Action Publishing, Inc.

Name

Action Publishing, Inc.

Legal name

Action Publishing, Inc.

Website

https://actionagendas.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Educational Supplies & Student Planners

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Children’s Educational & Curriculum Publishing (MPAJAFAF)

akta.pro secondary industries

Study Skills & Academic Success Guides (Students) (EDAGAIAJ), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Student planners
• School datebooks
• Customized K-12 planners
• Educational publishing
• Student datebooks

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Customized Student Datebooks and Planners: One-time product sales of customized student datebooks and planners sold directly to schools. Customers select from predefined customizable collections and add customization options. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Action Publishing, Inc. (doing business as School Datebooks) designs, produces, and sells customized printed student datebooks and planners for K-12 schools and universities. Products are offered across educational levels—Elementary & Primary, Middle & High School, and College & University—with optional personalization through a Customized Collection, customizable covers, and add-ons such as gradebooks and folders. Sales are conducted via an online QuickQuote system and direct contact with sales representatives.

Product overview

School Datebooks is a single-product-line company offering customizable student planners and datebooks as its core offering. The portfolio centers on the School Datebooks product line, which includes multiple datebook formats for different educational levels (Elementary & Primary, Middle & High School, College & University), complementary cover customization options, folders, and add-on accessories like gradebooks. The company also provides supporting resources including submission guides, teacher resources, and grants information. The flagship product is sold as customizable annual planners with customization options through their Customized Collection, enabling schools to tailor content to their specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• School Datebooks (Student Planners) Customizable printed student datebooks and planners offered across three educational segments—Elementary & Primary (fun, easy-to-use layouts), Middle & High School (feature-rich designs with Social-Emotional Learning content and built-in planning tools), and College & University (sleek and sturdy planners for independent students). Sold to schools and institutions via QuickQuote and direct sales.
• 2026-2027 Covers Customizable cover designs for the 2026-2027 datebook collection that allow schools to personalize the exterior appearance of their student planners.
• Folders Complementary folder products that accompany the datebook line, providing additional organization and storage for student materials.
• Add-Ons & Gradebooks Accessories and enhancements for the datebook product line, including grade tracking tools to support academic organization.

Quantifiable outcome

• Trusted by over 15,000 schools worldwide since 1985

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SDI InnovationscoreStrategic or Co-development PartnerSchool Datebooks operates as the flagship company under the SDI Innovations umbrella. SDI Innovations is the parent company that owns School Datebooks, providing corporate infrastructure, privacy policy, terms of service, and career pages for the organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ACCO Brands (Mead, Five Star): ACCO Brands owns school-oriented stationery brands including Mead and Five Star, which compete in student notebooks, planners, and organizational products sold through educational and retail channels — a much larger incumbent with overlapping product categories.
• School Specialty: School Specialty is a broad educational supplies distributor and publisher serving K-12 institutions with instructional materials including planners and agendas — operates at greater scale and across more categories than School Datebooks but competes for similar school procurement budgets.
• Carson Dellosa Education: Carson Dellosa is a large educational publishing and supplies incumbent serving teachers and schools with workbooks, planners, and classroom materials — broader portfolio than School Datebooks but overlapping in K-12 student planners and educational content.
• Teacher Created Resources: Teacher Created Resources publishes educational books, planners, and classroom materials for K-12 teachers and students; a broader incumbent with overlapping student planner and educational publishing products.

Direct peers

• Premier Agendas: Premier Agendas is a leading direct competitor in the K-12 student planner/agenda category, offering customized school planners and agendas with similar sales-led distribution to school districts — the closest one-to-one comparable for School Datebooks.
• Barker Creek: Barker Creek designs and sells educational organizers, planners, and classroom materials targeted at K-12 teachers and schools, overlapping directly with School Datebooks' planner and organizational product offering.
• Success By Design: Success By Design produces customized student planners, agendas, and organizational tools for K-12 schools with a comparable customization-driven sales model, making it a direct peer in the school datebook niche.
• Eureka School House: Eureka School House produces educational organizers, planners, and classroom products marketed to K-12 schools and teachers, placing it in the same niche as School Datebooks' customized student planner offerings.

Emerging players

• Erin Condren: Erin Condren sells customizable planners and organizational products primarily to consumers and teachers, with overlapping design and customization capabilities and a growing presence in the teacher/school planner market adjacent to School Datebooks.

Others

• Smead Manufacturing: Smead manufactures organizational products including binders, folders, and filing solutions used by schools and offices — an adjacent supplier in the school organizational products category that overlaps on folders and binders sold alongside School Datebooks' planner line.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/action-publishing-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Publishing, Inc.