ACCTING

What ACCTING does

ACCTING (AdvanCing behavioural Change Through an INclusive Green deal) was an EU-funded Horizon 2020 research project that ran from February 2022 to May 2025 (40 months) under grant agreement No 101036504. Coordinated by the European Science Foundation (ESF) headquartered in Strasbourg, France, ACCTING brought together a consortium of 12 partner organizations across 11 European countries (France, Sweden, Belgium, Italy, Austria, Norway, Turkey, Portugal, Greece, Romania, and Germany). The project's core function was to analyze how European Green Deal policies affect vulnerable and marginalised groups — including Roma communities, low-income households, migrants, and women — and to produce evidence-based recommendations to prevent inequalities arising from sustainability transitions. Primary beneficiaries were EU policymakers, researchers studying behavioral change and sustainability transitions, civil society organizations, and vulnerable communities themselves.

The project's intellectual outputs span eight research lines and include: 358 individual narratives collected via interviews in 13 European countries; a database of 693 inspiring bottom-up initiatives from 34 countries; 13 factsheets and 3 policy briefs for policymakers; 2 comprehensive research agendas; an Open Studios participatory methodology for co-creating solutions; a webinar series; and scientific publications. ACCTING also distributed up to €32,000 per project across 10 pilot actions in Energy, Mobility, Food, Disaster Management, and Biodiversity domains, implemented by civil society organizations, local authorities, industry, and SMEs. Technology infrastructure consists of standard research and dissemination tooling — a WordPress-based project website, the Zenodo open research repository for hosting all deliverables, MailChimp for newsletters, YouTube for webinar recordings, and Canva (with AI-generated visuals) for communications — rather than proprietary platforms.

ACCTING is not a commercial entity and has no revenue model in the conventional sense. It was funded entirely through the Horizon 2020 public grant and operated on a non-profit basis as a time-bounded research consortium. Distribution of outputs occurred via open-access channels (Zenodo, project website) and direct engagement through events (Open Studios workshops, the April 2025 final conference in Brussels, webinars). The project is now concluded and in closed status, with all outputs preserved on Zenodo for ongoing reuse.

Name

ACCTING

Legal name

European Science Foundation (ESF)

Website

https://accting.eu

Company type

Private

Founded year

2022

Operating status

Closed

Headcount range

1–10 employees

Short description

ACCTING was an EU Horizon 2020 research project (Feb 2022–May 2025) coordinated by the European Science Foundation that studied how European Green Deal policies affect vulnerable groups across 11 European countries, producing research insights, policy recommendations, 10 pilot projects, and open-access datasets for policymakers, researchers, and civil society.

Ownership category

akta.pro rank

Product category

Sustainability and Climate Policy Research

NAICS

Environmental Consulting Services (54162), Professional Organizations (81392)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Sustainability research
• Behavioral change studies
• Green Deal policy
• Climate policy research
• Social inclusion research

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels10 records

Core offering

ACCTING is an EU-funded Horizon 2020 research project that produces knowledge, evidence, and pilot actions to advance behavioural change for an inclusive European Green Deal. It delivers research insights on policy impacts, policy recommendations (factsheets, briefs, reports), pilot projects demonstrating inclusive climate solutions, databases of bottom-up initiatives, scientific publications, Open Studios workshops, and a dataset of narratives from vulnerable groups. All outputs are freely disseminated through the project website and Zenodo repository.

Product overview

ACCTING is a research project (not a commercial product) funded by the EU Horizon 2020 program that produces knowledge and innovations to advance behavioural change for an inclusive European Green Deal. The project delivers research outputs including Research Insights analyzing Green Deal policy impacts on vulnerable groups, Policy Recommendations (factsheets, policy briefs), Pilot Actions (10 implemented pilot projects), Inspiring Initiatives database (150+ bottom-up practices), Project Deliverables, Scientific Publications, Open Studios (co-creation workshops), Webinars, and a Narratives Collection (358 interview-based case studies). These outputs are disseminated through the ACCTING website and Zenodo repository.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Insights Analysis of the impact of Green Deal policy initiatives on individual and collective behaviours across 8 research lines studied in 13 European countries, including experimental studies and interviews with individuals from vulnerable groups. Targeted at researchers and policymakers studying sustainability transitions.
• Policy Recommendations Recommendations for policymakers to anticipate and mitigate potential negative impacts of policies on inequalities, comprising 13 factsheets, 3 policy briefs, and an overall report. Targeted at EU and national policymakers implementing the Green Deal.
• Pilot Actions 10 pilot projects implemented to be scaled up or replicated by stakeholders in Green Deal policy domains, focusing on energy, mobility, food, disaster management, and biodiversity areas. Targeted at civil society organisations, NGOs, local authorities, industry, and SMEs.
• Inspiring Initiatives Database of 150+ bottom-up initiatives showing positive involvement of marginalised groups in response to climate change, documented across 34 countries. Targeted at researchers, policymakers, and practitioners seeking scalable models.
• Project Deliverables Comprehensive collection of project outputs including reports, factsheets, policy briefs, and research deliverables hosted on Zenodo. Targeted at researchers, policymakers, and civil society.
• Scientific Publications Academic publications produced by the ACCTING consortium on topics related to behavioural change and inclusive Green Deal policies. Targeted at the academic research community.
• Open Studios Collaborative workshops using Open Studio methodology combining participatory design and creative techniques to co-create actionable ideas for inclusive Green Deal policies. Targeted at researchers, policymakers, civil society, and creative practitioners.
• Webinars Online seminar series covering topics such as behavioural change, resilience to natural disasters, food security, gender-inclusive sustainable farming, transformative resistance, and inclusive sustainability policies. Targeted at researchers, policymakers, and civil society.
• Narratives Collection Dataset of 358 individual narratives collected via interviews in 13 European countries capturing experiences of vulnerable groups regarding inequalities in enablers and hindrances for behavioural change. Targeted at academic researchers studying inequality and sustainability.
• Research Agendas Two comprehensive research agendas developed for future research priorities covering mobility, food systems, energy communities, micro-entrepreneurship, disaster management, and environmental stewardship. Targeted at academic researchers and funding bodies.

Quantifiable outcome

• 358 narratives collected from vulnerable individuals across 13 European countries documenting inequalities in behavioral change enablers and hindrances
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• European Science Foundation (ESF)coreStrategic or Co-development Partner · 15 February 2022Project coordinator responsible for overall project management, coordination of consortium partners, and dissemination activities. ESF is headquartered in Strasbourg, France, and serves as the legal and administrative coordinator of the ACCTING project.
• Consortium Members (12 partners across 11 countries)coreStrategic or Co-development Partner · 15 February 202212 consortium members from 11 European countries: France, Sweden, Belgium, Italy, Austria, Norway, Turkey, Portugal, Greece, Romania and Germany. Partners contribute to research activities, pilot project implementation, and national dissemination.
• ICLEI - Local Governments for SustainabilitycoreStrategic or Co-development PartnerContact point for pilot project calls. ICLEI supports the dissemination and coordination of pilot action funding process.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Climate Outreach: Specialist charity focused on public engagement and behavioural change for climate action, including work with vulnerable communities — closely aligned with ACCTING's mission of inclusive climate communication and policy.
• WECF (Women Engage for a Common Future): European environmental NGO working on gender-inclusive sustainability, just transition, and community resilience — an emerging player in the same intersectional environmental-equity niche as ACCTING.

Broad incumbents

• South Pole Group: Major climate solutions provider offering climate strategy consulting, carbon project development, and just-transition advisory — overlapping with ACCTING's sustainability consulting and policy-recommendation outputs.
• EIT Climate-KIC: EU-backed climate innovation knowledge community running multi-country programmes on systemic climate action and behavioural change — a broader incumbent operating at scale on themes ACCTING researched (mobility, food, energy communities).
• Carbon Trust: Established climate consultancy advising governments and corporates on decarbonisation strategies, behavioural change programmes, and just transition — a broader commercial incumbent working in adjacent ESG/consulting space.
• European Environment Agency: EU agency providing independent environmental data, indicators, and policy assessment across member states — a broader institutional peer that consumes and produces similar Green Deal evidence.

Direct peers

• Stockholm Environment Institute: Independent policy research organisation producing applied environmental research across Europe and globally, with a comparable portfolio of policy briefs, research agendas, and trans-national consortium projects.
• Climate Action Network (CAN) Europe: Largest European coalition working on climate policy with a strong just-transition and equity focus, producing policy briefs and advocacy outputs comparable to ACCTING's recommendations.
• ICLEI - Local Governments for Sustainability: Already an ACCTING partner, ICLEI is a global network of local governments working on sustainability, inclusive climate policy, and just-transition pilots — directly overlapping with ACCTING's pilot funding and local-authority engagement model.

Regional players

• European Policy Centre: Brussels-based think tank producing EU policy analysis and recommendations on sustainability, energy, and social inclusion — a regional peer delivering similar Brussels-facing policy outputs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/ACCTING_EU
• YouTubeyoutube.com/@ACCTING-project
• Facebookfacebook.com/100094785294940
• LinkedInlinkedin.com/company/accting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ACCTING