ADMO Lombardia

What ADMO Lombardia does

ADMO Lombardia is a Milan-based non-profit association that recruits, educates, and registers voluntary bone marrow donors across all 12 provinces of the Lombardy region in Italy. The organisation operates in coordination with the Italian Bone Marrow Donor Registry (IBMDR) and focuses its outreach on young adults, leveraging schools, universities, hospitals, and community partners to drive donor registrations. Its flagship Progetto Scuole programme has registered over 7,000 young donors via school-based education, and it runs a dense volunteer network across Lombardy supported by a lean core staff of 7 employees.

The association operates an online pre-registration and information portal that educates prospective donors on eligibility and procedure (including an extensive FAQ addressing common donation myths), and it has launched Donisolidali, an e-commerce sub-brand selling branded solidarity merchandise such as t-shirts, caps, and hoodies priced from €15 to €79. ADMO also runs a diversified partnership programme, collaborating with Rotary Clubs (notably via the End Leukemia Now project), AIL, AVIS, AIDO, hospitals, universities, restaurants (e.g., Malto & Luppolo), and theatrical productions (e.g., Il Principe d'Egitto) for both recruitment and fundraising.

Revenue is generated through individual donations, the Italian 5x1000 tax designation, solidarity product sales, and proceeds from fundraising events including the Milano Marathon 2027 charity partnership and seasonal campaigns such as Ci VediADMO al Mare. The organisation is governed by an elected Board of Directors, with the most recent election setting the 2026-2030 term and the prior term covering 2022-2025. The business model is non-commercial and mission-driven, with no disclosed financial metrics, and operational scaling is achieved primarily through volunteer mobilisation rather than headcount expansion.

Name

ADMO Lombardia

Legal name

Fondazione ADMO Lombardia ETS

Website

https://admolombardia.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ADMO Lombardia is a Milan-based non-profit that recruits and registers voluntary bone marrow donors across all 12 provinces of Lombardy, coordinating with IBMDR through school programmes, hospital partnerships, volunteer outreach, solidarity product sales, and charity events.

Ownership category

akta.pro rank

Product category

Bone Marrow Donor Recruitment and Non-profit Healthcare Services

NAICS

Blood and Organ Banks (621991), Voluntary Health Organizations (813212), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Bone marrow donation
• Donor recruitment
• Nonprofit health association
• Volunteer healthcare services
• Patient support services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and fundraising: ADMO Lombardia raises funds through voluntary donations from individuals, corporate sponsorships, and fundraising events. The organization sells solidarity products (bomboniere solidali, merchandise) and participates in charitable initiatives.
2. Solidarity product sales: Sale of solidarity products including bomboniere (wedding favors), solidarity gifts, and event tickets (musical performances) with minimum donation amounts. Products range from €15 for merchandise to €79 for theater tickets.
3. 5x1000 tax designation: Italian taxpayers can designate 5x1000 of their tax return to ADMO Lombardia as a non-profit organization (ETS).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

ADMO Lombardia is a non-profit foundation (Fondazione ETS) that recruits and registers potential bone marrow donors across the 12 provinces of Lombardy, Italy. The organization organizes in-person typing events, school and university outreach programs, and awareness campaigns, with registered donors entered into the IBMDR national database. It also runs patient and caregiver support programs (Il Filo di Martina), corporate CSR partnerships (Milano Marathon), and a solidarity e-commerce shop (Donisolidali) selling favor boxes and merchandise to raise funds.

Product overview

ADMO Lombardia operates as a non-profit bone marrow donor association under Fondazione ADMO Lombardia ETS. The organization functions as a platform combining donor recruitment and registry management services with a solidarity e-commerce shop (Donisolidali). Core offerings include an online donor registration system, the Progetto Scuole educational outreach program that has recruited over 7,000 young donors, and support programs for patients and caregivers such as Il Filo di Martina. The product portfolio extends to solidarity goods including favor boxes (bomboniere), beach merchandise, and holiday items sold through the Donisolidali e-commerce platform, along with corporate partnership programs like the Milano Marathon 2027 initiative. The organization also provides membership services, convenzioni (partner discounts), and fundraising options including 5x1000 tax donations.

Differentiator

Problem solved

Functional benefit

Brands

• Donisolidali ADMO Lombardia: E-commerce platform for solidary gifts including bomboniere (wedding favors), holiday products (panettone, colomba), and event tickets like The Prince of Egypt musical.
• ADMO Scuola
• ADMORUN
• Il Filo di Martina

Products and services

• Iscrizione Online (Online Donor Registration) Online registration system allowing potential donors in Lombardy to sign up for the Italian Bone Marrow Donor Registry (IBMDR), with forms and documentation available for download. For individuals aged 18-36 meeting health and weight requirements.
• Donisolidali (Solidarity E-commerce Shop) E-commerce platform selling solidarity products including favor boxes (bomboniere), beach bags, bandanas, and holiday items like panettone and colomba cakes. Proceeds support the association's bone marrow donor recruitment mission.
• Bomboniere Solidali (Solidarity Favor Boxes) Solidarity favor boxes for weddings, baptisms, communions, confirmations, anniversaries, graduations, and birthdays, with proceeds supporting bone marrow donor recruitment.
• 5x1000 Tax Donation Program Service allowing Italian taxpayers to designate 5x1000 of their tax return to Fondazione ADMO Lombardia ETS as a Third Sector non-profit organization.
• Progetto Scuole (School and University Outreach Program) Educational outreach program conducted in high schools and universities across Lombardy, providing awareness presentations and on-site typing/registration drives. Has generated over 7,000 young donor registrations to the IBMDR registry.
• Il Filo di Martina (Patient and Caregiver Support) Support program for leukemia, lymphoma, myeloma, and thalassemia patients and their caregivers, transforming the memory of Martina into a concrete network of help and hope.
• Milano Marathon 2027 Partnership Program Charity partnership with Milano Marathon 2027 offering corporate team building, CSR, employee engagement, and individual fundraising participation opportunities with tiered pricing and minimum fundraising commitments.
• Convenzioni ADMO (Partner Discount Program) Discount partnership program offering benefits to ADMO registered donors through businesses including optical stores, healthcare providers, and retailers (e.g., Fantasia Ottica, Confident).
• Membership Card Request (Richiesta Tessera) Service for registered donors to request their official ADMO membership/card.
• Aggiornamento Anagrafica (Donor Data Update) Online service allowing registered donors to update their contact information including address, email, and phone number to maintain registry accuracy.
• Theater Ticket Fundraisers (e.g., Il Principe d'Egitto Musical) Reserved seating at Broadway Italia musical theater productions (Il Principe d'Egitto, Il Fantasma dell'Opera, Anastasia) with discounted tickets for ADMO donors, combining entertainment with fundraising. Tickets range €34-79.

Quantifiable outcome

• Over 7,000 young donor registrations generated through school/university programs
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Rotary Club Brescia CapitoliumcoreStrategic or Co-development Partner · 7 May 2022Partnership under the End Leukemia Now project. Rotary Club Brescia Capitolium collaborates with ADMO for joint typing events and fundraising initiatives to combat leukemia.
• Rotary Club Brescia-ManerbiominorStrategic or Co-development PartnerCollaboration on End Leukemia Now project for typing events in Brescia province.
• Rotary Club Brescia MorettominorStrategic or Co-development PartnerCollaboration on End Leukemia Now project for typing events in Brescia province.
• Rotary Club Brescia VerolaminorStrategic or Co-development PartnerCollaboration on End Leukemia Now project for typing events in Brescia province.
• Rotary Club Lovere Iseo BrenominorStrategic or Co-development PartnerCollaboration on End Leukemia Now project and Val Camonica typing events.
• ASST ValcamonicacoreStrategic or Co-development PartnerHealthcare provider partnership for hosting typing events at Ospedale di Esine and other Val Camonica facilities.
• AIL Brescia OdVcoreStrategic or Co-development PartnerItalian Association against Leukemia partnership for joint awareness events and patient support initiatives.
• Avis Provinciale BresciacoreStrategic or Co-development PartnerBlood donation association partnership for joint events and awareness campaigns, including End Leukemia Now project.
• Aido ValgrignaminorStrategic or Co-development PartnerOrgan donation association partnership for joint awareness initiatives.
• AIL VaresecoreStrategic or Co-development PartnerJoint event 'Dal Dono alla Vita' organized by ADMO Varese and AIL Varese with municipal patronage.
• AIDO Giovani Provinciale BergamominorStrategic or Co-development PartnerJoint informational evening organized by AIDO youth group, AVIS Levate, and ADMO for awareness on organ and bone marrow donation.
• AVIS LevateminorStrategic or Co-development PartnerBlood donation association collaboration for joint informational event on donation topics.
• AIDOcoreStrategic or Co-development PartnerAnnual collaboration with AIDO for Morbegno 1st May walking event promoting awareness for blood, organ, and bone marrow donation.
• AVIScoreStrategic or Co-development PartnerAnnual collaboration with AVIS for Morbegno 1st May walking event promoting awareness for blood, organ, and bone marrow donation.
• IBMDR (Registro Italiano dei Donatori di Midollo Osseo)coreStrategic or Co-development PartnerADMO supports the Italian Bone Marrow Donor Registry (IBMDR, Ospedale Galliera) by recruiting donors who are then entered into the national database. IBMDR connects with international registries worldwide for patient searches.
• Broadway Italia SrlminorGTM or Marketing PartnerPartnership for reserved ADMO seating at musical theater productions (Il Principe d'Egitto, Il Fantasma dell'Opera, Anastasia) providing discounted tickets for ADMO supporters.
• Milano MarathoncoreGTM or Marketing PartnerADMO Lombardia is an official charity partner of Milano Marathon 2027, with opportunities for corporate teams and individual runners to participate and fundraise.
• Malto & Luppolo (Albino)minorGTM or Marketing PartnerRestaurant partnership where 1 euro per dedicated dish/drink is donated to ADMO during the #Unmaredigenerosita initiative.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anthony Nolan: UK bone marrow donor charity operating its own registry and recruitment programs. Comparable mission, donor-recruitment model, and registry-management focus.
• FIDAS — Federazione Italiana Associazioni Donatori di Sangue: Federation of Italian blood-donor associations with a parallel volunteer chapter structure. Comparable operational model in adjacent tissue/cell donation.
• AIDO — Associazione Italiana per la Donazione di Organi, Tessuti e Cellule: Italian organ and tissue donation association that co-hosts events with ADMO Lombardia (e.g., Morbegno 1st May walk, Bergamo youth events). Directly comparable in mission, volunteer structure, and donor-recruitment GTM.
• ADMO Federazione Italiana: National federation overseeing all regional ADMO chapters including ADMO Lombardia. Directly comparable as the parent umbrella executing the same bone marrow donor recruitment mission across Italy.
• AIL — Associazione Italiana contro le Leucemie, Linfomi e Mieloma: National Italian leukemia association that partners directly with ADMO Lombardia on patient support and joint awareness events. Comparable as a mission-aligned nonprofit addressing the same patient population.
• AVIS — Associazione Volontari Italiani del Sangue: Italian blood donation association partnering with ADMO Lombardia on joint campaigns. Comparable in volunteer-driven, regional-chapter nonprofit structure and donor-recruitment operations.

Broad incumbents

• DKMS: Global leader in bone marrow donor registration, operating many international registries. Comparable as the most established scale player in the same bone marrow donor-recruitment category.
• Be The Match (NMDP): US national bone marrow donor registry and patient-support organization. Comparable mission and registry operations at much larger scale, useful as a benchmark for the category.

Emerging players

• Fondazione Telethon: Italian biomedical research foundation using mass-participation fundraising and televised events. Comparable as an Italian nonprofit using events, CSR, and donor engagement at larger scale.

Regional players

• ADMO Piemonte: Sibling regional ADMO chapter covering the Piemonte region. Operationally identical volunteer and typing-event model, useful as a regional peer benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/admolombardia
• YouTubeyoutube.com/channel/admolombardia
• Facebookfacebook.com/admo.lombardia
• LinkedInlinkedin.com/company/admo-regione-lombardia-onlus
• Instagraminstagram.com/admolombardia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about ADMO Lombardia