What Aero Legends does

Aero Legends Ltd is a UK-based premium experiential services company that sells paid passenger flights in restored World War II-era aircraft to high-net-worth individuals, aviation enthusiasts, and gift buyers. Founded in 2014 by Sue and Keith Perkins (operating under the Vintage Legends Group holding company) and headquartered in Maidstone with its main trading base at Headcorn Aerodrome, Kent, the company runs from three operational airfields — Headcorn (Kent), North Weald (Essex, acquired via North Weald Flying Services Ltd in 2019), and Compton Abbas (Dorset, added in 2022) — plus a fourth at Hawarden (North Wales, 2026) for Mach Loop jet flights.

The core product is dual-control Spitfire passenger flights (£3,250+ in 2026), complemented by formation flying with a Harvard, ex-military jet experiences in the BAC Strikemaster under the Jet Legends brand (the only CAA-approved such offering in the UK since April 2023), helicopter companion flights ('Fly With A Spitfire' from £619), and a broader vintage portfolio including Tiger Moth (£179), T-6 Harvard, Yak-3, and C-47 Dakota. Revenue is generated on a one-time-payment, pay-as-you-go basis via a direct-to-consumer website booking system (BookingHound), telephone sales, and event-driven commemorative packages (D-Day 82, Battle of Britain Day) priced up to £3,999/£7,998 per pair. With roughly 10 employees, a multi-base footprint, sold-out product batches, and a non-disclosed revenue stream, the company is a small but premium-priced operator with a strong moat in regulatory approvals and ex-RAF/BBMF/Red Arrows pilot credentials rather than scale.

Name

Aero Legends

Legal name

Aero Legends Ltd

Website

https://aerolegends.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Aero Legends is a UK premium provider of paid passenger flights in restored WWII aircraft, primarily Spitfires, ex-military jets, and vintage warbirds, selling bucket-list experiences to high-net-worth individuals, aviation enthusiasts, and gift buyers from airfields in Kent, Essex, Dorset, and North Wales.

Ownership category

akta.pro rank

Product category

Premium Aviation Experience Services

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211)

akta.pro primary industry

Private Aviation Experiences (Charters, Scenic Flights, Helicopter Tours) (THAJALAF)

Keywords

• Vintage flight experiences
• Spitfire passenger flights
• Warbird flying experiences
• Ex-military jet rides
• WWII aviation experiences

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Flight Experiences: Core revenue from selling flight experiences in vintage aircraft including Spitfire, Jet, Harvard, Tiger Moth, and Dakota. Products include 'Fly in a Spitfire', 'Fly a Fighter Jet', 'Formation Spitfire Experience', 'Fly with a Spitfire' (helicopter companion), and biplane experiences. Premium pricing targeting bucket-list consumers.
2. Add-on Products: Supplementary revenue from in-flight video footage (£150), Spitfire-Harvard Formation add-ons (£399), and Spitfire flight time upgrades (£1000 per 10-minute block)
3. Event Entry and Spectator Experiences: Revenue from air show events including the Battle of Britain Air Show and Golden Age of Aviation Air Show, with VIP enclosures and spectator packages
4. Voucher Sales: Gift vouchers sold through website for future flight experiences, with validity periods and rebooking flexibility

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Aero Legends sells premium passenger flight experiences aboard authentically restored WWII-era aircraft, including Spitfire, T6 Harvard, Tiger Moth, C47 Dakota, Yak-3, and BAC Strikemaster jet. Core offerings are paid flight experiences where customers can take controls, perform aerobatics, or accompany warbirds for photography. The company also operates commemorative flight events (D-Day, Battle of Britain Day) and gift vouchers. Operations span three UK aerodromes (Headcorn Kent, North Weald Essex, Compton Abbas Dorset) plus Hawarden for Mach Loop flights.

Product overview

Aero Legends is a premium provider of vintage World War II flying experiences operating from three UK locations (North Weald Airfield in Essex, Headcorn Aerodrome in Kent, and Compton Abbas Airfield in Dorset). The core product portfolio centers on Spitfire passenger flights (Fly In A Spitfire and Formation Spitfire Experience), complemented by a growing fleet of vintage aircraft including the T6 Harvard, Tiger Moth, C47 Dakota, and Yak-3. A separate brand, Jet Legends, offers ex-military jet experiences in the BAC Strikemuster. The company also operates Mach Loop jet experiences from Hawarden Airport in North Wales. All experiences are add-on compatible with in-flight video recording and formation flight upgrades. Pricing ranges from £179 (Tiger Moth) to £3,999 (special event experiences), with flights operating seasonally from March to November.

Differentiator

Problem solved

Functional benefit

Products and services

• Fly In A Spitfire
• Formation Spitfire Experience
• Fly A Fighter Jet (Jet Legends)
• Fly With A Spitfire
• Fly A T6 Harvard
• Fly A Tiger Moth
• C47 Dakota Experience
• Mach Loop Jet Experience
• D-Day 82 Spitfire Formation Experience
• Battle of Britain Day Spitfire Formation Experience
• Aero Legends North Weald WW2 Experience
• Flight Vouchers (Gift Vouchers)

Quantifiable outcome

• 253 Google reviews with 'Excellent' rating
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, core and supporting.

• Rosey Lea CafeminorOthersOn-site cafe partner at North Weald Airfield location, providing catering facilities for customers and guests. Rosey Lea cafe is open 7 days a week year-round.
• Aircraft Restoration Company (ARC)coreStrategic or Co-development PartnerMarket leaders in warbird restoration, specifically Spitfires. ARC restored Spitfire NH341 'Elizabeth' and MJ444 'Lady Luck' to flight condition. ARC also owns and operates the Silver Spitfire (circumnavigation aircraft) and 'NHS' Spitfire.
• Airframe AssembliessupportingStrategic or Co-development PartnerRebuilding key components for Spitfire MJ444 'Lady Luck' restoration project, contributing specialized airframe expertise to the restoration program.
• Ashcombe Estates / Guy RitchiecoreStrategic or Co-development PartnerOwner of Compton Abbas Airfield (purchased October 2022). Aero Legends operates from this location providing vintage flying experiences. Film director Guy Ritchie owns the estate and brewery bordering the airfield.
• Hawarden AirportsupportingStrategic or Co-development PartnerNew operational base for Mach Loop jet experiences in North Wales. Aero Legends operates from Aviation Park Business Jet Centre with full briefing and lounge facilities for Mach Loop flights.
• NWMAS EngineerssupportingImplementation/ SI/ Consulting PartnerEngineering and ground crew support brought from North Weald to support Mach Loop operations at Hawarden Airport.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Boultbee Flight Academy: UK-based provider of Spitfire and vintage aircraft flight experiences operating from Goodwood Aerodrome. Directly comparable to Aero Legends in offering premium warbird passenger flights to high-net-worth individuals, with similar pricing and a fleet approach built around restored WWII aircraft.
• Classic Wings: UK provider of open-cockpit vintage aircraft experiences including Tiger Moth and similar biplane flights. Directly comparable as a consumer-facing vintage flying experience operator, though with a smaller fleet and lower price points than Aero Legends' premium offerings.
• AeroSuperBatics: UK-based premium aerobatic experience provider offering wingwalking and aerobatic flights at Sywell Aerodrome. Comparable as a premium consumer aviation experience operator targeting gift-buyers and bucket-list customers, though focused on aerobatics rather than vintage warbirds.
• Biggin Hill Heritage Hangar: Offers premium Spitfire and warbird flight experiences from Biggin Hill in Kent, another historic Battle of Britain airfield. Closely comparable vintage aircraft experience provider competing for the same South-East England premium aviation enthusiast customer base.
• Old Buckenham Aerodrome: Norfolk-based aerodrome offering Spitfire and warbird flight experiences to the consumer market. Comparable vintage aircraft experience provider, operating from another historic UK airfield and serving the premium aviation experience customer segment.

Others

• The Aircraft Restoration Company: Specialist warbird restoration company (Duxford) that restored Aero Legends' Spitfires 'Elizabeth' and 'Lady Luck'. Comparable as a peer only in capability/ecosystem terms — not a competitor but a critical supplier and restoration partner that shapes Aero Legends' fleet availability.

Regional players

• Shuttleworth Trust: Bedfordshire-based heritage aviation collection operating vintage aircraft including WWI and WWII types, offering flying experiences and airshows. Comparable in heritage aviation and vintage flight positioning, but primarily a charitable trust rather than a commercial experience operator.
• Imperial War Museum Duxford: Historic WWII airfield and aviation museum in Cambridgeshire that operates aircraft including Spitfires and hosts flying displays. Adjacent in heritage positioning and visitor base, with some passenger experience offerings, but primarily a museum rather than a commercial experience operator.

Broad incumbents

• Goodwood Aviation: Broader luxury experiences and motorsport brand at Goodwood that includes aviation experiences. Comparable in targeting affluent UK consumers for premium experiences, though aviation is one element of a wider luxury lifestyle offering.
• 2Excel Aviation: UK aviation services company operating warbirds alongside broader defence, special missions and commercial aviation contracts. Comparable in warbird operations expertise but operates across a much wider portfolio of aviation services rather than focusing solely on consumer experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aerolegendsuk
• Facebookfacebook.com/aerolegends
• LinkedInlinkedin.com/company/aero-legends
• Instagraminstagram.com/aerolegendsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aero Legends