Accurate Wealth

What Accurate Wealth does

Accurate Wealth is the trading brand of Accurate Moneymart Private Limited, an AMFI-registered mutual fund distributor (ARN-272604) headquartered in Ahmedabad, Gujarat. Founded by Dr. Yash Bhatt and registered on 14 July 2023, the firm facilitates goal-based investments and insurance products for salaried individuals, business owners, NRIs across 10 countries, corporate clients, and HNIs/UHNIs in India. Its core product set spans mutual fund distribution across 2,500+ schemes, Portfolio Management Services (₹50 lakh minimum), Alternative Investment Funds (₹1 crore minimum), the National Pension System, fixed-income products (corporate deposits, NCDs, government bonds), and insurance facilitation for life and general cover.

The technology stack is limited to a secure digital dashboard providing 24/7 portfolio tracking and digital KYC onboarding; no proprietary trading, recommendation, or risk-engineering systems are disclosed, and no mobile app, API, or SDK exists. Distribution combines face-to-face advisory at the Bodakdev office with the digital dashboard and human support, alongside employee financial-wellbeing workshops for corporate buyers.

Revenue is generated entirely through AMC commissions on distributed mutual fund holdings within SEBI-mandated bands (Liquid 0.05%-0.25%, Debt 0.10%-0.90%, Equity & Hybrid 0.05%-1.5%, Index 0.1%-0.6%), plus insurance and PMS/AIF facilitation economics. The firm charges no direct client fees, targets a ₹65+ crore AUM book across 700+ clients, and operates with a small founder-led team supplemented by an internship pipeline. No external funding, acquisitions, or institutional investors are disclosed.

Name

Accurate Wealth

Legal name

Accurate Moneymart Private Limited

Website

https://accuratewealth.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Accurate Wealth is an AMFI-registered mutual fund distributor and financial advisory firm in Ahmedabad facilitating goal-based investments, PMS, AIFs, NPS, and insurance for salaried individuals, business owners, NRIs, and HNIs across India and 10 NRI countries, earning trailing commissions from AMCs.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Mutual fund distribution
• Wealth management advisory
• Portfolio management services
• NRI investment services
• Insurance facilitation

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. AMC Commission - Equity & Hybrid Funds: Earns remuneration from Asset Management Companies (AMCs) for distributing their products. For Equity & Hybrid funds at aggregate level, fees range from 0.05% to 1.5% of total investment.
2. AMC Commission - Debt Funds: Earns commission from AMCs on debt fund investments at aggregate level fees of 0.10% to 0.90% of total Debt investment.
3. AMC Commission - Liquid Funds: Earns commission from AMCs on liquid fund investments at aggregate level fees of 0.05% to 0.25% of total Liquid investment.
4. AMC Commission - Index Funds: Earns commission from AMCs on index fund investments at aggregate level fees of 0.1% to 0.6% of total Index Fund investment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Accurate Wealth is an AMFI-registered mutual fund distributor and insurance facilitator that sells goal-based investment products to individuals, families, business owners, NRIs, and corporates. Its offerings include mutual funds, Portfolio Management Services (PMS), Alternative Investment Funds (AIF), the National Pension System (NPS), term life and health insurance, and fixed income products, supported by a digital portfolio tracking platform. The firm operates on a zero-client-fee model, earning commissions from product partners while providing personalized advisory services.

Product overview

Accurate Wealth is a comprehensive financial advisory platform offering goal-based investment support and insurance facilitation. The core product portfolio consists of six primary offerings: Mutual Fund Distribution (AMFI-registered, accessing 2,500+ schemes), Portfolio Management Services (PMS for HNIs with ₹50 lakh minimum), Term Life Insurance facilitation, Alternative Investment Funds (AIF Categories I/II/III with ₹1 crore minimum), National Pension System (NPS), and Fixed Products (corporate deposits, government bonds, debt funds). These are complemented by specialized services including NRI investment advisory, Employee Financial Wellbeing Programs, and personalized investment services for retirement planning, wealth management, tax-efficient investing, and life goal planning (education, wedding, vacation). The firm serves 700+ clients with ₹65+ crore assets under management across India and 10 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution AMFI-registered distribution of mutual fund schemes across asset classes for retail investors, families, NRIs, and corporate employee-benefit clients seeking goal-based, tax-efficient, and long-term wealth creation.
• Portfolio Management Services (PMS) Distribution of Portfolio Management Services for high-ticket investors seeking professionally managed, customized equity and multi-asset portfolios aligned to their risk profiles.
• Alternative Investment Funds (AIF) Access to Alternative Investment Funds for investors seeking differentiated return sources beyond traditional mutual fund products, distributed as part of the firm's multi-product advisory shelf.
• National Pension System (NPS) Distribution and advisory for the National Pension System to help clients build a long-term retirement corpus with regulated tax benefits, integrated into the firm's goal-based planning framework.
• Term Life and Health Insurance Facilitation Facilitation of term life and health insurance solutions for individuals and families as part of an integrated wealth and protection plan, providing risk cover aligned to the firm's mutual fund and goal-based advisory.
• Fixed Products Distribution of fixed income investment products that provide capital protection and predictable returns for clients seeking conservative allocation within their goal-based portfolios.
• NRI Investment Services Goal-based investment and mutual fund advisory tailored for Non-Resident Indians, addressing cross-border KYC, repatriation, and tax considerations with consolidated digital portfolio tracking.
• Employee Financial Wellbeing Program Corporate financial wellness offering combining financial literacy sessions with access to mutual fund and insurance products for employees, aimed at improving savings behavior and employer benefit differentiation.

Quantifiable outcome

• ₹65+ Crore Assets under management facilitated
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance Partner CompaniescoreOthersAccurate Wealth has tie-up partner companies for obtaining life and general insurance quotes. They facilitate insurance quotes from multiple insurers and suggest appropriate options to clients.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Kuvera: Digital-first direct mutual fund investment platform offering commission-free MF investing with goal-based planning tools. Competes with Accurate Wealth on the same retail investor segment but via a self-serve, no-human-advisor model.
• Zerodha (Coin): India's largest discount broker with Coin, a direct mutual fund platform. Comparable in offering access to the same AMC schemes but bypasses distributor commissions, making it a direct competitive threat on the firm's core product.
• Groww: One of India's largest direct mutual fund and stock investing platforms with a low-friction mobile-first experience. Represents the structural threat of disintermediation to traditional MFDs like Accurate Wealth.

Direct peers

• Prudent Corporate Advisory Services: Publicly listed Indian mutual fund distributor and wealth manager with a multi-branch advisory model, AIF/PMS offerings, and zero-direct-fee mutual fund distribution. Directly comparable in business model, AMC-commission economics, and Indian retail/HNI client base.
• NJ Wealth (NJ India Invest): One of India's largest mutual fund distributors with a similar partner-and-sub-broker advisory network model, goal-based planning approach, and AMC-commission revenue model. Highly comparable in product mix, target segments (mass-affluent to HNI), and India-centric delivery model.
• Anand Rathi Wealth Services: Indian wealth management firm offering mutual fund distribution, PMS, AIF, and structured financial planning across mass-affluent and HNI segments. Closely comparable in product breadth, goal-based advisory positioning, and Indian retail focus, though operating at significantly larger scale.

Broad incumbents

• Kotak Mahindra Wealth Management: Bank-affiliated wealth management arm of Kotak Mahindra offering mutual funds, PMS, insurance, and goal-based advisory. Overlaps with Accurate Wealth on goal-based planning and product breadth, but benefits from bank balance-sheet, brand, and branch infrastructure.
• 360 ONE Wealth (formerly IIFL Wealth): Large, established Indian private wealth manager with comprehensive offerings across MF distribution, PMS, AIF, and family office services. Comparable product set but operates at far greater scale and with a HNI/UHNI tilt.
• Motilal Oswal Wealth Management: Established Indian financial services group with a wealth management vertical covering mutual fund distribution, PMS, and structured advisory. Comparable in product menu and Indian client base, with significantly larger scale and brand recognition.

Others

• Windmill Capital: Tech-enabled Indian wealth advisory and goal-based investment platform offering curated mutual fund portfolios. Adjacent competitor in the digital wealth advisory space, representing the kind of tech-enabled model Accurate Wealth would need to evolve toward for scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Accuratewealth
• LinkedInlinkedin.com/company/accuratewealth
• Instagraminstagram.com/accurate_wealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accurate Wealth