ADAC Niedersachsen/Sachsen-Anhalt

What ADAC Niedersachsen/Sachsen-Anhalt does

ADAC Niedersachsen/Sachsen-Anhalt e.V. (Allgemeiner Deutscher Automobil-Club Niedersachsen/Sachsen-Anhalt e.V.) is a registered German association (eingetragener Verein) and one of the regional clubs (Regionalclubs) of the ADAC federation, operating in the German states of Lower Saxony (Niedersachsen) and Saxony-Anhalt (Sachsen-Anhalt). Founded in 1903 and headquartered at Lübecker Str. 17 in Laatzen, the organization employs 51 staff and is led by an executive board comprising Michael Weber (Sprecher/Spokesperson), Sven Maurer, and Peter Vergin. Its VAT ID is DE115665251 and it is registered at Amtsgericht Hannover under VR 2420. As a non-listed e.V., it operates under the strategic umbrella of ADAC e.V. as its parent federation.

The club's core business revolves around member services and vehicle inspection. Its flagship technical offering is the ADAC Autodiagnose Digital (ADD) mobile diagnostic truck, which tours the two-state region performing brake, shock absorber, lighting, tire, battery, and OBD II electronic diagnostics at retail locations, with tiered pricing differentiated for ADAC members (free Kurzcheck, €9.95 Individualcheck, €34.95 Sicherheitscheck) and non-members (€14.95 and €44.95 respectively). A stationary Prüfdienst supplements this through ADAC contract experts and a cooperation with TÜV Nord. Beyond inspections, the club provides technical member services (vehicle purchase/sale advice, workshop invoice verification, E-mobility information), Kfz-Schiedsstellen arbitration, motorsport organization across automobile, motorcycle, kart, and SimRacing disciplines, classic car and Youngtimer events, road safety education programs, and travel services (ADAC Trips app, ADAC Tourset).

Revenue mechanics combine ADAC membership-related fees (collected and partly retained from the federation structure), unit-priced inspection transactions (pay-as-you-go, cashless since 2025), motorsport and event participation fees, travel agency commissions via ADAC-branded travel offices, and arbitration/advisory service fees. Distribution is multi-channel: the mobile ADD truck, stationary contract expert locations, the Laatzen headquarters and Hannover branch, the regional Ortsclubs (local club) network, plus digital channels including the website (TYPO3 CMS), social media (Facebook, Instagram, YouTube, LinkedIn), the Mediathek archive, digital Jahrbuch, and email newsletter. Go-to-market is consumer-direct (B2C) targeting both ADAC members (primary segment) and the broader German driving public (secondary segment) across the Niedersachsen/Sachsen-Anhalt service area.

Name

ADAC Niedersachsen/Sachsen-Anhalt

Legal name

Allgemeiner Deutscher Automobil-Club (ADAC) Niedersachsen/Sachsen-Anhalt e.V.

Website

https://adac-niedersachsen-sachsen-anhalt.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ADAC Niedersachsen/Sachsen-Anhalt e.V. is a registered regional automobile club serving Lower Saxony and Saxony-Anhalt, Germany, providing ADAC members and motorists with mobile and stationary vehicle inspections, technical advisory services, motorsport events, classic car tours, and road safety programs under the ADAC federation brand.

Ownership category

akta.pro rank

Product category

Automobile Club Services

NAICS

Specialized Automotive Repair (811114), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Membership Organizations (8600), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

Keywords

• Automobile club services
• Vehicle inspection services
• Motorsport championships
• Road safety education
• Classic car tours

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

ADAC Niedersachsen/Sachsen-Anhalt e.V. is a regional automobile club providing vehicle inspection services via mobile diagnostic trucks (ADAC Autodiagnose Digital / ADD) and stationary Prüfdienst locations, with free Kurzcheck for members and paid Individualcheck and Sicherheitscheck tiers. The club also organizes motorsport championships across automobile, motorcycle, kart, and SimRacing disciplines, runs classic car rallies, delivers road safety education programs, and offers member services including Kfz-Schiedsstellen arbitration and free technical consultations.

Product overview

ADAC Niedersachsen/Sachsen-Anhalt is a regional automobile club offering a unified portfolio centered on vehicle inspection services and member support. The core offerings include ADAC Autodiagnose Digital (ADD) - a mobile vehicle inspection truck service with Kurzcheck, Individualcheck, and Sicherheitscheck tiers - plus stationary testing services through contract experts. The club provides technical member services including Kfz-Schiedsstellen arbitration, vehicle purchase/sale advice, and workshop invoice verification. Additional offerings span motorsport championships (automobile, motorcycle, kart, and SimRacing), classic car events (Niedersachsen Classic, Sachsen-Anhalt Classic), road safety education programs, travel services (ADAC Tourset, ADAC Trips App), and digital resources including a mediathek archive, yearbook, and newsletter. The product ecosystem serves members across mobility, motorsport, tourism, and road safety needs.

Differentiator

Problem solved

Functional benefit

Brands

• ADAC Autodiagnose Digital (ADD): Mobile vehicle inspection service operating from a truck, offering brake, shock absorber, lighting, and safety checks for ADAC members and non-members.

Products and services

• ADAC Autodiagnose Digital (ADD) Mobile Diagnostic Truck Mobile vehicle inspection service using a truck equipped with modern testing technology that travels through the regional club area, offering free brake, shock absorber, and lighting checks for members, plus comprehensive safety inspections. Targeted at ADAC members and general public in Niedersachsen and Sachsen-Anhalt.
• Kurzcheck (Short Check) Basic vehicle inspection service covering brake function testing, axle damping function testing (shock absorber test), and lighting function testing. Free for ADAC members, €14.95 for non-members. Targeted at community locations throughout the region.
• Individualcheck Customized vehicle inspection addressing specific issues identified by the vehicle owner, such as unusual noises. Typically takes no longer than 15 minutes. Priced at €9.95 for ADAC members. Targeted at ADAC members needing targeted diagnostic checks.
• Sicherheitscheck (Safety Check) Comprehensive vehicle safety inspection covering axle damping, control unit diagnostics (OBD II), tire profile, tire pressure, battery, antifreeze, brake fluid, operating fluids, axle and joint play, brake system, steering, underbody, exhaust, and drivetrain. Priced at €34.95 for members and €44.95 for non-members. Targeted at motorists seeking thorough vehicle safety assessment.
• Stationärer Prüfdienst (Stationary Testing Service) Fixed-location vehicle inspection service through ADAC contract experts offering vehicle inspections, evaluations, and accident analysis at member-friendly prices. Cooperation partner TÜV Nord provides free brake, lighting, and partial shock absorber checks for ADAC members. Targeted at ADAC members and general public seeking stationary vehicle inspection.
• Mitgliederleistungen (Member Technical Consultation Services) Free technical consultation services for ADAC members covering vehicle purchase/sale advice, workshop invoice verification, E-mobility information, car purchase advice, and questions about old/young timers. Targeted at ADAC members seeking expert automotive technical guidance.
• Kfz-Schiedsstellen (Vehicle Arbitration Boards) Arbitration boards for dispute resolution between consumers and vehicle-related businesses. Targeted at consumers needing independent resolution of vehicle-related disputes.
• Motorsport Events and Championships Comprehensive motorsport program including automobile sports (Autocross, Rallye, Slalom, Rundstreckensport), motorcycle sports (Motocross, Trial, Enduro, SuperMoto, Bahnsport), kart sports (Jugendkartslalom, Clubsport-Kartslalom, Kartrennen), and SimRacing competitions. Targeted at motorsport participants and athletes in the region.
• ADAC SimRacing Cup / ADAC Digital Cup / race2fit Virtual racing championships and fitness programs in simulated racing environments. Targeted at SimRacing enthusiasts and competitive gamers in the region.
• Oldtimer/Youngtimer Events Classic car and youngtimer events including ADAC Niedersachsen Classic, ADAC Sachsen-Anhalt Classic, ADAC Old- und Youngtimertag Hannover / Laatzen, ADAC Old- und Youngtimertag Stendal, and Einbecker Oldtimertage festivals. Targeted at classic car owners and enthusiasts.
• Verkehrssicherheitsprogramme (Road Safety Education Programs) Road safety education programs targeting children, young adults, and seniors, including school route safety (Schulwegsicherheit) and bicycle safety for those over 60 (Sicher Fahrradfahren ab 60 Jahren). Targeted at schools, youth, and senior community groups.
• ADAC Trips App Mobile application for trip planning and travel services for members. Targeted at ADAC members for travel and tourism planning.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• TÜV NordcoreStrategic or Co-development PartnerTÜV Nord serves as the cooperation partner for ADAC Niedersachsen/Sachsen-Anhalt's vehicle inspection services. TÜV Nord provides free brake checks, lighting checks, and partial shock absorber tests for ADAC members, leveraging their established technical inspection expertise and certification authority.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DEKRA: Global testing, inspection, and certification organization with significant vehicle inspection presence in Germany. Comparable as a broad incumbent competing for the same inspection and calibration customers.
• ADAC e.V. The national federation and parent organization. Operates the broader ADAC portfolio (membership, roadside assistance, travel, Stiftung) across all of Germany; the regional club is a sub-unit of this larger body.
• TÜV Nord: Established technical inspection and certification authority, and active cooperation partner for ADAC NSA's inspection services. Comparable as a broader inspection/calibration incumbent with deeper geographic and certification scope.
• TÜV SÜD: Major German technical inspection and certification provider with national vehicle inspection (HU/AU) coverage. Comparable as a stationary and mobile inspection competitor in the same geographic and product market.

Direct peers

• ADAC Westfalen: Regional ADAC club covering Westfalen with the same inspection, motorsport, and member-service structure. Comparable in scale and product mix, making it a close operational benchmark.
• AvD (Automobilclub von Deutschland): Germany's oldest automobile club and a direct competitor to ADAC for member-based vehicle services, touring, and motorsport. Comparable as a competing national mobility/motorsport membership organization.
• ACE Auto Club Europa: Major competing German automobile club offering roadside assistance, travel services, and member benefits. Directly competes with ADAC for member share and is comparable in service portfolio and membership-driven model.
• ADAC Hansa: Another ADAC regional club (Hamburg, Schleswig-Holstein, Mecklenburg-Vorpommern) operating under an identical service portfolio — vehicle inspection, motorsport, tourism, road safety — and member/non-member pricing model. Directly comparable in structure, scale band, and operating model.
• ADAC Weser-Ems: Neighboring ADAC regional club in northwest Lower Saxony with overlapping geographic territory and identical service offering (ADD, motorsport, tourism). Comparable in scale and customer base.

Others

• DMSB (Deutscher Motor Sport Bund): National governing body for motorsport in Germany. Comparable as an adjacent/ecosystem participant for the motorsport side of ADAC NSA's activities, particularly for sanctioning and event licensing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeNWchJ40au5Pn-jGvqIUnQ
• Facebookfacebook.com/adac.im.norden
• LinkedInlinkedin.com/company/adac-niedersachsen-sachsen-anhalt
• Instagraminstagram.com/adac_im_norden

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAC Niedersachsen/Sachsen-Anhalt