The Actors' Guild of Great Britain

What The Actors' Guild of Great Britain does

The Actors' Guild of Great Britain is a non-profit membership organization founded in 2013 that provides ongoing professional development for professional actors in the UK. It operates on strict joining criteria — members must be 18+ and registered with Spotlight — and serves actors who need affordable, ongoing training in audition technique, self-taping, voice work, casting, and screen performance. The organization is actor-built and actor-led: members request workshops through a Workshop Wishlist feature, and the workshop programme evolves weekly based on member demand. Workshops are led by working industry professionals including casting directors, directors, and agents.

The core product is an annual Premium Membership (£24/year new, £20/year renewing) that includes access to the workshop programme, an industry discounts programme (advertised as the largest collection for UK actors, worth hundreds of pounds in savings), and a Services Directory of vetted third-party providers. Workshops are priced individually from free (Q&A sessions) to £75 (full-day intensives) and delivered at physical venues — primarily Spotlight Rooms & Studios in London's West End (90% of workshops) and venues in Manchester — as well as online via Zoom with Dropbox used for self-tape submissions. The underlying technology is a standard web platform with member login, online booking, and waiting list functionality; no proprietary technology, mobile app, or API is mentioned.

Revenue is generated through three streams: subscription membership fees, per-workshop fees, and a freemium Services Directory where providers can list for free or pay for a rosette upgrade. The organization is supported by an official partnership with Spotlight (since 2017) and Equity (the UK performers' union), and is registered as The Actors Guild Limited (Company Number 07342244) with a registered office in Highgate, London. Marketing is primarily organic: word-of-mouth, social media (Facebook, Twitter), email newsletter, and a Refer a Friend programme. The organization has 5 employees and no disclosed external funding.

Name

The Actors' Guild of Great Britain

Legal name

The Actors Guild Limited

Website

https://actorsguild.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Actors' Guild of Great Britain is a UK non-profit membership organization (founded 2013) that delivers ongoing professional development for Spotlight-registered professional actors via weekly workshops, industry discounts, and a service directory, anchored by a long-standing partnership with Spotlight Rooms & Studios in London's West End.

Ownership category

akta.pro rank

Product category

Performing Arts Professional Development

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Theatre Education, Training & Conservatories (MPAGABAN)

akta.pro secondary industry

Talent Agency & Representation Services (HSACAHAK)

Keywords

• Actor professional development
• Casting workshops
• Audition training
• Acting masterclasses
• Performer membership organization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual premium membership fees providing access to workshops, industry discounts, and member services. Two pricing tiers: £24/year for new members and £20/year for renewing members who continue without their account expiring.
2. Workshop Fees: One-time fees per workshop ranging from free (Q&A sessions) to £75 (full-day intensives). Workshop prices vary by duration and type, typically £39-£75 for casting workshops, £38-£70 for director workshops, and free for member Q&As.
3. Service Directory Listings: Service providers pay a minimal fee to list their business on the directory. Free listings available with option to gain a rosette by offering members a discount.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Actors' Guild of Great Britain is a UK membership organization that provides ongoing professional development for professional actors. It sells an annual Premium Membership and runs an actor-led programme of workshops, seminars, and masterclasses led by working industry professionals (casting directors, directors, agents), supplemented by an industry discounts package and an online service directory.

Product overview

The Actors' Guild of Great Britain is a membership-based professional development organization for professional actors, operating primarily as a web platform. The core offering consists of Premium Membership which provides access to an evolving program of workshops and masterclasses led by working industry professionals (casting directors, directors, agents), an industry discounts program, and a services directory. The workshop program is actor-led, with members requesting sessions through the Workshop Wishlist feature. The organization partners with Spotlight for workshop venues and uses Zoom for online sessions and Dropbox for self-tape submissions. There is no API or mobile application; all services are delivered through the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Membership Annual membership providing professional actors with access to the workshop programme, the largest collection of industry discounts in the UK, the service directory, and networking opportunities. Members must be 18+ and registered with Spotlight.
• Workshops & Masterclasses Professionally-led workshops, seminars, and masterclasses covering casting technique, audition preparation, self-taping, voice work, screen performance, and movement. Sessions are led by working industry professionals including casting directors, directors, and agents, offered as in-person courses, group sessions, one-to-one formats, or online via Zoom.
• Services Directory

Quantifiable outcome

• Over 27,000 website hits daily
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SpotlightcoreStrategic or Co-development Partner · 1 April 2017Official partnership since spring 2017. Spotlight Rooms & Studios hosts 90% of The Actors' Guild workshops. Partnership aims to support actors by allowing the Guild to keep prices low as members look to keep their skills sharp. Through Spotlight's support, the organization can offer ongoing voice classes with William Trotter for free. Spotlight has been at the heart of the industry for almost 100 years.
• EquitycoreStrategic or Co-development PartnerEquity is the UK trade union representing performers and supports The Actors' Guild. The Guild is developing its programme of workshops in Manchester with Equity's support. Equity provides resources on CD ROMs for members and runs workshops, supporting The Actors' Guild's professional development mission.
• Various Workshop Provider PartnersminorStrategic or Co-development PartnerThe organization has partnered with many trusted workshop providers who give special prices to Actors Guild members. These give members the opportunity to experience a wide range of workshops at discounted rates exclusive to members.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ActorsGuildGB
• Facebookfacebook.com/ActorsGuildGB
• LinkedInlinkedin.com/company/the-actors'-guild-of-great-britain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Actors' Guild of Great Britain