ADCOOP
ADCOOP is an Abu Dhabi-based retail cooperative operating the Aliyah Mall online grocery and general merchandise platform, serving individual households across Abu Dhabi and Al Ain via website, mobile apps, and a physical store.
- Company typePrivate
- Founded-
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ADCOOP does
ADCOOP L.L.C – O.P.C is an Abu Dhabi-based private retail cooperative operating the 'Aliyah Mall' online shopping platform, serving consumers across Abu Dhabi and Al Ain in the United Arab Emirates. The company runs a hybrid grocery and general merchandise business across more than 15 product categories — fresh food and deli, food cupboard, beverages, frozen food, bakery, sweets and snacks, personal care, household cleaning, baby products, electronics and appliances, home and garden, stationery, toys, pet products, and fashion accessories — through both physical retail (Aliyah Mall store) and digital channels (responsive website plus native iOS and Android mobile apps).
The commerce platform is built on Suppy (suppy.app), a third-party retail technology stack that provides the e-commerce storefront, inventory management, order processing, delivery logistics, and mobile-app infrastructure. The platform supports home delivery with scheduled time slots and click-and-collect pickup, with payments processed via credit/debit cards, e-wallets, and cash on delivery through third-party payment gateways. Distribution is fulfilled from a single primary hub (Mina Center, Al Mina, Abu Dhabi) and extended into Al Ain.
The business model is direct-to-consumer unit retail with three revenue streams: (1) one-time retail grocery and consumer goods sales at unit prices in AED with periodic percentage discounts, (2) a points-based loyalty program that yields repeat purchases and minor switching friction, and (3) promotional campaigns including new-user coupon codes (FIRST30, WELCOME30, RAMADAN30, etc.) offering 30% off and cashback coupons (AED 50 back on AED 250+ orders). Private label brands — Xpert for household and cleaning products and yalla!/Yalla! for household and personal care — supplement third-party assortment. Customer acquisition relies on mobile app stores, organic search, promotional coupon mechanics, WhatsApp customer service, and a loyalty program; no B2B anchor accounts, institutional customers, or external funding rounds are disclosed.
ADCOOP firmographics
Firmographics- Name
- ADCOOP
- Legal name
- ADCOOP L.L.C – O.P.C
- Website
- https://adcoop.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ADCOOP is an Abu Dhabi-based retail cooperative operating the Aliyah Mall online grocery and general merchandise platform, serving individual households across Abu Dhabi and Al Ain via website, mobile apps, and a physical store.
- Ownership category
- akta.pro rank
Where ADCOOP is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
ADCOOP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Grocery Sales: ADCOOP generates primary revenue through direct retail sales of groceries and consumer goods across 16+ product categories including fresh food, packaged goods, beverages, household items, and personal care products. Products are sold at competitive retail prices with periodic promotions and discounts.
- Loyalty Program: ADCOOP operates a points-based loyalty program where members earn points on eligible purchases at participating stores. Points can be redeemed as discounts at checkout. The program drives customer retention and repeat purchases.
- Promotional Campaigns: The company runs periodic promotional campaigns including cashback offers (e.g., AED 50 cashback on AED 250+ orders) and percentage-based discounts. These promotions drive transaction volume and customer acquisition.
- Private Label Products: ADCOOP sells private label brands including yalla!, Xpert, and Yalla! product lines covering household cleaning, personal care, and kitchen essentials. Private label margins typically exceed national brand products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing with Promotional Discounts |
| Transaction based/ take rate | Pay-as-you-go | New User Promotional Codes |
| Transaction based/ take rate | Pay-as-you-go | Cashback Promotions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ADCOOP product offering
Product offeringCore offering
ADCOOP operates an online grocery and consumer goods retail platform under the Aliyah Mall brand, serving customers in Abu Dhabi, UAE. The platform enables browsing and purchase across 15+ product categories including fresh food, packaged goods, beverages, household items, personal care, baby products, electronics, and pet supplies, with home delivery and store pickup fulfillment. It is supplemented by private label brands (Xpert, yalla!) covering household cleaning and personal care.
Product overview
ADCOOP is an online grocery and retail shopping platform operating under the Aliyah Mall brand in Abu Dhabi, UAE. The company offers a unified e-commerce platform accessible via website and native iOS/Android mobile applications, enabling customers to browse and purchase products across 15+ categories including Fresh Food & Deli, Food Cupboard, Beverages, Bakery, Frozen Food, Sweets/Treats/Snacks, Personal Care, Household & Cleaning, Baby World, Electronics & Appliances, Home & Garden, Stationery & Office Supplies, Toys & Outdoor, Pet World, and Fashion & Accessories. The platform supports both home delivery and store pickup services in Abu Dhabi and Al Ain. ADCOOP operates private label brands (Xpert for household/cleaning products, yalla! for household items) alongside third-party brands. The company provides a loyalty points program, promotional coupon codes (FIRST30, WELCOME30, RAMADAN30, MEGA20), and cashback promotions. Payments are processed through credit/debit cards, e-wallets, and cash on delivery via third-party payment gateways. The platform is powered by Suppy e-commerce technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Aliyah Mall Online Shopping Platform
- ADCOOP Mobile App (iOS/Android)
- ADCOOP Loyalty Program
- Xpert Private Label Brand
- yalla! Private Label Brand
- Home Delivery Service
- Click-and-Collect / Store Pickup
Companies that use ADCOOP
Customer profileSegments2 records
Ideal customer profiles2 records
ADCOOP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ADCOOP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SuppycoreADCOOP is powered by Suppy (suppy.app) technology platform for its e-commerce operations. Suppy provides the underlying retail technology infrastructure including the website platform, mobile applications, inventory management, order processing, and delivery logistics systems. The footer on ADCOOP's website credits 'ADCOOP Powered by Suppy'.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ADCOOP competitors and assessment
Company assessmentDirect peers
- Union Coop: Largest consumer cooperative in the UAE, headquartered in Dubai with multi-store grocery and general merchandise operations. Directly comparable as another UAE retail cooperative competing in the same grocery and household category with omnichannel capabilities.
- Waitrose UAE: Premium supermarket chain operating in the UAE with focus on quality fresh food and imported groceries. Comparable to ADCOOP in multi-category grocery retail and omnichannel offering to UAE consumers.
- Spinneys UAE: Premium grocery retailer operating supermarkets across the UAE with strong fresh food positioning. Comparable to ADCOOP in targeting UAE household grocery shoppers with omnichannel ordering and home delivery.
Emerging players
- Kibsons: UAE-based online grocery delivery service specializing in fresh produce and household essentials. Comparable to ADCOOP as an online grocery platform serving UAE households with home delivery.
- Noon: Leading Middle East e-commerce platform expanding into grocery and quick-commerce. Comparable to ADCOOP as an online-first retailer targeting UAE consumers, though operating at much broader category scale.
Broad incumbents
- Lulu Hypermarket UAE: Major regional hypermarket operator with strong UAE presence, particularly in Abu Dhabi. Comparable to ADCOOP as a broad-assortment grocery and general merchandise retailer with private label offerings and competitive pricing.
- Carrefour UAE (Majid Al Futtaim Retail): Operates hypermarkets and supermarkets across the UAE under the Carrefour franchise, including extensive private label ranges. Directly comparable as a multi-category grocery and general merchandise retailer serving UAE households, with substantially greater scale.
- Amazon UAE / Amazon Fresh: Operates online retail in the UAE including grocery and household categories. Comparable to ADCOOP as an e-commerce-first grocery and general merchandise retailer serving UAE consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ADCOOP social profiles
Digital presenceADCOOP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADCOOP leadership team
Management profileNumber of profiles
ADCOOP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADCOOP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADCOOP
What does ADCOOP do?
ADCOOP operates an online grocery and consumer goods retail platform under the Aliyah Mall brand, serving customers in Abu Dhabi, UAE. The platform enables browsing and purchase across 15+ product categories including fresh food, packaged goods, beverages, household items, personal care, baby products, electronics, and pet supplies, with home delivery and store pickup fulfillment. It is supplemented by private label brands (Xpert, yalla!) covering household cleaning and personal care.
Is ADCOOP a public or private company?
ADCOOP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADCOOP founded?
ADCOOP was founded in -1. It employs 501 to 1,000 people.
Where is ADCOOP based?
ADCOOP is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does ADCOOP make money?
Four revenue lines are on record. Retail Grocery Sales are the primary driver. The others are loyalty Program, promotional Campaigns and private Label Products.
Who are ADCOOP's main competitors?
Direct peers on record are Union Coop, Waitrose UAE and Spinneys UAE. Emerging players are Kibsons and Noon. Broad incumbents are Lulu Hypermarket UAE, Carrefour UAE (Majid Al Futtaim Retail) and Amazon UAE / Amazon Fresh.
Does ADCOOP have an API?
No public API is recorded for ADCOOP.