AD Équipements
AD Équipements is a French SARL founded in 2001 that supplies, installs, and maintains certified road signage, ground marking, and urban furniture for local governments, businesses, and individuals across the Grand Ouest region of France.
- Company typePrivate
- Founded2001
- HeadquartersMézidon Vallée d'Auge, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What AD Équipements does
AD Équipements is a French private limited company (SARL), founded in 2001 and headquartered in Mézidon Vallée d'Auge near Caen, Normandy. The company supplies, installs, and maintains certified road signage (vertical and horizontal), ground marking, and urban furniture for local governments, enterprises, site managers, and individual customers across the Grand Ouest region of France, covering departments 14, 27, 50, 61, and 76. Its product portfolio spans four core service lines — Signalisation, Marquage au sol, Mobiliers urbains, and Location — supplemented by the SC'PACK brand of 100% recycled PolyAl urban furniture, the SC'THERMOMARK DECO line of decorative thermocollated markings, and X'LAST flexible bollards distributed from SABACAUCHO and JISLON.
The company's principal technical differentiator is an INPI-patented resurfacing process (n°1750249) with a favorable CEREMA opinion, which rivets a new decorated aluminum face onto existing signage supports and delivers 30-70% cost savings versus full panel replacement. Core products carry NF and CE certifications, and the SC'PACK line is aligned with France's AGEC environmental law. Manufacturing is performed in-house at the group's subsidiary Signal Concept in Notre-Dame-d'Oé (37), giving AD Équipements vertical control over production.
AD Équipements operates on a quote-based, project-driven revenue model combining one-time equipment sales, installation services, professional maintenance, and usage-based rentals of temporary signage for construction sites. Pricing is not publicly disclosed; customers request personalized estimates through a website contact form, phone, or email. The company is a member of Groupe AZ Développement, a five-entity family group that also includes AZ Équipement, AB2 Signalisation, SC-PACK, and the manufacturing subsidiary Signal Concept. Distribution is direct and field-based, with 24/7 emergency availability for urgent needs and lead generation supported by a website, social channels, newsletter, and regional trade shows such as the Salon des Collectivités du Calvados.
AD Équipements firmographics
Firmographics- Name
- AD Équipements
- Legal name
- SARL AD ÉQUIPEMENTS
- Website
- https://ad-equipements.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AD Équipements is a French SARL founded in 2001 that supplies, installs, and maintains certified road signage, ground marking, and urban furniture for local governments, businesses, and individuals across the Grand Ouest region of France.
- Ownership category
- akta.pro rank
AD Équipements industry classification
Industry- Product category
- Road Signage and Urban Furniture
- NAICS
- Sign Manufacturing (339950), Sign Manufacturing (33995)
- SIC
- Public Bldg & Related Furniture (2531), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
- akta.pro secondary industries
- Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Outdoor & Patio Furniture Rental (CRAIAOAK)
Keywords
Where AD Équipements is headquartered
LocationHeadquarters
- HQ city
- Mézidon Vallée d'Auge
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
AD Équipements business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Fourniture et pose de signalisation: Sale of regulatory signage (vertical and horizontal), road markings, and urban furniture with professional installation services. Revenue is generated through one-time product sales combined with installation services. Customers include local governments, businesses, and site managers. The company provides complete solutions from consultation to installation.
- Location de signalisation temporaire: Rental of signage panels and construction site safety equipment for temporary needs such as construction sites, relocations, or detours. Services available with or without dedicated personnel. The company offers 24/7 availability with emergency on-call service.
- Maintenance et resurfaçage: Maintenance services for existing certified signage, including the patented resurfacing process to extend equipment life. This provides an economical alternative to complete replacement.
- Vente de mobilier urbain SC'PACK: Sale of recycled urban furniture products including benches, tables, picnic tables, lecterns, school benches, planters, stroller shelters, book boxes, and bicycle racks. Products are manufactured in Centre-Val de Loire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Devis personnalisé - Quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
AD Équipements product offering
Product offeringCore offering
AD Équipements designs, supplies, installs, and maintains certified road signage, ground marking, and urban furniture for local authorities, businesses, site managers, and individuals across western France. The company also rents traffic signage and operates a patented resurfacing process, plus the SC'PACK recycled-furniture brand and proprietary product lines such as SC'THERMOMARK DECO, X'LAST, and VILLANDRY (SC'PARK).
Product overview
AD Équipements is a physical infrastructure and services company offering four core service lines: Signalisation (certified NF and CE road signs), Marquage au sol (ground marking with thermocollé, paint, and resin techniques), Mobiliers urbains (urban furniture), and Location (temporary signage rental). The portfolio includes sub-brands SC'PACK (100% recycled PolyAl urban furniture since 2014) and SC'THERMOMARK DECO (decorative thermocollé markings), plus reselling of SABACAUCHO/JISLON brands including X'LAST flexible bollards. A patented resurfacing service extends sign life at 30-70% cost savings. Manufacturing is handled by subsidiary Signal Concept in Notre-Dame-d'Oé (37).
Differentiator
Problem solved
Functional benefit
Brands
- SC'PACK: 100% recycled and recyclable urban furniture line made from PolyAl (recycled beverage cartons), includes benches, tables, picnic sets, planters, bicycle racks, and more.
- SC'THERMOMARK DECO
- X'LAST
Products and services
- Road Signage (Signalisation) Design, supply, and installation of certified road signage for public roads, private sites, and commercial/industrial facilities. Targets local authorities, businesses, site managers, and individuals.
- Ground Marking (Marquage au Sol) Application of ground markings on roads, parking areas, and private sites, including parking lines, road lines, and safety markings. Includes a patented resurfacing process.
- Urban Furniture (Mobilier Urbain) Supply and installation of urban furniture (benches, bollards, etc.) for public spaces and private sites.
- Traffic Signage Rental (Location de Signalisation) Rental of temporary traffic signage for worksites, events, and short-term needs.
- SC'PACK Recycled Urban Furniture Proprietary brand of urban furniture produced from recycled materials (PolyAl), aligned with circular-economy objectives.
- SC'THERMOMARK DECO Proprietary heat-applied (thermocollé) ground marking product line for decorative and durable markings.
- X'LAST Urban Furniture Proprietary urban furniture line manufactured using flexible memory-form material (X'LAST technology) for durability and impact resistance.
- VILLANDRY (SC'PARK) Proprietary urban furniture line (commercial name VILLANDRY, segment SC'PARK) including bollards and similar public-space furniture.
- Patented Resurfacing Service (INPI n°1750249) Exclusive patented resurfacing process for road markings (INPI n°1750249), enabling reconditioning of existing markings rather than full reapplication.
- SABACAUCHO & JISLON Product Distribution Distribution of SABACAUCHO and JISLON complementary products (e.g., rubber and signage-related materials) to round out the company's offering.
Quantifiable outcome
- 30-70% cost savings with resurfacing compared to new panels
- +2 more outcomes
Companies that use AD Équipements
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
AD Équipements technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AD Équipements partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and supporting.
- Union Amicale des Maires du CalvadosminorOrganizer of the Salon des Collectivités du Calvados, an annual trade show where AD Équipements exhibits to connect with local government customers.
- AZ Développement (Groupe)coreAZ Développement is the parent company and Groupe that AD Équipements belongs to. The group comprises 5 entities with complementary activities in road signalling, urban development, signage, and signage. AD Équipements operates as a family business within this group structure.
- Signal ConceptcoreSignal Concept is a subsidiary of the group located in Notre-Dame-d'Oé (37) that manufactures signalling products and SC'PACK urban furniture. AD Équipements sources products from Signal Concept and maintains shared branding and group website infrastructure. Signal Concept also handles the full resurfacing process including graphism, printing, lamination, cutting, and quality control.
- SABACAUCHOsupportingOfficial French supplier of SABACAUCHO and JISLON brands. AD Équipements distributes their products including X'LAST flexible bollards and Pole Cone City high-visibility devices.
- JISLONsupportingOfficial French supplier of JISLON products alongside SABACAUCHO. AD Équipements distributes their products for urban safety applications.
- CEREMAsupportingCEREMA (Centre d'études et d'expertise sur les risques, l'environnement, la mobilité et l'aménagement) issued a favorable opinion on the resurfacing process, validating its technical quality and suitability for public use.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
AD Équipements competitors and assessment
Company assessmentDirect peers
- Procity: French/European manufacturer and distributor of urban furniture (benches, planters, bollards, bicycle racks, shelters). Directly comparable to AD Équipements' mobilier urbain offering, particularly the SC'PACK recycled furniture line.
- Aximum (Colas): Subsidiary of Bouygues/Colas specializing in road safety equipment, signage, and ground marking in France. Directly comparable to AD Équipements' core offering of road signage, ground marking, and urban safety equipment.
- LACROIX Group: French public-listed manufacturer of road signage, traffic management equipment, and smart mobility solutions. Directly comparable to AD Équipements as a French supplier of certified road signage products and urban equipment, though LACROIX operates at national/international scale.
- Signature Group: European signage and visual identity group offering regulatory signage, wayfinding, and urban identity solutions. Comparable to AD Équipements in certified road signage and urban amenagement offerings across European markets.
- SARECO: French manufacturer of urban signage, road safety equipment, and traffic regulation products. Comparable as a French supplier of certified regulatory signage serving local government customers.
- Urbis Park: French provider of urban furniture and parking infrastructure, including bike shelters and street equipment. Comparable to AD Équipements as a French supplier of mobilier urbain to collectivités and private site managers.
Regional players
- Vestre: Norwegian designer and manufacturer of sustainable urban furniture with strong focus on recycled and FSC-certified materials. Comparable to AD Équipements' SC'PACK recycled furniture positioning, though Vestre operates primarily in Nordic and broader European markets rather than the French regional focus of AD Équipements.
Broad incumbents
- mmcité: Czech-based European designer and manufacturer of street furniture (benches, litter bins, planters, bicycle racks). Comparable as a broad incumbent in the urban furniture category overlapping with AD Équipements' SC'PACK line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AD Équipements social profiles
Digital presenceAD Équipements compliance and trust
Trust signalCompliance4 records
AD Équipements financial estimates
Financial estimateRevenue estimate
Valuation estimate
AD Équipements leadership team
Management profileNumber of profiles
AD Équipements subsidiaries and ownership
Company hierarchySubsidiaries1 record
AD Équipements funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AD Équipements M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AD Équipements
What does AD Équipements do?
AD Équipements designs, supplies, installs, and maintains certified road signage, ground marking, and urban furniture for local authorities, businesses, site managers, and individuals across western France. The company also rents traffic signage and operates a patented resurfacing process, plus the SC'PACK recycled-furniture brand and proprietary product lines such as SC'THERMOMARK DECO, X'LAST, and VILLANDRY (SC'PARK).
Is AD Équipements a public or private company?
AD Équipements is a private company. It is classified as family owned and is currently operating.
When was AD Équipements founded?
AD Équipements was founded in 2001. It employs 1 to 10 people.
Where is AD Équipements based?
AD Équipements is headquartered in Mézidon Vallée d'Auge, France, in the Europe region.
How does AD Équipements make money?
Four revenue lines are on record. Fourniture et pose de signalisation is the primary driver. The others are location de signalisation temporaire, maintenance et resurfaçage and vente de mobilier urbain SC'PACK.
Who are AD Équipements's main competitors?
Direct peers on record are Procity, Aximum (Colas), LACROIX Group, Signature Group, SARECO and Urbis Park. Vestre is listed as a regional player. mmcité is listed as a broad incumbent.
Does AD Équipements have an API?
No public API is recorded for AD Équipements.
What industry is AD Équipements in?
AD Équipements's product category is Road Signage and Urban Furniture. Its primary akta.pro industry code is BPAFALAD, Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths), with a secondary code of MPAAAKAD, Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches). Its NAICS code is 339950 and its SIC code is 2531.