Asociace ADMEZ

What Asociace ADMEZ does

Asociace ADMEZ (legal name: Asociace direct marketingu, e-commerce a zásilkového obchodu, z.s.) is a Czech civic association founded in 2009 that has organized professional conferences since 2001, serving companies engaged in direct marketing, e-commerce, distance selling, and contact center operations. Its core products and services are non-software: the annual ADMEZ Contact Center Conference (26th edition scheduled for November 2026), the Slovak Contact Center Forum (launched 2024), the Czech Contact Center Award and Direct IMPACT Czech competitions, professional club meetings and data breakfasts for middle management, EU-subsidized employee training programs, and ongoing legislative advocacy on marketing law, GDPR, and electronic communications regulation.

ADMEZ derives revenue from three primary streams: voluntary corporate membership dues (40+ member companies), paid event and conference participation (the flagship conference charges 6,400–7,400 CZK ex-VAT per attendee), and competition participation fees. Membership sign-ups totaled 4 new members in 2024 and 3 in 2025. EU subsidies (Call 40, Digivýzva) fund member-firm training programs but largely pass through to training providers. The association is governed by a board chaired by Michal Horák (ATS Praha) with Adam Koudelka (Konecta Czech) as vice-chair and Tomáš Hájek as executive director; governance also includes a supervisory board and a Slovak section. ADMEZ holds memberships in the Czech Chamber of Commerce, FEDMA, ECCA, ČAUI, and EACA, enabling EU-level regulatory positioning. The organization has 7 employees, operates a single office in Praha 8, and serves markets in the Czech Republic and Slovakia.

Name

Asociace ADMEZ

Legal name

Asociace direct marketingu, e-commerce a zásilkového obchodu, z.s.

Website

https://admez.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociace ADMEZ is a Czech nonprofit professional association serving 40+ member companies in direct marketing, e-commerce, distance selling, and contact centers through annual conferences, competitions, networking events, EU-subsidized training, and legislative advocacy across Czechia and Slovakia.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG), Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Industry association services
• Direct marketing advocacy
• Contact center conferences
• E-commerce networking
• Member training programs

Headquarters

HQ city

Praha 8

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: ADMEZ generates revenue through voluntary membership fees from companies in direct marketing, e-commerce, and contact center industries. Members pay to access networking, educational, and informational services.
2. Event and conference fees: Revenue from organizing conferences such as ADMEZ Contact Center Conference, Slovak Contact Center Forum, data breakfasts, professional clubs, and other professional events. Participation fees are charged for certain events.
3. Competition organization: ADMEZ organizes and derives revenue from competitions including Czech Contact Center Award and Direct IMPACT Czech, which charge participation fees from entering companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Asociace ADMEZ is a professional civic association that unites companies in direct marketing, e-commerce, distance selling, and contact centers in the Czech Republic and Slovakia. It sells corporate membership, organizes annual conferences and competitions, runs professional networking clubs and seminars, and delivers EU grant-funded employee training programs. The association also provides legislative advocacy, industry PR, and information services to its member companies.

Product overview

Asociace ADMEZ is a professional association for direct marketing, e-commerce, and mail-order commerce companies. Rather than a unified software platform, it offers a portfolio of member services including annual conferences (ADMEZ Contact Center Conference, Slovak Contact Center Forum), industry competitions (Czech Contact Center Award, Direct IMPACT Czech), professional networking events (Profesní klub kontaktních center, Datové snídaně), and subsidized training programs (Dotační školení). The association also provides legislative support and PR services to its member companies.

Differentiator

Problem solved

Functional benefit

Brands

• ADMEZ Contact Center Conference: Annual conference for contact centers, rebranded in 2025 from Call centra conference. Over 20 years of tradition.
• Slovak Contact Center Forum
• Czech Contact Center Award
• Direct IMPACT Czech
• Profesní klub kontaktních center
• Datové snídaně

Products and services

• ADMEZ Contact Center Conference Annual flagship conference focused on contact centers, direct marketing, and customer experience, with a 25-year tradition. Features presentations, case studies, panel discussions, and networking opportunities for approximately 250 industry professionals. Held annually in Prague.
• Slovak Contact Center Forum Annual conference held in Bratislava focusing on the Slovak contact center industry, covering topics such as AI in customer experience, team management, and technology trends. Participants are contact center executives, managers, and technology providers operating in the Slovak market.
• Czech Contact Center Award (CCCA) Annual competition for contact centers in the Czech Republic and Slovakia, evaluating projects in three categories: People, Technology, and Clients. Participation is open to contact center companies, with winners announced at the Czech Contact Center Day event.
• Direct IMPACT Czech Czech competition for integrated marketing communications, evaluating brand activation, sales support, direct communication, and digital solutions. Open to agencies and marketing companies; winners qualify for the European IMPACT Awards. Co-organized with the Association of Communication Agencies (AKA).
• Profesní klub kontaktních center (Professional Club of Contact Centers) Bi-annual half-day discussion platform for middle management of contact centers, featuring educational sessions, experience sharing, and site visits to hosting companies. Free for ADMEZ members; 850 CZK + VAT per person for non-members.
• Datové snídaně (Data Breakfasts) Regular networking events dedicated to data and data marketing topics across various business areas. Features presentations, workshops, panel discussions, and networking. Free for ADMEZ members; 500 CZK + VAT per person for non-members.
• Dotační školení (Grant Training Programs) EU-subsidized employee training programs for member companies, funded through European subsidies (Challenge 40 and Digital Challenge). Covers IT courses, soft skills, technical courses, economics, law, and languages with no financial co-participation required from member firms.
• Legislative and Information Services Legal consultation, legislative advocacy, and regular information bulletins for member companies regarding changes in marketing law, data protection, and electronic communications regulations. Provided as part of ADMEZ membership benefits.

Quantifiable outcome

• Three successful grant-funded education projects for member employees
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, strategic, minor and supporting.

• Hospodářská komora ČR (Czech Chamber of Commerce)coreOthersADMEZ is a member of the Czech Chamber of Commerce, enabling representation and advocacy at the national business level.
• FEDMA (Federation of European Data and Marketing)coreOthersInternational membership in the European federation for data and marketing, enabling ADMEZ to participate in EU-level discussions on GDPR and other regulations affecting the industry.
• ČAUI (Czech Association for Artificial Intelligence)strategicOthersADMEZ is a member of the Czech AI Association, reflecting the industry's growing focus on AI integration in marketing and customer service.
• ECCA (European Customer Contact Alliance)strategicOthersPartnership with the European Customer Contact Alliance enables knowledge sharing and benchmarking across European contact center industries.
• AKA (Association of Communication Agencies)coreStrategic or Co-development PartnerCo-organizer of Direct IMPACT Czech competition. ADMEZ and AKA jointly manage this major marketing industry competition.
• ČMS (Czech Marketing Society)minorOthersCooperation with Czech Marketing Society for industry events and professional development.
• POPAIminorOthersPartnership with POPAI for point-of-purchase marketing industry cooperation.
• Legalité and KMVS (law firms)supportingOthersADMEZ cooperates with legal firms Legalité and KMVS for legal counsel and regulatory guidance for members.
• EACA (European Association of Communication Agencies)strategicOthersThrough the Direct IMPACT Czech competition, ADMEZ connects Czech winners to the European IMPACT Awards organized by EACA.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• EACA (European Association of Communication Agencies): European association representing communication agencies. Connected to ADMEZ through the Direct IMPACT Czech competition, which qualifies winners for European IMPACT Awards. Comparable industry association role but broader agency focus.
• ICMI (International Customer Management Institute): Global contact center industry association providing training, certification, events, and research. Comparable in mission (contact center industry representation) but operates at much larger scale with global reach.
• ECCA (European Customer Contact Alliance): European-level industry association for the contact center industry. ADMEZ partners with ECCA for knowledge sharing and benchmarking. Comparable mission and constituency (contact center executives), but broader geographic scope.
• FEDMA (Federation of European Data and Marketing): European federation for data and marketing of which ADMEZ is a member. Operates at the EU level on GDPR and data marketing advocacy, directly comparable to ADMEZ's regulatory and industry representation role, but at pan-European scale.

Regional players

• DDV (Deutscher Dialogmarketing Verband): Germany's leading trade association for data-driven marketing and direct marketing. Comparable to ADMEZ's mission and member base, but operates in the larger German market and is a fellow FEDMA member.
• SDV (Schweizerischer Dialogmarketing Verband): Swiss direct marketing association. Similar nonprofit trade association model serving the direct marketing and customer engagement industry in a smaller European market, directly comparable to ADMEZ's positioning in Czechia.

Direct peers

• POPAI Czech: Czech association representing point-of-purchase marketing and retail marketing. Partnership with ADMEZ indicates comparable industry association structure and overlapping member companies in the Czech marketing ecosystem.
• SNOPI: Czech direct marketing and e-commerce association operating in related territory. Comparable domestic Czech association focused on the digital marketing and e-commerce sectors, with potential overlap in member base and advocacy focus.
• Czech Marketing Society (ČMS): Czech professional association for marketing professionals. Cooperates with ADMEZ on industry events and professional development. Overlapping audience (marketing executives) and similar nonprofit association model in Czechia.
• AKA (Association of Communication Agencies): Czech association of communication agencies. Co-organizer of Direct IMPACT Czech with ADMEZ. Directly comparable as a domestic industry association serving marketing/communications companies in Czechia, with overlapping membership and event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/admez.cz
• LinkedInlinkedin.com/company/admez

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociace ADMEZ