Aceleralab

What Aceleralab does

Aceleralab is a privately held Brazilian company founded in 2018 by Alexandre Maçada and Jordana Rosati, headquartered in Porto Alegre, Rio Grande do Sul. It operates as a specialized marketing, commercial management, and education provider exclusively for clinical analysis laboratories in Brazil. Its portfolio includes online training courses (Padrão de Atendimento, Curso Check-up, and Método Aceleralab de Vendas), digital content products (the 25 Scripts de WhatsApp e-book and scripts access platform), a marketing agency service for laboratories, and the Aceleratalks video interview series. The company has trained more than 1,000 students through its flagship Padrão de Atendimento course and built a free content library exceeding 550 blog articles.

The company does not develop proprietary software or hardware; its underlying technology stack consists of a Wix-based e-commerce website for course and digital product sales, the Asaas payment platform supporting PIX and credit card installments (up to 12x), WhatsApp as the primary consultation and distribution channel (including a VIP group), and standard social/email channels. All content is delivered as digital educational material — video courses, scripts, templates, and downloadable guides — rather than as a unified software platform. No AI/ML capabilities, APIs, or proprietary technology assets are present.

Revenue is generated through three streams: one-time course and digital product sales priced in Brazilian Real (e.g., R$197–247 for the WhatsApp scripts package, with installment plans), professional services engagements for marketing agency clients, and one-time digital asset purchases. Go-to-market is sales-led, relying on WhatsApp consultation, direct website purchases, and in-person presence at industry events such as CBAC (Congresso Brasileiro de Análises Clínicas, since 2018) and CONGIPLAB. The customer base consists of small and medium Brazilian clinical laboratories, their owners/managers, and frontline reception staff, with no disclosed enterprise contracts or institutional customers. The company operates with 1–10 employees, is bootstrapped with no external funding, and serves only the Brazilian market.

Name

Aceleralab

Legal name

Aceleralab

Website

https://aceleralab.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Aceleralab is a Brazilian private consulting and education firm serving clinical analysis laboratories with marketing agency services, sales training courses, WhatsApp script packages, and educational content. It targets SMB lab owners, managers, and reception staff in Brazil via WhatsApp, direct web sales, and industry events.

Ownership category

akta.pro rank

Product category

Laboratory training and marketing services

NAICS

Educational Support Services (61171), Marketing Consulting Services (541613), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• Clinical laboratory training
• Laboratory marketing services
• Healthcare sales consulting
• WhatsApp scripts training
• Laboratory management education

Headquarters

HQ city

Porto Alegre, Rio Grande do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training Courses: Online training programs including Padrão de Atendimento (Service Standard), Scripts para Laboratórios (WhatsApp scripts), and commercial sales methodology courses. Revenue generated through one-time course purchases with access periods.
2. Marketing Agency Services: Full-service marketing agency for laboratories including positioning, commercial strategy, marketing campaigns, and growth solutions. B2B consulting engagements with laboratory clients.
3. Digital Products: Sale of digital assets including e-books, WhatsApp script packages, and downloadable templates. One-time purchase model with immediate access upon payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aceleralab sells online training courses, downloadable digital content (e-books and WhatsApp script packages), and marketing/commercial consulting services targeted exclusively at clinical analysis laboratories in Brazil. Its offering combines standardized customer service training, sales methodology programs for managers and receptionists, a marketing agency service for laboratory positioning and growth, and an interview video series (Aceleratalks) for sector thought leadership. Revenue is generated through one-time course and digital product purchases as well as B2B professional services engagements with laboratory clients.

Product overview

Aceleralab is a specialized marketing, commercial management, and positioning company for clinical analysis laboratories. Its portfolio consists of multiple standalone offerings: an online training platform offering courses (Padrão de Atendimento and Curso Check-up); digital content products (25 Scripts de WhatsApp para Laboratórios e-book and Scripts access platform); a marketing agency service; Aceleratalks, an interview/video content series; and the Método Aceleralab de Vendas sales training program. The offerings share a unified positioning around laboratory growth strategy but are delivered as separate products rather than a unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• Método Aceleralab de Vendas: Sales training method developed exclusively for clinical analysis laboratories, offering two tracks: one for managers and one for receptionists.

Products and services

• Padrão de Atendimento Aceleralab Online training course that standardizes service, sales, and management practices for laboratory front-desk and WhatsApp teams. Includes lessons, scripts, manager's guide, certificate, support, and 12-month access. Targets laboratory owners, managers, and receptionists; reports over 1,000 certified students and 300 positive feedbacks.
• Curso Check-up Laboratório Training course focused on implementing check-up packages in laboratories in an ethical, organized, and profitable manner. Aimed at laboratory owners and managers seeking to expand check-up service offerings.
• 25 Scripts de WhatsApp para Laboratórios (E-book) Downloadable e-book containing 25 ready-to-use, field-validated WhatsApp script templates for laboratory patient communication. Covers budget requests, price objections, follow-ups, and exam-specific scripts (prenatal, toxicological, paternity, NIPT, etc.). Includes one pre-recorded bonus class and one month of WhatsApp support.
• Scripts para Laboratórios (Access Platform) Sales page and access platform for the 25 WhatsApp scripts collection. Scripts cover real laboratory communication situations including budget sending, price objections, follow-ups, and exam categories such as prenatal, toxicological, food intolerance, and diabetes check-up. Access via login for 6 months.
• Agência de Marketing para Laboratórios Marketing agency service that combines marketing, content, customer service, and metrics to help laboratories improve positioning and increase private billing revenue. Includes marketing projects, positioning, commercial, and growth initiatives. B2B professional services engagement.
• Método Aceleralab de Vendas Exclusive sales training program for clinical analysis laboratories. Offers two tracks: one for managers (commercial structuring) and one for receptionists (front-line sales techniques). Includes commercial structuring, monitoring indicators, validated script models, budget tracking tools, and facilitation for up to 12 installments. Over 200 professionals trained.

Quantifiable outcome

• Laboratories that train receptionists and implement budget tracking flows increase sales conversion by up to 300%
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• CepheidminorGTM or Marketing Partner · 29 September 2021Cepheid, a molecular diagnostics company known for GeneXpert systems, partnered with Aceleralab for content distribution about respiratory virus detection. Aceleratalks episode featured Cepheid's 4-plex PCR cartridge detecting Influenza A/B, RSV, and SARS-CoV-2. Aceleralab served as a content and awareness channel for Cepheid products in the laboratory market.
• UnilabminorGTM or Marketing PartnerUnilab, a laboratory solutions provider, collaborated with Aceleralab on content marketing. Joint content featured Chatlab chatbot solution for laboratory WhatsApp automation. Both companies created educational materials helping laboratories implement chatbot technology and improve customer service efficiency.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCP0WHq4Pzkrv0p5tP6Bx0qw
• Facebookfacebook.com/aceleralab
• Instagraminstagram.com/aceleralab
• LinkedInlinkedin.com/company/aceleralab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aceleralab