ADAMS Capacitación
ADAMS Capacitación (Adams PARTNER) is the Mexican subsidiary of Spanish training group Centro de Estudios Adams, providing customized in-company training, e-learning via its proprietary Campus Virtual LMS, and 360° consulting services to large enterprises across diverse verticals in Mexico.
- Company typePrivate
- Founded-
- HeadquartersCiudad de México, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ADAMS Capacitación does
ADAMS Capacitación (operating commercially as Adams PARTNER / Adams México) is the Mexican subsidiary of the Spanish corporate training group Centro de Estudios Adams Ediciones Valbuena, S.A. The company provides customized corporate training, e-learning, and 360-degree consulting services to large enterprises operating in Mexico, reporting 357 clients served in 2025 across verticals including automotive, financial services, energy, food and agriculture, healthcare, education, logistics, and technology. Its delivery model is enterprise field sales targeting HR and training departments, with multi-year contracts and quote-based pricing.
The core product portfolio sits on three pillars: (1) Formación In-Company, customized training delivered on-site, virtually, or in hybrid mode and structured around the proprietary Adams five-step methodology (Analyze, Design, Apply, Measure, Surpass); (2) Soluciones e-Learning, anchored by Campus Virtual, a proprietary LMS with customizable branding, integrated videoconferencing, automated evaluations, and a content back office, complemented by Factoría de Contenidos, a content digitization service producing responsive, gamified, multi-device digital courses; and (3) Consultoría 360°, covering assessment centers, 360° evaluations, team building experiences, and process reengineering. The ecosystem is supported by a catalog of over 400 online courses and microlearning modules.
The business model blends professional services (customized training engagements and consulting projects) with subscription/recurring revenue (Campus Virtual platform access and content licensing). Pricing is not publicly disclosed and is tailored per engagement. The company operates from its regional headquarters in Polanco, Mexico City, with cross-border infrastructure and content sharing through the Spanish parent. Notable enterprise clients include AutoZone, BBVA, Naturgy, Grupo LALA, Dana Incorporated, Javer, Profuturo, bupa, Innova Schools Mexico, Ryder, and Indra.
ADAMS Capacitación firmographics
Firmographics- Name
- ADAMS Capacitación
- Legal name
- Centro de Estudios Adams Ediciones Valbuena, S.A.
- Website
- https://adams.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADAMS Capacitación (Adams PARTNER) is the Mexican subsidiary of Spanish training group Centro de Estudios Adams, providing customized in-company training, e-learning via its proprietary Campus Virtual LMS, and 360° consulting services to large enterprises across diverse verticals in Mexico.
- Ownership category
- akta.pro rank
ADAMS Capacitación industry classification
Industry- Product category
- Corporate Training and Development Services
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Computer Training (611420), Custom Computer Programming Services (541511)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Custom Corporate IT Training & Upskilling Programs (BPAEANAB)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where ADAMS Capacitación is headquartered
LocationHeadquarters
- HQ city
- Ciudad de México
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
ADAMS Capacitación business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Formación In-Company: Customized training programs delivered at client premises or online, designed to align with specific organizational strategy and needs. Revenue generated through program fees based on scope, duration, and number of participants. Typically involves diagnostic, design, delivery, and measurement phases.
- E-Learning Platform Access and Content Licensing: Revenue from providing access to the proprietary Campus Virtual platform and licensing digital course content. Includes customizable platform deployment and content digitization services. Can be standalone subscriptions or bundled with training programs.
- Consultoría 360° Services: 360-degree consulting services including Assessment Centers, 360° Evaluations, Team Building experiences, and Process Reengineering. Revenue generated through project-based consulting fees and engagement contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Enterprise Training Programs |
| Subscription | Annual | E-Learning Platform and Content Subscription |
| Other | Multi-year contract | Consulting Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ADAMS Capacitación product offering
Product offeringCore offering
ADAMS Capacitación provides customized corporate training and talent development services for businesses, including in-company training programs delivered at client sites or virtually, a proprietary e-learning LMS (Campus Virtual) and content digitization services, and 360-degree consulting covering assessment centers, 360° evaluations, team building, and process reengineering. The company combines professional services delivery with subscription-based access to its digital learning platform and a catalog of 400+ online courses.
Product overview
ADAMS Capacitación operates as a comprehensive corporate training platform offering a portfolio of interconnected services. The core offerings include three main pillars: (1) Formación In-Company for customized in-person and online corporate training; (2) Soluciones E-Learning featuring the proprietary Campus Virtual LMS platform plus a content digitization factory (Factoría de Contenidos); and (3) Consultoría 360º encompassing assessment, evaluations, team building, and process optimization. These are complemented by a digital course catalog of over 400 online courses across business and technical disciplines, and microlearning modules for bite-sized learning. The ecosystem integrates the virtual campus platform as the central hub for delivering online learning experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Campus Virtual: Proprietary virtual learning platform with all resources and services for quality training
- Factoría e-learning
- Consultoría 360º
- Formación In-Company
Products and services
- Formación In-Company
- Campus Virtual
- Consultoría 360°
- Factoría de Contenidos E-Learning
- Catálogo de Cursos Online
Quantifiable outcome
- 357 clients served in 2025
- +1 more outcomes
Companies that use ADAMS Capacitación
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
ADAMS Capacitación technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ADAMS Capacitación partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adams EspañacoreAdams operates across Mexico and Spain with shared branding and methodology. The Spanish parent company (Adams Ediciones Valbuena, S.A.) provides content development, platform infrastructure, and brand consistency while Mexico operations serve local market needs. Cross-border collaboration enables content sharing and best practice exchange between countries.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ADAMS Capacitación competitors and assessment
Company assessmentBroad incumbents
- Coursera for Business: Coursera for Business is a global enterprise learning platform with extensive catalogs in Spanish, competing with Adams' e-learning subscription and 400+ course catalog for enterprise training procurement.
- PwC México (Advisory and People & Organization): PwC's Mexico advisory practice includes organization transformation and people development services for large enterprises, overlapping with Adams' consulting and assessment center offerings at the high end of the market.
- LinkedIn Learning: LinkedIn Learning is a global enterprise learning platform with broad course catalogs and Mexican enterprise penetration; competes with Adams' Campus Virtual LMS and digital course catalog for HR/L&D technology budget.
Direct peers
- Dale Carnegie Mexico: Dale Carnegie Mexico delivers leadership, sales, and corporate training programs to Mexican enterprises via in-person workshops and digital offerings, competing for the same HR/L&D budget that Adams targets with its Formación In-Company line.
- Cegos Group: Cegos is a France-headquartered global corporate training and consulting group with operations across Europe and Latin America, offering customized training, e-learning, and consulting services — directly comparable to Adams' in-company training, LMS, and consulting 360 portfolio.
- Grupo Cegos México: Cegos' Mexico subsidiary provides customized corporate training and consulting services to Mexican enterprises, overlapping directly with Adams' customer segment (large enterprises in Mexico) and service mix (customized training plus advisory).
- People & Performance (P&A) Mexico: P&A is a Mexico-based corporate training and talent development firm offering customized in-company programs and consulting to large enterprises, directly comparable to Adams' bespoke training and Consultoría 360 offerings.
- COPC (Centro de Organización y Productividad en Capacitación): COPC is a Mexican corporate training and consulting provider focused on organizational development, leadership, and soft-skills programs for enterprise clients, mirroring Adams' Formaci\u00f3n In-Company and Consulting 360 service lines.
Emerging players
- EOI (Escuela de Organización Industrial): EOI is a Spain-based business school delivering executive education and corporate training programs, comparable to the Spanish parent of Adams and to the in-company executive training segment Adams serves.
- Know Square: Know Square is a Spain-based corporate learning and executive education platform with curated Spanish-language content for enterprises, comparable to Adams' Spanish parent operations and digital learning offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ADAMS Capacitación social profiles
Digital presenceADAMS Capacitación financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADAMS Capacitación leadership team
Management profileNumber of profiles
Profiles1 record
ADAMS Capacitación funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADAMS Capacitación M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADAMS Capacitación
What does ADAMS Capacitación do?
ADAMS Capacitación provides customized corporate training and talent development services for businesses, including in-company training programs delivered at client sites or virtually, a proprietary e-learning LMS (Campus Virtual) and content digitization services, and 360-degree consulting covering assessment centers, 360° evaluations, team building, and process reengineering. The company combines professional services delivery with subscription-based access to its digital learning platform and a catalog of 400+ online courses.
Is ADAMS Capacitación a public or private company?
ADAMS Capacitación is a private company. It is classified as corporate owned and is currently operating.
When was ADAMS Capacitación founded?
ADAMS Capacitación was founded in -1. It employs 11 to 50 people.
Where is ADAMS Capacitación based?
ADAMS Capacitación is headquartered in Ciudad de México, Mexico, in the Latin America region.
How does ADAMS Capacitación make money?
Three revenue lines are on record. Formación In-Company is the primary driver. The others are E-Learning Platform Access and Content Licensing and consultoría 360° Services.
Who are ADAMS Capacitación's main competitors?
Broad incumbents on record are Coursera for Business, PwC México (Advisory and People & Organization) and LinkedIn Learning. Direct peers are Dale Carnegie Mexico, Cegos Group, Grupo Cegos México, People & Performance (P&A) Mexico and COPC (Centro de Organización y Productividad en Capacitación). Emerging players are EOI (Escuela de Organización Industrial) and Know Square.
Does ADAMS Capacitación have an API?
No public API is recorded for ADAMS Capacitación.
What industry is ADAMS Capacitación in?
ADAMS Capacitación's product category is Corporate Training and Development Services. Its primary akta.pro industry code is BPAEANAB, Custom Corporate IT Training & Upskilling Programs, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.