AdoptUSKids
AdoptUSKids is a federally funded nonprofit that operates a national web platform connecting children in foster care with adoptive families. It provides free photolisting, search, and educational resources to families, Spanish-speaking households, and child welfare professionals across the United States.
- Company typePrivate
- Founded2002
- HeadquartersLinthicum, Maryland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AdoptUSKids does
AdoptUSKids is a national nonprofit project operated by the Adoption Exchange Association, Inc. (also known as the National Adoption Association), founded in 2002 and headquartered in Linthicum, Maryland. The organization operates a web-based platform suite — adoptuskids.org (main family-facing site), blog.adoptuskids.org (content hub), professionals.adoptuskids.org (caseworker portal), a Spanish-language Para Familias portal, and diligentrecruitment.org — that connects children in foster care with prospective adoptive and foster families across the United States. Its core technology is a child photolisting system enabling national and state-level searches, supplemented by a continuously running national advertising campaign (17+ years), a six-episode Navigating Adoption podcast series, and integrated state-specific photolists. To date, 41,600 children photolisted on the platform have been placed with permanent families.
The organization is funded entirely through federal grant number 90CO1143 from the Children's Bureau, an agency within the Administration for Children and Families under the U.S. Department of Health and Human Services. All services are provided free of charge to users. AdoptUSKids serves two primary customer segments: prospective adoptive and foster families (including Spanish-speaking Hispanic/Latino families), and child welfare professionals (social workers, case managers, adoption specialists). Distribution is primarily digital via self-serve web platforms, with state and local child welfare agencies functioning as integration partners through state-specific photolist systems.
The organization operates with 11-50 employees and has no disclosed revenue, M&A activity, or external venture funding. It has maintained continuous operations under the same nonprofit/federal-grant funding structure since 2002, and continues to actively publish blog content and serve families and professionals as of 2026.
AdoptUSKids firmographics
Firmographics- Name
- AdoptUSKids
- Legal name
- Adoption Exchange Association, Inc.
- Website
- https://adoptuskids.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdoptUSKids is a federally funded nonprofit that operates a national web platform connecting children in foster care with adoptive families. It provides free photolisting, search, and educational resources to families, Spanish-speaking households, and child welfare professionals across the United States.
- Ownership category
- akta.pro rank
Where AdoptUSKids is headquartered
LocationHeadquarters
- HQ city
- Linthicum, Maryland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdoptUSKids business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Federal Grant Funding: AdoptUSKids is funded through grant number 90CO1143 from the Children's Bureau, an agency within the Administration for Children and Families (ACF) under the U.S. Department of Health and Human Services (HHS). The organization is operated by the National Adoption Association.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
AdoptUSKids product offering
Product offeringCore offering
AdoptUSKids operates a national web-based platform that connects children in foster care with prospective adoptive and foster families through photolisting, search, and matching tools. The organization provides free step-by-step adoption guidance, state-specific information, a professionals portal for child welfare workers, and supporting educational content (blog, podcast) to facilitate permanent family placements for children awaiting adoption.
Product overview
AdoptUSKids is a nonprofit national project operated by the Adoption Exchange Association that operates a suite of interconnected web platforms and resources designed to connect children in foster care with permanent families. The core offering consists of the main AdoptUSKids.org website featuring child photolistings and search functionality, the state photolists system enabling location-based searches, a dedicated Spanish-language portal (Para Familias), and a separate professionals portal for child welfare workers. Supporting these primary platforms are the AdoptUSKids blog (blog.adoptuskids.org) featuring educational content and family stories, and the Navigating Adoption podcast series with accompanying discussion guides. The organization also maintains the diligentrecruitment.org website. These products work together to support families through the adoption journey, assist professionals in case management, and raise awareness about the need for adoptive families for children in foster care.
Differentiator
Problem solved
Functional benefit
Products and services
- AdoptUSKids Main Website Primary web platform for prospective adoptive and foster families to search for children available for adoption from foster care, access comprehensive adoption guidance, and register for services. Includes child search, state-specific information, and parenting support resources.
- State Photolists
Quantifiable outcome
- 41,600 children photolisted on AdoptUSKids now live with permanent families
Companies that use AdoptUSKids
Customer profileSegments3 records
Ideal customer profiles3 records
AdoptUSKids technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AdoptUSKids partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered primary and core.
- National Adoption AssociationprimaryThe Adoption Exchange Association, Inc. (AEA), operating as AdoptUSKids, is operated by the National Adoption Association. AEA maintains and operates the adoptuskids.org and diligentrecruitment.org websites.
- State and Local Child Welfare AgenciescoreState and local child welfare agencies work with AdoptUSKids to photolist children in foster care and connect them with families. Information is shared with these agencies as authorized by users. The organization maintains state-specific adoption information and state photolists.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AdoptUSKids competitors and assessment
Company assessmentMarket position
Weaknesses3 records
Competitive moat5 records
Customer concentration
AdoptUSKids social profiles
Digital presenceAdoptUSKids financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdoptUSKids leadership team
Management profileNumber of profiles
AdoptUSKids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdoptUSKids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdoptUSKids
What does AdoptUSKids do?
AdoptUSKids operates a national web-based platform that connects children in foster care with prospective adoptive and foster families through photolisting, search, and matching tools. The organization provides free step-by-step adoption guidance, state-specific information, a professionals portal for child welfare workers, and supporting educational content (blog, podcast) to facilitate permanent family placements for children awaiting adoption.
Is AdoptUSKids a public or private company?
AdoptUSKids is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AdoptUSKids founded?
AdoptUSKids was founded in 2002. It employs 11 to 50 people.
Where is AdoptUSKids based?
AdoptUSKids is headquartered in Linthicum, Maryland, United States, in the North America region.
How does AdoptUSKids make money?
One revenue line is on record: federal Grant Funding.
Does AdoptUSKids have an API?
No public API is recorded for AdoptUSKids.