Achetez de l'Art
Achetez de l'Art is a privately held French art gallery and Shopify e-commerce platform founded by Guillaume Horen, operating galleries in Paris and Bordeaux to sell original BD/comic plates, contemporary paintings, prints and street art to individual collectors and corporate leasing clients.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Achetez de l'Art does
Achetez de l'Art is a privately held French art gallery and e-commerce operator (legal entity Achetez de l'Art SAS, share capital €1,000, RCS Paris 849 410 675) founded by Guillaume Horen and active since the opening of its first Paris gallery at 24 rue de Lappe in January 2020. The company specialises in accessible contemporary art, with a differentiated focus on original French comic/BD plates (planches originales BD), contemporary paintings, street art, photography, lithographs and limited-edition prints, served through three channels: two physical galleries (Paris and Bordeaux, the latter opened September 2023), an editorial portal at achetezdelart.com, and a Shopify-powered e-commerce site at achetezdelart.shop.
The product surface extends beyond art sales into a Club membership, an NFT catalogue, a B2B art-leasing service for hotels, restaurants and corporate offices, collector consignment sales events, a tax calculator at art.tax, and branded merchandise. Technology is non-proprietary: the information site runs on WordPress hosted by OVH, commerce is delivered via Shopify, and payments are processed through Stripe and PayPal. Lithographs are produced with Idem Paris in Montparnasse, and auction sales are conducted in partnership with LAC Paris.
The business model combines one-off artwork sales, transaction-fee revenue from auction partnerships and professional services for collectors (valuation, consignment, sales facilitation). Pricing spans from €150 numbered prints to €12,000+ original paintings and includes auction starting bids as low as €1. Customers are primarily individual art collectors, with a developing corporate segment pursuing tax-advantaged art purchases and leased installations. The company has no external funding, no parent entity and operates with a small team (firmographic headcount of 8 plus named founders/managers Guillaume Horen, Ludovic and Jean-Michel).
Achetez de l'Art firmographics
Firmographics- Name
- Achetez de l'Art
- Legal name
- Achetez de l'Art SAS
- Website
- https://achetezdelart.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Achetez de l'Art is a privately held French art gallery and Shopify e-commerce platform founded by Guillaume Horen, operating galleries in Paris and Bordeaux to sell original BD/comic plates, contemporary paintings, prints and street art to individual collectors and corporate leasing clients.
- Ownership category
- akta.pro rank
Achetez de l'Art industry classification
Industry- Product category
- Contemporary Art Gallery
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Achetez de l'Art is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Achetez de l'Art business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Artwork Sales: Sale of original artworks, limited edition prints, lithographs, comic/BD original pages, and street art. Both physical gallery sales and online e-commerce transactions.
- Auction Commission: Partnership with auction houses for artwork sales, earning commissions on successful sales.
- Collector Services: Services to collectors including artwork valuation, consignment, and sales facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Original Paintings |
| Unit Pricing | Pay-as-you-go | Limited Edition Prints |
| Transaction based/ take rate | Pay-as-you-go | Auction Items |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Achetez de l'Art product offering
Product offeringCore offering
Achetez de l'Art is a French contemporary art gallery that curates and sells original artworks, original BD/comic plates, contemporary paintings, street art, lithographs, limited edition prints, and contemporary photography through two physical galleries (Paris and Bordeaux) and a Shopify-powered e-commerce shop. Beyond artwork sales, the gallery offers collector services (consignment, valuation, sales facilitation), art leasing for businesses, a paid membership club, expert advice, and an NFT platform. The company represents and exhibits both emerging and established French and international artists through a continuous program of themed exhibitions and vernissages.
Product overview
Achetez de l'Art is an art gallery and e-commerce platform operating across three channels: two physical galleries in Paris and Bordeaux, and two websites (achetezdelart.com as an information/editorial portal and achetezdelart.shop as the e-commerce platform). The company specializes in selling original comic plates, contemporary art, street art, photography, lithographs, and prints, with a portfolio including represented artists like Arthur Simony, John Hamon, and Blase. The platform extends beyond simple sales to include NFT offerings, art leasing for businesses, collector sales events, expert advice services, and a membership club. The company positions itself as making art accessible to the widest audience through physical exhibitions, online sales, and services like art leasing with tax benefits for enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- Original artworks (paintings and original BD/comic plates)
- Limited edition prints and lithographs
- Branded merchandise
- Art leasing service (Leasing d'oeuvres d'art)
- NFT artworks platform
- Club Achetez de l'Art membership
- Collector sales (Ventes Collectionneurs) consignment service
- Expert advice / art consulting services (Conseils d'experts)
- Auction sales partnership (LAC Paris and auction houses)
Companies that use Achetez de l'Art
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Achetez de l'Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Achetez de l'Art partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- LAC ParisminorOnline public auction house partnership. LAC Paris, directed by Virginie Pillon and Elodie Froger, became a supporting partner of the Achetez de l'Art label and organized the first online auction dedicated to Invader's works on paper.
- Galerie Jean-Denis WalterminorSports art partnership and exhibition collaboration. The gallery partner Jean-Denis Walter worked with Achetez de l'Art on the Sports Art exhibition featuring photos and illustrations including work by John Vink.
- Arts d'Australie - Stéphane JacobminorPartner gallery specializing in aboriginal and Western Australian art. Stéphane Jacob, a European reference in aboriginal art, supports the Achetez de l'Art campaign and participates in Art Paris Art Fair.
- Galerie PerahiaminorModern and contemporary art gallery in Saint-Germain-des-Prés. Previously Art Cadre, present for over 20 years in the contemporary art market with a 250 m² exhibition space.
- Idem ParisminorLegendary lithography printer in Montparnasse used for producing artist lithographs including Arthur Simony's 'Spirale d'Amour' and Charlotte Le Bon's exhibition works.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Achetez de l'Art competitors and assessment
Company assessmentDirect peers
- Galerie Huberty & Breyne: Paris and Brussels gallery specializing in comics/BD original art alongside contemporary works. Highly relevant as a direct competitor in the BD original plates category that is Achetez de l'Art's distinctive niche.
- Artsper: Paris-based online art marketplace selling original works, prints, and editions from contemporary and street artists. Directly comparable to Achetez de l'Art in offering French and European collectors online access to original art across multiple price tiers.
- Artmajeur: Online art gallery selling original artworks and limited editions from a broad artist base. Competes with Achetez de l'Art for online collector purchases of contemporary and BD-adjacent art in the European market.
- Galerie Perahia: Paris Saint-Germain-des-Prés modern and contemporary art gallery, an existing channel partner of Achetez de l'Art. Comparable as a Paris-based gallery with both exhibitions and collector sales across contemporary artists.
- Galerie Daniel Maghen: Paris gallery specializing in original comic art and illustration. Direct competitor in the BD planche originale segment where Achetez de l'Art's specialist positioning is concentrated.
- Singulart: Paris-headquartered online art marketplace selling original artworks and editions globally. Directly competes with Achetez de l'Art's e-commerce channel for contemporary, street art, and limited edition collectors.
Broad incumbents
- Saatchi Art: Large global online art gallery selling originals and limited editions from emerging artists. Overlaps with Achetez de l'Art's online channel for contemporary and street art at accessible price points.
- Artnet: Established global online art marketplace and auction platform. Broader incumbent competing for the same collector transactions Achetez de l'Art targets via its online shop and auction partnerships.
Others
- Idem Paris: Legendary Montparnasse lithography printer used by Achetez de l'Art for editions like Arthur Simony's lithographs. Comparable as an enabling partner in the production chain for limited edition prints that the gallery sells.
- LAC Paris: Online public auction house and existing Achetez de l'Art channel partner. Comparable as a French auction platform for contemporary and street art (e.g., Invader) that intersects with the gallery's collector offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Achetez de l'Art social profiles
Digital presenceAchetez de l'Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Achetez de l'Art leadership team
Management profileNumber of profiles
Profiles3 records
Achetez de l'Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Achetez de l'Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Achetez de l'Art
What does Achetez de l'Art do?
Achetez de l'Art is a French contemporary art gallery that curates and sells original artworks, original BD/comic plates, contemporary paintings, street art, lithographs, limited edition prints, and contemporary photography through two physical galleries (Paris and Bordeaux) and a Shopify-powered e-commerce shop. Beyond artwork sales, the gallery offers collector services (consignment, valuation, sales facilitation), art leasing for businesses, a paid membership club, expert advice, and an NFT platform. The company represents and exhibits both emerging and established French and international artists through a continuous program of themed exhibitions and vernissages.
Is Achetez de l'Art a public or private company?
Achetez de l'Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Achetez de l'Art founded?
Achetez de l'Art was founded in 2020. It employs 1 to 10 people.
Where is Achetez de l'Art based?
Achetez de l'Art is headquartered in Paris, France, in the Europe region.
How does Achetez de l'Art make money?
Three revenue lines are on record. Artwork Sales are the primary driver. The others are auction Commission and collector Services.
Who are Achetez de l'Art's main competitors?
Direct peers on record are Galerie Huberty & Breyne, Artsper, Artmajeur, Galerie Perahia, Galerie Daniel Maghen and Singulart. Broad incumbents are Saatchi Art and Artnet. Others are Idem Paris and LAC Paris.
Does Achetez de l'Art have an API?
No public API is recorded for Achetez de l'Art.
What industry is Achetez de l'Art in?
Achetez de l'Art's product category is Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920 and its SIC code is 7330.