Associação dos Diplomados da Escola Superior de Guerra

What Associação dos Diplomados da Escola Superior de Guerra does

Associação dos Diplomados da Escola Superior de Guerra (ADESG) is a non-profit civil association founded in 1951 in Brazil, recognized as a public utility by Decree No. 36,359 of October 21, 1954. Its mission is to congregate graduates of the Escola Superior de Guerra (ESG) — a Higher Institute of Policy, Strategy, and Defense under the Ministry of Defense — and to disseminate ESG's national security and development doctrine through educational programs, conferences, and publications. The Campinas representation analyzed here (Delegacia São Paulo – Representação Campinas, located at Av. das Amoreiras nº 165) is one node in ADESG's national network of delegacies and representações spanning Brazilian territory.

ADESG's product portfolio centers on the CEPE (Curso de Estudos de Política e Estratégia), a 180-hour strategic studies course delivered annually in the first semester (20:00-22:30 weekday sessions) by ESG permanent faculty, supplemented by individual research, group projects, technical visits, and study trips. Auxiliary offerings include CIESC, research studies (Estudos e Pesquisas), conferences and panels (Conferências e Painéis), the Revista da ADESG publication, national seminars and conventions, and special projects on globalization and citizenship. The technology stack is non-proprietary: a standard institutional website handles communications, course pre-inscription, and member engagement, with no specialized digital platform.

The business model is community-led and non-commercial. Course participation fees (first installment due at inscription) constitute the primary revenue stream, while membership in the association is free of charge. Revenue is supplemented by member benefit facilitation through partner discount agreements (HB Hotéis, Rede Allia Hotels, Mongeral Seguros e Previdência, AOPM, Clube de Aeronáutica, Clube Militar). ADESG operates with 9 employees and is governed by an annually elected volunteer board of directors led in 2025 by Delegada Ana Maria Fedozzi da Cunha Cappelli. The organization explicitly operates without political affiliations, serving a persona spanning senior military officers, civil servants, business leaders, and academics with completed higher education and recognized civic standing.

Name

Associação dos Diplomados da Escola Superior de Guerra

Legal name

Associação dos Diplomados da Escola Superior de Guerra

Website

https://adesgcps.org.br

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Associação dos Diplomados da Escola Superior de Guerra (ADESG) is a Brazilian non-profit civil association founded in 1951 that connects Escola Superior de Guerra graduates through strategic education courses, conferences, and member benefits, serving senior military officers, civil servants, and business leaders across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course Participation Fees: ADESG charges participants a first installment payment at the time of CEPE course inscription. The course requires payment of the 1st installment upon enrollment, with no free or freemium model. The organization is a civil society without profit purpose, with membership itself appearing to be free of charge, and revenue generated primarily through course registration fees and member-related services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ADESG is a non-profit civil association that operates as a national network for graduates of the Escola Superior de Guerra (ESG), delivering strategic studies education through the CEPE course (180 classroom hours plus research, group work, and technical visits), research activities, conferences, panels, seminars, national conventions, and the ADESG journal. The organization also provides a member benefits program offering discounts on hotels, educational institutions, and access to private insurance plans through partner providers.

Product overview

ADESG (Associação dos Diplomados da Escola Superior de Guerra) is a non-profit civil association founded in 1951 that serves as a national network for ESG graduates. The organization's primary offerings center on educational programs, notably the CEPE (Curso de Estudos de Política e Estratégia) as its flagship course, supplemented by research activities, conferences, seminars, publications, and member benefits programs. The association operates as a unified platform connecting military, government, and business leaders through strategic studies without political affiliations.

Differentiator

Problem solved

Functional benefit

Products and services

• CEPE - Curso de Estudos de Política e Estratégia A comprehensive strategic studies course developed by ADESG that covers policy and strategy fundamentals with 180 classroom hours plus individual study, group work, and technical visits. Taught by ESG permanent faculty, addressing senior professionals from public and private sectors with completed higher education and recognized moral and civic standing.
• CIESC - Curso de Estudos de Segurança e Desenvolvimento A course focused on national security and development concepts, building on ESG's doctrine of Security and National Development, serving as a predecessor to CEPE. Aimed at senior professionals from public and private sectors.
• National Seminars and Member Conventions National seminars and conventions organized by ADESG for member knowledge exchange on strategic studies, citizenship, and national security topics, serving ESG graduates and CEPE alumni across Brazil.
• Member Benefits and Discounts Program Member benefits program offering preferential rates and discounts on educational institutions, hotels (HB Hotéis, Rede Allia Hotels, Clube de Aeronáutica, Clube Militar), travel services (Superjet Brasil), and access to private insurance and pension plans through Mongeral Seguros e Previdência. Available to Adesguianos and CEPE participants upon presentation of membership card.

Quantifiable outcome

• 35 CEPE cycles conducted in Campinas from 1963 to 2024, with 1,877 total graduates
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• HB HotéisminorGTM or Marketing PartnerADESG has a partnership with HB Hotéis (operator of NINETY in São Paulo and SEQUÓIA RESIDENCE in Alphaville, Barueri) providing special rates for Adesguianos upon presentation of their ADESG membership card. Reservations through 0800 771 7714.
• Rede Allia HotelsminorGTM or Marketing PartnerADESG members receive 10% discounts at Allia Hotels brands (Bristol Hotels, Plaza Inn Hotéis, Allia Gran Hotel, All Inn Hotel) across multiple states in Brazil including Minas Gerais, São Paulo, Espírito Santo, Distrito Federal, Rio de Janeiro, Goiás, and Maranhão. Reservations via 0800 283 9988.
• Superjet Brasil Viagens e TurismominorGTM or Marketing PartnerADESG partners with Superjet Brasil to offer corporate and leisure travel services to its members. The agency acts as a consultant for all travel and tourism needs, including exploring Brazil's tourism potential for foreign visitors. Located at Rua Conselheiro Brotero, 1086 – cj 31, São Paulo.
• Colônia de Férias dos Oficiais da Polícia Militar do Estado de São Paulo (AOPM)minorGTM or Marketing PartnerADESG members can access AOPM vacation colonies in Águas de São Pedro, Boracéia, Campos do Jordão, Caraguatatuba, São Roque, Praia Grande, and Serra Negra. Access requires presentation of ADESG membership card or a letter of introduction. Reservations coordinated directly with AOPM.
• Clube de AeronáuticaminorGTM or Marketing PartnerADESG has a partnership with the Clube de Aeronáutica allowing members to use the Hotel do Clube de Aeronáutica at Av. Marechal Âncora, 15, Rio de Janeiro, at rates equivalent to Clube de Aeronáutica's own guests. Room rate includes breakfast.
• Clube MilitarminorGTM or Marketing PartnerADESG members can use the Hotel do Clube Militar located at Rua Jardim Botânico, 391, Rio de Janeiro, at rates equivalent to Clube Militar's own invited guests. Breakfast is not included in the basic rate.
• Hotel de Trânsito do Clube de Aeronáutica (Rio de Janeiro)minorGTM or Marketing PartnerADESG members can book stays at the Hotel de Trânsito do Clube de Aeronáutica at Praça XV, Rio de Janeiro, through the ADESG reservation system. Contact: Sra. Estella – Tel.: 21 – 2262 – 6400 (business hours, Mon–Thu).
• Mongeral Seguros e PrevidênciaminorGTM or Marketing PartnerADESG facilitates access to private insurance and pension plans (seguridade privada) through Mongeral Seguros e Previdência, offering preferential conditions for Adesguianos. This is listed as a member benefit on the ADESG vision page.
• Escola Superior de Guerra (ESG)coreStrategic or Co-development PartnerADESG is institutionally linked to the Escola Superior de Guerra (ESG), a Higher Institute of Politics, Strategy, and Defense under the Ministry of Defense. ESG's permanent faculty teaches the Basic Period of CEPE courses, and ADESG exists to disseminate ESG doctrine. ESG is the primary institutional anchor for ADESG's programs and legitimacy.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Escola Superior de Guerra (ESG): The Higher Institute of Politics, Strategy, and Defense under Brazil's Ministry of Defense. ESG is the institutional source of ADESG's membership and provides permanent faculty to teach CEPE; not a competitor but the upstream strategic-studies institute.
• Konrad Adenauer Foundation (KAS): German political foundation affiliated with the CDU, focused on civic education, conferences, and a global alumni network. Comparable to ADESG in its civic-education mission and structured program-and-events model.
• Ordem dos Advogados do Brasil (OAB): Brazil's national bar association — a large Brazilian non-profit civil association with state chapters, mandatory-style affiliation, and member-benefit programs. Useful analogue for the operating mechanics of a multi-state Brazilian membership association.

Emerging players

• Atlantic Council: US-based non-partisan think tank on international affairs with a global membership and convening function. Comparable to ADESG in its role as a non-partisan convening forum for senior strategists, though at a much larger scale.
• Chatham House (Royal Institute of International Affairs): London-based non-partisan international-affairs institute with a paying membership of senior professionals, diplomats, and executives. Comparable to ADESG in its neutrality doctrine, conference programming, and member-events model.
• Royal United Services Institute (RUSI): The UK's oldest defense and security think tank, combining research, publishing, and an exclusive membership/senior-fellows program. RUSI is the closest international analogue to ADESG's blend of doctrine dissemination and senior-level networking.
• Fundação Getulio Vargas (FGV): Brazil's leading private think tank and graduate-education institution, offering executive programs, research, and conferences. Comparable to ADESG as a Brazilian institution delivering senior-level strategic/policy education and convening.

Broad incumbents

• Council on Foreign Relations (CFR): The US's preeminent non-partisan foreign-policy membership organization, with a senior membership base, branded publications, and convening authority. Larger and broader than ADESG, but the closest functional analogue for a senior-only strategic-discussion forum.

Direct peers

• ADESG Nacional: The national headquarters of the same ADESG association. Operates with the same mission, doctrine, and membership model across all Brazilian states; Campinas is effectively a regional chapter of ADESG Nacional.
• ADESG São Paulo (ADESG SP): Sister state-level delegation of ADESG serving the broader São Paulo region. Runs the same CEPE curriculum and member-benefit structure; Campinas is the interior representation of this same network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=yuEG_f_g4KU
• LinkedInlinkedin.com/school/adesg-sp

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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