Outwood academy

What Outwood academy does

Outwood Academy Adwick is a state-funded secondary school and sixth form located in Woodlands, Doncaster, South Yorkshire, operating within the UK government's academy framework as part of the Outwood Grange Academies Trust. The academy serves students aged 11-18 across Years 7-13, delivering the National Curriculum at GCSE level alongside a Post 16 provision offering A-Levels, T-Levels (Health, Animal Care and Management, and Management & Administration), and vocational qualifications such as BTEC programmes. Its core technology stack is built on Google Workspace for Education — including Google Classroom, Google Meet, Google Drive, Docs, Sheets and Slides — augmented by Renaissance Accelerated Reader, MyON for digital reading, Progress Careers for careers guidance, and iPay for parental payments. Six years of platform deployment across the Outwood Trust underpin a blended learning approach combining online curriculum delivery with face-to-face teaching.

The academy generates no commercial revenue in the traditional sense; all funding flows from UK government per-pupil grants, Pupil Premium, Post 16 grants, and means-tested 16-19 Bursary allocations. Optional ancillary charges include Trutex uniform purchases, school trips, and enrichment activities, but these are cost-recovery rather than profit-generating. Distribution is direct: students enroll via the academy's admissions process for Years 7-11 or via a formal Post 16 application process for Year 12 entry, with prospects sourced through open evenings, taster events, Year 6 transition programmes, and community reputation. Marketing is community-driven, supported by a website (adwick.outwood.com and post16.adwick.outwood.com), Twitter, Instagram, and a Parent and Carer Portal for ongoing engagement. Customers — in the form of enrolled students — sit within two horizontal segments (secondary Year 7-11 and Post 16 Year 12-13), with parents and carers as a secondary stakeholder segment.

Operationally, the academy is governed as a Multi-Academy Trust under Outwood Grange Academies Trust (company limited by guarantee, exempt charity, registered in England and Wales) and led by Principal Vicky Gray, with a local Academy Council providing governance oversight. Strategic positioning rests on a 2009 entry into the Outwood Family, a current Ofsted Good rating with stated ambition to return to Outstanding, DfE championed status for T-Levels achieved in 2025, university preparation pathways via The Elephant Group (linking to Oxbridge and Russell Group institutions), and enrichment programmes including Duke of Edinburgh Awards, Extended Project Qualifications, and Oxbridge/medicine application support. The Post 16 Centre is reflected as a wholly-owned subsidiary operating unit within the academy's structure.

Name

Outwood academy

Legal name

Outwood Grange Academies Trust

Website

https://adwick.outwood.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Outwood Academy Adwick is a state-funded secondary school and sixth form in Doncaster, South Yorkshire, part of Outwood Grange Academies Trust, delivering GCSEs, A-Levels, and T-Levels to students aged 11-18 through a Google Workspace-enabled blended learning model.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (61), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Title I & Compensatory Education Programs (EDAJAGAJ)

akta.pro secondary industry

Alternative Teacher Certification & Licensure Programs (EDAHAFAC)

Keywords

• Secondary education
• Sixth form programmes
• GCSE curriculum
• A-Level programmes
• T-Level qualifications

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government Education Funding: State-funded academy receiving per-pupil funding from the UK government for delivery of the National Curriculum and associated educational services to secondary and Post 16 students.
2. Pupil Premium and Recovery Premium: Additional government funding allocated to support disadvantaged students and those affected by COVID-19 learning gaps.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Outwood Academy Adwick is a state-funded secondary school and sixth form in Doncaster, South Yorkshire, delivering full secondary provision (Years 7–11) covering GCSEs and BTEC subjects, plus a Post 16 centre (Years 12–13) offering A-Levels and T-Levels in Health, Animal Care, and Management & Administration. Education is delivered free at the point of use, funded primarily through per-pupil government grants, with curriculum delivery integrated via Google Workspace for Education and supported by enrichment programmes including university preparation, Duke of Edinburgh, and work experience.

Product overview

Outwood Academy Adwick operates as a secondary school with an integrated Post 16 sixth form centre, both part of Outwood Grange Academies Trust. The institution offers a comprehensive educational portfolio spanning GCSEs, A-Levels, and T-Level technical qualifications (Health, Animal Care, and Management & Administration). Technology-enabled learning is delivered primarily through Google Workspace for Education, encompassing Google Classroom for curriculum delivery, Google Meet for live lessons, and Google Drive for cloud storage. The school supplements core academics with enrichment programmes including the Extended Project Qualification, Duke of Edinburgh Award, Elephant Group university preparation, and specialised support for Oxbridge and medical school applications. The academy serves as a DfE championed Academy for T-Levels, providing industrial placements and purpose-built facilities including a health suite replicating hospital environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Outwood Academy Adwick (Secondary School) State-funded secondary school academy located north of Doncaster, South Yorkshire, delivering the National Curriculum and GCSE qualifications for students aged 11–16 (Years 7–11) within Outwood Grange Academies Trust.
• Outwood Post 16 Centre Adwick Sixth form centre offering A-Levels, T-Levels, and vocational qualifications for students aged 16–18 (Years 12–13), with dedicated study facilities, work experience programmes, and university preparation support.
• T-Level Health Two-year technical qualification equivalent to three A-Levels for Post 16 students, featuring a purpose-built health suite replicating hospital work experience environments and industrial placements.
• T-Level Animal Care and Management Two-year T-Level technical qualification in Animal Care and Management launching September 2025, providing a technical route to animal care careers or higher education for Post 16 students.
• T-Level Management & Administration Two-year T-Level technical qualification in Management & Administration launching September 2025, providing a route to professional roles or university study for Post 16 students.
• GCSE Subject Curriculum Comprehensive GCSE and vocational curriculum for Years 9–11 covering Art, Computer Science, Design Technology, English, Geography, History, Mathematics, Modern Foreign Languages, Music, PE, Religious Studies, Science, plus BTEC Engineering, BTEC Health and Social Care, and iMedia.

Quantifiable outcome

• Majority of Post 16 students progress to higher education
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NYBEP (North Yorkshire Business and Education Partnership)coreStrategic or Co-development PartnerFacilitates work experience placements for Year 12 students through their one-week work experience programme, helping students develop key skills and explore career paths.
• Progress CareerscoreStrategic or Co-development PartnerProvides professionally qualified careers advisers who deliver one-to-one guidance sessions, CV support, interview practice, and information on apprenticeships and university options.
• The Elephant Group (TEG)coreStrategic or Co-development PartnerWidening participation programme bringing together schools and elite universities to improve aspiration, attainment and applications. Provides minimum 16 activities including summer school, admissions test preparation, and university visits. Works with Oxbridge, King's College London, University of Sheffield, and others.
• Teach North (Outwood Institute of Education)minorStrategic or Co-development PartnerPostgraduate teacher training route in partnership with Durham University, Leeds Beckett University, Sheffield Hallam University, University of York, and Bishop Grosseteste University. Delivers PGCE with QTS across Tees Valley, Yorkshire, and Humber regions.
• Local Universities (Sheffield, Nottingham, Lincoln, Leeds, York)coreStrategic or Co-development PartnerUniversity preparation programme with established links to University of Sheffield, Sheffield Hallam, University of Nottingham, Nottingham Trent, University of Lincoln, University of Leeds, Leeds Beckett, and Leeds Trinity for progression pathways.
• Google Workspace for EducationcoreTechnology or IntegrationCore technology platform for curriculum delivery, online learning, and communication. Six years of integrated deployment across Outwood Trust enabling blended learning.
• Camps InternationalminorOthersSchool trip provider offering international expeditions combining adventure, cultural experiences, and community impact projects in developing countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Academies Enterprise Trust: Large national Multi-Academy Trust running dozens of primary and secondary academies across England. Direct competitor in the same academy operator space, with comparable per-pupil funding model and Ofsted reporting.
• E-ACT: National Multi-Academy Trust operating academies across multiple English regions. Broad incumbent providing benchmarking on MAT-level school improvement, capital deployment, and post-16 portfolio strategy.
• United Learning: One of the largest UK Multi-Academy Trusts operating primary, secondary, and post-16 provision nationally. Broader incumbent providing scale, governance, and curriculum comparison for academy operators including Outwood.
• Astrea Academy Trust: Yorkshire-rooted Multi-Academy Trust operating primary and secondary academies in the same region as Outwood Adwick. Particularly relevant regional MAT peer for benchmarking local academy operations.

Direct peers

• XP School: Doncaster-based secondary free school with a distinctive project-based learning model and XP Trust governance. Comparable local competitor for the same cohort of families and a comparable non-traditional academy alternative.
• Outwood Grange Academy: Flagship academy within Outwood Grange Academies Trust in Wakefield. Direct peer operating under identical Trust systems, funding model, and improvement framework, providing insight into how the Outwood playbook performs in different local markets.
• Outwood Academy Danum: Sister academy within Outwood Grange Academies Trust, also in Doncaster, offering secondary and shared Post-16 provision. Direct comparable on curriculum, governance, funding model, and Trust-level systems.
• XP East: Doncaster-based sister school to XP School, extending the same project-based model in the same local market. Direct competitor for aspirational families choosing between Outwood Adwick and XP's alternative pedagogy.
• Sheffield Park Academy: Sheffield secondary academy operated by a national MAT, serving a similar urban catchment with comparable socio-economic profile. Direct model peer for academy operations, post-16 offer, and Ofsted progression.

Others

• Outwood Institute of Education (Teach North): Teacher-training arm of Outwood Grange Academies Trust delivering PGCE with QTS in partnership with Durham, Leeds Beckett, Sheffield Hallam, York, and Bishop Grosseteste universities. Enables direct comparison on the teacher supply pipeline that underpins the academy's instructional model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OutwoodAdwick
• Instagraminstagram.com/outwoodacademyadwick
• LinkedInlinkedin.com/company/outwood-academy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outwood academy