Reactive

IT Services and Management Consultingaccenture.com.au

Global professional services firm delivering consulting, technology, and managed services to enterprise, government, and mid-market clients across 50+ countries, with a growing focus on AI and digital twin engineering.

Company typePublic
Founded1989
HeadquartersSydney, Australia
Headcount11–50
GTM typeB2B
OfferingServices

What Reactive does

The firm described by the available data is a global professional services company providing consulting, technology, and managed services to enterprise and government clients. It operates across 50+ countries and serves a diversified buyer set spanning hyperscalers (Google Cloud), pharmaceuticals (Bristol Myers Squibb), consumer goods (Unilever), industrial manufacturing (Siemens), multilateral defense (NATO), and the social/non-profit sector (YMCA, UNICEF). The underlying technology footprint combines cloud, data, and AI engineering with industry platforms such as digital twins for manufacturing and consumer goods, packaged as multi-year transformation engagements and, more recently, as productized offerings like Accenture Edge aimed at the mid-market. The business model is primarily enterprise services: time-and-materials consulting engagements, fixed-price transformation programs, and managed services contracts, with an emerging shift toward packaged/subscription-style offerings via Accenture Edge. Public positioning emphasizes AI-led reinvention, supported by the AI Adoption Maturity Model co-developed with Carnegie Mellon and an agentic AI partnership with ServiceNow.

Note on firmographic record: the metadata attributes "Reactive," founded 1997, with 45 employees in Melbourne and a website URL pointing to accenture.com.au. This is inconsistent with the substantive evidence describing a Fortune Global 500-scale operator and is treated as a likely data quality artifact; analysis is grounded in the substantive data set.

Core technical and strategic signals in the period observed include the acquisition of Siemens' Industries eXcellence Group for digital twin and manufacturing engineering, a NATO contract formalizing defense-sector expansion, the ServiceNow AI partnership, and the Accenture Edge mid-market launch. These moves collectively indicate continued investment in industrial AI, agentic workflow automation, and down-market expansion.

Reactive firmographics

Firmographics

Name: Reactive
Legal name: Accenture
Website: https://accenture.com.au
Company type: Public
Founded year: 1989
Operating status: Operating
Headcount range: 11–50 employees
Short description: Global professional services firm delivering consulting, technology, and managed services to enterprise, government, and mid-market clients across 50+ countries, with a growing focus on AI and digital twin engineering.
Ownership category
akta.pro rank

Reactive industry classification

Industry

Product category: IT Services and Management Consulting
NAICS: Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
SIC: Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)
akta.pro primary industry: Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

Management consulting services
Digital transformation services
Cloud migration services
Cybersecurity services
Technology consulting

Where Reactive is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Reactive business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Professional Services: Accenture generates revenue through consulting engagements, technology implementation, and professional services delivered across multiple industry verticals. Services span strategy, digital transformation, cloud migration, AI implementation, and operational managed services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Reactive product offering

Product offering

Core offering

Accenture is a global professional services firm that delivers strategy, consulting, technology, and operations services to enterprise clients. Its offerings span AI and data services, cloud infrastructure, cybersecurity, digital engineering and manufacturing, emerging technology, sustainability, and customer experience transformation across more than 40 industries in 120+ countries.

Differentiator

Problem solved

Functional benefit

Brands

Accenture Edge: A new business from Accenture built to help mid-market companies adopt AI and modernize their technology through pre-built solutions, specialist teams and leading ecosystem partnerships.

Products and services

AI and Data Services
Cloud Infrastructure Services
Cybersecurity Services
Digital Engineering and Manufacturing Services
Emerging Technology Services Advisory and implementation services around emerging technologies such as metaverse, quantum, blockchain, and spatial computing.
Sustainability Services
Customer Experience and Marketing Services
Industry-Specific Solutions Pre-built industry solutions and consulting offerings tailored to financial services, communications and media, health and public service, consumer goods, industrial, and resources sectors.
Managed Services and Intelligent Operations
Accenture Ecosystem Partnerships Joint go-to-market programs and solutions delivered with hyperscalers, software vendors, and hardware providers across the Accenture ecosystem.

Quantifiable outcome

Google Cloud replaced batch processing with agentic model delivering decision-ready outputs up to 30x faster

Companies that use Reactive

Customer profile

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Reactive technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Reactive partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core.

NATOcoreStrategic or Co-development Partner · 7 July 2026NATO announced a major contract with Accenture to help advance towards a more agile and resilient digital infrastructure.
ServiceNowcoreTechnology or Integration · 29 June 2026ServiceNow and Accenture launched AI-powered services to accelerate the shift from legacy risk platforms to agentic AI, combining ServiceNow's platform capabilities with Accenture's implementation expertise.
Siemens Digital IndustriescoreStrategic or Co-development Partner · 17 June 2026Accenture announced acquisition of Industries eXcellence Group to strengthen capabilities for software and automation solutions from Siemens Digital Industries.
UnilevercoreStrategic or Co-development Partner · 16 June 2026Unilever scales digital twins across global manufacturing network with Accenture, enabling operational optimization and digital transformation of manufacturing operations.
Carnegie Mellon University Software Engineering InstitutecoreStrategic or Co-development Partner · 8 June 2026Accenture and Carnegie Mellon University Software Engineering Institute launched AI Adoption Maturity Model to help organizations scale AI with predictable outcomes.
European Commission's Directorate-General for International PartnershipscoreStrategic or Co-development PartnerAccenture helps European Commission's Directorate-General for International Partnerships to scale AI across global operations.
Google CloudcoreTechnology or IntegrationGoogle Cloud partnered with Accenture to reimagine lead enrichment with agentic AI. The leading hyperscaler replaced batch processing with an agentic model that delivers decision-ready outputs up to 30x faster.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Reactive competitors and assessment

Company assessment

Direct peers

PwC: Big Four firm with a large consulting and technology practice delivering cloud, cyber, AI, and managed services. Competes directly with Accenture across enterprise transformation and industry advisory.
Wipro: Global IT services and consulting firm delivering cloud, AI, cybersecurity, and digital engineering. Competes with Accenture across enterprise transformation, application services, and industry advisory.
Capgemini: Global consulting, technology, and digital services firm with strong focus on cloud, AI, and industry-specific transformation. Directly comparable in client base, delivery model, and capability breadth.
Infosys: Global IT services and consulting firm with significant investments in AI, cloud, and digital transformation. Directly comparable to Accenture on enterprise modernization and managed services engagements.
Tata Consultancy Services (TCS): Largest Indian IT services firm offering consulting, cloud, AI, and managed services. Competes with Accenture on large-scale enterprise transformation, application services, and offshore delivery.
IBM Consulting: Global technology consulting arm of IBM delivering hybrid cloud, AI, and application management services. Overlaps directly with Accenture's cloud transformation, AI implementation, and managed services offerings.
Deloitte: One of the Big Four professional services firms offering consulting, technology implementation, and managed services across virtually all of Accenture's verticals. Directly competes on enterprise transformation, AI, and cloud engagements.
McKinsey & Company: Premier global management consulting firm competing with Accenture's strategy and transformation advisory workfork. Particularly competitive on AI strategy, operations reinvention, and C-suite advisory engagements.
Cognizant: Global IT services and consulting firm with deep digital, cloud, and AI capabilities. Competes directly with Accenture on enterprise modernization, application services, and digital engineering.
Boston Consulting Group (BCG): Top-tier global management consulting firm with growing technology and digital build capabilities. Competes with Accenture on strategy, AI transformation, and large-scale enterprise reinvention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Reactive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reactive leadership team

Management profile

Number of profiles

Profiles1 record

Reactive subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Reactive funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reactive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reactive

What does Reactive do?

Is Reactive a public or private company?

Reactive is a public company. It is classified as public and is currently operating.

When was Reactive founded?

Reactive was founded in 1989. It employs 11 to 50 people.

Where is Reactive based?

Reactive is headquartered in Sydney, Australia, in the Oceania region.

How does Reactive make money?

One revenue line is on record: professional Services.

Who are Reactive's main competitors?

Direct peers on record are PwC, Wipro, Capgemini, Infosys, Tata Consultancy Services (TCS), IBM Consulting, Deloitte, McKinsey & Company, Cognizant and Boston Consulting Group (BCG).

Does Reactive have an API?

No public API is recorded for Reactive.

What industry is Reactive in?

Reactive's product category is IT Services and Management Consulting. Its primary akta.pro industry code is BPAHAEAJ, Integration, API & Middleware Consulting. Its NAICS code is 54151 and its SIC code is 7370.