Active Road

What Active Road does

Active Road (legal entity: SARL ALL ROAD) is a Marseille-based receptive tourism agency founded in 2007, operating from a storefront on Quai du Vieux-Port. The company organizes outdoor activities, team-building events, and corporate seminars across the Provence-Alpes-Côte d'Azur (PACA) region, with a portfolio spanning hiking, canoe-kayak, rafting, climbing, canyoning, sailing, and Provençal cultural experiences. Its core customer segments are B2B corporate clients (with disclosed references including HSBC, L'Oreal, Sonergia, Gold Broker, and Lomes) and individual tourists or private groups (including stag/hen parties and multi-day stay packages).

The company's service model is human-capital intensive: a team of five staff supported by State-certified instructors and CQP/PSC1 first-aid-certified personnel delivers on-site activities. Technology plays a minor enabling role — digital tablets support interactive challenges such as geolocation-based quizzes and team rallies, and the website handles booking inquiries — but there is no proprietary platform, no software product, and no disclosed AI/ML capability. Pricing is per-participant and per-day, with individual excursions listed at €39–€65 (half-day) and corporate team-building rates published in the €70–€150/participant range for full-day events.

Revenue mechanics are project-based: corporate team-building and seminars generate higher per-engagement revenue but are episodic and tied to client calendars, while tourist-driven excursions provide more distributed volume. The company holds APST membership and Atout France immatriculation, the regulatory credentials required to operate as a French tourism operator. Capital structure is a SARL with €7,500 share capital, and the entity has not raised outside funding, completed acquisitions, or signaled M&A activity.

Name

Active Road

Legal name

SARL ALL ROAD

Website

https://active-road.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Active Road is a Marseille-based receptive tourism agency (SARL ALL ROAD) organizing outdoor activities, corporate team-building events, and multi-day stays in the Provence region for enterprise clients and individual tourists.

Ownership category

akta.pro rank

Product category

Outdoor Tourism and Corporate Event Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Active Travel Agencies (THAKABAD)

akta.pro secondary industries

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI), Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support) (THAAALAL)

Keywords

• Outdoor adventure tours
• Corporate team building
• Receptive tourism services
• Multi-day stay packages
• Boat excursions calanques

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Activity bookings and day packages: Individual and group bookings for outdoor activities (via cordata, kayaking, sailing, snorkeling, climbing, etc.) sold at per-person or per-group flat rates. Revenue is generated per participant or per booking.
2. Multi-day stays and seminars: Multi-day packages combining accommodation, activities, meals, and team building programs for corporate groups. Priced per person per night/stay, these represent higher-value bookings.
3. Bespoke corporate event planning: Custom seminar, incentive, and team building event planning services for enterprises, including venue booking, activity coordination, and catering management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Active Road is a Marseille-based receptive tourism agency that organizes and delivers outdoor activities, corporate team building events, and multi-day stay packages in the Provence-Alpes-Côte d'Azur region. Services include guided adventure activities (via cordata, diving, climbing, kayaking, paddle boarding, sailing, snorkeling, canyoning, electric bike tours), corporate seminars with team building challenges (digital rallies, sailing regattas, culinary workshops), and hybrid stay packages combining accommodation, meals, and activities. The company manages full logistics including transport, accommodation, catering, and certified instructors for groups of 2 to 500+ participants.

Product overview

Active Road is a Marseille-based receptive tourism agency offering a diverse portfolio of outdoor activities, team building programs, and multi-day stay packages primarily focused on the Calanques National Park region and Southern France. The core offering consists of individual adventure activities (via cordata, diving, climbing, kayaking, paddle boarding, boat excursions, snorkeling, and electric bike tours) that can be booked individually. These activities are combined into curated multi-activity packages and integrated with corporate seminar products including team building challenges (urban rallies, sailing regattas, culinary experiences, pétanque tournaments), workshop seminars, and coaching programs. The company also offers extended stay packages ranging from 2-3 days combining accommodation, activities, meals, and cultural visits across destinations including Marseille, Cassis, La Ciotat, Porquerolles, Verdon, and the French Alps. The product portfolio is characterized by regional expertise, state-certified instructors, and experiences leveraging digital tools such as tablet-based challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Via Cordata Adventure Activities Vertical hiking experience along coastal cliffs featuring rope-assisted passages, rappels, and tyrolienne traverses in the Calanques of Cassis (Cap Canaille) and La Ciotat (Figuerolles). Includes the highest maritime cliff in Europe. Designed for individuals, groups, and corporate team building.
• Diving and Snorkeling Experiences Scuba diving experiences including baptism dives, exploration dives, and snorkeling excursions in the Calanques National Park marine area, plus freediving initiation around Île Verte. Uses state-certified instructors and eco-guides. Available to individuals, families, and corporate groups.
• Rock Climbing Rock climbing initiation and instruction in the calanques of Sormiou and Morgiou in Marseille. Includes learning proper climbing techniques with certified guides. Available year-round for individuals and groups.
• Boat Activities and Charters Boat-based activities including sailing, sunset cruises, wooden boat trips to Frioul islands, catamaran excursions, private charters aboard heritage boats (Vaillant, Le Don du Vent), and yacht rentals. Includes the exclusive Château d'If boat excursion. Serves individuals, groups, and corporate clients with half-day and full-day options.
• Sea Kayaking Sea kayaking excursions exploring calanques and islands, with departures from Cassis and Marseille Goudes. Available for individuals, groups, and corporate events.
• Stand-Up Paddle Boarding Guided stand-up paddle excursions from Cassis visiting Port Miou, Port Pin, and En Vau calanques, plus La Ciotat departures. For individuals and groups.
• Canyoning and Spelunking Canyoning adventures combining water slides, jumps, and swimming through natural canyon formations, plus cave exploration (spelunking) activities in the region's natural underground formations.
• Guided Hiking and Nature Tours Pedestrian hiking excursions through calanques and natural parks with nature and wildlife discovery focus. Available for individuals, groups, and corporate events.
• Electric Bike Tours Electric bike tours discovering Marseille's historic neighborhoods, monuments, and hidden gems including MuCEM and Notre-Dame de la Garde. For individuals and groups.
• Corporate Team Building Programs Corporate team building programs including digital urban rallies (up to 500 participants), sailing regattas (10-150 participants), culinary challenges with Michelin-starred chefs, pétanque tournaments, and adventure challenges. Uses digital tablets with geolocation and interactive quizzes.
• Corporate Seminars and Workshops Corporate seminars combining professional coaching/management workshop sessions with team building activities, rooftop lunches, and sailing trips with sunset apéros aboard heritage boats. Includes business workshop space aboard boats.
• Multi-Day Stay Packages Multi-day stay packages (2-day/1-night to 3-day/2-night) combining accommodation, activities, meals, and cultural visits across destinations including Marseille, Cassis, La Ciotat, Porquerolles, Verdon, Bandol, and the French Alps. Pricing ranges from €320 to €550 per person. Includes corporate retreats, family adventures, and themed experiences (wine tasting, freeride skiing).
• Cultural Tours and Urban Adventures Interactive urban adventure games following Edmond Dantès through Vieux-Port and Marseille's historic neighborhoods, plus digital urban rally games with cultural quizzes and artisan visits.
• Winter Sports Activities Winter sports activities including freeride skiing experiences in La Grave with state-certified mountain guides and overnight mountain refuge accommodation.

Quantifiable outcome

• Up to 150 participants served per event
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Provence Wine Tour: Specialized Provence wine tourism operator offering vineyard tours and tasting experiences in Bandol, Cassis, and surrounding areas. Comparable to Active Road's Bandol wine estate package and broader Provence tourism offerings.

Direct peers

• Bleu Dahù: Marseille-based outdoor and water sports activity provider offering guided sea kayaking, paddleboarding, and adventure activities in the Calanques. Directly competes with Active Road for individual and group bookings in the same geography and customer base.
• Compagnie du Corsaire: Established Marseille boat tour operator offering cruises to the Frioul islands, Château d'If, and Calanques. Overlaps with Active Road's boat excursion portfolio and competes for the same individual and tourist customers in the Vieux-Port/calanques market.
• Trolib: Marseille-based guided tour operator offering food, culture, and electric bike tours of the city. Overlaps with Active Road's electric bike tours and cultural discovery products, serving similar tourist and corporate group segments.
• Calanques Évasion: Marseille operator specializing in sea kayaking, paddleboarding, and hiking excursions in the Calanques National Park. Directly competes with Active Road's calanques-based activity portfolio across individual and group bookings.
• Liberté Yachting: Marseille-based private boat charter and skipper service offering catamaran, sailboat, and motor yacht rentals. Overlaps with Active Road's boat rental and charter products (catamaran, goélette, sailboat) for private and corporate group clients.
• Provence Circuits: Provence-based receptive tourism agency offering guided tours and group excursions across the PACA region. Comparable to Active Road's multi-day packages and corporate group services targeting the same inbound tourism market.

Broad incumbents

• GetYourGuide: Global online travel activity platform that aggregates Marseille and Calanques-based activity providers. Acts as a distribution channel and indirect competitor for individual activity bookings, potentially pressuring Active Road's direct-to-consumer pricing.
• Team Building France: Larger French corporate event and team building agency with a national footprint and broad catalog of offsite activities. Competes with Active Road for enterprise team building budgets, though less specialized in the Marseille/Provence outdoor adventure category.

Others

• Office de Tourisme et des Congrès de Marseille: Marseille's official destination marketing organization promoting local attractions, activities, and accommodation. Acts as both a referral channel and an indirect competitor for tourist bookings in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Active-road-59048653333
• Instagraminstagram.com/active_road
• LinkedInlinkedin.com/company/active-road

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Road