ACHPER Australia

What ACHPER Australia does

ACHPER Australia (Australian Council for Health, Physical Education and Recreation), founded in 1955 and headquartered in Adelaide, is the national governing body for health, physical education, recreation, and movement education in Australia. The organisation operates as an independent, self-funded not-for-profit with a small core staff of 8 employees, supplemented by a national network of state and territory branches (NSW/ACT, NT, QLD, SA, TAS, WA) and a board of academic and sector leaders.

Its core products and services span a free ACHPER Associate membership program (open to HPE professionals), the ACHPER Ambassador leadership program, curriculum-aligned Partner Programs co-developed with national sporting organisations (Tennis Australia, Netball Australia, Squash Australia, Table Tennis Australia, Hockey Australia, Handball Australia, Snow Australia) and delivered through the Australian Sports Commission's Sporting Schools platform, the ACHPER Advocate newsletter reaching 16,000+ professionals, podcasts, blogs, journals, and the biennial 32nd International Conference. Supporting infrastructure includes state conferences, National Health & Physical Education Day, an On The Radar community events platform, and an ACHPER Shop (in development). The underlying technology stack is a conventional digital platform comprising a website, online event registration (TryBooking), content publishing (podcasts, blogs, newsletters), and membership management.

Revenue is generated primarily through continuing professional development (CPD) workshops, webinars, and conferences (professional services model), publications and media sponsorship/advertising (recurring), associate membership as a freemium funnel into paid offerings, e-commerce via the Shop (one-time licensing), and strategic partnerships with sporting organisations. The go-to-market is community-led and event-driven, relying on free membership to build a 16,000+ subscriber base and 300,000+ HPE educator reach, with paid CPD and conferences as monetisation anchors. The professional network collectively delivers more than 14 million hours of health and movement education annually, reaching over 4 million students in 9,000+ Australian schools.

Name

ACHPER Australia

Legal name

Australian Council for Health, Physical Education and Recreation

Website

https://achper.org.au

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

ACHPER Australia, founded in 1955, is the national governing body for health, physical education, and movement education. It serves HPE educators across Australia through free membership, CPD, conferences, publications, and curriculum-aligned programs co-developed with national sporting organisations.

Ownership category

akta.pro rank

Product category

Health and Physical Education Professional Services

NAICS

Professional Organizations (813920), Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

Keywords

• Health and physical education
• Professional development services
• School sport programs
• Curriculum-aligned resources
• Movement education advocacy

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Development and Events: ACHPER generates revenue through continuing professional development (CPD) offerings including workshops, conferences, webinars, and the biennial International Conference. Events range from national conferences to state-based professional learning events.
2. Publications and Media: ACHPER publishes journals, white papers, blogs, and podcasts featuring expert insights in health, movement, and physical education. The organization offers sponsorship, advertising, and strategic partnership opportunities through digital channels, newsletters, podcasts, and major campaigns.
3. Associate Membership: ACHPER Associate membership is free to join, providing access to newsletters, resources, event invitations, and professional networking. The free membership model supports the organization's mission of building a national movement for health and physical education while creating a pipeline for paid professional development offerings.
4. Shop (E-commerce): ACHPER operates an online shop for resources and publications. The shop is noted as 'coming soon' suggesting e-commerce capabilities for merchandise, resources, and publications are being developed.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ACHPER Australia is an independent, self-funded not-for-profit national governing body for health, physical education, recreation, and movement education. Its core offering comprises the free ACHPER Associate membership program for HPE professionals, the ACHPER Ambassador leadership program, curriculum-aligned Partner Programs co-developed with national sporting organisations (Tennis Australia, Netball Australia, Squash Australia, Table Tennis Australia, Hockey Australia, Handball Australia, Snow Australia), continuing professional development (CPD) workshops, webinars, and the biennial International Conference, alongside publications, podcasts, and the ACHPER Advocate newsletter.

Product overview

ACHPER Australia operates as a national professional membership organisation offering a suite of interconnected products and services. The core offering includes the free ACHPER Associate membership program, the ACHPER Ambassador leadership program, and Partner Programs developed in collaboration with national sporting organisations (Tennis Australia, Table Tennis Australia, Squash Australia, Netball Australia, Handball Australia, Snow Australia). The portfolio extends to Publications and Media (including the ACHPER Advocate newsletter, podcasts, blogs, and journals), Events and Continuing Professional Development (including the annual International Conference), the On The Radar community events platform, and an ACHPER Shop for resources. The organisation delivers these through its national network of state and territory branches, serving health and physical education professionals across Australia's education and recreation sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• ACHPER Associate Free membership program providing health and physical education professionals with early access to insights, exclusive event invitations, recognition as a supporter of movement education, priority updates on national trends, opportunities to contribute through surveys and consultations, and access to special associate offers for discounted ACHPER programs, resources, conferences, and merchandise.
• ACHPER Ambassador Program National leadership program connecting passionate professionals who serve as active advocates for movement education in schools, clubs, and communities. Ambassadors mentor peers, showcase great practice, and contribute to events, webinars, and professional learning opportunities.
• Partner Programs Curriculum-aligned learning experiences developed in collaboration with national sporting organisations, including Tennis in Primary Schools (Foundation to Year 6), Tennis in Secondary Schools (Years 7-10), Spinneroos (Table Tennis), Squash Stars, NetSetGO (Netball), and programs with Handball Australia and Snow Australia, delivered through the Australian Sports Commission's Sporting Schools platform.
• Events and Continuing Professional Development Professional development events, workshops, webinars, and the ACHPER International Conference offering continuing professional development (CPD) learning opportunities for health and physical education professionals across Australia.
• 32nd International Conference Biennial flagship conference bringing together health and physical education professionals, researchers, and practitioners to share research, innovations, and best practices across themes including assessing learning, digital technologies and AI, indigenous knowledges, pedagogy, social justice, sustainability, and teaching personal and social responsibility.
• National Health & Physical Education Day Annual national observance day promoting health and physical education in schools across Australia.
• Publications and Media Journals, white papers, podcasts, blogs, digital communications, and strategic partnership opportunities that share evidence, insights, and real-world stories to inspire and equip educators and practitioners in health, physical education, and movement, including sponsorship and advertising opportunities through digital channels.
• ACHPER Podcasts Podcast series featuring expert insights, real stories, and innovative strategies for making health, wellbeing, and movement a natural part of everyday school life, targeted at teachers, leaders, and changemakers.
• The ACHPER Advocate Newsletter Monthly newsletter providing updates on national curriculum developments, professional learning opportunities, advocacy initiatives, and community stories, reaching over 16,000 health and physical education professionals.
• On The Radar Curated event listing platform showcasing active and healthy community events across Australia, including trail running, walking events, surf coast treks, open water swimming, and bike events.
• Professional Services Advisory, consulting, and support services for educators, schools, and organisations seeking to advance health and physical education programs and initiatives.
• ACHPER Shop Online retail store for ACHPER resources, publications, and merchandise (currently under development as indicated by coming soon messaging).

Quantifiable outcome

• Over 14,000,000 hours of health and movement education delivered annually through the professional network
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tennis AustraliacoreStrategic or Co-development PartnerACHPER co-designed the Tennis in Primary Schools (Foundation to Year 6) and Tennis in Secondary Schools (Years 7-10) programs. These national programs are delivered by Tennis Australia through the Australian Sports Commission's Sporting Schools initiative. Programs help children develop fundamental movement and tennis-specific skills in fun, inclusive, active environments with developmentally-appropriate lesson plans, teaching guides, and curriculum alignment.
• Australian Sports CommissioncoreStrategic or Co-development PartnerACHPER works with the Australian Sports Commission to deliver programs through Sporting Schools Plus and Playing for Life initiatives. Programs including Tennis in Primary/Secondary Schools, Daily PE initiatives, and Developing Daily movement resources are delivered through this partnership.
• Netball AustraliacoreStrategic or Co-development PartnerPartnership to deliver NetSetGO program, a national program helping children develop netball skills in fun, inclusive environments. Programs include modified games and activities suitable for various skill levels.
• Table Tennis AustraliacoreStrategic or Co-development PartnerPartnership to deliver Spinneroos program, a national table tennis program for young Australians to develop skills and enjoyment of the sport.
• Squash AustraliacoreStrategic or Co-development PartnerPartnership to deliver Squash Stars program, introducing squash to children through modified, engaging activities designed for various skill levels.
• Hockey AustraliacoreStrategic or Co-development PartnerACHPER is working with Hockey Australia to create new experiences for young Australians. Programs include practical hockey workshops for educators to build confidence and competence in delivering hockey as part of school PE programs.
• Handball AustraliacoreStrategic or Co-development PartnerACHPER is currently creating new handball experiences for young Australians to move, connect, and thrive. Partnership aims to develop curriculum-aligned handball programs for schools.
• Snow AustraliacoreStrategic or Co-development PartnerACHPER is working with Snow Australia to create new experiences for young Australians to move, connect, and thrive. Partnership aims to develop snow sports programs for schools.
• Play Well AffiliatesminorStrategic or Co-development PartnerPlay Well Affiliates program under Sport Australia's Play Well strategy 2022-2032. ACHPER participates as an affiliate to support Australia's 10-year national plan to get more people active through sport and physical activity.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Australian Sports Commission: The Australian Sports Commission operates the Sporting Schools platform through which ACHPER's partner programs are delivered and funds national participation strategy (Play Well). It is a strategic channel partner and broader industry incumbent.
• Sport Australia (Play Well): Sport Australia's Play Well 10-year strategy is the umbrella participation agenda through which ACHPER delivers affiliate activity — comparable as the federal policy and funding steward of the sector ACHPER operates in.

Direct peers

• Physical Education New Zealand (PENZ): PENZ is the New Zealand national association for physical education teachers, providing professional learning, advocacy, and member services to HPE educators — a near-identical role to ACHPER in an adjacent market.
• PHE Canada: PHE Canada (Physical & Health Education Canada) is the national Canadian membership body for HPE professionals, delivering conferences, resources, advocacy, and curriculum-aligned programming to physical educators — directly comparable in mandate and model to ACHPER.
• EUPEA (European Physical Education Association): EUPEA is the European-level umbrella body for physical education professionals, convened around advocacy, conferences, and professional standards — comparable as an international sister federation to ACHPER.
• Sport and Recreation Alliance (UK): The Sport and Recreation Alliance is the UK membership body representing national sport, recreation, and activity organisations, providing advocacy, events, and member services — a comparable federated membership-association model to ACHPER.
• SHAPE America: SHAPE America (formerly AAHPERD) is the US national professional association for health and physical education, organising professional development, conventions, and advocacy for HPE educators — the closest international analogue to ACHPER.

Regional players

• Fitness Australia: Fitness Australia is the peak national body for the fitness industry in Australia, offering professional registration, CPD, and advocacy to fitness professionals — overlapping with ACHPER in the movement-and-physical-activity professional-services space.

Others

• Health and Physical Education Council of the Alberta Teachers' Association: The Alberta Teachers' Association's HPE Council is a subject-specific teacher-interest body delivering HPE advocacy and resources within a broader union — comparable in the membership-driven professional representation model that ACHPER operates at a national level.

Emerging players

• Recreation Aotearoa (NZ): Recreation Aotearoa serves as the New Zealand professional body for the recreation sector, providing training, advocacy, and events — sharing the recreation/movement professional-services mandate that defines ACHPER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ACHPERinc
• Facebookfacebook.com/ACHPERAustralia
• LinkedInlinkedin.com/company/achper-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACHPER Australia