Advance Diagnostics

What Advance Diagnostics does

Advance Diagnostics NZ Ltd is a Wellington-headquartered specialist in workplace drug and alcohol testing, operating in New Zealand since 2012. The company delivers a vertically integrated offering built around certified point-of-care hardware — Alcolizer electrochemical fuel cell breathalysers (HH3, HH4, LE5, Centurion Quantum/Zero) certified to AS3547:2019, and saliva/urine drug screening devices (DrugWipe 5S/6S, Druglizer LE5, ToxWipe 7, Oral Detect, Sure Step cups) certified to AS/NZS 4760:2019 and AS/NZS 4308. These devices are paired with the proprietary AlcoCONNECT Live cloud platform and Onsite Testing App, which capture test data via Bluetooth for real-time compliance reporting under ISO 27001. Advance Diagnostics is the sole NZ distributor for Pathtech's DrugWipe products (the same technology used by NZ Police for roadside testing) and the only Alcolizer-approved breathalyser service provider in New Zealand. Adjacent offerings include Roche point-of-care wellness diagnostics (Accutrend Plus, CoaguChek XS, cobas b 101, Accu-Chek lancets), consumables, NZQA-certified training, and policy advisory services.

Name

Advance Diagnostics

Legal name

Advance Diagnostics NZ Ltd

Website

https://advancediagnostics.co.nz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Advance Diagnostics NZ is a Wellington-based specialist delivering workplace drug and alcohol testing hardware, software, calibration, training and policy services to NZ businesses in safety-sensitive industries such as mining, transport, forestry, construction and healthcare.

Ownership category

akta.pro rank

Product category

Workplace Drug and Alcohol Testing Equipment

NAICS

Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151), Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Medical Laboratories (8071)

akta.pro primary industry

Drug & Alcohol Testing Coordination (BPACALAE)

akta.pro secondary industries

Drug-of-Abuse & Toxicology Rapid Tests (Urine/saliva panels) (HLAHAOAG), Occupational Health & Employer Testing Laboratories (HLAFAMAK), Occupational Health & Pre-Employment Diagnostic Testing Centers (HLAFAKAM), Compounding Pharmacy & Sterile Prep Workflow Systems (HLACAKAM)

Keywords

• Workplace drug testing
• Alcohol breath testing
• Drug screening equipment
• Workplace safety compliance
• Point-of-care diagnostics

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Drug & Alcohol Testing Equipment: Sale of breathalysers (HH3, HH4, LE5, Centurion Quantum/Zero) and drug testing devices (DrugWipe, Druglizer, ToxWipe, Oral Detect) ranging from $1,198 to $5,199 per unit.
2. Consumables & Accessories: Recurring sales of mouthpieces, cartridges, test strips, lancets, and carry cases. Prices range from $6.99 to $1,050 per item.
3. Calibration Services: Breathalyser calibration services (6-monthly and annual) ranging from $70 to $410 per device. Module exchange system enables zero downtime calibration.
4. Training Courses: Workplace drug testing training including NZQA-certified urine and saliva collection courses, managers awareness training, and breathalyser familiarisation. Prices from $49 to $750 per person.
5. Software Subscriptions: AlcoCONNECT Live yearly subscription per device at $299/year for data management, reporting, and Bluetooth connectivity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Advance Diagnostics supplies workplace drug and alcohol testing equipment (breathalysers, saliva and urine drug testing devices), consumables, the AlcoCONNECT cloud data management platform, calibration services, on-site testing delivery, NZQA-certified training courses, and policy advice to New Zealand businesses. The portfolio is anchored by Alcolizer and DrugWipe certified hardware and integrated with the proprietary AlcoCONNECT software platform.

Product overview

Advance Diagnostics operates a diversified portfolio of drug and alcohol testing products and services for New Zealand workplaces. The core offering comprises hardware devices including breathalysers (Alcolizer LE5, HH4, HH3, and wall-mounted Centurion Quantum/Zero) and drug testing devices (Druglizer LE5, DrugWipe 5S/6S/1A, ToxWipe 7, Oral Detect, and urine cups). These are complemented by the AlcoCONNECT data management ecosystem (AlcoCONNECT Live cloud platform and Onsite Testing App) which integrates with testing devices via Bluetooth. The company also distributes Roche wellness products (Accutrend Plus, CoaguChek XS, cobas b 101) and provides associated consumables, calibration services, and training courses (NZQA-certified urine and saliva testing, managers' awareness, BrAC education). Services include onsite testing, policy advice, and webinar-based education. The portfolio functions as an integrated workplace safety ecosystem where hardware devices feed data into the AlcoCONNECT software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Alcolizer: Brand of breathalyser products sold by Advance Diagnostics, including LE5, HH3, HH4, and Centurion models.
• DrugWipe
• Druglizer
• AlcoCONNECT
• ToxWipe

Products and services

• Alcolizer LE5 Breathalyser Premium law enforcement-grade handheld breathalyser with platinum electrochemical fuel cell, Bluetooth connectivity, GPS, and AS3547:2019 certification. Designed for heavy industrial use.
• Alcolizer HH4 Breathalyser Industrial-grade handheld breathalyser with platinum electrochemical fuel cell, Active and Passive testing modes, data download capability, and AS3547:2019 certification.
• Alcolizer HH3 Breathalyser Entry-level handheld breathalyser for small to medium industrial enterprises, with mini electrochemical fuel cell and AS3547:2019 certification.
• Centurion Quantum Wall-Mount Breathalyser Wall-mounted breath tester certified to AS3547:2019, processing up to 360 workers per hour with modular exchange calibration.
• Centurion Zero Tolerance Wall-Mount Breathalyser Wall-mounted passive breath tester that indicates the presence of alcohol without requiring straws, designed for high-volume zero-tolerance screening.
• Druglizer LE5 Digital Saliva Drug Testing Device AS/NZS 4760:2019 certified digital saliva testing device with fast results from 90 seconds and Bluetooth connectivity to AlcoCONNECT.
• DrugWipe 5S Saliva Drug Testing Device Saliva drug testing device using the same technology as NZ Police roadside testing, with results within 8 minutes.
• DrugWipe 6S Saliva Drug Testing Device Saliva drug testing device used by Australian and NZ Police for roadside testing, detecting MET/AMP/THC/COC/OPI/BZO within 8 minutes.
• DrugWipe 1A Surface Drug Testing Device Surface testing device for detection of amphetamine, methamphetamine, and ecstasy on surfaces, with visible results within 8 minutes.
• ToxWipe 7 Manual Saliva Drug Testing Device AS/NZS 4760:2019 certified manual saliva testing device with patented collection pad and results within 3 minutes.
• Oral Detect Saliva Drug Testing Device AS/NZS 4760:2019 verified oral fluid testing device screening for seven drug classes with a volume indicator to reduce repeat testing.
• Sure Step Integrated Cup Urine Drug Testing AS/NZS certified integrated urine test cup screening six drug classes with self-contained collection and results within 5 minutes.
• Sure Step Split Key Cup Urine Drug Testing Split key cup urine testing device with specimen validity combinations and results within 5 minutes.
• Multi-Drug One Cup with K2 Urine Drug Testing Integrated urine test cup screening for seven drug classes including K2 (Synthetic Cannabis) with specimen validity combinations.
• 10 Panel Multi Drug Kit Urine Testing Urine kit testing for 10 drug panels commonly used in clinical trials.
• Cotinine Dip Stick Urine Nicotine Testing Nicotine/cotinine screening test for detection of tobacco usage via urine samples, used by insurance companies and clinical programmes.
• LE5 Druglizer Cartridges AS/NZS 4760:2019 certified saliva testing cartridges for the Druglizer LE5 device.
• AlcoCONNECT Live Data Management Platform Cloud-based data management platform providing real-time drug and alcohol test data access, with annual per-device subscription at $299/year. ISO 27001 accredited.
• Onsite Testing App - AlcoConnect Mobile application (iOS and Android) for collecting alcohol and drug test results with Bluetooth device pairing and sync to AlcoCONNECT Live.
• Breathalyser Calibration Services Calibration services for Alcolizer breathalysers performed using NATA-approved gas; only Alcolizer-approved breathalyser service provider in NZ.
• Onsite Drug & Alcohol Testing Service Nationwide on-site workplace drug and alcohol testing delivered by trained collectors across NZ businesses.
• Drug & Alcohol Policy Advice Expert policy development and review services for workplace drug and alcohol management programmes, aligned with AS/NZS standards.
• Drug and Alcohol Testing Webinars Educational webinars covering drug screening science, saliva versus urine testing, and AS/NZS standard requirements for employers.
• Workplace Drug Testing Training - Urine Based NZQA-certified training course for urine drug testing collection and screening aligned with AS/NZS 4308:2023 standard.
• Workplace Drug Testing Training - Saliva Based Saliva-based drug testing training aligned with US 32327 and 32328 standards, covering oral fluid collection, handling, and dispatch.
• Managers' Awareness Training Training for managers on recognising impairment indicators and implementing effective drug and alcohol policies in the workplace.
• Breathalyser Familiarisation Training Training on correct use of breathalysers, understanding BrAC readings, and AS 3547:2019 standards compliance.
• Understanding BrAC Training Course Education course covering standard drinks, BAC and alcohol impairment, AS3547:2019 standards, and confirmatory testing.

Quantifiable outcome

• Centurion breathalyser can process up to 360 workers per hour
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Pathtech Pty LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Sole NZ distributor for Pathtech products including DrugWipe 5S and DrugWipe 6S devices for over 13 years. These devices use the same technology as DrugWipe 3S used by NZ Police for roadside drug testing.
• Alcolizer TechnologycoreTechnology or IntegrationExclusive supplier of Alcolizer breathalysers (HH3, HH4, LE5, Centurion Quantum/Zero) and related software. Advance Diagnostics is the only Alcolizer-approved breathalyser service provider in New Zealand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Securetec Detektions-Systeme: German manufacturer of DrugWipe saliva drug testing devices that Advance Diagnostics distributes exclusively in NZ; DrugWipe is the same technology used by NZ and Australian Police for roadside drug testing.
• Alcolizer Technology: Australian manufacturer of Alcolizer breathalysers (HH3, HH4, LE5, Centurion) that Advance Diagnostics distributes exclusively in NZ; provides the underlying hardware that defines AD's alcohol testing product line.

Broad incumbents

• Quest Diagnostics: Large US-based clinical laboratory and workplace testing services provider offering employer drug testing programmes, lab confirmation and MRO services — comparable in service offering though at vastly larger scale and US-focused.
• OraSure Technologies: US-listed developer and manufacturer of oral fluid collection devices (Intercept) used for drug testing and infectious disease diagnostics; comparable in oral fluid testing methodology though operating at much larger scale and broader market.
• Lifeloc Technologies: US manufacturer of professional breath alcohol testing instruments (Fuel Cell breathalysers) for workplace, law enforcement and clinical use; comparable in electrochemical fuel cell breathalyser technology though much broader geographically.
• Abbott Toxicology (Alere Toxicology): Abbott's diagnostics division offers rapid drug screening devices and laboratory toxicology services, including workplace and point-of-care drug testing products; large incumbent with overlapping product categories and POCT methodology.
• Drägerwerk: German safety and medical technology company with a portfolio including workplace breath alcohol and drug testing devices (e.g., Alcotest, DrugCheck); broader industrial safety focus but overlapping in workplace D&A testing hardware.

Direct peers

• Psychemedics Corporation: US-based workplace drug testing company specialising in hair-based drug screening sold to employers; comparable in workplace D&A testing market positioning though uses a different specimen matrix.
• Drug Detection Agency (DDA): DDA provides workplace drug and alcohol testing services across Australia and New Zealand, including on-site collections, training, policy advice and device supply — directly comparable to Advance Diagnostics' core B2B workplace testing programme offering.

Regional players

• CMM Technology: Australian drug testing equipment distributor and service provider with comparable workplace and clinical testing device portfolio including rapid saliva and urine drug tests; regional peer focused primarily on the Australian market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/advancediagnosticsnz
• LinkedInlinkedin.com/company/advance-diagnostics-nz-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Diagnostics