Active Fire Services
Active Fire Services is a South African fire protection services firm that sells, services, and maintains fire-safety equipment; delivers accredited safety training; and provides compliance auditing through six branches across South Africa, serving OHS-regulated employers.
- Company typePrivate
- Founded-
- HeadquartersHowick, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Active Fire Services does
Active Fire Services is a South Africa-based fire protection services company headquartered in Howick, KwaZulu-Natal. It sells, installs, services, and maintains fire-safety equipment — including extinguishers, hose reels, hydrants, sprinkler systems, and detection equipment — and supplies personal protective equipment (PPE). The company also operates an accredited training division offering courses in Dangerous Goods, Driver training, First Aid, Fire Fighting, AARTO, and miscellaneous safety topics, as well as a consulting and auditing arm (Pro-Safe Management) that delivers compliance audits and safety advisory to regulated employers.
The business serves South African employers who are required to comply with the Occupational Health and Safety Act and related SABS / SAQCC standards for fire equipment. Its customer base is horizontal — small and mid-sized businesses across multiple industries rather than a concentrated vertical — and it monetizes through a mix of one-time equipment sales, recurring service and maintenance contracts (typically mandatory annual inspections), paid training enrollment, and consulting fees.
The go-to-market is direct, executed through six branch offices across Howick, Pietermaritzburg, Pinetown, Klerksdorp, Johannesburg, and Cape Town, supplemented by an online catalog at activefire.co.za. The branch-led model supports rapid on-site response for installation and statutory servicing, which is a material driver of contract retention in the regulated fire-safety market. The company is privately held with 11 disclosed employees, no disclosed external funding, and no documented M&A activity.
Active Fire Services firmographics
Firmographics- Name
- Active Fire Services
- Legal name
- Active Fire Services
- Website
- https://activefireservices.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Fire Services is a South African fire protection services firm that sells, services, and maintains fire-safety equipment; delivers accredited safety training; and provides compliance auditing through six branches across South Africa, serving OHS-regulated employers.
- Ownership category
- akta.pro rank
Active Fire Services industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Other Building Equipment Contractors (23829), Security Systems Services (56162)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Prevention, Inspection & Code Enforcement (Life Safety) (BPAIAGAL)
Keywords
Where Active Fire Services is headquartered
LocationHeadquarters
- HQ city
- Howick
- HQ country
- South Africa
- HQ region
- Africa
Offices6 records
Markets served
Active Fire Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Fire Protection Equipment Sales: Sale of fire fighting equipment including fire extinguishers, fire hose reels, fire hydrants, fire boosters, fire detection systems, fire sprinklers, and associated spares and accessories
- Servicing and Maintenance: Ongoing servicing and maintenance of fire fighting equipment including recharging of fire extinguishers, inspection, and certification services
- Training Services: Accredited training programs including Dangerous Goods, Driver training, First Aid, Fire Fighting, and AARTO training courses
- Consulting and Auditing: Tailor-made consulting services for health and safety management systems including auditing, evacuation plans, health and safety registers, and fire registers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation for fire protection solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Active Fire Services product offering
Product offeringCore offering
Active Fire Services provides complete fire safety solutions to South African employers, supplying fire fighting equipment (SABS approved fire extinguishers, fire hose reels, fire hydrants, fire boosters, fire detection systems, fire sprinklers, fire systems, CCTV and access control), spares and accessories, professional servicing and maintenance by SAQCC registered technicians, accredited workplace safety training (Dangerous Goods, Driver, First Aid, Fire Fighting, AARTO), compliance documentation (evacuation plans, health and safety registers, fire registers), and tailor-made health and safety consulting and auditing.
Product overview
Active Fire Services provides complete fire safety solutions through a portfolio of fire protection products, equipment servicing, and professional training services. The core offering includes fire fighting equipment (fire extinguishers, hose reels, hydrants, boosters, detection systems, sprinklers, CCTV and Access Control) sold alongside spares and accessories. The company offers servicing and maintenance performed by SAQCC registered technicians, as well as documentation services for evacuation plans and safety registers. Training services encompass dangerous goods handling, driver training, first aid certification, fire fighting training, miscellaneous workplace safety training, and AARTO training. Consulting and auditing services provide tailor-made health and safety management solutions. The company operates branches in Pietermaritzburg, Howick, Pinetown, Klerksdorp, Johannesburg, and Cape Town.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Extinguishers SABS approved fire extinguishers that discharge agents such as water, foam, gas, or powder to extinguish fires from a safe distance. Sold to South African employers for workplace fire safety compliance.
- PPE (Personal Protective Equipment) Personal protective equipment including clothing, helmets, goggles, respirators, boots and other garments designed to protect users from injury or infection in the workplace.
- Fire Blankets Glass fibre fabric blankets with a fire-resistant coating that extinguish fires by cutting off the oxygen supply. Sold to workplaces for small fire containment.
- Fire Fighting Equipment Portfolio Comprehensive fire fighting equipment package including fire extinguishers, fire hose reels, fire hydrants, fire boosters, fire detection systems, fire sprinklers, fire systems, and integrated CCTV and Access Control. Sold and installed for South African workplaces.
- Fire Equipment Servicing and Maintenance Professional servicing and maintenance of fire fighting equipment performed by SAQCC registered technicians, including recharging of fire extinguishers, inspection, and certification to keep equipment operational and compliant.
- Spares and Accessories Replacement parts and accessories including fire retardant paint, fire buckets, protective clothing, signage, cabinets, key boxes, CP valve boxes, smoke detectors, emergency backup lights, fire extinguisher brackets, hose reels, hydrant spares, booster spares, PVC covers, lay flat hoses, branches, recharging services, and first aid boxes.
- Procedures and Registers (Compliance Documentation) Documentation services for OHS compliance including evacuation plans, health and safety registers, fire registers, and numbering of fire fighting equipment to support due diligence requirements.
- Dangerous Goods Training Accredited training seminars covering dangerous goods transportation, regulations, and Hazchem handling for employees who handle or transport hazardous materials.
- Driver Training Accredited driver training courses including Anti-Hijack Driver, Passenger Anti-Hijack Seminar, Bobcat, Defensive/Advanced Driving Skills, Dumper truck, Earth moving equipment, Front end loader, and Skid control.
- First Aid Training Accredited first aid training programs at Level One, Level Two, and Level Three, including Buddy Aid and CPR certification for workplace first aiders.
- Fire Fighting Training Accredited fire fighting training programs including Breathing Apparatus and Fire Fighting Level One and Level Two certification.
- Miscellaneous Workplace Safety Training Additional accredited training courses covering Aids Awareness, Basic Slinging, Brush Cutter, Chainsaw, Grab Operator, Mine Lifting Equipment Inspection, Radio Procedures, and Scaffolding.
- AARTO Training Training on the AARTO (Administrative Adjudication of Road Traffic Offences) system covering infringement notices, driver nomination, fine payment, and the appeals process.
- Consulting and Auditing Services Tailor-made consulting services for health and safety management system assistance, expert resolution of problematic areas, and auditing for South African employers (delivered under Pro-Safe Management Consulting and Auditing).
Companies that use Active Fire Services
Customer profileSegments2 records
Ideal customer profiles2 records
Active Fire Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Active Fire Services partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights3 records
Active Fire Services competitors and assessment
Company assessmentBroad incumbents
- Chubb Fire & Security South Africa: A major international fire protection and security services provider operating across South Africa. Directly comparable in product categories (extinguishers, detection, suppression, access control) and target customers, but with far larger technician base and national scale.
- Fidelity Fire Services (Fidelity Services Group): South African security and fire services group providing fire equipment supply, installation, and maintenance alongside guarding. Comparable in fire protection equipment and servicing, with the scale advantage of a listed parent.
- Wormald (API Group / Minimax): Established South African fire protection brand offering design, installation, and servicing of fire detection, sprinkler, and suppression systems. Comparable in offering mix and customer base, with broader geographic and institutional coverage.
Direct peers
- VFS (Voluntary Fire Solutions): South African fire protection services company providing fire equipment, installation, and maintenance for commercial and industrial customers. Comparable in offering mix and compliance-driven customer base.
- SafeQuip Fire: Distributor and service provider of fire protection equipment in South Africa. Comparable in equipment sales, servicing, and training offerings for OHS-compliant employers.
- Kestrel Fire Protection: South Africa-based fire protection contractor offering installation, servicing, and inspection of fire detection and suppression systems. Comparable in equipment categories and B2B servicing model.
- Fire Check (PTY) Ltd: South African fire protection contractor specializing in fire detection, suppression, and equipment servicing. Comparable in scope of services and compliance-driven customer base.
- Hot Fire Services: South African fire protection services company offering fire equipment sales, installation, servicing, and training. Directly comparable in product mix, customer base (OHS-compliant employers), and multi-branch operating model.
Regional players
- Sterlec Fire & Security: Regional fire and security services provider with comparable equipment and servicing offerings. Smaller geographic footprint than Active Fire Services, but matching service profile.
Others
- Pro-Safe Management & Consulting (Active Fire sub-brand): Listed as a separate sub-brand within Active Fire Services providing OHS consulting and auditing. Included as an internal reference point since it represents the consulting arm of the subject company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Active Fire Services social profiles
Digital presenceActive Fire Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Fire Services leadership team
Management profileNumber of profiles
Active Fire Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Fire Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Fire Services
What does Active Fire Services do?
Active Fire Services provides complete fire safety solutions to South African employers, supplying fire fighting equipment (SABS approved fire extinguishers, fire hose reels, fire hydrants, fire boosters, fire detection systems, fire sprinklers, fire systems, CCTV and access control), spares and accessories, professional servicing and maintenance by SAQCC registered technicians, accredited workplace safety training (Dangerous Goods, Driver, First Aid, Fire Fighting, AARTO), compliance documentation (evacuation plans, health and safety registers, fire registers), and tailor-made health and safety consulting and auditing.
Is Active Fire Services a public or private company?
Active Fire Services is a private company. It is classified as unknown and is currently operating.
When was Active Fire Services founded?
Active Fire Services was founded in -1. It employs 11 to 50 people.
Where is Active Fire Services based?
Active Fire Services is headquartered in Howick, South Africa, in the Africa region.
How does Active Fire Services make money?
Four revenue lines are on record. Fire Protection Equipment Sales are the primary driver. The others are servicing and Maintenance, training Services and consulting and Auditing.
Who are Active Fire Services's main competitors?
Broad incumbents on record are Chubb Fire & Security South Africa, Fidelity Fire Services (Fidelity Services Group) and Wormald (API Group / Minimax). Direct peers are VFS (Voluntary Fire Solutions), SafeQuip Fire, Kestrel Fire Protection, Fire Check (PTY) Ltd and Hot Fire Services. Sterlec Fire & Security is listed as a regional player. Pro-Safe Management & Consulting (Active Fire sub-brand) is listed as an others.
Does Active Fire Services have an API?
No public API is recorded for Active Fire Services.
What industry is Active Fire Services in?
Active Fire Services's product category is Fire Protection Services. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of IMAIAJAC, Fire Alarm Systems (Inspection/Testing/Monitoring/Service). Its NAICS code is 23829 and its SIC code is 8744.