Adventure Outdoors

What Adventure Outdoors does

Adventure Outdoors Equipment Rentals Ltd., operating as "Adventure Outdoors," is a British Columbia-based direct-to-consumer outdoor gear company that combines e-commerce retail, equipment rentals, and guided tours under a single brand. The company sells vehicle-mounted outdoor equipment (roof racks, roof cargo carriers, rooftop tents, sporting racks for bikes/watersport/ski, truck racks and canopies, hitch cargo carriers, awnings, hitches and towing), watersport equipment (paddleboards and carriers), e-bikes and e-scooters, and general camping and travel gear, alongside an AO Marketplace for pre-owned and refurbished items. It owns exclusive in-house brands AO and Roahtrip, covering products such as AetherBars roof racks, Cocoon clamshell rooftop tents, Everest AO cargo boxes, Ore AO cargo baskets, and GullWing truck caps that are not available elsewhere. Distribution is centered on the owned website (adventure-outdoors.ca), a Surrey warehouse supporting same-day hand delivery within 50km, a Burnaby retail showroom, the in-house AO Marketplace, and third-party marketplaces (Kijiji, Craigslist, Carousell); the company ships Canada-wide for most items.

Revenue is generated across multiple streams. Product sales are unit-priced one-time purchases of new and used/refurbished gear, with prices ranging from ~$14.24 CAD (tie-down straps) to ~$2,799.95 CAD (premium rooftop tents and cargo boxes). Rental services use daily usage-based pricing for rooftop cargo boxes, rooftop tents, hitch cargo boxes, and paddleboards, with a Rent-to-Own program that lets customers convert rentals into purchases. A trade-in program accepts used gear for cash or credit, feeding the AO Marketplace channel. Guided tours (SUP yoga, paddleboard tours, plant foraging workshops) are usage-based and operated in partnership with Paddle Canada. Financing is offered through ShopPay, AfterPay, and PayPlay by RBC, and the company advertises a Price Beat Guarantee and free shipping on orders over $100 CAD.

The target customer is the British Columbia outdoor recreationist, segmented by use case into overlanding and camping enthusiasts (primary), watersport users (primary), cycling and e-mobility users, winter sports participants, and casual recreationists. The company does not disclose revenue, headcount, or institutional funding, and operates as an independent private entity under British Columbia jurisdiction.

Name

Adventure Outdoors

Legal name

Adventure Outdoors Equipment Rentals Ltd.

Website

https://adventure-outdoors.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Outdoors Equipment Rentals Ltd. is a British Columbia-based DTC outdoor gear retailer and rental operator selling roof racks, rooftop tents, cargo carriers, watersport and e-mobility equipment through e-commerce, a Burnaby showroom, and same-day delivery from its Surrey warehouse, serving overlanders, campers, and watersport users across Canada.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

akta.pro secondary industries

Adventure & Ecotourism Equipment Rental & Outfitting (Gear Rental, Guided Support) (THAAAAAN), Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

Keywords

• Outdoor gear retail
• Roof rack systems
• Equipment rental services
• Guided outdoor tours
• Vehicle overlanding accessories

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): One-time sales of outdoor gear including roof racks, cargo carriers, rooftop tents, bike racks, watersport equipment, e-bikes, e-scooters, and camping gear. Products sold include both new and used/refurbished items.
2. Rental Services: Short-term rentals of outdoor equipment including rooftop cargo boxes, rooftop tents, paddleboards, hitch cargo boxes, bike racks. Rental pricing is usage-based with daily rates. They also offer Rent-to-Own options.
3. Guided Tours: Guided outdoor experiences including standup paddleboard yoga, paddleboard tours, and plant foraging tours in the Metro Vancouver and British Columbia area.
4. Trade-In Program: They accept trade-ins of outdoor equipment, offering customers cash or credit toward new purchases. This creates a secondary revenue stream from reconditioned used equipment sales.
5. Marketplace Sales: They operate an AO Marketplace for used gear, fitting kits, and accessories. They also sell through other marketplaces (Kijiji, Craigslist, Carousell).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Adventure Outdoors is a British Columbia-based outdoor recreation retailer, rental provider, and tour operator selling vehicle-mounted gear (roof racks, cargo boxes, rooftop tents, bike/ski/watersport racks, truck caps, awnings), camping gear, paddleboards, e-bikes and e-scooters, alongside an AO Marketplace for pre-owned gear. The company complements retail with short-term equipment rentals, a Rent-to-Own program, trade-in services, and guided outdoor experiences including standup paddleboard yoga, paddleboard tours, and plant foraging workshops in Metro Vancouver.

Product overview

Adventure Outdoors is a Canadian outdoor gear retailer, rental service, and tour operator based in British Columbia, operating primarily in the Greater Vancouver area. The company operates a multi-channel business model combining e-commerce retail sales with equipment rentals and guided outdoor experiences. Product offerings span multiple categories including vehicle roof rack systems (roof racks, cargo carriers, rooftop tents), sporting racks (bike, watersport, ski/snowboard), truck accessories (bed racks, tonneau covers, canopies), camping gear (batteries, solar panels, accessories), watersport equipment (paddleboards, kayaks), and electric mobility (e-bikes, e-scooters). The company sells both new and pre-owned/reconditioned gear through its AO Marketplace. Services include equipment rentals for cargo boxes, rooftop tents, paddleboards, and hitch carriers, as well as guided tours such as SUP yoga, paddleboard tours, and plant foraging workshops. The company also offers a trade-in program enabling customers to exchange old gear for credit toward new purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Racks Universal and truck-bed roof rack systems sold through the Adventure Outdoors storefront for individual consumers equipping personal vehicles with cargo transport capability.
• Roof Cargo Carriers Cargo boxes, alpine cargo boxes, cargo bags, cargo baskets, and roof platforms sold to individual consumers for expanded weatherproof vehicle storage.
• Rooftop Tents Hardshell and softshell vehicle-mounted rooftop tents sold to individual consumers for overnight camping accommodations.
• Sporting Racks Bike racks, watersport racks (kayak/canoe), and ski/snowboard racks sold to individual consumers for transporting sports equipment on vehicles.
• Truck Racks and Canopy Systems Truck bed racks, overland truck caps, and tonneau covers sold to pickup truck owners for cargo and overlanding use.
• Hitch Cargo Carriers Rear-mounted hitch cargo boxes, hitch bike carriers, and hitch baskets sold to consumers for additional vehicle storage.
• Rooftop Awnings Vehicle-mounted rooftop awnings sold to consumers for campsite shelter and shade.
• Hitches and Towing Installation Hitch installation and towing equipment supply service for vehicle owners needing towing capability.
• Camping Gear Batteries, solar panels, and general camping accessories sold to consumers for outdoor adventures.
• Watersport Equipment Standup paddleboards (SUP), kayak/canoe watersport carriers, and water accessories sold to consumers for aquatic recreation.
• E-Scooters and E-Bikes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Paddle CanadacoreStrategic or Co-development PartnerAdventure Outdoors is a partner of Paddle Canada, offering paddleboarding activities and education. This partnership aligns them with the national paddle sports organization and validates their SUP expertise.
• ShopPayminorGTM or Marketing PartnerFinancing partner offering installment payment options at checkout, enabling customers to spread payments over time.
• AfterPayminorGTM or Marketing PartnerFinancing partner providing buy-now-pay-later services, allowing customers to make purchases with flexible payment options.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Decathlon: Global sporting goods retailer with a strong Canadian presence. Comparable on product breadth, in-house brand model, and value pricing across outdoor, cycling, and watersports categories that overlap with Adventure Outdoors' catalog.
• REI Co-op: US outdoor co-op retailer. Comparable as a large multi-category outdoor retailer with strong own-brand product development, rental services, and experiential content — a broader scaled version of Adventure Outdoors' model.
• Sport Chek: Canada's largest sporting goods retailer. Operates a much broader assortment (apparel, footwear, team sports) but overlaps materially with Adventure Outdoors on bikes, watersports, and outdoor gear — and owns Atmosphere, the most direct competitor.

Emerging players

• Halfmoon: Canadian stand-up paddleboard brand and tour operator based in BC. Comparable as a regional player in the SUP rental/tour space that overlaps with Adventure Outdoors' paddleboard rental, SUP yoga, and paddleboard tour offerings.

Direct peers

• Sail Outdoors: Canadian outdoor and sporting goods retailer with strong presence across outdoor gear, cycling, and watersports categories. Comparable as a national multi-channel outdoor retailer competing for the same Canadian consumer.
• Atmosphere: Sport Chek-owned outdoor specialty retailer in Canada selling camping, paddling, cycling, and outdoor lifestyle gear. Direct competitor in the Canadian outdoor gear retail category with broader assortment and significant marketing scale.
• Mountain Equipment Company (MEC): Canadian outdoor co-op retailer carrying roof racks, camping gear, paddleboards, and apparel. Comparable as a domestic multi-channel outdoor retailer with both retail stores and an e-commerce platform serving overlapping customer segments (overlanding, camping, watersports).

Others

• Yakima: US-based rack and cargo solutions manufacturer. Comparable as a key brand Adventure Outdoors sells and as an adjacent competitor in vehicle-mounted gear, with shared end customers in the overlanding/cycling/ski verticals.
• Thule: Swedish manufacturer of roof racks, cargo boxes, bike racks, and rooftop tents. Adventure Outdoors resells Thule products (cargo boxes, fit kits) while competing with them via its own AO/Roahtrip lines — relevant as both supplier and adjacent competitor.

Regional players

• Hoodoo Adventure Company: BC-based outdoor adventure experience operator offering tours and rentals in the Vancouver region. Comparable as a regional outdoor recreation service provider competing for guided-tour and equipment-rental customers in the same Metro Vancouver market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChbuJBe-sXHWEG8jQsz8EAg
• Facebookfacebook.com/adventureoutdoorsbc
• Instagraminstagram.com/adventureoutdoorsbc
• LinkedInlinkedin.com/company/adventureoutdoors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Outdoors