Adam Grooming Atelier

What Adam Grooming Atelier does

Adam Grooming Atelier is a privately held, London-based premium men's grooming brand founded in 2015 by Esat and Oytun, operating at the intersection of luxury barbershop services and proprietary product retail. The company runs 14 owned barbershop locations across London's most premium commercial districts — including Canary Wharf, Mayfair, the City, and an exclusive site inside Harrods — plus a recently opened New York outpost at Brookfield Place. Service revenue is generated through traditional Turkish barbering rituals (hot towel wet shaves, beard reshaping, precision haircuts, skinfades, Harrods-exclusive Head Spa and ADAM Luxury Facial), with bookings primarily handled through the Fresha platform and a separate gift voucher programme. The core product technology is a proprietary essential oil blend derived from Anatolian and Aegean botanicals — wild pine, cedarwood, myrtle, rosemary — applied across a roughly 15-SKU portfolio spanning haircare, shave, face care, fragrance (Eau De Parfum Anatolia, Black Sea), and curated gift sets, formulated without silicone or parabens. Distribution combines owned barbershops, a direct e-commerce storefront with separate UK and US versions, Harrods.com wholesale, and a Kolonya-based personal-care extension; the brand is positioned around craft, heritage, and an Anatolian aesthetic realised through interiors designed by architect Eray Carbojo. The customer base is consumer-direct, primarily affluent urban professionals in UK and US financial districts plus heritage/quality-seeking men willing to pay premium prices for traditional craftsmanship. The company is bootstrapped (no disclosed funding), operates as Adam Grooming Atelier Ltd. registered in England and Wales (company number 10875502), and is reported to maintain ~20 corporate employees.

Name

Adam Grooming Atelier

Legal name

Adam Grooming Atelier Ltd.

Website

https://adamgroomingatelier.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Adam Grooming Atelier is a privately held, London-founded premium men's grooming brand operating 14 London barbershops and a New York outpost, offering traditional Turkish barbering services alongside a proprietary product line of haircare, shave, face, and fragrance built on Anatolian essential oil blends for affluent urban professionals.

Ownership category

akta.pro rank

Product category

Premium Men's Grooming

NAICS

Barber Shops (812111), Toilet Preparation Manufacturing (325620), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)

akta.pro secondary industries

Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ)

Keywords

• Premium barbershop services
• Men's grooming products
• Traditional Turkish barbering
• Wet shaving treatments
• Luxury grooming retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Barbershop Services: Traditional Turkish barbering services including hot towel wet shaves, beard reshaping, haircuts, skinfades, and luxury treatments like head spa and facials. Services priced at premium tier targeting affluent urban professionals.
2. Grooming Products: Sale of proprietary grooming products including hair styling (Texture Paste, Matte Clay, Sea Salt Spray), shave products (Fusion Razor, Classic Shaving Cream), face care (Daily Beard Oil, Daily Moisturiser, Charcoal Facewash), and fragrances (Eau De Parfum Anatolia, Eau De Parfum Black Sea). Products sold via e-commerce and in-store.
3. Gift Vouchers: Digital gift vouchers sold for use across London locations (excluding Harrods), valid for 12 months from purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adam Grooming Atelier operates premium men's barbershops offering traditional Turkish grooming services—including hot towel wet shaves, precision haircuts, skinfades, beard reshaping, head spa and luxury facials—alongside a proprietary retail product line covering hair care, shaving, face care and fragrances formulated with Anatolian essential oil blends. Its Harrods location provides exclusive treatments and formulations, and the company sells the same retail products through its own e-commerce site and at barbershop counters across 14 London sites and 1 New York site.

Product overview

ADAM Grooming Atelier is a premium men's grooming brand offering a comprehensive product portfolio combined with luxury barbershop services. The product range spans Hair Care (Texture Paste, Daily Shampoo, Hair Tonic, Matte Clay, Smooth Pomade, Sea Salt Spray, Daily Conditioner, Styling Range), Face Care (Daily Beard Oil, Daily Moisturiser, Charcoal Facewash, Post Shave Balm), Shaving Tools and Products (ADAM Fusion Razor, ADAM Safety Razor, Classic Shaving Cream, ADAM Razor and Brush Set, ADAM Shaving Brush), Fragrances (Eau De Parfum Anatolia, Eau De Parfum Black Sea), and Gift Sets. The brand is rooted in Turkish barbering traditions, using signature essential oils derived from botanicals including wild pine, cedarwood, myrtle, rosemary, sage and menthol. Complementing the retail products are barbershop services including Director's Cut, Face Time, Total Comp, Buzz Cut, and Skinfade treatments available at 13 London locations plus a New York outpost. Products are made with natural ingredients and are silicone and paraben free, with many being vegan friendly.

Differentiator

Problem solved

Functional benefit

Products and services

• Texture Paste A multipurpose texture paste styling aid providing natural shine and long-lasting flexible hold, enriched with ADAM signature essential oils including beeswax, black cedarwood, and sage. Aimed at men seeking professional barbershop-quality hair styling at home.
• Daily Shampoo A gentle daily men's shampoo providing deep nourishing cleanse, infused with ADAM signature essential oils, aloe vera and vitamins to stimulate hair growth and leave hair healthy and hydrated.
• Hair Tonic A natural styling spray adding instant volume and texture, enriched with natural botanicals and vitamin E to condition, nourish and revitalise hair and scalp.
• Matte Clay A matte clay styling product providing strong hold with a natural matte finish, developed with ADAM barbers and enriched with signature essential oils.
• Sea Salt Spray A sea salt spray creating beach-inspired texture and volume for a natural, effortless look.
• Daily Beard Oil A daily beard oil that softens and conditions dry brittle beard hair, enriched with grapeseed oil, wild pine, and cedarwood to soothe skin and promote hair growth.
• Daily Moisturiser A lightweight daily moisturiser enriched with ADAM signature essential oils and hyaluronic acid to provide hydration and protection against environmental aggressors.
• Charcoal Facewash A gentle daily face wash with charcoal to deep clean pores, enriched with ADAM signature essential oils and aloe vera to leave skin refreshed and energised.
• Post Shave Balm A lightweight post-shave balm that hydrates and cools skin without clogging pores, enriched with almond oil, black cedarwood and menthol.
• ADAM Fusion Razor A sophisticated razor combining traditional form with fine ironwood handle and removable Gillette Fusion head, offering convenience of cartridge razor with safety razor quality.
• ADAM Safety Razor A classic style safety razor made with ironwood, plastic-free and replacing need for single-use disposable plastic razors, offering precision and professional barbershop finish.
• Classic Shaving Cream A gentle shaving cream formula enriched with essential oils including coconut oil, eucalyptus, rosemary and thyme, providing hydration and softening facial hair for a smoother shave.
• ADAM Razor and Brush Set An eye-catching ironwood shaving set including a badger hair brush, closed comb safety razor, chrome-plated soap dish and metal stand.
• Eau De Parfum Anatolia A fresh fragrance capturing the essence of Turkish black pine forests with notes of fir balsam, wild pine, leather, cedarwood and frankincense, evoking Anatolia's mountain air.
• Eau De Parfum Black Sea A woody fragrance inspired by the barbershop experience featuring warming leather, tobacco, musk, cedarwood and amber, evoking Anatolian coastal luxury.
• Shaving Set A comprehensive shaving gift set containing classic shaving cream, post shave balm, and 4-piece shaving set with razor handle and brush.
• Director's Cut Treatment A 40-minute signature haircut and grooming treatment delivered by ADAM's senior barbers using traditional Turkish techniques, aimed at professional men seeking premium haircuts.
• Total Comp Treatment A 60-minute comprehensive grooming treatment combining haircut, beard work, and finishing services delivered by ADAM barbers, aimed at professional men seeking a complete grooming experience.
• Face Time Treatment A wet shave and beard trim treatment delivering traditional Turkish hot towel rituals and precision beard work, aimed at men seeking premium shaving services.
• The Skinfade Treatment A precision skinfade haircut treatment delivered by ADAM barbers trained in traditional Turkish techniques.
• Buzz Cut Treatment A precision buzz cut haircut treatment delivered by ADAM barbers using clippers and traditional Turkish grooming techniques.
• Harrods Exclusive Treatments Exclusive grooming and wellness treatments offered only at the Harrods flagship location, including Head Spa, ADAM Luxury Facial, Hair Colouring/Grey Blending, and manicures performed by the most senior barbers using exclusive formulations developed for the Harrods site.
• ADAM Grooming Gift Vouchers Digital gift vouchers redeemable across London barbershop locations (excluding Harrods), valid for 12 months from purchase, sold for personal gifting.

Quantifiable outcome

• 4.9/5 customer satisfaction rating from 4,000+ Google reviews

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HarrodscoreChannel Partner/ Reseller/ DistributorADAM Grooming operates an exclusive barbershop location within Harrods department store on the second floor, dedicated to mens superbrands. This premium location serves Harrods' high-net-worth clientele. Products are also sold through Harrods.com. Treatments at Harrods are exclusive and performed by the most senior barbers, featuring traditional Turkish rituals such as hot towel and massage. Products used at Harrods are developed exclusively for the location using unique blends of essential oils.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adam-grooming-atelier

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adam Grooming Atelier