Adds Up
Adds Up is a bootstrapped Brazil- and Portugal-based digital marketing agency specializing in paid traffic management across Meta and Google for SMB healthcare, aesthetic, tattoo, and e-commerce clients, with complementary online courses.
- Company typePrivate
- Founded-
- HeadquartersBrazil, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adds Up does
Adds Up is a private, bootstrapped digital marketing agency founded in 2019 and headquartered in São Paulo, Brazil, with parallel operations in Portugal. The company specializes in paid traffic management (gestão de tráfego pago) across Meta Ads (Facebook and Instagram) and Google Ads, with a service portfolio organized as a core managed-media offering plus modular add-ons including marketing automation (CRM, email, scheduling), digital presence management (Google Business Profile, social media, landing pages), strategic planning and consulting, and customer support via WhatsApp. Adds Up also sells two sub-branded educational products — Adds Academy (recorded video lessons and downloadable materials for health and aesthetic professionals) and Clínica Lucrativa (a one-time course for clinic owners covering financial management, marketing, and operational efficiency).
The company's target customers are primarily small and medium-sized businesses in the healthcare and aesthetic verticals — ophthalmologists, surgeons, aesthetic practitioners, and clinic operators — alongside secondary segments in tattoo/body art, e-commerce, and travel agencies. Its go-to-market is sales-led, combining free initial consultations, a self-service auto-budget calculator on its website, and WhatsApp-driven engagement. The team comprises 11 employees, led by founder and operational director Pedro Henrique, commercial director Nicolas Almeida, and administrative manager Rafael. Revenue is generated through recurring monthly service subscriptions (Starter, Advanced, and Complete packages) and one-time course purchases, with no disclosed external funding, public listing, or M&A activity.
Adds Up firmographics
Firmographics- Name
- Adds Up
- Legal name
- Adds Up
- Website
- https://addsup.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adds Up is a bootstrapped Brazil- and Portugal-based digital marketing agency specializing in paid traffic management across Meta and Google for SMB healthcare, aesthetic, tattoo, and e-commerce clients, with complementary online courses.
- Ownership category
- akta.pro rank
Where Adds Up is headquartered
LocationHeadquarters
- HQ city
- Brazil
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Adds Up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Management Services: Ongoing management of paid advertising campaigns on platforms including Facebook, Instagram, and Google. Services include strategy development, campaign setup, optimization, and monthly performance reporting. Revenue is generated through recurring monthly service fees based on selected service packages.
- Online Courses - Clínica Lucrativa: Educational course for clinic owners focused on business management, marketing strategies, and sales techniques in the healthcare/aesthetic sector. One-time purchase model with 7-day money-back guarantee.
- Online Courses - Adds Academy: Subscription or one-time access to video lessons, downloadable materials, and practical content for health and aesthetic professionals on sales techniques and marketing strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Package - Basic marketing management with meetings and ads |
| Subscription | Monthly | Advanced Package - Enhanced marketing with CRM and bi-weekly support |
| Subscription | Monthly | Complete Package - Full-service marketing solution |
| One time/ perpetual license | Pay-as-you-go | Clínica Lucrativa Course - Business course for clinic owners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Adds Up product offering
Product offeringCore offering
Adds Up is a digital marketing agency that manages paid advertising campaigns on Instagram, Facebook, and Google on behalf of clients, covering strategy, audience targeting, campaign setup, remarketing, daily optimization, and monthly performance reporting. It also sells two online education brands (Adds Academy and Clínica Lucrativa) teaching marketing and sales techniques to healthcare and aesthetic professionals.
Product overview
Adds Up is a digital marketing agency operating simultaneously in Brazil and Portugal, specializing in paid traffic management (gestão de tráfego pago) across Instagram, Facebook, and Google platforms. The company operates as a single integrated service offering with multiple interconnected modules including: core paid traffic management services, marketing automation tools (CRM, tagging, scheduling, email automation), digital presence management (landing pages, social media, Google Business Profile), strategic planning and consulting, reports and analytics, customer support, and educational products (Adds Academy and Clínica Lucrativa). The portfolio is structured as a unified marketing service with add-on modules that clients can select, rather than separate standalone products.
Differentiator
Problem solved
Functional benefit
Brands
- Clínica Lucrativa: Course for owners of aesthetic, medical, dental and other types of clinics on business management and profitability.
- Adds Academy
Products and services
- Paid Traffic Management Services End-to-end management of paid advertising campaigns on Meta (Instagram/Facebook) and Google for SMB clients, covering strategy, audience targeting, remarketing, daily optimization, and monthly performance reporting with real-time dashboard access. Target customers are small and medium businesses, especially in healthcare, aesthetics, e-commerce, and professional services.
- Adds Academy Online learning platform with recorded video lessons, exclusive downloadable materials, and practical content focused on health and aesthetic professionals, covering advanced sales techniques, sales process optimization, and personalized service strategies. Available via subscription or one-time access.
- Clínica Lucrativa Comprehensive online course for owners of aesthetic, medical, dental and other clinic types, teaching financial management, marketing tactics, patient experience improvement, operational efficiency, and business growth strategies. Sold as a one-time purchase with a 7-day unconditional money-back guarantee.
Quantifiable outcome
- 70% increase in appointment scheduling within 3 months for medical clients
- +4 more outcomes
Companies that use Adds Up
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Adds Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Adds Up partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Felipe Delgado TattoominorAdds Up provides digital marketing services to Felipe Delgado, a renowned tattoo artist specializing in realistic tattoos. The partnership has been described as transformative, helping expand his digital reach and consolidate his position as a top market artist. Felipe creates tattoo artwork including the meaningful palm tree design for founder Pedro Henrique.
- Rodrigo Carvalho TattoominorAdds Up provides strategic marketing support to Rodrigo Carvalho, a versatile tattoo artist recognized for different styles from realism to abstract pieces. The partnership has helped expand his market visibility and strengthen his digital presence.
- Filipe 'Llipe' Lopes TattoominorAdds Up serves as strategic partner for Llipe Lopes, a versatile tattoo artist. The partnership has expanded his reach and impact, helping him reach more clients through targeted digital marketing.
- Fidelix TattoominorAdds Up partnered with Fidelix Tattoo, a master of old-school tattoo style. The artist created Pedro Henrique's iconic palm tree beach tattoo representing peace and balance.
- Bela Tattoo ArtistminorAdds Up provides digital marketing support to Bela, a tattoo artist known for delicate and unique style with fine lines and detailed work.
- Alex Hall TattoominorAdds Up partnered with Alex Hall, a tattoo artist combining realism and creativity inspired by natural elements and detailed work.
- Catarina Braga Body PiercingminorAdds Up provides strategic marketing support to Catarina Braga, a body piercing specialist, helping expand her digital presence and connect with a broader audience.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Adds Up competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Adds Up social profiles
Digital presenceAdds Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adds Up leadership team
Management profileNumber of profiles
Profiles3 records
Adds Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adds Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adds Up
What does Adds Up do?
Adds Up is a digital marketing agency that manages paid advertising campaigns on Instagram, Facebook, and Google on behalf of clients, covering strategy, audience targeting, campaign setup, remarketing, daily optimization, and monthly performance reporting. It also sells two online education brands (Adds Academy and Clínica Lucrativa) teaching marketing and sales techniques to healthcare and aesthetic professionals.
Is Adds Up a public or private company?
Adds Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adds Up founded?
Adds Up was founded in -1. It employs 11 to 50 people.
Where is Adds Up based?
Adds Up is headquartered in Brazil, Brazil, in the Latin America region.
How does Adds Up make money?
Three revenue lines are on record. Digital Marketing Management Services are the primary driver. The others are online Courses - Clínica Lucrativa and online Courses - Adds Academy.
Does Adds Up have an API?
No public API is recorded for Adds Up.