ACOTUR, Asociación de Complejos Vacacionales y Turísticos, A.C.

What ACOTUR, Asociación de Complejos Vacacionales y Turísticos, A.C. does

ACOTUR (Asociación de Complejos Vacacionales y Turísticos, A.C.) is a Mexican civil association (non-profit trade body) founded on February 15, 2018, and headquartered in Cancún, Quintana Roo. It represents and aggregates vacation club developers, timeshare operators, and tourism-related companies in southeastern Mexico, collectively representing more than 31,600 rooms across the region. The association operates two membership tiers — "Socios" (developers with voting rights, 22+ companies) and "Afiliados" (tourism suppliers and international affiliates with speaking rights only, approximately 36+ organizations) — and provides them with industry representation, networking, professional development, and government advocacy.

Its core offering is a portfolio of event programs — the annual GNEX-ACOTUR international conference (150+ senior executives from Canada, USA, Mexico, and the Caribbean), the Foro de las Mujeres (now in its 3rd edition with 600+ attendees), the Torneo de Golf (3rd edition planned August 2026), and the monthly Juntas de Trabajo y Comida Networking (37th edition) — alongside education programs (Diplomados and Workshops delivered in collaboration with Universidad La Salle Cancún, Anáhuac Cancún, Universidad del Caribe, and UNIMAAT), the Círculo ACOTUR newsletter, the Top ACOTUR recognition program, and a Convenios program with educational and government partners. The association does not build proprietary technology products; it operates digital platforms (website, Facebook, LinkedIn, X, Instagram, YouTube, Spotify) for member communication and industry outreach.

ACOTUR generates revenue through annual membership dues (subscription-recurring) and event participation/sponsorship fees (with GNEX-ACOTUR sponsorship packages starting at $4,000 USD across four tiers). Its go-to-market is community-led, growing through direct outreach, an online self-evaluation model (Modelo de Autoevaluación) for prospective members, industry referrals, and signature events that reinforce member retention.

Name

ACOTUR, Asociación de Complejos Vacacionales y Turísticos, A.C.

Legal name

Asociación de Complejos Vacacionales y Turísticos, A.C.

Website

https://acotur.org.mx

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ACOTUR is a Mexican non-profit trade association founded in 2018 that represents vacation club developers and tourism companies in southeastern Mexico, aggregating 22+ voting members and 36+ affiliates covering more than 31,600 rooms. It delivers networking events, education programs, industry advocacy, and government representation to its members.

Ownership category

akta.pro rank

Product category

Tourism Industry Trade Association

NAICS

Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYTHAHACAK

Sponsorship, Exhibitor & Partnership Management Services

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Vacation trade association
• Timeshare industry networking
• Tourism membership services
• Vacation club advocacy
• Professional development programs

Headquarters

HQ city

Cancún

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: ACOTUR generates revenue through annual membership fees charged to associated developers (with voting rights) and affiliated companies (without voting rights). The association offers different categories and fee structures for 'Socios' (members with vote) and 'Afiliados' (affiliated companies with voice only).
2. Event Revenue: Revenue is generated from event participation fees including workshops, conferences (GNEX-ACOTUR), networking dinners, golf tournaments, and the Foro de las Mujeres. Sponsorship packages for events start from $4,000 USD.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ACOTUR is a trade association (Asociación Civil) that represents vacation club developers and tourism-related companies in southeastern Mexico. It provides membership services, industry networking events (GNEX México Conference, Foro de las Mujeres, Golf Tournaments, Juntas de Trabajo y Comida Networking), professional development programs (Diplomados in Vacation and Loyalty Programs, Workshops), government advocacy (representation before PROFECO, SEDETUR, Fiscalía de Quintana Roo), and a recognition program (Top ACOTUR). The association is funded through annual membership dues and event participation/sponsorship fees.

Product overview

ACOTUR is an industry association (Asociación de Complejos Vacacionales y Turísticos, A.C.) representing vacation complexes and tourism companies in southeastern Mexico. Rather than a unified technology product, ACOTUR operates a portfolio of member services including professional development programs (Diplomados and Workshops), signature events (GNEX México Conference, Golf Tournament, Foro de las Mujeres, and regular Networking Meals), communication services (Newsletter Círculo ACOTUR), and recognition programs (Top ACOTUR). The association also facilitates strategic agreements (Convenios) with educational institutions and government bodies to benefit its member companies.

Differentiator

Problem solved

Functional benefit

Products and services

• GNEX México Conference International conference partnership between GNEX Conference and ACOTUR that provides networking opportunities for vacation property industry developers, hotels, and resorts, attracting 150+ senior executives from Canada, USA, Mexico and the Caribbean. Held at Hotel Kempinski Cancún.
• Torneo de Golf ACOTUR Annual golf tournament bringing together industry leaders for networking and business development, with approximately 80-100 participants. The 2025 edition (2nd) attracted 80 players and 22 companies; the 2026 edition (3rd) is planned for August 1, 2026.
• Foro de las Mujeres Women's forum promoting female leadership in tourism, now in its 3rd edition with over 600 attendees and participation from 60+ member companies. The 2nd edition recorded 520 registrations and 401 actual attendees (344 women and 57 men).
• Workshops Professional development workshops covering topics such as artificial intelligence in business, time management, numerology for leadership, emotional wellness, digital marketing, and customer experience transformation. Available to ACOTUR members.
• Diplomados (Professional Certification Programs) Professional certification programs including the Diplomado en Programas Vacacionales y de Lealtad (Vacation and Loyalty Programs Diploma), offered in collaboration with educational institutions such as Universidad La Salle Cancún. Designed for industry professionals seeking formal credentials in the vacation ownership sector.
• Newsletter Círculo ACOTUR Regular newsletter providing industry news, association updates, and relevant information to ACOTUR members and subscribers.
• Top ACOTUR Recognition program honoring member companies and individuals for contributions to the vacation and tourism industry in southeastern Mexico.
• Convenios (Strategic Partnership Agreements) Strategic agreements with educational institutions (Universidad La Salle Cancún, Universidad Anáhuac Cancún, Universidad del Caribe, UNIMAAT), government bodies (PROFECO, Fiscalía de Quintana Roo), and industry organizations (GATE, SKÅL International, GNEX-CRTA, AFEET, COPARMEX) providing benefits and resources to members.
• Juntas de Trabajo y Comida Networking Monthly networking events (now in their 37th edition as of June 2026) bringing together members for business connections and industry dialogue over working lunches.
• Membership Program (Socios and Afiliados) Annual membership program with two tiers: Socios (full members with voting rights for vacation club developers) and Afiliados (affiliated companies with voice only for tourism service providers). Membership includes access to events, workshops, networking, government representation, and industry resources. New members join via the Modelo de Autoevaluación and Solicitud de Afiliación process.

Quantifiable outcome

• Represents more than 31,600 rooms in southeastern Mexico
• +2 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• UNIMAATcoreStrategic or Co-development Partner · 1 June 2026UNIMAAT signed a collaboration agreement with ACOTUR to strengthen the connection between academia and the tourism sector. The partnership aims to facilitate knowledge exchange, talent development, and provide students with real-world industry exposure through the association's network.
• Mujeres Exitosas (Skäl México, AMEXME, ARPCM, AFEET)coreStrategic or Co-development Partner · 1 June 2026ACOTUR participated in signing the 'Mujeres Exitosas' (Successful Women) agreement, a strategic alliance bringing together key tourism and business organizations in Quintana Roo to strengthen collaboration, mentorship, and women's leadership development in the Mexican Caribbean.
• AIQROO (Alianza Intergremial Quintana Roo)minorStrategic or Co-development Partner · 1 June 2026ACOTUR participates in AIQROO, an inter-union alliance in Quintana Roo created to strengthen collaboration, dialogue, and joint work among trade groups in the state.
• GATE (Global Alliance for Timeshare Excellence)flagshipStrategic or Co-development Partner · 1 June 2026ACOTUR participates in GATE, which integrates vacation ownership organizations from Brazil, Asia Pacific, Australia, Canada, Europe, Mexico, Colombia, and South Africa. GATE's mission is to advance the industry through best practice exchange, research, and market information sharing. ACOTUR participated in GATE's working session at ARDA 2026.
• SKÅL InternationalminorGTM or Marketing Partner · 1 May 2026ACOTUR maintains a strategic alliance with SKÅL International chapters in the region (Isla Mujeres and Puerto Morelos), participating in joint events and networking activities to strengthen tourism industry connections.
• Universidad Anáhuac CancúncoreStrategic or Co-development Partner · 1 April 2026ACOTUR signed and renewed its partnership agreement with Universidad Anáhuac Cancún to promote professionalization and strengthen the link between young talent and member organizations. The association participated in the university's Tourism, Hospitality, Gastronomy and Social Responsibility Division expert committee ceremony.
• Universidad del CaribecoreStrategic or Co-development Partner · 1 December 2025ACOTUR signed a collaboration agreement with Universidad del Caribe to strengthen the link between students and tourism sector companies, promoting practical training and developing human talent that contributes to industry growth.
• GNEX-CRTA (Canadian Resorts & Travel Association)flagshipStrategic or Co-development Partner · 1 September 2025ACOTUR and the Canadian Resorts and Travel Association strengthen their alliance through the annual GNEX-CRTA event, promoting development and growth of the vacation ownership and timeshare industry through cross-border collaboration.
• Fiscalía de Quintana RoocoreOthers · 1 October 2022ACOTUR signed an agreement with the Fiscalía (Attorney General's Office) of Quintana Roo to reduce fraud and crimes against the tourism industry, addressing illegal timeshare sales and protecting both businesses and consumers.
• GNEX ConferenceflagshipStrategic or Co-development Partner · 1 November 2020GNEX Conference and ACOTUR formed a strategic alliance to host the annual GNEX-ACOTUR Conference in the Mexican Caribbean. This partnership brings together vacation industry leaders from Canada, USA, Mexico and the Caribbean for networking and business development. The alliance was formalized in November 2020 and the conference has become a flagship annual event for the association.
• Universidad La Salle CancúncoreStrategic or Co-development Partner · 1 November 2020ACOTUR partnered with Universidad La Salle Cancún for workshop venues and the Diplomado en Programas Vacacionales y de Lealtad (Diploma in Vacation and Loyalty Programs). The university provides auditorium facilities for workshops and professional development programs.
• Fundación TeletónminorOthers · 1 November 2020ACOTUR signed a partnership with Fundación Teletón to support actions benefiting children with limited resources, participating in CRIT Quintana Roo events and fundraising activities.
• AFEET Quintana Roo (Asociación Femenil de Ejecutivas de Empresas Turísticas)coreGTM or Marketing Partner · 1 January 2019ACOTUR and AFEET Quintana Roo signed a collaboration agreement to strengthen the tourism industry, promoting women's leadership and professional development in tourism enterprises.
• COPARMEX Quintana RoominorOthers · 1 January 2019ACOTUR participates in COPARMEX activities including meetings with Senate representatives and business advocacy initiatives in Quintana Roo.
• FEE (Fundación de Educación Ambiental)minorStrategic or Co-development Partner · 1 January 2019ACOTUR and FEE signed an agreement to strengthen environmental and sustainable development in the Mexican Caribbean, promoting responsible tourism practices among member companies.
• PROFECO (Procuraduría Federal del Consumidor)coreOthers · 1 January 2018ACOTUR established a working relationship with PROFECO to improve commercial regulation, consumer protection, and conflict resolution in the tourism and timeshare industry. The partnership protects consumer rights while strengthening industry trust.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Skål International: Global network of tourism industry professionals with local chapters ACOTUR already partners with; comparable as a membership-based tourism industry organization delivering networking, education, and advocacy.
• ARDA (American Resort Development Association): The leading US timeshare and vacation ownership industry association, structurally comparable to ACOTUR but operating at national scale in the United States and setting industry standards that ACOTUR-aligned members follow.
• AMDETUR (Asociación Mexicana de Desarrolladores Turísticos): Mexican national association of tourism developers, the closest peer in mission and geography, representing timeshare/vacation developers across Mexico and acting as a counterpart to ACOTUR's southeastern focus.
• GATE (Global Alliance for Timeshare Excellence): International federation integrating vacation ownership associations across the Americas, Europe, Asia Pacific, and Africa; ACOTUR participates in GATE working sessions, making GATE both a partner and a higher-order peer.
• CRTA (Canadian Resorts & Travel Association): Canadian counterpart trade association for the vacation ownership and resort industry; ACOTUR already partners with CRTA through the GNEX-CRTA event, making it a directly comparable organization.

Others

• GNEX Conference: Global conference organizer focused on the vacation ownership industry, with which ACOTUR has its flagship partnership running the GNEX-ACOTUR conference; relevant as an events-focused collaborator and adjacent organizer.
• AIQROO (Alianza Intergremial Quintana Roo): Inter-union alliance of trade groups in Quintana Roo in which ACOTUR participates; a regional coalition peer for collective industry advocacy in the same geography.

Broad incumbents

• CNET (Consejo Nacional Empresarial Turístico): Mexico's national tourism business council, a broader industry umbrella that includes lodging, tour operators, and developers; operates at a wider scope than ACOTUR but in the same Mexican tourism advocacy space.
• COPARMEX Quintana Roo: Regional chapter of Mexico's main employer confederation, which ACOTUR already collaborates with on business advocacy; comparable as a regional trade-association peer focused on the same Quintana Roo geography.

Emerging players

• AFEET (Asociación Femenil de Ejecutivas de Empresas Turísticas): Mexican association of women executives in tourism, with whom ACOTUR has a collaboration agreement; operates in the same niche (Mexican tourism leadership development) and overlaps on the Foro de las Mujeres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ACOTUR_SURESTE
• YouTubeyoutube.com/channel/UCKM8OouC69sHXauBtMh_z0w
• Facebookfacebook.com/acotur.sureste
• LinkedInlinkedin.com/company/acotur
• Instagraminstagram.com/acotur_sureste

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACOTUR, Asociación de Complejos Vacacionales y Turísticos, A.C.