Active Leeds
Active Leeds is a local authority leisure service operated by Leeds City Council, running 17 leisure centres across Leeds with 13 gyms, 14 pools, and 400+ weekly fitness classes serving 24,000+ health and fitness members and 12,000+ weekly swim lessons.
- Company typePrivate
- Founded-
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Active Leeds does
Active Leeds is a local authority leisure services provider operated by Leeds City Council, delivering public health and fitness provision across 17 leisure centre venues within the city of Leeds, Yorkshire. The service operates 13 gyms, 14 pools, and over 400 weekly fitness classes, alongside structured programmes in swimming lessons (following the Swim England Learn to Swim Pathway), gymnastics, tennis, squash, badminton, and outdoor sports through the Leeds Sailing and Activity Centre at Yeadon. Active Leeds serves 24,000+ health and fitness members and delivers 12,000+ private swim lessons weekly, with customer segments spanning the general public, children and youth (junior gym 8–15 years), students, seniors (Active Life 50+), corporate clients, and inclusive programmes for people with disabilities and under-represented communities.
The underlying technology stack integrates Gladstone Ltd for the membership database and online booking platform (activeleeds.gladstonego.cloud), Innovatise for the Active Leeds mobile app, Technogym for fitness equipment with synced personalised fitness plans, Cardstream and Paygate for payment and direct debit processing, GBG Group for address and bank detail validation, and Fitronics (TRP) for email communications. The mobile app integrates with Google Health Connect on Android and Apple Health on iOS for activity tracking. Operational delivery is split between a Facilities Team overseeing 17 venues and a Development Team running initiatives such as Leeds Girls Can, Leeds Let's Get Active, Positive Futures, and the Active Leeds for Health programme, which receives healthcare referrals via the Refer All platform.
Active Leeds generates revenue through a mix of recurring subscriptions and usage-based payments. Core Health & Fitness Memberships are sold as adult, junior, and student tiers on rolling direct debit, annual upfront, or one-month terms. Structured programmes in swimming (£32.50–£49.50/month), gymnastics, and tennis lessons operate on monthly direct debit across 39–50 weeks per year. Pay-as-you-go casual access covers swimming (£3.15–£6.60), gym sessions (£8.10), fitness classes (£8.10), and court sports (badminton £5.80–£15.65, squash £5.80–£11.00, tennis up to £27.30). Children's parties are priced at £110–£252 per event, and a Corporate Wellness Membership is offered on annual contract to organisations engaged in employee health interventions. Discounted LeedsCard, LeedsCard 60, and LeedsCard Extra tiers apply across all categories, with peak/off-peak pricing effective from 1 June 2026. The service operates exclusively within the Leeds metropolitan area with no geographic expansion indicated.
Active Leeds firmographics
Firmographics- Name
- Active Leeds
- Legal name
- Leeds City Council
- Website
- https://active.leeds.gov.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Active Leeds is a local authority leisure service operated by Leeds City Council, running 17 leisure centres across Leeds with 13 gyms, 14 pools, and 400+ weekly fitness classes serving 24,000+ health and fitness members and 12,000+ weekly swim lessons.
- Ownership category
- akta.pro rank
Active Leeds industry classification
Industry- Product category
- Public Leisure and Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)
Keywords
Where Active Leeds is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Active Leeds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Health & Fitness Memberships: Rolling or annual memberships providing access to gyms, fitness classes, swimming, and squash. Sold as adult, junior, and student memberships via direct debit (monthly recurring) or one-time annual payment.
- Swimming Lessons: Monthly direct debit payments for structured learn-to-swim programmes following STA/ Swim England pathway. Includes 50 weeks of lessons per year spread over 12 equal monthly payments.
- Gymnastics Lessons: Monthly direct debit payments for gymnastics lessons running 39 weeks per year, spread over 11 equal payments (no collection in August).
- Tennis Lessons: Monthly direct debit payments for tennis lessons over 42 weeks per year, divided into 12 monthly payments.
- Pay-As-You-Go Activities: Casual access to swimming, gym sessions, fitness classes, and court bookings for non-members. Customers pay per activity session.
- Children's Parties: Party packages at leisure centres including pool parties, gymnastics parties, inflatable parties, and soft play parties with food and entertainment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Adult Casual Swim |
| Usage-based | Pay-as-you-go | Junior Swim |
| Usage-based | Pay-as-you-go | Gym Session Adult |
| Usage-based | Pay-as-you-go | Adult Fitness Class |
| Subscription | Monthly | Swimming Lessons Monthly |
| Usage-based | Pay-as-you-go | Badminton Court |
| Usage-based | Pay-as-you-go | Squash Court |
| Usage-based | Pay-as-you-go | Tennis Indoor Court |
| Unit Pricing | Pay-as-you-go | Children's Parties |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Active Leeds product offering
Product offeringCore offering
Active Leeds operates public leisure facilities across 17 venues in Leeds, providing access to gyms, swimming pools, fitness classes, swimming lessons, court sports, gymnastics, and outdoor activities including sailing. The service offers recurring memberships, pay-as-you-go activity access, structured lessons for children and adults, children's party packages, and a corporate wellness programme, all delivered as a council-run community health and fitness service.
Product overview
Active Leeds is a leisure services provider operated by Leeds City Council offering a comprehensive portfolio of health and fitness services across 17 venues. The core offering centres on gym facilities (13 gyms), swimming (14 pools), and over 400 weekly fitness classes. The product portfolio includes the Health & Fitness Membership as the primary membership product, complemented by Swimming Lessons following the Swim England Learn to Swim Pathway, Sports (court and field activities including badminton, tennis, squash, gymnastics), and the Leeds Sailing and Activity Centre for outdoor pursuits. Additional offerings include Children's Parties (soft play, pool parties, bouncy castle, gymnastics), the Active Leeds for Health programme targeting health inequalities, and Corporate Wellness Membership for organisational health partnerships. The service integrates with Technogym for fitness equipment and personalised plans, Apple Health and Google Health Connect for activity tracking, and Gladstone for administrative systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Gyms Multi-site gym facilities across Leeds with functional, resistance, and cardio equipment, available to members aged 12 and over (juniors during specified sessions) and to pay-as-you-go customers.
- Swimming Lessons Structured learn-to-swim programme following the STA/Swim England pathway for ages 6 weeks to adulthood, including adult and child sessions, junior lessons (5-14 years), disability swimming lessons, and adult lessons, billed via monthly direct debit over 50 weeks.
- Fitness Classes Group exercise programme of 400+ weekly classes across Active Leeds venues, including studio classes, circuits, aqua fitness, yoga, and Active Life 50+ sessions, available to members and pay-as-you-go customers.
- Sports (Court and Field) Indoor and outdoor court and field sport activities including badminton, squash, tennis, table tennis, netball, football, athletics, cricket, bowls, triathlon, running, cycling, golf, and disability sport, available for booking at Active Leeds venues.
- Swimming Public swimming and aquatic activities across 14 Active Leeds pools, including standard sessions, pool inflatable fun swims, diving, competitive swimming, synchronised swimming, and lifesaving programmes.
- Gymnastics Children's gymnastics lessons and classes offered at Kirkstall Leisure Centre, including Gyminis Party (1-4 years) and Gymnastics Party (4-10 years) options, with monthly direct debit billing across 39 weeks per year.
- Leeds Sailing and Activity Centre Outdoor activity centre at Cemetery Road, Yeadon (LS19 7UP) offering sailing and outdoor sports activities for groups and individuals.
- Children's Parties Children's party packages hosted at Active Leeds venues, including soft play, pool explorer parties, bouncy castle parties, team games parties, pool inflatable assault course parties, gymnastics parties, roller disco, and scooter parties, with food and entertainment.
- Health & Fitness Membership Core membership product providing access to Active Leeds gyms, fitness classes, standard swimming sessions, and squash, available as adult, junior (8-15 years), and student memberships via rolling direct debit, annual, 6-month, or one-month payment plans.
- Corporate Wellness Membership Annual contract membership for organisations working with Active Leeds on employee health and wellbeing projects and interventions, providing professional services to impact upon staff health and wellbeing.
- Active Leeds for Health Health-focused programme aimed at reducing inactivity and increasing physical activity levels in Leeds, including Active Leeds Development Team projects such as Leeds Girls Can, Leeds Let's Get Active, and Positive Futures targeting deprived communities and under-represented groups, and receiving referrals from healthcare partners via the Refer All platform.
- Soft Play Indoor soft play facility at Middleton Leisure Centre with three levels of activity for young children, including dedicated soft play party packages.
Quantifiable outcome
- Over 24,000 health and fitness members served
- +2 more outcomes
Companies that use Active Leeds
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
Active Leeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature2 records
Active Leeds partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Gladstone LtdcoreGladstone provides the database system for administering Active Leeds accounts and direct debits. They have access to customer databases for administrative and maintenance purposes. The online booking platform (activeleeds.gladstonego.cloud) is powered by Gladstone.
- InnovatisecoreInnovatise provides the Active Leeds mobile app via Gladstone. Receives customer name, business name, and email to create user accounts. Collects anonymised statistical data on app usage to help improve service delivery.
- TechnogymcoreTechnogym is the fitness equipment provider for Active Leeds gyms. Automatically creates synced accounts for members to access personalised fitness plans. Members can create Technogym accounts using membership information including name and date of birth.
- CardstreamcoreCardstream processes card transactions for Active Leeds, receiving card details and contact information to take payments.
- PaygatecorePaygate administers Direct Debit payments for Active Leeds memberships, receiving customer name, bank account information, and direct debit value to process recurring payments.
- Alliance LeisureminorMarketing partner of Leeds City Council assisting in the provision of leisure services. Processes information on Alliance Leisure systems as well as Leeds City Council's own systems. All data transferred adheres to industry standard data transfer protocols and encryption.
- Urban Foresight LimitedminorPartner in Department for Transport's Active Travel Social Prescribing pilot scheme 2022-2025. Shares information with Leeds City Council and Urban Foresight for provision of walking and cycling groups.
Scale indicators6 records
Recent moves2 records
Expansion highlights5 records
Active Leeds competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Active Leeds social profiles
Digital presenceActive Leeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Leeds leadership team
Management profileNumber of profiles
Active Leeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Leeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Leeds
What does Active Leeds do?
Active Leeds operates public leisure facilities across 17 venues in Leeds, providing access to gyms, swimming pools, fitness classes, swimming lessons, court sports, gymnastics, and outdoor activities including sailing. The service offers recurring memberships, pay-as-you-go activity access, structured lessons for children and adults, children's party packages, and a corporate wellness programme, all delivered as a council-run community health and fitness service.
Is Active Leeds a public or private company?
Active Leeds is a private company. It is classified as state government owned and is currently operating.
When was Active Leeds founded?
Active Leeds was founded in -1. It employs 51 to 100 people.
Where is Active Leeds based?
Active Leeds is headquartered in Leeds, United Kingdom, in the Europe region.
How does Active Leeds make money?
Six revenue lines are on record. Health & Fitness Memberships are the primary driver. The others are swimming Lessons, gymnastics Lessons, tennis Lessons, pay-As-You-Go Activities and children's Parties.
Does Active Leeds have an API?
No public API is recorded for Active Leeds.
What industry is Active Leeds in?
Active Leeds's product category is Public Leisure and Fitness Services. Its primary akta.pro industry code is EDALAIAD, Campus Recreation Centers & Fitness Facilities Operations. Its NAICS code is 713940 and its SIC code is 7997.