ADAC Reisebüro Papendick
ADAC Reisevertrieb GmbH is the travel distribution subsidiary of ADAC, operating 250+ travel agencies across Germany and the online platform adacreisen.de, serving ADAC's 22+ million members plus corporate accounts with leisure, business, and member-exclusive travel products.
- Company typePrivate
- Founded1903
- HeadquartersFrankfurt am Main, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ADAC Reisebüro Papendick does
ADAC Reisevertrieb GmbH is the dedicated travel distribution subsidiary of ADAC (Allgemeiner Deutscher Automobil-Club), headquartered in Frankfurt am Main and wholly owned by ADAC Regionalclubs. The company operates a multi-channel travel retail platform combining more than 250 physical travel agencies across Germany with the online portal adacreisen.de, which records an average of approximately 145,729 monthly active users. It serves ADAC's installed base of more than 22 million members as well as walk-in retail travelers and corporate accounts, with ADAC brand awareness of approximately 97% in Germany providing material distribution pull.
The product surface spans leisure travel intermediation, business travel management, cruise packages, camper and motorhome rentals, and ADAC-specific niche offerings such as E-Bike Reisen and houseboat trips. Proprietary technology includes the ARIS Sky internal flight booking tool, a Business Travel App for corporate clients, and the ADAC Medical App for traveler health support. The platform distributes products from more than 50 integrated tour operators and brand partners including TUI, Schauinsland-Reisen, DER Touristik, and MSC Cruises, with technology partnerships covering One Global for business travel content and Atriis for OBE integration.
Revenue is generated through travel intermediation commissions on bookings, franchise fees from the "Reisen wird gelb" partner network, and insurance distribution tied to ADAC membership. Distribution combines owned retail agencies, white-label partnerships (including Galeria-reisen.de after the July 2024 acquisition of 75 Galeria Reisebüros locations), franchise locations, and the online portal. Recent activity has emphasized inorganic growth through targeted agency rollups and a structural pivot toward franchise-led expansion since the May 2022 launch of the "Reisen wird gelb" program.
ADAC Reisebüro Papendick firmographics
Firmographics- Name
- ADAC Reisebüro Papendick
- Legal name
- ADAC Reisevertrieb GmbH
- Website
- https://adacreisen.de
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADAC Reisevertrieb GmbH is the travel distribution subsidiary of ADAC, operating 250+ travel agencies across Germany and the online platform adacreisen.de, serving ADAC's 22+ million members plus corporate accounts with leisure, business, and member-exclusive travel products.
- Ownership category
- akta.pro rank
ADAC Reisebüro Papendick industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)
- akta.pro primary industry
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
- akta.pro secondary industry
- Corporate Air Ticketing Agencies (SME/Enterprise Accounts) (THAKALAB)
Keywords
Where ADAC Reisebüro Papendick is headquartered
LocationHeadquarters
- HQ city
- Frankfurt am Main
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ADAC Reisebüro Papendick business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Travel Intermediation/Commission: ADAC Reisevertrieb GmbH acts as intermediary for travel services, earning commissions from travel operators (Reiseveranstalter) for packaged holidays, individual travel services, and connected travel services. Revenue generated through transaction fees and commissions on bookings across flights, hotels, cruises, campers, rental cars, and ferries.
- Travel Insurance Distribution: Distribution of travel insurance products including travel cancellation insurance, travel interruption insurance, and foreign health insurance. Commission-based revenue from insurance products.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ADAC Reisebüro Papendick product offering
Product offeringCore offering
ADAC Reisebüro Papendick is a franchised retail travel agency under ADAC Reisevertrieb GmbH that distributes package holidays, hotels, cruises, ferries, flights, rental cars, motorhomes/campers, vacation apartments, and rail tickets from more than 50 tour operators to consumers and corporate clients via in-person branch service, telephone consultation, and the adacreisen.de online portal. It also distributes ADAC-branded travel insurance, medical assistance products, and member-exclusive trips, and operates a separate corporate travel management service (TMS) for business clients.
Product overview
ADAC Reisebüro Papendick operates as part of the ADAC Reisevertrieb GmbH network, a travel distribution platform with more than 250 travel agencies across Germany and a comprehensive online portal at adacreisen.de. The offering is a multi-product travel distribution platform combining a physical agency network with digital booking capabilities. The core products include package holidays (Pauschalreisen), hotels, vacation apartments (Ferienwohnungen), motorhomes (Wohnmobile) via exclusive partner GoTravelhome, rental cars through ADAC Autovermietung with partners including Alamo, Avis, Enterprise, Europcar, Hertz and Sixt, cruises (Kreuzfahrten) including ocean and river cruises, flights, ferries, rail travel, and e-bike travel packages. Supporting products include ADAC Mitgliederreisen (exclusive member-only trips), ADAC Travel Management Services (TMS) for corporate business travel, travel insurance products (ADAC Versicherungen), and camping vacation services (Campingwelten). The platform also operates a franchise system called 'Reisen wird gelb' and has developed internal tools like ARIS Sky for flight bookings and a dedicated business travel app. With over 22 million ADAC members, the network leverages the ADAC automobile club brand (97% brand awareness) established in 1903 to offer travel services with security and reliability positioning.
Differentiator
Problem solved
Functional benefit
Brands
- ADAC Travel Management Services (TMS): Business travel and travel management services for corporate clients.
- Mitgliederreisen
Products and services
- Package Holidays (Pauschalreisen)
Companies that use ADAC Reisebüro Papendick
Customer profileNamed customers3 records
Segments4 records
ADAC Reisebüro Papendick technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
ADAC Reisebüro Papendick partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- One GlobalminorADAC Geschäftsreisen cooperates with One Global in the business travel segment, providing expanded reach and capabilities for corporate travel management.
- GoTravelhomecoreExclusive partnership for worldwide recreational vehicle (RV/camper) rental. GoTravelhome provides campers for ADAC customers seeking motorhome and campervan rentals internationally, complementing ADAC's camping and outdoor travel offerings.
- Ludwig StemmercoreADAC Reisevertrieb acquired majority stake in ALR (business travel specialist) by purchasing shares from Ludwig Stemmer in December 2025, expanding business travel operations.
- TUI Cruises Mein SchiffcorePremium cruise line partnership offering Mein Schiff cruise ships with ADAC exclusive benefits including cabin upgrades and reduced single cabin supplements for summer 2026.
- AIDA CruisescoreMajor German cruise line partnership offering Mediterranean and worldwide cruise itineraries with full board dining included.
- MSC CruisescoreInternational cruise line partnership providing diverse cruise options including Mediterranean, Northern Europe, Caribbean, and other global destinations.
- Nicko CruisescoreSpecialized river and expedition cruise partner offering unique cruise experiences including Douro Valley, Danube, and other European waterways.
- Costa KreuzfahrtencoreItalian cruise line partnership offering Mediterranean destinations with full board dining options.
- AMADEUS FlusskreuzfahrtencorePremium river cruise partnership featuring AMADEUS ships cruising Danube, Rhine, Provence, and France. Includes gourmet full board dining, included travel cancellation insurance, and complimentary WiFi.
- PiNCAMP by ADACcoreADAC's camping expert platform providing campingplatz directory and reviews. ADAC Reisen directs camping customers to PiNCAMP for campsite selection.
- ADAC Autovermietung (Alamo, Avis, Enterprise, Europcar, Hertz, Sixt)coreCar rental partner network providing vehicles from major brands. ADAC members receive exclusive discounts on original rental prices with transparent conditions.
- Turkish AirlinesminorPartnership for worldwide flight bookings through Turkish Airlines, featured in special offers and flight deals.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ADAC Reisebüro Papendick competitors and assessment
Company assessmentDirect peers
- American Express Global Business Travel (Amex GBT): Global TMC serving corporate clients with technology-enabled business travel management. Closest international comparable to ADAC's TMS division, especially after the ALR acquisition expanded ADAC's corporate travel footprint.
- Schauinsland-Reisen: German tour operator selling packaged leisure travel primarily through travel agency distribution. Comparable to ADAC Reisevertrieb in reliance on physical agency intermediation for package holidays and in targeting German family/leisure travelers.
- Lufthansa City Center (LCC): Cooperative network of independent German travel agencies with strong corporate travel focus. Directly comparable to ADAC Reisevertrieb on agency-network model, business travel services, and air ticketing intermediation.
- CWT (Carlson Wagonlit Travel): Global corporate travel management company competing in the same TMC space as ADAC TMS. Comparable on enterprise travel management technology, app-based booking, and corporate account servicing.
- FTI Touristik: Major German tour operator and travel agency group selling package holidays, cruises, and specialty travel (including camping/RV through its Meeting Point brand). Direct overlap with ADAC Reisevertrieb on product mix and target customer.
- DER Deutsches Reisebüro / DER Touristik: One of Germany's largest traditional travel agency and tour operator groups with a comparable mix of physical retail branches and packaged leisure travel. Overlaps directly with ADAC Reisevertrieb on package holidays, cruises, and franchise/affiliate agency models.
Emerging players
- CHECK24 Vergleichsportal: German price-comparison platform with a strong travel vertical that competes with ADAC Reisevertrieb on price transparency for package holidays, flights, hotels, and rental cars, primarily through a digital-only channel.
- HolidayCheck Group: German online travel review and booking platform focused on hotels and package holidays. Comparable to ADAC's online platform adacreisen.de on digital packaged-travel intermediation and review-driven content.
Broad incumbents
- Booking.com: Global OTA dominant in hotel, flight, and ancillary bookings across Germany. Sets the competitive baseline for online travel distribution that ADAC Reisevertrieb's adacreisen.de platform must defend against, especially for standardized leisure inventory.
- TUI Deutschland: Germany's largest integrated tourism group combining tour operation, retail agency brands (TUI ReiseCenter), cruise (Mein Schiff) and hotels. Directly comparable to ADAC Reisevertrieb on leisure packages and exclusive cruise inventory, but with broader vertically integrated scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ADAC Reisebüro Papendick social profiles
Digital presenceADAC Reisebüro Papendick compliance and trust
Trust signalCompliance1 record
ADAC Reisebüro Papendick financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADAC Reisebüro Papendick leadership team
Management profileNumber of profiles
ADAC Reisebüro Papendick subsidiaries and ownership
Company hierarchySubsidiaries11 records
ADAC Reisebüro Papendick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADAC Reisebüro Papendick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADAC Reisebüro Papendick
What does ADAC Reisebüro Papendick do?
ADAC Reisebüro Papendick is a franchised retail travel agency under ADAC Reisevertrieb GmbH that distributes package holidays, hotels, cruises, ferries, flights, rental cars, motorhomes/campers, vacation apartments, and rail tickets from more than 50 tour operators to consumers and corporate clients via in-person branch service, telephone consultation, and the adacreisen.de online portal. It also distributes ADAC-branded travel insurance, medical assistance products, and member-exclusive trips, and operates a separate corporate travel management service (TMS) for business clients.
Is ADAC Reisebüro Papendick a public or private company?
ADAC Reisebüro Papendick is a private company. It is classified as corporate owned and is currently operating.
When was ADAC Reisebüro Papendick founded?
ADAC Reisebüro Papendick was founded in 1903. It employs 11 to 50 people.
Where is ADAC Reisebüro Papendick based?
ADAC Reisebüro Papendick is headquartered in Frankfurt am Main, Germany, in the Europe region.
How does ADAC Reisebüro Papendick make money?
Two revenue lines are on record. Travel Intermediation/Commission is the primary driver. The others are travel Insurance Distribution.
Who are ADAC Reisebüro Papendick's main competitors?
Direct peers on record are American Express Global Business Travel (Amex GBT), Schauinsland-Reisen, Lufthansa City Center (LCC), CWT (Carlson Wagonlit Travel), FTI Touristik and DER Deutsches Reisebüro / DER Touristik. Emerging players are CHECK24 Vergleichsportal and HolidayCheck Group. Broad incumbents are Booking.com and TUI Deutschland.
Does ADAC Reisebüro Papendick have an API?
No public API is recorded for ADAC Reisebüro Papendick.
What industry is ADAC Reisebüro Papendick in?
ADAC Reisebüro Papendick's product category is Travel Agency Services. Its primary akta.pro industry code is THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support), with a secondary code of THAKALAB, Corporate Air Ticketing Agencies (SME/Enterprise Accounts). Its NAICS code is 561510.