €180 for external participants, free for graduates.
• Master Class Make-Up Etnico Master class focused on makeup techniques for diverse ethnicities, covering morphological and chromatic differences between ethnic groups, how colors behave on dark and Asian skin tones, and the products and techniques best suited for each. Priced at €160 for external participants, free for graduates.
• Master Class Acconciatura Sposa (bridal hairstyle) 14-hour (2-day) master class for makeup artists to acquire skills in creating medium-difficulty bridal hairstyles, including soft and structured updos, chignons, braids, and accessory application. Priced at €360 for external participants, free for graduates.
• Master Class Bridal Make Up e tecniche commerciali 2-day master class covering bridal makeup techniques plus business aspects including market research, positioning, pricing strategy, contract drafting, portfolio building, and promotion strategies for bridal services. Priced at €440 for external participants.
• Master Class Acconciature d'Epoca Master class enabling makeup artists to acquire period hairstyling techniques spanning the 1920s through the 1990s, integrating hairdressing skills with makeup artistry.
• Master Class Drag Queen Master class on transforming a male face into a female drag queen look, covering eyebrow blocking and realistic recreation, color correction for beard and brows, facial contouring with cream products, and intense cut crease eye makeup with pigments and glitter.
• Master Class Airbrush – Beauty and Creative Make-Up Master class on airbrush makeup technique covering equipment setup, maintenance, safety standards, product formulations, pressure and distance control, and practical exercises in beauty, creative, and face painting applications. Requires prior 60+ hour makeup course. Priced at €440.

Quantifiable outcome

• Over 106 course editions completed
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kryolan Professional Make-upcoreStrategic or Co-development PartnerKryolan is a 'Supported by Kryolan' partner of the academy. Students have access to Kryolan professional products during training, and the academy participates in Kryolan events such as Cosmoprof Bologna 2018. Kryolan is one of the world's leading professional makeup brands.
• MAC CosmeticscoreStrategic or Co-development PartnerMAC Cosmetics is a 'MAC Brand Supporter' partner. Students train with MAC products, and the academy has alumni who have been hired by MAC, including Store Manager positions.
• L'Oréal (Redken and Matrix brands)minorStrategic or Co-development PartnerPartnership through Hair Ic.One 2019 event where the academy served as official makeup team for Redken and Matrix brands, providing services for 48 models with 18 graduates and 1 head makeup artist.
• MQ Vienna Fashion WeekcoreStrategic or Co-development PartnerOfficial makeup team for all runway shows since 2018. Teams of 10 makeup artists (graduates) plus instructors participate in each edition, providing real-world experience for students.
• Make Up ForeverminorOthersProfessional products used in classroom training. One of the professional makeup brands provided to students during their studies.
• Danessa MyricksminorOthersProfessional products used in classroom training as part of the academy's product partnerships.
• Anastasia Beverly HillsminorOthersProfessional products used in classroom training. Leading brow and beauty brand whose products are available to students during coursework.
• ClavierminorStrategic or Co-development PartnerCollaboration for the MUA Lash Expert masterclass, where Clavier provides product kits for participants valued at the course fee.
• Budapest Fashion WeekcoreStrategic or Co-development PartnerOfficial makeup team for all 25 runway shows in 2019, with a team of 21 graduates plus head makeup artist providing services for the entire event.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Make-Up Designory (MUD): US-based professional makeup school offering certificate programs in beauty, bridal, fashion, and special effects makeup. Comparable as a specialized vocational institution teaching professional qualification-style programs with branded product kits.
• Cinema Makeup School: Los Angeles-based school specializing in professional makeup for film, television, and SFX. Comparable as a specialist vocational training provider for media and entertainment makeup artists, with similar portfolio- and career-focused outcomes.
• London College of Makeup: UK-based professional makeup school offering intensive, career-oriented makeup training including fashion, bridal, and film. Comparable as a European vocational training operator focused on legally/employer-recognized makeup qualifications and portfolio building.
• Delamar Academy: UK makeup school delivering professional training across fashion, bridal, editorial, and media makeup. Comparable curriculum breadth, similar in-person delivery model, and serves the same aspiring professional makeup artist segment.
• Brushstroke Studios: UK-based professional makeup training studio offering short courses and masterclasses in bridal, fashion, and editorial makeup. Comparable specialized curriculum and target learner (aspiring professional makeup artists) with a masterclass-driven model.
• BCM Beauty Academy: Italian professional makeup and beauty training school offering vocational makeup artistry courses. Most directly comparable peer in Italy, competing for the same aspiring-professional segment with similar in-person, qualification-oriented programs.

Broad incumbents

• Kryolan Professional Make-up (Training): Global professional makeup brand that runs its own artist training programs and supports third-party academies. Comparable through its brand-affiliated artist education programs and Kryolan-supported curriculum model that Accademia del Make Up itself leverages.
• Make Up Forever Academy: Global professional makeup brand running its own artist training programs and masterclasses across Europe and worldwide. Comparable as a brand-affiliated training destination for professional makeup artists, though it sits within a much larger beauty conglomerate.

Emerging players

• QC Makeup Academy: Online makeup artistry school offering self-paced certification programs. Comparable certification-style curriculum, but competes via an online/digital delivery model that contrasts with Accademia del Make Up's in-person approach.
• Scuola del Fumetto di Milano: Italian creative arts school offering vocational programs in illustration, comics, and visual arts, with adjacent makeup and costume training. Comparable as a domestic Italian vocational creative-arts training institution targeting creative careers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXRo__HJd6CWWflesDIzirQ
• Facebookfacebook.com/790011151060455
• LinkedInlinkedin.com/company/accademia-del-make-up

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accademia del Make Up