What ACE PARTNERS does

ACE Partners (operating as ACE Group, comprising ACE Partners and ACE Research & Advisory) is a privately held Indian financial advisory firm founded by Chartered Accountants Amit Singla (ex-PwC Manager, IIM Calcutta) and Tushar Tibrewal (Fellow Member ICAI, ex-EY) with 28+ years of cumulative Big 4 experience spanning India, the UK, and Canada. Headquartered in Panchkula, Haryana with a registered/compliance office in Ambala and a secondary office in Varanasi, the firm operates with approximately 8 employees and holds SEBI Research Analyst registration (INH000013280, perpetual from Oct 9, 2023), AMFI Mutual Fund Distributor registration (ARN-358767), and sub-broker arrangements with two national-level listed brokers. Its core technology is a forensic-accounting research methodology that integrates audit-grade balance sheet scrutiny with rule-based quantitative/F&O overlay models, codified in the proprietary ACE Due Diligence Framework and the "Pledge & Earn" Alpha Generation Strategy.

The firm operates a six-service platform: ACE Research (SEBI-regulated forensic equity intelligence), Investment Products (MF/PMS/AIF/Insurance distribution as AMFI-registered distributor with transparent commission disclosure), Investment Banking (M&A advisory, equity fundraising, SME IPO grooming, structured finance), Family Office (multi-family office for HNI families with ₹10Cr+ assets), CFO Services (virtual CFO / FP&A / pre-IPO structuring in Stabilize-Optimize-Scale phases), and Other Services (NRI desk, real estate advisory, tax coordination, MSME advisory, investor education). Target customer segments are HNIs, HNI families/family offices, corporates, startups/MSMEs, NRIs, and growth-stage promoter-led businesses. Named enterprise clients are limited to Teligent Telecom, Info2cell, CroseWave, Precise Communications, and Altruist Technologies, with the founder Amit Singla also serving as Head of Treasury & Finance at Altruist Technologies.

Revenue is generated through five streams: subscription/recurring research advisory fees, MF distribution transaction commissions, episodic investment banking professional services fees, Family Office subscription/advisory fees, and CFO Services professional services retainers. Pricing is quote-based with a free initial consultation; minimum investment thresholds of ₹50L for PMS and ₹1Cr for AIF apply per SEBI regulation. The go-to-market is sales-led and consultative, relying on direct engagement, free consultations, investor-education workshops, and Big 4 alumni referrals rather than broad digital marketing. The company is founder-owned with no disclosed external institutional capital, no funding rounds, and no headcount growth metrics publicly available; revenue is not publicly disclosed.

Name

ACE PARTNERS

Legal name

ACE Group

Website

https://acepartners.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ACE Partners is an Indian SEBI- and AMFI-registered financial advisory firm offering equity research, mutual fund distribution, investment banking, family office, and virtual CFO services to HNIs, families, corporates, startups, and NRIs.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Miscellaneous Intermediation (52391), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Services-Management Consulting Services (8742)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

akta.pro secondary industries

Family Office Advisory (Single/Multi-Family) (FSAEAAAI), Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Wealth management services
• Investment advisory
• Mutual fund distribution
• Investment banking advisory
• Family office services

Headquarters

HQ city

Panchkula

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research Advisory Fees: Fee-based research advisory services provided under SEBI RA registration. Clients pay for forensic-grade equity research, investment recommendations, and ongoing monitoring.
2. Mutual Fund Distribution Commission: As an AMFI Registered Mutual Fund Distributor (ARN-358767), ACE earns distribution commission on regular mutual fund schemes sold to clients. Commission structures are transparently disclosed to clients per regulatory requirements. Also educates clients on Direct Plans.
3. Investment Banking Advisory: M&A advisory, equity fundraising, SME IPO grooming, and deal lifecycle management services. Compensation likely includes success fees, retainer arrangements, and transaction-based advisory fees.
4. Family Office & Wealth Management: Asset consolidation, succession planning, and wealth stewardship services for HNI families with ₹10Cr+ in assets. Revenue model based on advisory fees and facilitation of investment products (PMS, AIF, insurance).
5. CFO Services: Virtual CFO leadership and strategic business consulting. Provides FP&A, MIS, business transformation, and financial architecture to promoter-led businesses. Engagement model structured in phases: Stabilize, Optimize, Scale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ACE Partners is a financial advisory group providing forensic-grade equity research (SEBI Registered RA), mutual fund and investment product distribution (AMFI Registered MFD), investment banking and M&A advisory, multi-family office wealth stewardship for HNI families, and virtual CFO services. The firm applies Big 4 audit discipline and active derivatives trading expertise to deliver institutional-grade wealth management, corporate finance, and capital markets advisory primarily in India with cross-border expertise for NRI clients.

Product overview

ACE PARTNERS is a financial advisory and wealth management group operating as a platform of complementary services. The core offerings include: (1) ACE Research — a SEBI-registered equity research and forensic investment advisory service; (2) Investment Products — an AMFI-registered mutual fund distribution service covering PMS and AIF; (3) Investment Banking — M&A advisory, fundraising, and IPO grooming; (4) Family Office — multi-family wealth stewardship for HNI families; (5) CFO Services — virtual CFO and strategic business consulting; and (6) Other Services — NRI desk, real estate advisory, startup/MSME support, and financial literacy. These services are designed to work together, providing institutional-grade financial oversight from investment research through wealth distribution, corporate finance, and family governance.

Differentiator

Problem solved

Functional benefit

Products and services

• ACE Research SEBI Registered Research Analyst firm (INH000013280) providing forensic-grade equity intelligence including fundamental and technical analysis, thematic research, initiating coverage reports, earnings review, and model research portfolios for individual investors and institutional treasuries.
• Investment Products Distribution AMFI Registered Mutual Fund Distributor (ARN-358767) offering scientific asset allocation across Mutual Funds, Insurance Products, Portfolio Management Services (PMS), and Alternative Investment Funds (AIF) with transparent commission disclosure to clients.
• Investment Banking M&A advisory, equity fundraising, SME IPO grooming, structured finance, and deal lifecycle management including sell-side and buy-side advisory with cross-border expertise for corporates and promoter-led businesses.
• Family Office Multi-Family Office service providing HNI family wealth stewardship including asset consolidation, succession planning, legacy governance, unified wealth dashboard, and exclusive off-market deal access.
• CFO Services Virtual CFO and strategic consulting services including FP&A, MIS, working capital management, fundraising readiness, margin enhancement, governance, and pre-IPO structuring for promoter-led businesses and growth-stage companies.
• Other Services Specialized financial solutions including NRI Investment Desk (FEMA compliance, DTAA, repatriation), Real Estate Investment Advisory, Tax & Compliance Coordination, Startup & MSME Financial Advisory, and Financial Literacy & Investor Education programs.

Quantifiable outcome

• 70% of family wealth is lost by second generation and 90% by third due to absence of governance frameworks — ACE addresses through structured family office governance

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anand Rathi Wealth Services: Listed Indian wealth management firm offering financial planning, mutual fund distribution, PMS, AIF, and family office services to HNI clients across India. Directly comparable to ACE's wealth distribution + family office service lines, with similar SEBI/AMFI licensing stack but listed-entity scale.
• 360 ONE WAM (formerly IIFL Wealth): One of India's largest private wealth and family office platforms serving UHNI and HNI clients with mutual fund distribution, PMS, AIF, investment advisory, and succession planning. Directly comparable to ACE's MFO + investment products offering, though at materially larger scale and broader geographic reach.
• Motilal Oswal Wealth Management: Indian HNI-focused wealth advisory practice under the Motilal Oswal group, providing mutual funds, PMS, AIF, and structured products. Directly comparable to ACE on the wealth distribution and family-office segment, with stronger brand and broader product shelf.
• Spark Capital Advisors: India-focused mid-market investment bank offering M&A advisory, equity capital markets, and structured finance. Directly comparable to ACE's Investment Banking service line (M&A, fundraising, SME IPO grooming), operating in a similar mid-market deal-size band.
• Centrum Wealth Management: Indian wealth management and family office arm of Centrum Group, offering investment advisory, mutual fund distribution, PMS, and estate planning for HNIs. Closely comparable business model to ACE's family office + investment products offering.
• Kotak Wealth Management: Private banking and wealth management arm of Kotak Mahindra Bank serving UHNI/HNI clients with advisory, mutual funds, PMS, AIF, succession, and tax services. Comparable to ACE's family office proposition but with bank balance sheet, branch network, and broader product access.
• Keynote Financial Services: Mid-market Indian financial advisor offering investment banking, corporate finance, and wealth advisory services to SMEs and emerging businesses. Closely comparable to ACE's investment banking + virtual CFO proposition in target market and deal profile.

Emerging players

• Marcellus Investment Managers: India-focused PMS and research-led investment manager with a forensic, fundamentals-first philosophy targeting HNI investors. Comparable to ACE's SEBI-registered research arm and Pledge & Earn alpha overlay ethos, though focused purely on PMS rather than multi-service advisory.

Broad incumbents

• Ernst & Young (EY) India — Strategy and Transactions: Big 4 transaction advisory practice in India offering M&A advisory, due diligence, valuation, and corporate finance across sectors. Comparable to ACE's M&A due diligence framework, but at much larger scale and broader sector coverage. Notably, co-founder Tushar Tibrewal is an EY alumnus.
• PwC India — Deals and Corporate Finance: Big 4 transaction advisory and corporate finance practice in India providing M&A advisory, due diligence, and forensic accounting services. Comparable to ACE's forensic DD approach and IB offering, with global network and enterprise relationships. Founder Amit Singla is a PwC alumnus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ace-partners-india

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE PARTNERS