What Action Landscape does

Action Landscape, Inc. is a privately held, founder-owned full-service landscape design-build firm headquartered in Louisville, Kentucky. Founded in 1981 by Robin and Gerald Heuke, the company serves both residential property owners and commercial property owners (including hospital campuses) across the Kentuckiana region — a 29-community service area spanning Louisville, surrounding Kentucky counties, and Southern Indiana. The company operates a 38-acre in-house nursery and an in-house fabrication shop for custom landscape accessories, and maintains professional memberships in regional and national landscape industry associations.

The company offers nine integrated service lines delivered under a single-source design-build model: Landscape Services, Pools Design & Installation (including Imagine Pools fiberglass shells), Stone Work & Patios, Outdoor Kitchen Design & Installation, Pergolas/Cabanas & Outdoor Structures, Landscape Lighting, Irrigation & Drainage, Water Features, and Landscape Design. The landscape architecture workflow follows a five-phase design process (Inventory and Analysis, Concept Design, Design Development, Construction Plan, Permit Application) using AutoCAD, 3-D models, and master plans. Revenue is generated through three streams: project-based design and installation work (largest), and recurring seasonal/year-round maintenance contracts.

The business is distributed entirely through direct sales — phone and website contact forms — with no third-party intermediaries, resellers, or distribution partners. The company positions itself on 40+ years of local brand reputation, low employee turnover (10+ year average tenure, with several employees at 25+ years), and full vertical integration from in-house plant supply through installation and ongoing maintenance. The 2020 acquisition of Stonewater Pools expanded pool installation capabilities, and the company offers a 1-year guarantee on all plants supplied and installed. Pricing is not publicly disclosed and all quotes are custom-built per project.

Name

Action Landscape

Legal name

Action Landscape, Inc.

Website

https://actionlandscape.com

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Action Landscape, Inc. is a privately held, founder-owned full-service landscape design-build firm in Louisville, Kentucky, serving residential and commercial property owners across the Kentuckiana region with nine integrated service lines, an in-house 38-acre nursery, and recurring maintenance offerings since 1981.

Ownership category

akta.pro rank

Product category

Landscape Design & Installation Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320), Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL), Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Landscape design services
• Landscape installation
• Outdoor living spaces
• Hardscape construction
• Pool installation

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Services: Consultative design services from initial concept through detailed design, using tools such as sketches, 3-D models, and master plans. Guided by owner preferences and existing site characteristics.
2. Landscape Installation: Project-based installation services covering landscaping, hardscapes, pools, outdoor structures, water features, and other exterior elements. Includes the complete spectrum from concept to completion.
3. Ongoing Maintenance Services: Seasonal and year-round maintenance services to ensure longevity and vibrancy of outdoor spaces. Offered as recurring service visits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Action Landscape is a full-service landscape design-build firm offering integrated landscape design, installation, and ongoing maintenance services for residential and commercial properties. The portfolio spans landscaping, hardscapes (pools, patios, stone work), outdoor structures (pergolas, cabanas, outdoor kitchens), water features, irrigation/drainage, and landscape lighting. A 38-acre in-house nursery and in-house fabrication shop support year-round project delivery in the Louisville, KY and surrounding Kentuckiana region.

Product overview

Action Landscape is a single-source, full-service landscape design-build firm offering an integrated portfolio of nine core services spanning the entire outdoor living development lifecycle. The company provides Landscape Services and Landscape Design as the foundational offerings, supported by specialized hardscape services including Pools Design & Installation, Stone Work & Patios, Outdoor Kitchen Design & Installation, and Pergolas/Cabanas & Outdoor Structures. Additional enhancement services include Landscape Lighting, Irrigation & Drainage, and Water Features. The company operates a 38-acre nursery and in-house fabrication shop, with notable expansion through the 2020 acquisition of Stonewater Pools to offer Imagine Pools fiberglass shells. All services are offered through a unified design-build delivery model from initial concept through installation and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Services Full-service landscape design, installation, and ongoing maintenance for residential and commercial properties, encompassing initial concept through detailed design and proficient installation.
• Pools Design & Installation Pool design and installation services including fiberglass pool shells from Imagine Pools, with limestone or concrete coping and decking, plus complementary outdoor structures such as pool houses, cabanas, and pergolas.
• Stone Work & Patios Hardscape services including patios, stairs, sitting walls, firepits, walkways, and retaining walls, constructed using concrete, pavers, or natural stone materials.
• Outdoor Kitchen Design & Installation Outdoor kitchen design and installation ranging from covered grill areas to sophisticated culinary spaces equipped with sinks, stoves, grills, griddles, pizza ovens, refrigerators, ice machines, cabinets, and warming drawers.
• Pergolas, Cabanas & Outdoor Structures Design and construction of pergolas, cabanas, and outdoor structures that provide shade, protection from elements, and seamless integration with indoor living spaces, often featuring retractable screens.
• Landscape Lighting Strategic landscape lighting installation that enhances aesthetics, extends outdoor usability beyond daylight hours, provides safety, and creates inviting atmospheres for pathways, gardens, and architectural features.
• Irrigation & Drainage Water management systems including irrigation (drip methods and automated systems) and drainage solutions that optimize plant growth, prevent waterlogging, and protect structures.
• Water Features Custom water feature design and installation including bubbling urns, living ponds, fountains, and elaborate meandering streams with waterfalls, providing relaxation through gentle sounds and visual appeal.
• Landscape Design Comprehensive landscape architecture services with five-phase design process (Inventory and Analysis, Concept Design, Design Development, Construction Plan, Permit Application) utilizing quick sketches, 3-D models, and master plans, with AutoCAD for detailed drawings.

Quantifiable outcome

• 1-year guarantee on all plants supplied and installed
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Stonewater Pools (Acquired)coreStrategic or Co-development Partner · 1 January 2020In 2020, Action Landscape, Inc. acquired Stonewater Pools, strategically expanding capabilities in pool installation. This acquisition enabled the company to offer installation of Imagine Pools' comprehensive range of fiberglass pool shells.
• Imagine PoolscoreTechnology or IntegrationFollowing the Stonewater Pools acquisition, Action Landscape became an installer of Imagine Pools' fiberglass pool shells, which offer the appearance of concrete pools with the advantages of fiberglass including smooth surface, quick installation, and long-lasting quality.
• Louisville Nursery AssociationminorOthersProfessional membership organization for nursery businesses in the Louisville area.
• Kentucky Nursery and Landscape AssociationminorOthersState-level professional association for nursery and landscape businesses in Kentucky.
• Building Industry Association of Greater LouisvilleminorOthersIndustry association representing building professionals in the Greater Louisville region.
• American Society of Landscape ArchitectsminorOthersNational professional organization for landscape architects. Action Landscape maintains membership as part of their professional credentials.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• BrightView Landscapes: Largest U.S. commercial landscape services provider offering design, installation, and maintenance at scale. Comparable as a full-service landscape design-build operator, though much larger and commercially focused rather than regional/dual-segment like Action Landscape.
• TruGreen: National lawn and landscape care company providing recurring maintenance, fertilization, and related services. Comparable in delivering recurring landscape maintenance services to residential and commercial customers, though TruGreen's model is more recurring-maintenance-centric than design-build.
• Davey Tree Expert Company: Large, established provider of tree care, landscape architecture, and environmental services across the U.S. Comparable in offering integrated landscape services including design, installation, and arboriculture, though operates at a national scale with institutional ownership.
• Yellowstone Landscape: Regional full-service landscape company serving the southeastern U.S. with design-build, maintenance, and irrigation services. Comparable in being a multi-service landscape design-build firm with a regional footprint and recurring maintenance contracts.
• LandCare: National commercial landscape services company offering design, installation, and maintenance. Comparable as a multi-service landscape operator with both design-build and recurring maintenance offerings, though primarily commercial-focused and PE-backed.

Others

• SiteOne Landscape Supply: Largest U.S. distributor of landscape supplies, irrigation, and nursery products. Comparable as a key supplier in the landscape services value chain that Action Landscape and its peers purchase plants, hardscape, and irrigation products from.

Regional players

• CLT Landscape (Creative Land & Tree): Regional design-build landscape firm serving parts of the Midwest with integrated landscape and hardscape services. Comparable as a mid-sized, design-build-oriented landscape company with similar service mix and customer segments.
• Schmidt's Landscape & Nursery: Regional landscape design-build and nursery operator in the greater Louisville/Kentuckiana area. Direct regional competitor with comparable services spanning landscape design, installation, and nursery-grown plants.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Landscape