AD-PA

What AD-PA does

AD-PA (Association des Directeurs au service des Personnes Agées) is a French non-profit professional association founded in 1989 and headquartered in Saint-Maur-des-Fossés (Val-de-Marne), representing approximately 2,000 directors of elderly care establishments (EHPAD), home care services (SAAD), and coordination structures across all French metropolitan regions and overseas territories. Its core function is providing professional representation, policy advocacy, training, and information services to the elderly care management sector, with the stated purpose of lobbying for adequate funding, improved working conditions, and structural reform of the French medico-social system. The association is led by President Pierre ROUX, with Deputy Director Éric FREGONA (Master II in Social Sector Management from Université Paris 1 Panthéon-Sorbonne, 12 years of sector experience) and a Bureau and Board of Directors drawn from the member body.

The association operates a portfolio of interconnected services rather than a technology platform. Core offerings include AD-PA Membership (annual subscription providing access to resources and advocacy), AD-PA Formation (Qualiopi-certified professional training with reported 91% trainee satisfaction and 90% applicability of content), the DIRECTEURS quarterly professional journal, authored publications, the AD-PA Plus commercial partner program with 12+ suppliers (across medical devices, staffing, food, insurance, IT, and equipment), the Plateforme Grand Âge (an online platform presenting 44 concrete policy proposals for elderly care reform), the AVEC citizen engagement initiative, and a nationwide network of regional and departmental correspondents. The technology stack is limited to a corporate website, the ecoute-pro.fr subscription portal, and the Plateforme Grand Âge platform — content and engagement infrastructure rather than a proprietary software product.

AD-PA's revenue model is membership-based, with annual dues from approximately 2,000 director members as the primary stream, supplemented by Qualiopi-certified training program fees (potentially eligible for French public training funds), publication sales, and commercial partnership revenues from the AD-PA Plus program. The association is independently governed by a Conseil d'Administration and Bureau, with no parent company or external funding rounds; it maintains a strategic partnership with CNSA (Caisse Nationale de Solidarité pour l'Autonomie) on sector policy. Notably, the association engages in active public positioning on sector crises — including the 2026 heat wave response — and is gearing up its policy agenda around the 2027 French presidential elections.

Name

AD-PA

Legal name

Association des Directeurs au service des Personnes Âgées

Website

https://ad-pa.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AD-PA is a French non-profit professional association, founded in 1989, representing approximately 2,000 directors of elderly care facilities, home care services, and coordination structures across France, providing advocacy, training, publications, and partnership services.

Ownership category

akta.pro rank

Product category

Professional Association Services for Elderly Care

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

Keywords

• Professional association services
• Elderly care advocacy
• Continuing professional training
• Professional publications journal
• Policy representation lobbying

Headquarters

HQ city

Saint-Maur-des-Fossés

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership subscriptions: AD-PA generates revenue through annual membership subscriptions from directors of elderly care facilities, home care services, and coordination structures. Members pay dues to access benefits including professional support, publications, training, and representation services.

Distribution channels2 records

Marketing channels6 records

Core offering

AD-PA is a French non-profit professional association serving approximately 2,000 directors of elderly care establishments (EHPAD), home care services (SAAD), and coordination structures. It delivers membership services, Qualiopi-certified professional training, the quarterly DIRECTEURS journal, authored publications, policy advocacy, and a nationwide regional correspondents network to support members in managing elderly care facilities across France.

Product overview

AD-PA (Association des Directeurs au service des Personnes Agées) is a professional association serving approximately 2,000 director members who manage elderly care establishments, home care services, and coordination organizations across France. The organization operates as a unified membership-based professional association offering a portfolio of interconnected services: AD-PA Membership provides core membership access; AD-PA Formation delivers Qualiopi-certified professional training programs; DIRECTEURS Magazine publishes quarterly journals; Publications offers authored books on elderly care management; Press Releases disseminate policy communications; the Plateforme Grand Âge presents policy proposals; the Correspondants Network provides regional representation; AD-PA Plus facilitates commercial partnerships with equipment and service suppliers; and AVEC/Citoyennage engages citizens on aging issues. The portfolio is not a technology platform but a comprehensive professional support ecosystem for the elderly care management sector.

Differentiator

Problem solved

Functional benefit

Brands

• AD-PA Formation: Training services provided by AD-PA for directors of elderly care establishments and services
• Plateforme Grand Age
• DIRECTEURS (La Revue)

Products and services

• AD-PA Membership (Adhésion) Membership program for directors of elderly care establishments and home care services, providing access to professional resources, training, publications, and networking opportunities.
• AD-PA Formation (Training Programs) Professional training catalog offering courses for directors and managers of elderly care facilities, including communication, leadership, media training, RSE (CSR), and management skills development. Programs carry Qualiopi certification.
• DIRECTEURS Magazine (La Revue) Quarterly professional journal published by AD-PA, distributed free to directors of elderly care establishments, home care services, and coordination services. Covers topics on elderly care policy and management.
• AD-PA Publications (Books and Guides) Books and guides authored by AD-PA members and experts covering topics such as nursing home management, animal-assisted interventions, elderly care policy, and ageism in France.
• Plateforme Grand Âge Online platform presenting AD-PA's 44 policy proposals for improving elderly care in France, aimed at raising public awareness and influencing policy debates.
• AD-PA Plus (Partners Program) Commercial partner program providing discounts and services from suppliers in medical equipment, energy, hospitality, IT, and general services for member establishments.
• AD-PA Abonnements (Subscription Service) Subscription service providing professional resources and exclusive content for members of the association, accessible via ecoute-pro.fr.
• Correspondants Network (Regional/Departmental Correspondents) Network of regional and departmental correspondents across all French metropolitan and overseas regions providing localized representation and support for members.
• Agora du Grand Âge (Annual Event) Major annual event bringing together professionals in the elderly care sector to discuss elderly care policy and innovations.
• AVEC (Vieillir Ensemble en Citoyen) Association 'Vieillir Ensemble en Citoyen' - citizen engagement initiative promoting dialogue between people of all ages, families, and professionals on aging issues and combating ageism.

Quantifiable outcome

• 91% trainee satisfaction rate for AD-PA training programs
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Abena (Abena-Frantex)minorOthersPartner in medical devices category under AD-PA Plus program, providing incontinence products to member facilities.
• AMD IncontinenceminorOthersMedical device partner specializing in incontinence solutions for elderly care facilities.
• BiogyneminorOthersPartner providing antigen tests to member facilities.
• SephonisminorOthersMedical equipment supplier for elderly care facilities.
• LinetminorOthersPartner providing medicalized beds to member facilities.
• Adecco MedicalminorOthersTemporary staffing and placement services for healthcare professionals.
• Proman EmploiminorOthersStaffing agency providing temporary workers to member facilities.
• AirinspaceminorOthersAir purifier solutions particularly relevant during heat waves and pandemic situations.
• FacilotabminorOthersDigital tablet solutions for elderly care facilities.
• TransgourmetminorOthersFood supply and provisioning services for care facilities.
• SocamelminorOthersMeal distribution solutions for elderly care facilities.
• RelyensminorOthersInsurance solutions for healthcare and social care organizations.
• CNSA (Caisse Nationale de Solidarité pour l'Autonomie)coreStrategic or Co-development PartnerCollaborates with CNSA on policy development for elderly autonomy. CNSA provides guidance on financing and recommended AD-PA's proposals for sector funding increases. Cited in 2026 press releases regarding branch autonomy reserves of 269-270 million euros.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UNIOPSS: National union of social, medico-social, and healthcare non-profit organizations (private non-profit sector). Comparable as an umbrella advocacy body for non-profit care providers, of which AD-PA's members form a subset focused on elderly care.
• FHF (Fédération Hospitalière de France): National federation representing public hospitals and medico-social facilities in France. Adjacent in scope (public hospital-based EHPADs), serving similar director-level members but with a broader hospital-centric remit.
• France Assos Santé: National umbrella organization representing approved health-sector patient and user associations in France. Comparable in representing collective user voices to government, though focused on patient advocacy rather than professional directors.
• FEHAP: Federation of private non-profit healthcare, social, and medico-social establishments. Larger umbrella organization with broader scope (hospitals, clinics, social services) but overlapping membership with AD-PA in the non-profit EHPAD segment.

Direct peers

• NEXEM: Employers federation for the personal social and medico-social sector in France. Directly comparable to AD-PA in mission: representing organizations that employ caregivers and social workers across elderly, disability, and social inclusion verticals.
• SYNERPA: Federation representing private for-profit elderly care facilities (EHPAD) in France. Direct peer — serves the same EHPAD director population as AD-PA but on the commercial/for-profit side, making them complementary rather than overlapping in mission.

Others

• Croix-Rouge Française: Major French humanitarian organization that operates EHPADs and home care services. Not an association of directors but a major care provider whose facility directors are potential AD-PA members — adjacent as a sector participant.
• EHESP (École des Hautes Études en Santé Publique): French elite graduate school training senior public health managers, including directors of EHPADs and health establishments. Comparable in serving the same professional population through training, though as an academic institution rather than an association.

Regional players

• UNAPEI: Federation of associations representing the disability sector in France. Comparable organizational model (membership association, regional correspondents, advocacy focus) but serving a different vertical — disability rather than elderly care.
• ADMR (Association du service à domicile): Leading French network of associations providing home care services to elderly and dependent persons. Comparable as an organization working in the SAAD segment AD-PA represents, though operating as a care provider rather than an association of care-provider directors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/AssociationADPA
• Facebookfacebook.com/AssociationADPA
• LinkedInlinkedin.com/company/ad-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD-PA