aditu
Aditu is an independent Spain-based data consulting firm specializing in advanced data projects for digital marketing, serving large brands and digital agencies with Google-stack analytics, predictive modeling, consent management, and conversational BI services.
- Company typePrivate
- Founded2009
- HeadquartersBilbao, Basque Country, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What aditu does
Aditu is an independent data consulting firm headquartered in Bilbao, Basque Country (Spain), founded in 2009 and operating with approximately 9 employees. The company is 100% specialized in advanced data projects for digital marketing, covering the complete data lifecycle: data strategy and governance, architecture modernization, privacy and consent management, digital analytics, predictive analytics, data visualization, and ongoing BI accompaniment. Aditu is a Google Marketing Platform Certified Partner with deep specialization in the Google cloud and analytics stack (Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery, Vertex AI, Meridian, Firebase), and it also works with Adobe Analytics, Microsoft (Power BI, Azure), AWS, Salesforce, HubSpot, and three consent management platforms (OneTrust, Usercentrics, Didomi).
The firm has developed proprietary methodologies including the 'Data Partner for Digital Leaders' framework and the 'Data Strength' 5-criteria assessment (reliability, freshness, traceability, operational efficiency, legal security). In 2025, Aditu launched 'Alfred', an AI agent that connects AI capabilities to client business data, alongside a 'BI Conversacional' offering that allows natural-language querying of Google Analytics and HubSpot CRM via MCP server integration. The company also runs an Analytics Academy, publishes thought-leadership content, and hosts regular webinars on emerging topics including GEO (Generative Engine Optimization), attribution modeling, and AI ROI.
Aditu's business model is professional services / consulting, with flexible engagement models including project-based interventions, ongoing BI support, and hourly blocks. Clients pay only for what they need, with no fixed costs from day one. The go-to-market is consultative sales targeting two primary segments: large brands with significant digital presence (retail, ecommerce, tourism, finance, insurance, telecommunications, higher education, health, energy, sports/culture) and digital agencies serving as a white-label data team. Named enterprise clients include DKV Seguros (insurance), TELEMADRID (public broadcasting), and Universidad de Navarra (higher education). The firm is privately held with no parent company, no external corporate ownership, and no disclosed institutional funding.
aditu firmographics
Firmographics- Name
- aditu
- Legal name
- Aditu
- Website
- https://aditu.ai
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aditu is an independent Spain-based data consulting firm specializing in advanced data projects for digital marketing, serving large brands and digital agencies with Google-stack analytics, predictive modeling, consent management, and conversational BI services.
- Ownership category
- akta.pro rank
Where aditu is headquartered
LocationHeadquarters
- HQ city
- Bilbao, Basque Country
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
aditu business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Data Consulting and Professional Services: Flexible engagement models including project-based interventions, ongoing BI support, and hourly blocks. Clients pay only for what they need, adapting to their budget with no fixed costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flexible engagement model with interventions, support hours, and project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
aditu product offering
Product offeringCore offering
Aditu is an independent data consulting firm specializing 100% in advanced data projects for digital marketing. It integrates as an extension of client marketing and data teams to deliver data strategy, data architecture modernization, digital and predictive analytics, data visualization, consent/privacy management, and ongoing BI accompaniment. Engagements are structured as flexible interventions, ongoing support, or hourly blocks with no fixed costs.
Product overview
Aditu is a data partner for digital leaders, offering consulting services rather than a software product. Their portfolio consists of specialized data services including BI Conversacional (conversational BI allowing natural language data queries), data strategy and architecture services, digital and predictive analytics, data visualization, and privacy/consent management. They complement these services with their AI agent 'Alfred' for productivity and business optimization. The company operates as an independent team (100% specialized in advanced data projects for digital marketing) integrating as an extension of client organizations. Their approach combines methodology (Data Strength framework), technology expertise (Google ecosystem, Microsoft, Adobe), and hands-on implementation support.
Differentiator
Problem solved
Functional benefit
Products and services
- Estrategia de datos (Data Strategy) Data strategy and governance consulting service that designs and implements strategic solutions to maximize the value of data at every stage of its lifecycle, intended for marketing and data leaders at large brands and digital agencies.
- Arquitectura de datos (Data Architecture) Data architecture modernization service that restructures and optimizes data infrastructure for better performance and integration, covering modernization of data platforms and pipelines.
- Privacidad y consentimiento (Privacy & Consent) Consent management and privacy compliance service including CMP implementation (OneTrust, Usercentrics, Didomi), Consent Mode v2 configuration, and GDPR compliance for digital marketing operations.
- Analítica digital (Digital Analytics) Digital analytics service covering web and app measurement, implementation of tracking with Google Analytics 4, Google Tag Manager, and server-side tagging for marketing and data teams.
- Analítica predictiva (Predictive Analytics) Predictive analytics service including customer segmentation, attribution modeling, and customer scoring to optimize marketing effectiveness and retention.
- Visualización de datos (Data Visualization) Data visualization and integration service using Looker Studio, Power BI, and Tableau to create executive dashboards and reporting solutions for marketing and business intelligence use cases.
- Acompañamiento BI (BI Accompaniment) Ongoing BI consulting and support service that accompanies internal teams in their data analysis and decision-making processes, structured as a flexible ongoing engagement.
- BI Conversacional (Conversational BI) Conversational business intelligence offering that allows users to query their data using natural language, eliminating technical barriers and putting data directly in the hands of decision-makers via an MCP Server and integration with analytics/CRM platforms.
- Alfred AI Agent AI agent product from aditu designed to improve productivity and increase business profits by connecting AI capabilities to business data, including CRM systems and analytics platforms.
Quantifiable outcome
- 40% efficiency improvement through data unification across multiple sources
- +7 more outcomes
Companies that use aditu
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
aditu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature4 records
aditu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreGoogle Marketing Platform Certified Partner with specialists in Google Analytics, Tag Manager, Looker Studio, Google Cloud, BigQuery, Vertex AI, Meridian, and Firebase. Primary technology stack partner.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
aditu competitors and assessment
Company assessmentDirect peers
- Bounteous: Digital transformation consultancy offering analytics, data, and marketing technology services for enterprise brands. Comparable to Aditu in serving large brands' data and digital marketing needs.
- Croud: Digital performance marketing agency with a strong data and analytics practice serving enterprise brands. Comparable to Aditu in digital marketing analytics services for large end-clients.
- Lovelytics: Data analytics and BI consulting firm delivering data strategy, visualization, and cloud data-platform implementations. Comparable to Aditu's data strategy, architecture, and visualization services.
- Analytics8: Data and analytics consultancy specializing in data strategy, BI implementation, and analytics modernization for enterprise clients. Comparable to Aditu in delivering end-to-end data lifecycle projects with a senior-consultant model.
- Measurelab: UK-based digital analytics consultancy specializing in GA4, Google Tag Manager, and Cookieless measurement. Direct comparable to Aditu in technology specialization and consulting-led delivery.
- InfoTrust: Digital analytics consulting firm focused on Google Marketing Platform, Adobe Analytics, and Tag Manager implementations, including consent and server-side tagging. Closely comparable to Aditu's core analytics and consent services.
- Making Science: Spain-headquartered digital marketing and ad-tech consultancy with deep Google Marketing Platform expertise and data/analytics services. Direct overlap with Aditu on geography, technology stack, and customer profile (enterprise brands in Spain/Europe).
Broad incumbents
- Jellyfish: Global digital marketing agency owned by Brandtech Group with established analytics, media, and training practices. Larger incumbent with overlapping analytics consulting offerings.
- Merkle: Global data-driven marketing and experience consultancy (part of dentsu) with deep CRM, analytics, and martech capabilities. Broader incumbent with overlapping measurement and analytics consulting.
- Dept: Large global digital agency with significant data, analytics, and martech capabilities as part of a broader portfolio. Broader incumbent versus Aditu's niche specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
aditu social profiles
Digital presenceaditu financial estimates
Financial estimateRevenue estimate
Valuation estimate
aditu leadership team
Management profileNumber of profiles
Profiles6 records
aditu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aditu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aditu
What does aditu do?
Aditu is an independent data consulting firm specializing 100% in advanced data projects for digital marketing. It integrates as an extension of client marketing and data teams to deliver data strategy, data architecture modernization, digital and predictive analytics, data visualization, consent/privacy management, and ongoing BI accompaniment. Engagements are structured as flexible interventions, ongoing support, or hourly blocks with no fixed costs.
Is aditu a public or private company?
aditu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aditu founded?
aditu was founded in 2009. It employs 1 to 10 people.
Where is aditu based?
aditu is headquartered in Bilbao, Basque Country, Spain, in the Europe region.
How does aditu make money?
One revenue line is on record: data Consulting and Professional Services.
Who are aditu's main competitors?
Direct peers on record are Bounteous, Croud, Lovelytics, Analytics8, Measurelab, InfoTrust and Making Science. Broad incumbents are Jellyfish, Merkle and Dept.
Does aditu have an API?
No public API is recorded for aditu.