A'DAM Events
A'DAM Events operates five premium event venues across floors 16-18 of the iconic A'DAM Tower in Amsterdam, offering full-service event management for corporate clients, luxury brands, weddings, and private celebrations with capacity up to 600 guests.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What A'DAM Events does
A'DAM Events (legally A'DAM Six Senses B.V.) is a private Dutch event venue and event management company operating across floors 16-18 of the A'DAM Tower in Amsterdam, Netherlands. The company offers five distinct physical spaces — The Loft (400 m², up to 450 guests), The 360 (250 m², up to 125 guests, 18th floor panoramic), The Press Room (49+18 m², up to 50 guests), The Corner Room (29 m², up to 10 guests), and The Balcony (a VIP mezzanine tied to The Loft) — which together can host events up to 600 guests. Core technology consists of the physical venue infrastructure, fixed audiovisual integration via long-standing partner DKB, and remote visualization through Matterport and Prismm 360° virtual tour platforms. A'DAM Events sells its spaces through a direct enterprise field-sales motion: an in-house team of account managers (Kai, Louise, Charlotte, Lotte) takes bespoke quote requests, conducts site visits, and assembles custom packages including catering (via Restaurant Moon), AV, branding, styling, and entertainment under an optional 'Elevate' full-service module.
The business model is primarily transactional venue rental (one-time license pricing per half-day or full-day booking) with high-margin professional services layered on top through Elevate add-ons and per-person catering arrangements starting from €135. Pricing is quote-based and customized, ranging from €385 (Corner Room half-day) to €9,500+ (Loft full-day). Customer segments span corporate/enterprise (primary), luxury brands, weddings (officially municipality-recognized), and private individuals. Named clients include Givenchy, Moët & Chandon, Rolex, Nespresso, Red Bull, Amazon, McKinsey & Company, Heineken, ING, Rabobank, Snapchat, KPN, Gemeente Amsterdam, PON, Starbucks, Oatly, Ocean Outdoor, and ROC. Marketing is conducted via the corporate website (adam-events.nl), direct sales, email newsletter, organic social, and word-of-mouth referral. No third-party distribution or marketplace channels are used.
A'DAM Events firmographics
Firmographics- Name
- A'DAM Events
- Legal name
- A'DAM Six Senses B.V.
- Website
- https://adam-events.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A'DAM Events operates five premium event venues across floors 16-18 of the iconic A'DAM Tower in Amsterdam, offering full-service event management for corporate clients, luxury brands, weddings, and private celebrations with capacity up to 600 guests.
- Ownership category
- akta.pro rank
A'DAM Events industry classification
Industry- Product category
- Premium Event Venue & Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)
Keywords
Where A'DAM Events is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
A'DAM Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Venue Rental: Primary revenue from renting event spaces in the A'DAM Tower. Spaces are rented exclusively with pricing based on half-day or full-day bookings. Location costs vary by space: The Loft from €9,500/day, The 360 from €3,500/day, The Press Room from €2,100/day, The Corner Room from €685/day.
- Full-Service Event Organization: Comprehensive event planning services including catering coordination with Restaurant Moon, audiovisual equipment via DKB, branding, styling, and entertainment. Services are bundled into custom packages based on client requirements.
- Catering and Arrangements: Food and beverage services including seated dinners, walking dinners, cocktail receptions. Arrangement pricing starts from €135 per person for full dining experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | The Loft - Largest space on 16th floor |
| One time/ perpetual license | Multi-year contract | The Press Room - Meeting and presentation space on 17th floor |
| One time/ perpetual license | Multi-year contract | The 360 - Panoramic event space on 18th floor |
| One time/ perpetual license | Multi-year contract | The Corner Room - Intimate meeting space |
| Unit Pricing | Pay-as-you-go | Dining Arrangements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
A'DAM Events product offering
Product offeringCore offering
A'DAM Events operates a multi-venue event management platform within the A'DAM Tower in Amsterdam, renting out five distinct event spaces (The Loft, The 360, The Press Room, The Corner Room, and The Balcony) across floors 16–18 with panoramic views over the city. The company provides full-service event organization including catering coordination (via Restaurant Moon), audiovisual production (via DKB), branding, styling, and entertainment booking, targeting corporate clients, luxury brands, weddings, and private celebrations with capacity from 8 to 600 guests.
Product overview
A'DAM Events operates a multi-venue event management platform within the A'DAM Tower in Amsterdam, offering five distinct rental spaces: The Loft (400m², up to 450 guests on the 16th floor), The 360 (250m², up to 125 guests on the 18th floor), The Press Room (49+18m², up to 50 guests on the 17th floor), The Corner Room (29m², up to 10 guests), and The Balcony (VIP lounge above The Loft). These venues host eight event service categories: awardshows, weddings, presentations, parties, group dinners, product launches, receptions, and meetings. An optional 'Elevate' add-on provides full-service production including audiovisual, branding, catering, entertainment, and experiential design. The company targets corporate and private clients seeking premium Amsterdam skyline views, with capacity ranging from intimate 8-person meetings to large-scale 600-guest events. Virtual tour integration via Matterport and Prismm enables remote space previews.
Differentiator
Problem solved
Functional benefit
Products and services
- The Loft The most prominent event space in the A'DAM Tower, located on the 16th floor with 7-meter high windows offering panoramic views over Amsterdam city center. Spanning 400m², it is the largest venue space and is exclusively rented as a whole, providing complete privacy. Suitable for parties (up to 400 guests), receptions (up to 350), seated dinners (up to 150), weddings (up to 150), presentations, and meetings.
- The 360 A round event space on the 18th floor offering panoramic 360° views over Amsterdam. Spans 250m² and accommodates up to 125 guests. Features a rooftop terrace, professional sound system, atmospheric lighting, sustainable DJ booth, and a fully stocked bar. Available only for evening events from 18:00 and combinable with The Loft for larger events. Suitable for receptions, presentations, parties, and walking dinners.
- The Press Room Located on the 17th floor with eight tall windows overlooking Amsterdam North and the IJ river. Consists of two connected spaces (Press Room + Bar) totaling 49m² + 18m², ideal for meetings (up to 20), group dinners (up to 36 seated), presentations, and intimate dinners. Equipped with modern AV and sound installations.
- The Corner Room
Quantifiable outcome
- Events up to 600 guests capacity
- +1 more outcomes
Companies that use A'DAM Events
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
A'DAM Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
A'DAM Events partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DKB (Audiovisual)coreDKB is the fixed audiovisual partner of A'DAM Events, providing professional sound, lighting, and AV equipment. They know the spaces intimately and ensure all technical aspects are handled professionally for events including parties, presentations, and product launches.
- Restaurant MooncoreRestaurant Moon provides catering services for A'DAM Events, preparing custom menus and catering plans for events. The chefs work with the event team to create catering that matches the program and energy level of the group, from coffee breaks and lunches to closing receptions.
- A'DAM ParkingminorA'DAM Parking provides parking facilities adjacent to the A'DAM Tower, open 24/7 at €1.35 per 15 minutes or €55 per day. Pre-reservation available through adam-parking.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
A'DAM Events competitors and assessment
Company assessmentDirect peers
- The Brewery London: London-based premium event venue operator hosting corporate events, award shows, weddings and receptions in a single landmark building. Mirrors A'DAM Events' model of one iconic asset with multiple event rooms, full-service delivery and a corporate + luxury client base.
- Sky Garden Events (London): Premium high-altitude event venue on top of a London landmark tower, offering panoramic city views for corporate events and receptions. Closely comparable concept to A'DAM Events' tower-based, view-led, evening-events positioning.
- Madison (Rooftop at 1 Madison Avenue): Iconic New York rooftop/private event venue used for corporate launches, brand activations and receptions. Directly comparable to A'DAM Events' panoramic-views, luxury-event positioning and single-tower flagship venue model.
- Convene: Operator of premium, full-service meeting and event venues in major cities, with bundled AV, catering and design services. Comparable to A'DAM Events because both sell enterprise-facing events as a packaged product combining space and full-service production.
Broad incumbents
- Soho House: Global operator of premium private members' clubs that double as event venues for brands, weddings and corporate functions. Highly comparable to A'DAM Events on target customer (luxury / enterprise), experiential positioning and multi-space venue model, though it operates broadly across many locations and a membership business.
- Cipriani: Global luxury hospitality group operating event venues (e.g. Cipriani 25 Broadway, Cipriani South Street) for high-end corporate and social events. Comparable on luxury brand clients, full-service production model and panoramic/premium venue positioning.
Emerging players
- Industrious: Premium flexible office and meeting/event venue operator with full-service hospitality. Comparable to A'DAM Events on premium daytime meeting/event offering and bundled AV/catering services, although its core focus is workspace rather than evening events.
Regional players
- Het Scheepvaartmuseum (Amsterdam): Amsterdam maritime museum with private hire of its historic rooms for corporate events, dinners and weddings. A direct Amsterdam competitor for high-end event bookings, similar to A'DAM Events in targeting the same Dutch corporate and wedding segments.
- DeLaMar Theater: Major Amsterdam theater and event venue hosting corporate launches, award shows and receptions. Comparable as an Amsterdam premium event location competing with A'DAM Events for the same enterprise brand-activation and gala budgets.
Others
- A'DAM Lookout: Observation deck and visitor attraction in the same A'DAM Tower as A'DAM Events. Sister / co-located brand sharing the building's panoramic positioning and inbound tourist traffic — a natural cross-promotion and shared-customer ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
A'DAM Events social profiles
Digital presenceA'DAM Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
A'DAM Events leadership team
Management profileNumber of profiles
Profiles7 records
A'DAM Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A'DAM Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A'DAM Events
What does A'DAM Events do?
A'DAM Events operates a multi-venue event management platform within the A'DAM Tower in Amsterdam, renting out five distinct event spaces (The Loft, The 360, The Press Room, The Corner Room, and The Balcony) across floors 16–18 with panoramic views over the city. The company provides full-service event organization including catering coordination (via Restaurant Moon), audiovisual production (via DKB), branding, styling, and entertainment booking, targeting corporate clients, luxury brands, weddings, and private celebrations with capacity from 8 to 600 guests.
Is A'DAM Events a public or private company?
A'DAM Events is a private company. It is classified as unknown and is currently operating.
When was A'DAM Events founded?
A'DAM Events was founded in -1. It employs 1 to 10 people.
Where is A'DAM Events based?
A'DAM Events is headquartered in Amsterdam, Netherlands, in the Europe region.
How does A'DAM Events make money?
Three revenue lines are on record. Venue Rental is the primary driver. The others are full-Service Event Organization and catering and Arrangements.
Who are A'DAM Events's main competitors?
Direct peers on record are The Brewery London, Sky Garden Events (London), Madison (Rooftop at 1 Madison Avenue) and Convene. Broad incumbents are Soho House and Cipriani. Industrious is listed as an emerging player. Regional players are Het Scheepvaartmuseum (Amsterdam) and DeLaMar Theater. A'DAM Lookout is listed as an others.
Does A'DAM Events have an API?
No public API is recorded for A'DAM Events.
What industry is A'DAM Events in?
A'DAM Events's product category is Premium Event Venue & Event Management Services. Its primary akta.pro industry code is MPAGALAG, Outdoor Amphitheater & Open-Air Venue Operations. Its NAICS code is 71131 and its SIC code is 7900.