Adventure & Spirit

What Adventure & Spirit does

Adventure & Spirit (legally PT Adventure and Spirit) is a Bali-based adventure tourism operator founded in 2007 by Mika Denissot. The company pioneered canyoning as a commercial activity in Indonesia and operates the only ICOpro-certified canyoning team in the country. It serves three distinct customer segments: leisure travelers seeking single guided canyon descents, recreational canyoneers pursuing multi-canyon guided experiences, and professional canyoneers undertaking ICOpro training and certification courses. Its core geographic footprint is Bali, with additional Java-based operations referenced in the canyoning portfolio.

The company's product portfolio is built around three pillars. First, guided canyoning tours across Bali and Java, including flagship routes such as Blue Gorge Canyon (opened 2022) and additional legendary descents opened in 2012 and 2015, priced from approximately $91 per participant for a single half-day descent up to roughly $850 for premium multi-day programs. Second, ICOpro-aligned multi-day training and certification courses, delivered through the operator's structural integration with the ICOpro global framework (Mika Denissot is a co-founder of ICOpro). Third, whitewater rafting experiences delivered through a strategic partnership with SOBEK Rafting (established 2024-03), extending the adventure product surface without internal rafting capability. The company also operates the Adopt a Canyon environmental initiative launched in 2018, which ties commercial operations to conservation outcomes and supports differentiated positioning.

The business is structured as a foreign-owned PMA (Penanaman Modal Asing) company with $325,000 of declared foreign capital and operates with a small core team of approximately eight named professionals. Go-to-market is direct-to-consumer via the company's own website, supplemented by referral partnerships with Bali hotels and activity providers formalized in 2025. Revenue is per-participant and transactional, with no disclosed enterprise contracts or B2B anchor customers. The dual founder role of Mika Denissot across Adventure & Spirit and ICOpro creates structural coupling with the international canyoning certification ecosystem, which functions as both a content moat and a distribution channel for professional trainees.

Name

Adventure & Spirit

Legal name

PT. Adventure and Spirit

Website

https://adventureandspirit.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Adventure Tourism and Outdoor Recreation

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Canyoning, Caving & Technical Exploration (THAJABAG)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ)

Keywords

• Canyoning tours
• Adventure tourism
• Canyoning certification
• Outdoor recreation services
• Guided adventure experiences

Headquarters

HQ city

Mas, Ubud, Gianyar

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Canyoning Tours: Primary revenue stream from guided canyoning trips in various canyons across Bali. Tours include equipment rental, instruction, meals, insurance, and photos. Prices range from $91 to $850 depending on canyon difficulty and duration.
2. ICOpro Training Courses: Revenue from certifying individuals at various levels of canyoning proficiency. Courses range from recreational (CAI, CA123) to professional (AIN, IN1, IN2) to career (IN3, Trainer, Senior Trainer, Training Master). Duration varies from 1 day to 30+ days.
3. Rafting Partnerships: Partnership with SOBEK Rafting offering combo deals where customers can add rafting to their canyoning trip for $1. Commission or referral revenue from SOBEK partnership.
4. Photography/Videography Services: Optional professional photography and videography services for tours. Customers can pre-book a dedicated videographer to capture their experience.
5. Partnership Hot Deals: Promotional partnerships with hotels (Hamsa Bali Resort, Container Smart Stay) and activity providers (Clip 'n Climb Bali, Mookiland Bali) offering bundled or cross-promotional deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adventure & Spirit operates guided canyoning tours across multiple canyons in Bali, organized by difficulty from beginner-friendly (Kalimudah, Kerenkali, Blue Gorge) to legendary expeditions (Canyon of Fire, Secret Garden, Breath of the Depths). It also delivers the full ICOpro international canyoning certification curriculum (recreational through career-level courses) and complementary white water rafting and gorge trekking.

Product overview

Adventure & Spirit is a Bali-based adventure tourism company offering canyoning tours, ICOpro training courses, rafting, and trekking experiences. The core product is canyoning (canyoneering) across multiple canyons organized into tiers: Most Wanted (Kalimudah, Kerenkali, Excalibur, Blue Gorge, Shakti) for beginners to intermediate; Adventure (Aling Gorge, Anahata, Tamata) for experienced enthusiasts; and Legendary (Canyon of Fire, Secret Garden) for advanced expeditions. Combo packages (Spirit of Bali, Double A, Breath of the Depths) combine multiple canyons. The company operates as an ICOpro certified Training and Development Center offering recreational courses (CAI, CA123), professional courses (AIN, IN1, IN2, CAPH), and career courses (TR, STR, TRPH/VI, IN3, TM). Complementary activities include Bali rafting partnerships and Arjuna Gorge trekking.

Differentiator

Problem solved

Functional benefit

Brands

• ICOpro: International Canyoning Organization for Professionals - A global canyoning certification and training organization co-founded by Mika Denissot, offering recreational, professional, and career training courses.

Products and services

• Kalimudah Canyon

Quantifiable outcome

• Zero major safety incidents documented; ICOpro's industry-leading safety standards
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Clip 'n Climb BaliminorGTM or Marketing Partner · 1 March 2025Partnership promotional deal (code CNC_25): Buy One Get 2 free entries plus Free Fall and Vertical Drop Slide (save 610,000 IDR/pax). Combines indoor climbing with outdoor canyoning for complete adventure experience. Free entries issued after completing canyoning trip, valid for 1 month.
• Mookiland BaliminorGTM or Marketing Partner · 1 March 2025Family adventure partnership (code MOOKI_25): Buy One Get 2 free child entries plus one accompanying adult entry to Mookiland Bali. Targeted at families introducing children to adventure activities.
• Container Smart StayminorGTM or Marketing Partner · 1 March 2025Unique accommodation partnership (code CSS): Buy Two GET One night in hotel made of recycled 20-foot expedition containers. Located 30 minutes from base camps with views of Lake Buyan, near Pura Ulun Danu Bratan Temple. Includes Superior or Standard Rooms with breakfast.
• The Hamsa Bali ResortminorGTM or Marketing Partner · 1 January 2025Hotel partnership (code HAMSA): Buy Two GET One night in 4-star hotel (breakfast included). Resort located 30 minutes from base camps in Cempaga village, offering Deluxe or Standard Bungalows. Reservation handled by Robin (reservations manager).
• SOBEK RaftingcoreStrategic or Co-development Partner · 1 March 2024Partnership with SOBEK Rafting, recognized as the safest rafting company in Bali. Offers combo deals where customers add $1 to their canyoning booking to receive a full rafting trip. SOBEK provides white water rafting on Ayung River (class 2-3 rapids, gentle, 2 hours) and Telaga Waja River (class 3+ rapids, 2.5 hours). SOBEK handles all rafting logistics including guides, equipment, lunch, and insurance.
• ICOpro (International Canyoning Organization for Professionals)coreStrategic or Co-development PartnerAdventure & Spirit is the only ICOpro certified center in Indonesia and Bali. They deliver the complete ICOpro training framework from recreational (CAI, CA123) through professional (AIN, IN1, IN2) to career levels (IN3, Trainer, Senior Trainer, Training Master). ICOpro provides standardized methodology, certification, and global network access. Founder Mika Denissot is also ICOpro founder.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Bali Fun Adventure: Bali-based multi-activity adventure operator including rafting and trekking. Comparable customer base and geography but broader product mix; does not specialize in canyoning the way Adventure & Spirit does.
• Absolute Canyoning: Canyoning operator based in another region (Europe), offering similar guided canyoning experiences with certification frameworks. Comparable in product and model but geographically distinct from Adventure & Spirit's Bali focus.

Direct peers

• CanyonCalls: International canyoning operator offering guided canyoning trips across multiple countries. Comparable in core product (guided canyoning) and target market (experienced outdoor enthusiasts) but operates in different geographies.
• Canyoning Bali: Bali canyoning operator running guided descents of multiple canyons. Direct competitor in the same niche market, targeting similar tourists seeking canyoning experiences in Bali.
• Bali Canyoning Adventures: Bali-based canyoning tour operator offering guided trips across multiple canyons. Directly competes with Adventure & Spirit on the same activity in the same geography, serving similar tourist customers with overlapping canyon portfolios.

Emerging players

• Outdoor Indonesia: Indonesia-based outdoor and adventure activity operator. Comparable as an Indonesian adventure tourism provider with similar target customers, though with broader activity scope and less canyoning specialization.
• SOBEK Rafting: Bali rafting operator and Adventure & Spirit's strategic partner for white-water rafting add-ons. Comparable as a Bali-based adventure tourism operator with similar customer base, though focused on rafting rather than canyoning.

Broad incumbents

• Bali Adventure Tours: Broader Bali adventure tour operator offering rafting, ATV, cycling and trekking. Comparable as an established adventure tourism incumbent in Bali but offers canyoning only as part of a wider portfolio rather than as a specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adventureandspirit
• Facebookfacebook.com/adventureandspirit
• Instagraminstagram.com/adventureandspirit
• LinkedInlinkedin.com/company/adventure-&-spirit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure & Spirit