Advantage Health
- Company typePrivate
- Founded2022
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Advantage Health firmographics
Firmographics- Name
- Advantage Health
- Legal name
- Advantage Health LLC
- Website
- https://advantagehealth.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Advantage Health industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
- akta.pro secondary industry
- Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)
Keywords
Where Advantage Health is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advantage Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commission: Advantage Health acts as a health insurance brokerage, earning commissions from insurance carriers (such as United Healthcare, Ambetter, Aetna, Cigna) for placing customers with appropriate health insurance plans. The service is free for customers, with Advantage Health compensated by the insurance providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free health insurance matching service for all customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Advantage Health product offering
Product offeringCore offering
Advantage Health is a health insurance brokerage that connects individuals and families with ACA-compliant health, dental, vision, and life insurance plans from major carriers including United Healthcare, Ambetter, Aetna, and Cigna. Agents use AI-powered matching technology to personalize plan recommendations and guide customers through enrollment over the phone. The service is free for consumers; the company earns commissions from insurance carriers.
Product overview
Advantage Health is a health insurance brokerage that operates as a single integrated service platform, offering a portfolio of insurance products centered around ACA-compliant health coverage. The core offering consists of Health Insurance Plans supplemented by Dental, Vision, and Life insurance products. The company acts as an intermediary, using AI-powered matching technology to connect individuals with optimal plans from multiple carrier partners including Aetna, Ambetter, Cigna, and United Healthcare. The product portfolio is delivered through a simplified enrollment process where agents guide customers through plan selection, with the AI system personalizing recommendations based on individual health needs and circumstances.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance Plans Comprehensive ACA-compliant health insurance coverage tailored to individual needs, providing medical benefits, prescription coverage, and protection against medical expenses. Plans are sourced from carriers such as United Healthcare, Ambetter, Aetna, and Cigna and matched to customers using AI-assisted recommendations.
- Dental Plans Dental insurance coverage ranging from routine check-ups to advanced procedures, providing oral health maintenance and financial protection for dental care.
- Vision Plans Vision insurance covering regular eye check-ups, prescription eyewear, and related services to maintain optimal eye health and visual clarity.
- Life Insurance Life insurance offerings that provide financial stability and assurance for families, ensuring loved ones' well-being even in the policyholder's absence.
Quantifiable outcome
- Over 20,000 families served with health coverage since 2022
Companies that use Advantage Health
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Advantage Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Advantage Health partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- United HealthcarecoreAdvantage Health is in the Winner's Circle and Key FMO (Field Marketing Organization) with United Healthcare. This prestigious status indicates a strong partnership where Advantage Health distributes United Healthcare insurance products to customers.
- AmbettercoreAdvantage Health is a trusted National FMO (Field Marketing Organization) with Ambetter. This partnership allows Advantage Health to offer Ambetter health insurance plans to customers seeking coverage.
- AetnaminorAdvantage Health partners with Aetna to offer health insurance plans to customers. Aetna is one of the top insurance providers available through Advantage Health's brokerage services.
- CignaminorAdvantage Health partners with Cigna to offer health insurance plans to customers. Cigna is one of the major insurance carriers available through Advantage Health's simplified process.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Advantage Health competitors and assessment
Company assessmentBroad incumbents
- Cigna: Major health insurer offering individual and group plans, including ACA marketplace products in select states. Functions as both carrier partner and broader incumbent competing for direct enrollment.
- Aetna (CVS Health): Major national health insurer offering individual ACA and group plans directly. A carrier partner of Advantage Health and a broader incumbent in the same insurance ecosystem.
- UnitedHealthcare: Largest U.S. health insurer and a core carrier partner of Advantage Health, offering ACA marketplace plans direct to consumers. Overlaps as both an upstream partner and a competitor for direct enrollment.
- Ambetter (Centene): One of the largest ACA marketplace carriers in the U.S. and a National FMO partner of Advantage Health. Competes via direct enrollment while also providing Advantage Health with its core distribution supply.
Direct peers
- GoHealth: Health insurance marketplace and brokerage focused on Medicare and ACA products, using a tech-enabled agent model and partnerships with major carriers. Comparable on distribution model, ACA focus, and carrier partnership economics.
- HealthSherpa: A leading ACA-focused health insurance brokerage and enrollment platform that connects consumers with marketplace plans via agents and digital tools. Highly comparable to Advantage Health given its focus on individual ACA plans, agent-assisted sales, and carrier partnerships.
- Healthcare.com: Online health insurance comparison and brokerage platform offering ACA, Medicare, and supplemental plans with agent assistance. Comparable consumer-facing model and individual-market focus.
- SelectQuote: Publicly traded direct-to-consumer insurance brokerage specializing in life, health (including ACA), and senior products distributed via phone and digital channels. Closely comparable GTM motion (agent-led, inbound marketing) and product mix.
- eHealth: One of the largest U.S. health insurance marketplaces, offering individual, family, Medicare, and small business plans with both self-serve and agent-assisted enrollment. Closely comparable in terms of product breadth and ACA marketplace focus.
Emerging players
- HealthMarkets: National health insurance brokerage serving individuals, families, and small businesses with agent-led enrollment across ACA, Medicare, and supplemental products. Comparable agent-led distribution model focused on the individual market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Advantage Health social profiles
Digital presenceAdvantage Health compliance and trust
Trust signalCompliance1 record
Advantage Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantage Health leadership team
Management profileNumber of profiles
Advantage Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantage Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantage Health
What does Advantage Health do?
Advantage Health is a health insurance brokerage that connects individuals and families with ACA-compliant health, dental, vision, and life insurance plans from major carriers including United Healthcare, Ambetter, Aetna, and Cigna. Agents use AI-powered matching technology to personalize plan recommendations and guide customers through enrollment over the phone. The service is free for consumers; the company earns commissions from insurance carriers.
Is Advantage Health a public or private company?
Advantage Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advantage Health founded?
Advantage Health was founded in 2022. It employs 11 to 50 people.
Where is Advantage Health based?
Advantage Health is headquartered in Houston, United States, in the North America region.
How does Advantage Health make money?
One revenue line is on record: insurance Brokerage Commission.
Who are Advantage Health's main competitors?
Broad incumbents on record are Cigna, Aetna (CVS Health), UnitedHealthcare and Ambetter (Centene). Direct peers are GoHealth, HealthSherpa, Healthcare.com, SelectQuote and eHealth. HealthMarkets is listed as an emerging player.
Does Advantage Health have an API?
No public API is recorded for Advantage Health.
What industry is Advantage Health in?
Advantage Health's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident), with a secondary code of HLAEABAJ, Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity). Its NAICS code is 524210 and its SIC code is 6411.