イオンペット（株）

What イオンペット（株） does

AEON PET Co., Ltd. (イオンペット株式会社) is a Japanese pet-care subsidiary of AEON Co., Ltd., founded 10 July 1998 through the merger of Pet City Co., Ltd. and AHB International, and headquartered in Ichikawa City, Chiba Prefecture. It operates Japan's largest dedicated pet retail and animal hospital network under the PETEMO brand (rebranded November 2018), combining pet supply retail, grooming, pet hotels, training schools, dog runs, and veterinary care across 41 prefectures. As of the latest figures, the network includes 193 pet supply stores, 172 grooming salons, 155 pet hotels, and 53 animal hospitals including eight regional Animal Medical Centers with CT imaging, oncology, and 24-hour emergency services.

The company's service backbone is S-Grooming®, a registered veterinary-integrated grooming methodology emphasizing pet health as a precondition for cosmetic work, supported by an in-house AEON PET Academy training hospital staff, groomers, and managers. The animal hospital group employs 232 veterinarians and approximately 470 veterinary nurses/assistants and performs roughly 14,600 surgical procedures annually. A proprietary PETEMO private label launched in October 2020 covers food, treats, apparel, bedding, and hygiene products; complementary online stores (Petemo Online Store and Petemo Animal Hospital Online Store) launched in 2021 extend the loyalty-integrated AEON WAON point system to digital channels.

AEON PET generates revenue through five streams: pet supplies retail (one-time purchases across stores and online), animal hospital services (consultations, surgery, hospitalization, rehabilitation), grooming and pet hotel services, online pet supply sales, and tenant rental income from 222 third-party pet businesses (animal hospitals, groomers, pet shops, small-animal/avian stores, animal cafes) operating inside its mall locations. Distribution leverages AEON Group shopping malls as anchor sites, with PETEMO app and a WAON-card loyalty scheme providing cross-channel customer engagement. Acquisitions include the A-LOVE premium grooming business (June 2022) and Tokyo East Veterinary Association Animal Medical Center (June 2022, absorbed January 2025), while a capital partnership with Singapore-based A'ALDA was initiated in August 2023.

Name

イオンペット（株）

Legal name

イオンペット株式会社

Website

https://aeonpet.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

AEON PET operates Japan's largest dedicated pet care network under the PETEMO brand, combining pet supply retail, grooming, pet hotels, training, and a 53-hospital veterinary group across 41 prefectures within AEON Group shopping malls.

Ownership category

akta.pro rank

Product category

Pet retail and care services

NAICS

Pet and Pet Supplies Retailers (459910), Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Supplies Retail (CRALAIAI), Pet Supplies Omnichannel (CRAFAEAJ), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet retail services
• Veterinary hospital services
• Pet grooming
• Pet hotel boarding
• Pet supplies

Headquarters

HQ city

市川市, 千葉県

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. ペット用品販売 (Pet supplies retail): Sale of pet food, goods, and accessories through PETEMO retail stores and online stores. The company operates 193 pet supply stores nationwide, offering premium pet food and a wide range of pet lifestyle products.
2. 動物病院事業 (Animal hospital services): Veterinary medical services, consultations, surgeries, hospitalizations, and rehabilitation. The company operates 53 animal hospitals nationwide (as of 2024), including 8 specialty Animal Medical Centers. Revenue includes consultation fees, surgical procedures, and pet health checkup packages (ペットドック).
3. グルーミング・ペットホテル (Grooming and pet hotel): Grooming (S-Grooming®) services including bathing, haircuts, nail trimming, and pet hotel overnight stays. Services are available at 172 grooming salons and 155 pet hotels across Japan. Pricing varies by store.
4. ペット用品販売 (Pet supplies): Pet food, accessories, toys, apparel, beds, and hygiene products sold both in physical PETEMO stores and online (ペテモオンラインストア, ペテモ動物病院オンラインストア). The company also offers its proprietary PETEMO store brand products.
5. ペット用品販売 (Goods sales): Revenue from goods sales across 193 PETEMO retail stores and 2 online stores, with a focus on premium pet food and lifestyle products.
6. テナント出店収益 (Tenant rental income): PETEMO sub-leases space within its stores to third-party pet businesses including animal hospitals (13), grooming salons (21), pet shops (171), small animal/avian stores (5), and animal cafes (7), as of January 2024.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

AEON PET operates Japan's largest pet retail and care network under the PETEMO brand, selling pet supplies and rendering pet care services across 41 prefectures. Core offerings include pet food and accessories retail, veterinary medical services (53 hospitals including 8 specialty centers), grooming (S-Grooming® methodology across 172 salons plus the premium A-LOVE brand), pet hotels (155 locations), training schools, dog runs, and the Life House adoption facility network. Two e-commerce platforms (ペテモオンラインストア and ペテモ動物病院オンラインストア) and the proprietary PETEMO mobile app extend the offering online.

Product overview

AEON PET operates a multi-format pet retail and services ecosystem centered on the PETEMO brand, combining physical retail (over 200 pet supply stores), a full-service grooming operation (S-Grooming®) at ~150+ salons (including the premium A-LOVE sub-brand acquired in 2022), a nationwide animal hospital network (53 hospitals including 8 specializedどうぶつ医療センター centers), e-commerce platforms (ペテモオンラインストア and ペテモ動物病院オンラインストア), a loyalty/membership app (ペテモアプリ), and a private label product line (ペテモオリジナルストアブランド). The portfolio also includes dog runs, training schools, pet hotels, and Life House adoption facilities. Business segments are organized as: Retail (pet supplies), Service (grooming, pet hotel), and Animal Hospital (veterinary care including surgery, rehabilitation, and 24-hour emergency).

Differentiator

Problem solved

Functional benefit

Brands

• PETEMOオリジナルストアブランド: ペットと人の毎日の暮らしを幸せにするオリジナル商品ブランド。プレミアムフード、ケア用品、ベッド、ウェア、おやつなど展開。
• S-Grooming®
• ライフハウス
• PETEMOオンラインストア
• ペテモ動物病院オンラインストア

Products and services

• PETEMO Pet Supplies Retail Sale of pet food (including the proprietary PETEMO Lifecare series and premium offerings), toys, treats, apparel, beds, hygiene products, and accessories at 193 PETEMO retail stores located primarily within AEON shopping malls across 41 prefectures in Japan.
• S-Grooming® Veterinary-Integrated Grooming Service Proprietary grooming service offered at 172 PETEMO grooming salons, including bathing, haircuts, and nail trimming, applying the S-Grooming® methodology developed in collaboration with veterinary specialists and supported by an internal Technical Lab for ongoing service technology development.
• A-LOVE Premium Grooming Brand Premium dog grooming and hotel salon brand offering high-grade grooming services using S-Grooming® methodology with bespoke cut and styling options at standalone and mall locations across Japan.
• Petemo Animal Hospital Network (General and Specialty) Veterinary services including general consultations, treatments, hospitalizations, rehabilitation, and nursing care at 53 direct-operated hospitals nationwide. The 8 specialty Animal Medical Centers (in Hokkaido, Chiba, Tokyo, Kanagawa, Nagoya, and Osaka) provide advanced care including CT imaging, specialist surgery, oncology, minimally invasive endoscopic surgery, and 24-hour emergency services.
• Pet Hotel Service Overnight pet hotel and short-stay (一時お預かり) service at 155 PETEMO locations. Rooms are approximately 2m wide × 1m deep × 1.8m tall, with pet hotels attached to veterinary hospitals enabling medication administration during stays and access to dog runs.
• Dog Training School (しつけ教室) Dog training and socialization classes offered at select locations (Hinomi, Makuhari New Square, Sagamihara, Nagoya), led by certified trainers. Course offerings include puppy socialization, kindergarten programs, and problem-behavior correction.
• Dog Run Facility (ドッグラン) Indoor and outdoor dog run facilities at select PETEMO store locations. Free for AEON PET WAON members; requires vaccination certificates and WAON card. Dogs can run unleashed within designated areas for exercise and socialization.
• Life House Adoption Facility Network Adoption facility network for rescued dogs and cats, operated in partnership with local governments. Includes socialization support, owner education classes, and the Second Partner adoption program.
• PETEMO Online Store E-commerce platform for pet supplies and general products, offering 24-hour online shopping with delivery. Integrated with AEON PET Points for unified loyalty across online and physical stores.
• PETEMO Animal Hospital Online Store Specialized online store for therapeutic pet foods (食事療法食) recommended by animal hospitals, integrated with the AEON PET Points loyalty system.
• PETEMO Mobile App Official PETEMO smartphone app functioning as a digital membership card (uchino ko pet member certificate), loyalty point accumulation (5 points per ¥200 spent), coupon distribution, pet birthday alerts, and Nakayoshi DIARY pet journaling feature. Integrated with AEON Pay and WAON.
• PETEMO Original Store Brand (Private Label) Private label product line offering premium pet food (Lifecare Food series, ¥1,520–¥1,672 tax included), treats, toys, apparel (ふわふるームウェア, のびのびウェア), beds, and hygiene products under the PETEMO brand across physical stores and online.
• Puppy-Specific Grooming Service (パピーグルーミング®) Specialized grooming service for puppies during the socialization period, designed to support early-life socialization alongside grooming care.
• Cat-Specific Grooming Service Specialized grooming service tailored to cats, offered at PETEMO pet stores as a dedicated feline grooming offering.

Quantifiable outcome

• 200+ stores in 41 prefectures with 53 animal hospitals — largest pet retail network in Japan
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ダクタリ動物病院関西医療センター (Daktari Animal Hospital Kansai Medical Center)coreStrategic or Co-development Partner · 1 June 2022Daktari Animal Hospital Kansai Medical Center entered into a partnership with AEON PET in October 2015. The hospital was later AAHA-accredited in 2023, marking it as a flagship specialty hospital within the Petemo Animal Medical Center network.
• 株式会社ニチイ学館 (Nichii Gakkan) — A-LOVE business acquisitioncoreStrategic or Co-development Partner · 1 June 2022AEON PET acquired the grooming business (A-LOVE) from Nichii Gakkan in June 2022, integrating A-LOVE's premium grooming services into the PETEMO portfolio. Some A-LOVE locations are being transitioned to PETEMO brand as of 2026.
• 株式会社東京イースト獣医協会動物医療センター (Tokyo East Veterinary Association Animal Medical Center)coreStrategic or Co-development Partner · 1 June 2022AEON PET fully acquired Tokyo East Veterinary Association Animal Medical Center (acquired 100% of shares) in June 2022 and absorbed and merged it in January 2025, expanding the Tokyo-based animal hospital network.
• 山口動物病院 (Yamaguchi Animal Hospital)coreStrategic or Co-development Partner · 1 December 2021Partnership established in December 2021. Yamaguchi Animal Hospital joined the Petemo animal hospital network, expanding coverage in the Chiba area.
• ルカ動物医療センター (Luca Animal Medical Center)coreStrategic or Co-development Partner · 1 September 2018Partnership established in September 2018. Luca Animal Medical Center serves as a specialty center within the Petemo network, including a minimally invasive endoscopic surgery center.
• グレイス動物医療センター (Grace Animal Medical Center)coreStrategic or Co-development Partner · 1 September 2016Partnership established in September 2016. Grace Animal Medical Center operates as a specialized oncology and internal medicine center within the Petemo hospital network.
• 公益財団法人 日本補助犬協会minorOthersJapan Guide Dog Association — receives donations from Petemo's Animal Protection Week campaign. The association conducts training and awareness activities for guide dogs (盲導犬), assistance dogs (介幫犬), and hearing dogs (聴導犬).
• 社会福祉法人 日本介助犬協会minorOthersJapan Assistance Dog Association — receives donations from Petemo's Animal Protection Week campaign. The association trains assistance dogs and supports people with disabilities.
• 公益財団法人 どうぶつ基金minorOthersAnimal Fund (どうぶつ基金) — receives donations from Petemo's Animal Protection Week campaign. Focuses on TNR (Trap-Neuter-Return) programs for community cats and reducing stray animal numbers.
• ペテモどうぶつ医療センター (Petemo Animal Medical Center brands)coreTechnology or IntegrationMultiple specialty animal hospital brands including Petemo Animal Medical Center, Tokyo Animal Medical Center, Sagamihara Animal Medical Center/Machida-Sagamihara Night Emergency Center, Luca Animal Medical Center/Kizu Small Animal Endoscopic Surgery Center, Grace Animal Medical Center, Daktari Animal Hospital Kansai Medical Center, Aile Pet Clinic, Yamaguchi Animal Hospital, Higashi-Tokyo Night Emergency Animal Medical Center, ZERO Animal Clinic.
• ペテモどうぶつ医療センター (Petemo Animal Medical Center)coreTechnology or IntegrationEight specialty centers (北海道, 千葉, 東京, 神奈川, 名古屋, 大阪) providing advanced veterinary services including CT imaging, specialist surgery, and 24-hour emergency care, staffed by veterinary specialists.
• PetPlus, P's-first, TenTen, Salon de Frendii, Usagi no Shippo, Watado-ru, Konpamaru, Aqua Space Bukubuku, Nyankuru (cat cafe), Mofmof zoo, Toyotani Dogs & Cats Hospital, Kasai Leo Animal Hospital (partner pet businesses within PETEMO stores)coreChannel Partner/ Reseller/ Distributor222 tenant businesses operating within PETEMO store spaces as of January 2024, including pet shops, grooming salons, animal hospitals, small animal/pet fish stores, and animal cafes. These partners benefit from AEON mall foot traffic and the PETEMO brand ecosystem.
• ロイヤルカナン (Royal Canin Japan)minorGTM or Marketing PartnerRoyal Canin runs joint campaigns with PETEMO including the 'Eating Health Project' (食べる健康プロジェクト), promoting premium nutrition for pets. Multiple campaigns have been conducted.

Scale indicators10 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Cocoro (Kyoritsu Shoji): Japan-based dedicated pet and aquarium retail chain with co-located grooming and related services. Comparable specialty pet retail footprint in Japan.
• Petco Health and Wellness Company: US specialty pet retailer operating full-service veterinary hospitals (Vital Pet/VetIQ) and grooming salons across ~1,500 locations. Directly comparable vertically integrated pet retail + vet + services model.
• Pets at Home: UK-based specialty pet retailer with integrated veterinary practices (Vets4Pets) and grooming salons. Closest international comparable to AEON PET's multi-format pet retail + vet + grooming model.
• PetSmart: North America's largest specialty pet retailer (private under BC Partners) co-locating services with veterinary clinics, grooming, and pet hotels. Comparable multi-format pet retail + services footprint.
• P's-first: Japan-based pet shop franchise mentioned as a tenant operator within PETEMO stores. Direct domestic competitor in pet retail and grooming with comparable SMB-franchise model.
• Fressnapf Holding SE: Europe's largest pet retailer with 1,900+ stores across 11 countries, including grooming salons and veterinary partner network. Comparable large-scale pet retail + services model.
• Pet Valu Holdings: Canadian specialty pet retailer with 700+ stores, in-store grooming salons, and dietary consultation services. Comparable specialty pet retail with services focus.

Emerging players

• Anicom Holdings: Japan's largest pet insurance company increasingly expanding into animal hospital partnerships and adjacent pet services. Important ecosystem participant and potential competitor in Japanese pet care services.
• Maximum Pet (Maximum Nutrition): Emerging Japanese pet specialty retailer competing in pet food and supplies category. Direct competitive overlap in physical pet retail.

Others

• AHB International: Predecessor company that merged into AEON PET in 2012, now operating as a wholly-owned subsidiary. Historical comparator and brand-predecessor within AEON PET's corporate structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?text=%23%E3%83%9A%E3%83%86%E3%83%A2%E3%82%A2%E3%83%97
• YouTubeyoutube.com/channel/UCd7d9X3Bv7j
• Instagraminstagram.com/petemo_official
• LinkedInlinkedin.com/company/%E3%82%A4%E3%82%AA%E3%83%B3%E3%83%9A%E3%83%83%E3%83%88%EF%BC%88%E6%A0%AA%EF%BC%89

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about イオンペット（株）