Crowne Plaza Adelaide

What Crowne Plaza Adelaide does

Crowne Plaza Adelaide is a 5-star, 329-key full-service hotel located at 27 Frome Street in Adelaide's East End CBD, operating inside Adelaide's tallest building, Frome Central. The property is owned by Eckersley Development Pty Ltd and operated under franchise by InterContinental Hotels Group (IHG) under the Crowne Plaza Hotels & Resorts brand, with integration into the global IHG One Rewards loyalty program and IHG.com booking platform. It serves blended business and leisure demand — corporate travelers attending meetings at the Adelaide Convention Centre or Lot Fourteen, weekend leisure visitors exploring wine regions, and social-event hosts — with room tiers ranging from Standard Rooms through Premium Rooms, Junior and Executive Suites, and King Corner Hills View rooms.

The hotel's product stack combines accommodation with substantial non-room revenue infrastructure: ~450 sqm of configurable meeting space including a 284 sqm Visionary Ballroom, a dedicated Crowne Meetings Manager, the hybrid-event-ready Crowne Plaza Connections platform, and the Plaza Workspace co-working hub. F&B is concentrated on Level 10 via the Luna10 rooftop poolside cocktail bar, the KOOMO Japanese fusion restaurant, and a high tea service. Supporting amenities include a heated rooftop infinity pool, a 24/7 Technogym-equipped fitness centre, and complimentary WiFi. Proprietary technology is largely inherited from IHG, including the IHG Way of Clean hygiene program (developed with Ecolab and Diversey, advised by Cleveland Clinic), the Sleep Advantage program, and the IHG One Rewards distribution engine.

The revenue model is a mix of per-room accommodation revenue (driven by ADR and occupancy), transactional F&B revenue across the Luna10, KOOMO, and High Tea outlets, professional-services-style meetings and weddings revenue, and a packaged-pricing layer (Breakfast & Parking, Stay Longer Pay Less, Couple's Retreat, Winter Hideaway, IHG member discounts). Distribution runs through IHG's global platform, the hotel's own website with a Lowest Rate Guarantee, telephone reservations, and third-party dining reservations via OpenTable. No revenue, headcount, or financial KPIs are publicly disclosed.

Name

Crowne Plaza Adelaide

Legal name

Crowne Plaza Adelaide

Website

https://adelaide.crowneplaza.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Crowne Plaza Adelaide is a 329-room 5-star hotel in Adelaide's tallest CBD tower, owned by Eckersley Development and operated under IHG's Crowne Plaza franchise, serving business and leisure travelers with rooms, F&B venues, meeting space, and wedding facilities.

Ownership category

akta.pro rank

Product category

Upscale Hotel Hospitality

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Convention Center–Adjacent/Connected Hotels (THAGALAD)

Keywords

• Upscale hotel accommodation
• Meeting conference venues
• Wedding event hosting
• Hotel dining restaurants
• Loyalty rewards program

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue stream from 329 stylish guestrooms and suites with city and hill views, including various room categories from Standard to Executive Suites.
2. Food and Beverage - Luna10 Rooftop Bar: Poolside cocktail bar and lounge offering handcrafted cocktails, premium spirits, local wines, and all-day dining with panoramic city views.
3. Food and Beverage - Koomo Restaurant: Japanese fusion restaurant on Level 10 offering breakfast, lunch, and dinner service with panoramic city views. Specializes in sushi, curries, and modern Japanese-inspired dishes.
4. High Tea Experience: Elevated high tea service with Japanese fusion inspired cuisine, featuring Classic ($75 pp), Champagne ($89 pp), and Kids ($35 pp) options.
5. Weekday Lunch: 2-course ($45 pp) and 3-course ($55 pp) lunch menus at Koomo restaurant, available Tuesday to Saturday.
6. Meetings and Conferences: Event venues including Visionary Ballroom (284m², up to 220 guests), Think Tank (43m², 14-18 guests), and flexible meeting spaces. Includes dedicated Crowne Meetings Manager.
7. Weddings and Social Events: Wedding reception venue with Visionary Ballroom (150 seated, 220 cocktail) and Koomo Restaurant (80 seated, 100 cocktail). Includes bespoke menu customization.
8. Accommodation Packages: Bundled offers including Breakfast & Parking packages, Couple's Retreat, Winter Hideaway, Stay Longer Pay Less, and IHG member discounts up to 20%.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Crowne Plaza Adelaide is a 5-star hotel property offering 329 guestrooms and suites in Adelaide's CBD East End, housed in Adelaide's tallest building (Frome Central). The hotel provides accommodation, on-site dining (Luna10 rooftop cocktail bar and KOOMO Japanese fusion restaurant on Level 10), meeting and conference facilities (including the 284m² Visionary Ballroom), wedding and social event venues, and leisure amenities (rooftop heated infinity pool, Technogym fitness centre). It operates under the global Crowne Plaza brand via IHG franchise.

Product overview

Crowne Plaza Adelaide is a 5-star hotel offering 329 stylish guestrooms and suites as a single unified property. The accommodation portfolio spans Standard Rooms, Premium Rooms (levels 11-20), Accessible Rooms, Junior Suites, Executive Suites, and King Corner Hills View rooms. Dining offerings include Luna10 rooftop poolside cocktail bar and KOOMO Japanese & Asian fusion restaurant (level 10), with additional High Tea experiences. Meeting and event facilities include configurable conference spaces (Visionary Ballroom up to 284m²), hybrid meeting capabilities, and the Plaza Workspace co-working hub. Leisure amenities feature a rooftop heated infinity pool and Technogym fitness centre. The property operates as part of IHG Hotels & Resorts with IHG One Rewards loyalty program integration.

Differentiator

Problem solved

Functional benefit

Brands

• Luna10: Rooftop poolside cocktail bar and lounge located on level 10 of Crowne Plaza Adelaide, featuring panoramic city views, cocktails, and all-day dining.
• KOOMO

Products and services

• Standard Rooms

Quantifiable outcome

• 20-minute drive to Adelaide Airport
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• InterContinental Hotels Group (IHG)coreStrategic or Co-development PartnerIHG operates Crowne Plaza Adelaide under a franchise agreement. The hotel leverages IHG's global brand standards, distribution network, loyalty program (IHG Rewards Club), and technology platforms. IHG provides marketing support, booking infrastructure, and operational guidelines.
• Eckersley Development Pty LtdcoreOthersEckersley Development is the property owner of Crowne Plaza Adelaide. The hotel is owned by Eckersley Development and operated by IHG, representing a property ownership and management structure partnership.
• Cleveland ClinicminorStrategic or Co-development PartnerIHG works with medical experts at Cleveland Clinic to develop guidance and resources for hotel teams on returning to work and keeping guests safe, including cleanliness information, social distancing procedures, and protective equipment guidelines.
• Brackendale Tea Co.minorOthersPremium tea partner for High Tea experiences at KOOMO. Award-winning tea blends served during high tea service, offering quality tea selections to complement the dining experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/luna10_on_frome
• LinkedInlinkedin.com/company/crowne-plaza-adelaide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowne Plaza Adelaide