Active Chiropractic & Massage Therapy Centre

What Active Chiropractic & Massage Therapy Centre does

Active Chiropractic & Massage Therapy Centre is a privately held, multidisciplinary healthcare practice operating two clinics in Huntsville (Muskoka) and Barrie, Ontario, Canada. The practice is owned and operated by Drs. Carmen Kraemer and Kevin Kraemer, who each anchor one of the two locations and deliver the core clinical services. The business treats musculoskeletal pain and dysfunction across the general population, motor vehicle accident and personal injury claimants, and patients with specific lumbar conditions, with stated use cases spanning back pain, neck pain, headaches, whiplash, strains and sprains, repetitive strain injuries, sports and work injuries, arthritis, and limited range of motion.

The clinical offering combines chiropractic therapy with a diversified set of specialized treatment techniques — Spinal Flexion/Distraction Therapy, Activator low-force adjusting, Drop Piece adjusting, TENS and ultrasound modalities, IASTM/Graston/ART soft tissue work, and postural/ergonomic assessment — together with registered massage therapy (Huntsville only), custom orthotics, compression hosiery, and motor vehicle/personal injury rehabilitation. Care is delivered through a three-tier continuum (relief, corrective, maintenance) intended to drive recurring patient engagement rather than one-off transactions.

The business model is direct-to-consumer fee-for-service, with published unit pricing (e.g., adult standard adjustment at $55, initial exam at $115, 60-minute massage at $120, custom orthotics at $525) supplemented by extended health care insurance reimbursement. Patient acquisition is driven by a Squarespace-hosted website with JaneApp self-serve online booking, an educational blog authored by Dr. Kevin Kraemer, organic Facebook pages for each location, RateMDs review profiles, and inbound referrals from nurse practitioners and other healthcare professionals. The practice has eight employees, no disclosed external investors, no parent company, and no apps, APIs, or AI/ML capabilities.

Name

Active Chiropractic & Massage Therapy Centre

Legal name

Active Chiropractic & Massage Centre

Website

https://activemuskoka.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Active Chiropractic & Massage Therapy Centre is a privately owned, two-location Ontario chiropractic and registered massage therapy practice (Huntsville and Barrie) operated by Drs. Carmen and Kevin Kraemer, serving individual patients and MVA claimants through fee-for-service musculoskeletal care.

Ownership category

akta.pro rank

Product category

Chiropractic and Massage Therapy Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic care services
• Registered massage therapy
• Musculoskeletal pain treatment
• Custom orthotics fitting
• Personal injury rehabilitation

Headquarters

HQ city

Huntsville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Chiropractic Services: Fee-for-service chiropractic care including initial examinations, standard adjustments, extended consultations, and specialized therapies. Primary revenue stream from direct patient payments, with coverage through extended health care insurance plans
2. Registered Massage Therapy: Therapeutic massage services available at Huntsville location only. Various session lengths from 20-90 minutes. Same fee-for-service model with potential insurance coverage
3. Custom Orthotics: Custom-made biomechanical medical appliances prescribed to correct foot imbalances. One-time purchase product with professional fitting included
4. Medical Products: Additional products including compression hosiery, heel lifts, Medistik topical analgesic, and TENS units for home use

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Active Chiropractic & Massage Therapy Centre is a multidisciplinary health facility operating two clinics in Huntsville (Muskoka) and Barrie, Ontario. It delivers fee-for-service chiropractic care, registered massage therapy, custom orthotics, compression hosiery, and motor vehicle/personal injury rehabilitation. The practice is owned and operated by Drs. Carmen and Kevin Kraemer and accepts patients without referrals, supplemented by referrals from nurse practitioners and other healthcare professionals.

Product overview

Active Chiropractic & Massage Centre provides a comprehensive range of healthcare services centered on chiropractic care and massage therapy. The core offerings include Chiropractic Therapy as the primary service, supported by specialized treatment techniques such as Spinal Flexion/Distraction Therapy, Low Force Adjusting (Activator), Drop Piece Adjusting, TENS & Ultrasound Therapy, Postural/Ergonomic Assessment, and Soft Tissue Therapy. Additional services include Custom Orthotics and Compression Hosiery (medical devices/Products), Motor Vehicle & Personal Injury Rehabilitation, and Registered Massage Therapy. The practice operates two locations (Huntsville and Barrie) offering these services with varying availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Therapy Manual approach to health care focusing on the musculoskeletal system, providing diagnosis, treatment, and preventive care for disorders related to the spine, pelvis, nervous system, and joints. Includes initial examinations, standard adjustments, and extended consultations.
• Registered Massage Therapy Therapeutic massage services for relaxation, muscle tension reduction, and chronic pain relief, available in 20-, 30-, 45-, 60-, 75-, and 90-minute sessions at the Huntsville location.
• Custom Orthotics Custom-made biomechanical medical appliances designed to align the foot and ankle into an anatomically efficient position, with professional fitting included. Priced at $525.
• Compression Hosiery Medical gradient compression hosiery that promotes better venous flow to control swelling, varicosities, and leg fatigue.
• Motor Vehicle and Personal Injury Rehabilitation Comprehensive injury rehabilitation services for patients recovering from motor vehicle accidents and personal injuries, including management of referrals and claim-related paperwork.
• Postural and Ergonomic Assessment Evaluation of posture and ergonomic factors to identify issues and provide recommendations for improvement.
• Medical Retail Products Retail medical products including heel lifts ($15), Medistik topical analgesic ($27), and TENS units for home use, sold as ancillary items to clinical care.

Quantifiable outcome

• Relief care provided for immediate pain, restricted mobility and discomfort
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lifemark Health Group: One of Canada's largest rehabilitation and wellness networks offering physiotherapy, chiropractic, massage therapy, and orthotics across hundreds of clinics. Overlaps with Active Chiropractic on core service lines (chiropractic, massage, orthotics) but operates at vastly greater scale and as part of a broader portfolio.
• CBI Health: Large Canadian outpatient rehabilitation network providing physiotherapy, chiropractic, occupational therapy, and massage across multiple provinces. Comparable on multi-disciplinary musculoskeletal care, though at significantly larger scale.
• Medcan: Canadian executive health and wellness clinic offering preventive health assessments and musculoskeletal care including chiropractic. Comparable on the health-services and wellness segment but at a premium, concierge positioning.

Direct peers

• Massage Addict: Canadian membership-based massage therapy chain with 100+ clinics. Directly comparable on the registered massage therapy service line, with a comparable pay-per-session and insurance-covered model in many of the same Ontario markets.
• Athlete's Care: Ontario-based sports medicine and rehabilitation clinics offering chiropractic, massage therapy, physiotherapy, and orthotics under one roof. Closely comparable multidisciplinary model and service mix to Active Chiropractic, with overlapping sports-injury and rehab focus.
• Hand & Stone Massage and Facial Spa: North American membership-based massage and spa chain. Comparable on the registered massage therapy service line with session-based pricing and insurance billing, though typically positioned more on relaxation/spa than clinical therapy.

Others

• pt Health: Canadian national network of physiotherapy, chiropractic, and massage therapy clinics (now part of Lifemark). Comparable multi-disciplinary musculoskeletal offering at larger scale.
• Chiropractic Specialty Centers (independent Ontario clinics): The Ontario Chiropractic Association directory aggregates independent Ontario chiropractic clinics that directly compete for the same local patient base as Active Chiropractic's Huntsville and Barrie locations, including practitioners using Activator, flexion/distraction, and IASTM techniques.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ActiveChiropracticMassageCentre
• LinkedInlinkedin.com/company/active-chiropractic-&-massage-therapy-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Chiropractic & Massage Therapy Centre