Adelaide Aquatic Centre

What Adelaide Aquatic Centre does

Adelaide Aquatic Centre is a state-of-the-art aquatic and fitness facility located in North Adelaide, South Australia, operated by YMCA Aquatic & Events Services Limited (ABN 16 148 092 148) — a subsidiary of YMCA Victoria — under a government concession on behalf of the State Government of South Australia. The facility, which opened in 2025–2026 as a replacement of the prior centre, comprises six water spaces including a 50m 10-lane indoor competition pool (expandable to 20 lanes in 25m mode via movable boom), a 25m 8-lane outdoor pool, a warm water rehabilitation pool at 32°C, indoor leisure and outdoor lagoon pools, and a Learn to Swim pool, alongside four waterslides, a Wibit inflatable obstacle course, a fully equipped LifeFitness gym with pin-loaded strength, free weights, TRX, and Smith machines, Reformer Pilates and cycle studios, steam room and sauna, café, and accessibility amenities including pool hoists and ramps. Adjacent services span swimming lessons (infants 6 months through adults, including squads), over 150 weekly group fitness classes, personal training, accredited Exercise Physiology (bulk-billed under Medicare EPC, NDIS, DVA, Work Cover, and Type 2 Diabetes), occasional childcare, birthday parties, and school holiday programming.

The business runs a hybrid revenue model combining recurring subscriptions — Premium, Essential, and Off-Peak Gym & Swim memberships (A$18.59–A$42.95/week) and weekly swimming lesson memberships (A$26.90/week) — with casual entry (A$7.80–A$9.50), session and pack-based personal training (A$45–A$78 per session), allied health, party packages (A$35/child), and ancillary café and retail. Fortnightly direct-debit billing, concession, corporate, and student tiers, and a PerfectGym online portal underpin the recurring mechanics. GTM is direct-to-consumer with a community-led motion, government partnership leverage, and a digital presence across website, Facebook, Instagram, and email; the customer base spans families, adult fitness users, learners of all ages, seniors and concession holders, corporate groups, and people with disabilities or chronic conditions.

The entity is a not-for-profit community facility under YMCA Victoria; the asset is government-owned. There is no public ticker, no funding rounds, no M&A activity, and no disclosed revenue. Watch Around Water endorsement and the ISO 14001-aligned YMCA Victoria environmental policy frame the compliance posture.

Name

Adelaide Aquatic Centre

Legal name

YMCA Aquatic and Events Services Limited

Website

https://adelaideaquaticcentre.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Adelaide Aquatic Centre is a state-of-the-art aquatic and fitness facility in North Adelaide, operated by YMCA Aquatic & Events Services Limited on behalf of the State Government of South Australia. It serves Adelaide families, adult fitness users, learners of all ages, and allied health patients with pools, gym, group fitness, and swim lessons.

Ownership category

akta.pro rank

Product category

Aquatic and Fitness Centre Services

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAJAEAB

Water Parks (Outdoor/Indoor, Wave Pools & Slides)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYHSADAIAL

Aquatic Physical Therapy & Hydrotherapy

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADABAL

Aqua Fitness Classes

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Aquatic and fitness services
• Learn to swim programs
• Group fitness classes
• Health club memberships
• Exercise physiology

Headquarters

HQ city

North Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Tiered gym and swim memberships (Premium, Essential, Off-Peak) with Flexi (no lock-in) and Commit & Save (12-month contract) options. Paid fortnightly via direct debit. Includes concession, family, corporate, and student pricing tiers.
2. Casual Entry and Activities: One-time fees for pool entry, waterslides, WIBIT sessions, aqua sensory play, and group fitness classes. Multi-visit passes available (10-pack, 20-pack).
3. Personal Training: One-on-one and two-on-one personal training sessions in 30 and 60-minute durations. Available as single sessions or packs (3, 5, 10 sessions). Member and non-member pricing.
4. Swimming Lessons: Weekly swimming lesson memberships for infants (6 months+), preschool (3-5 years), school-age (5+), teens (10-17), and adults (18+). Squad programs available. Paid fortnightly via direct debit.
5. Birthday Parties: WIBIT-based birthday party packages including food, cake, and inflatable obstacle course access. Minimum 10, maximum 16 children. $35 per child with $70 non-refundable deposit.
6. Occasional Care: Childcare service for Gym & Swim members. 10-session pass available. Children from six weeks through preschool years.
7. Exercise Physiology Services: Allied health services for chronic conditions and injuries. Bulk billed for Medicare EPC, Type 2 Diabetes, NDIS, DVA, and Work Cover patients. Private sessions available with health fund rebates.
8. Café and Retail: On-site café with barista-made coffee, freshly prepared food, gluten-friendly and vegan options. Retail store offering 20% discount for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Adelaide Aquatic Centre is a state-of-the-art aquatic and fitness facility that offers swimming lessons for all ages, lap and leisure swimming, waterslides, a WIBIT inflatable obstacle course, a warm water pool, a fully equipped gym, 150+ weekly group fitness classes, personal training, sauna and steam room, occasional childcare, birthday parties, and accredited exercise physiology services. The centre operates on a tiered membership model (Premium, Essential, Off-Peak) supplemented by casual entry, multi-visit passes, and ancillary services such as an on-site café and retail store.

Product overview

Adelaide Aquatic Centre is a state-of-the-art aquatic and fitness facility operated by YMCA Aquatic & Events Services on behalf of the South Australian Government. The centre offers a unified service portfolio centred on aquatic activities and fitness. Core aquatic offerings include Swimming Lessons (with multiple age-based programs from infants to adults, including squads), Lap Swimming, Leisure Swimming, Warm Water Pool, Waterslides, Wibit inflatable obstacle course, Steam Room and Sauna, and Aqua Sensory Play. Fitness services include a fully equipped Gym with LifeFitness equipment, over 150 weekly Group Fitness Classes (Aqua, Cycle, Pilates, Yoga, Zumba, and more), Personal Training, and Exercise Physiology services. Family and children's services encompass Occasional Care, Birthday Parties, and School Holiday Activities. The centre operates a tiered Gym & Swim Membership system (Premium, Essential, Off-Peak) alongside casual entry options and a multi-visit pass program. All services are accessible through an online customer portal with a mobile-friendly booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Lessons
• Gym
• Group Fitness Classes
• Personal Training
• Lap Swimming
• Leisure Swimming
• Warm Water Pool
• Waterslides
• WIBIT Inflatable Obstacle Course
• Sauna and Steam Room
• Aqua Sensory Play
• Occasional Care
• Birthday Parties
• School Holiday Activities (Philbert's Kids Club)
• Exercise Physiology
• Swim Teacher Training Program
• Gym & Swim Memberships
• On-site Café

Quantifiable outcome

• Over 150 group fitness classes offered weekly
• +3 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• YMCA Aquatic & Events Services LimitedcoreStrategic or Co-development PartnerOperating entity managing Adelaide Aquatic Centre on behalf of the State Government of South Australia. Part of YMCA Victoria network with extensive experience in aquatic facilities, swimming schools, and health/fitness services.
• Sports Vouchers PlusminorGTM or Marketing PartnerGovernment program enabling parents/guardians of school children (Reception to Year 9) to claim up to $200 per calendar year for swimming lessons, reducing cost barriers for water safety education.
• YMCA VictoriacoreStrategic or Co-development PartnerParent not-for-profit community organisation. YMCA Victoria manages aquatic facilities, swimming schools, fitness services, and youth programs across Victoria and other Australian states/territories. Adelaide Aquatic Centre operates under YMCA's safeguarding, occupational health and safety, and environmental policies.
• State Government of South AustraliacoreStrategic or Co-development PartnerGovernment owner of Adelaide Aquatic Centre facility. YMCA Aquatic & Events Services Limited operates the centre on behalf of the government, providing public aquatic and fitness services.
• Watch Around WatercoreOthersIndustry endorsement program for aquatic safety organisations. Adelaide Aquatic Centre is Watch Around Water endorsed, following guidelines for minimum supervision requirements of young children at aquatic venues.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdelaideAquaticCentre
• Instagraminstagram.com/adelaideaquaticcentre
• LinkedInlinkedin.com/company/adelaide-aquatic-centre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelaide Aquatic Centre