Agencias de Eventos Españolas Asociadas - AEVEA

What Agencias de Eventos Españolas Asociadas - AEVEA does

AEVEA (Agencias de Eventos Españolas Asociadas) is a non-profit professional trade association founded in 2015 and headquartered in Madrid, Spain. It aggregates 76 event agencies distributed throughout Spanish geography and serves as the unified voice for full-service event organizers, destination management companies, professional congress organizers, and event industry suppliers. Core offerings include collective representation before government bodies (notably the first national collective agreement for event organizers signed in October 2024), public tender coordination, legal and contractual advisory, an ethical code, a project registration service, the annual AEVEA Awards program (three editions held), the AEVEA&Co professional development series, AEVEALab training workshops, the Anuario yearbook, AEVEAPulse industry research, the Directorio Académico (a directory of more than 100 training programs from 52 institutions), and a Bolsa de Empleo job board. AEVEA employs 41 staff and is affiliated with Foro MICE (a federation of 11 associations with over 650 companies and a seat on the CEOE Board) and the European Institute for Live Communication (Livecom Alliance).

The underlying technology footprint is intentionally minimal: AEVEA does not develop software products, and the only named tool is AEVEARoX, used for measuring event impact. The organization is GDPR compliant and references ISO 20121 for sustainable event management among members. Revenue is generated exclusively through recurring membership dues paid by affiliated agencies, with an 'Amigos de AEVEA' partner tier providing supplementary income from supporting companies such as caterers, venues, and audiovisual suppliers. Membership fees are not publicly disclosed. The go-to-market motion is community-led: growth depends on sector credibility, collective bargaining power, training programs, awards, and networking events rather than direct sales of a discrete product.

Strategic priorities evident in recent activity include regulatory advocacy (the 2024 collective agreement), talent pipeline development (the Universidad Nebrija agreement of June 2026 and the Directorio Académico), ESG positioning (Sustainable Event certification for three consecutive years and a 'Best ESG Experience' awards category), and international alignment through Livecom Alliance. The organization is governed by President Mariano Rodríguez Pérez, with Director Beatriz González-Quevedo, Executive Director Gemma Prado, and Training Commission Coordinator Pedro Pablo Pérez forming the visible leadership team.

Name

Agencias de Eventos Españolas Asociadas - AEVEA

Legal name

AGENCIAS DE EVENTOS ESPAÑOLAS ASOCIADAS

Website

https://aevea.es

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AEVEA is a non-profit Spanish trade association founded in 2015 that represents 76 event agencies across Spain, providing collective advocacy, regulatory representation, training coordination, awards, and public tender access.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership dues: AEVEA generates revenue through annual membership fees paid by affiliated event agencies. The association uses these funds to provide services including public tender guidance, legal advice, ethical certification, training coordination, industry research (AEVEAPulse reports), awards programs, and networking events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AEVEA is a non-profit professional and business association that represents and serves Spanish event agencies. It delivers member services including public tender coordination, legal and contracting advisory, project registration, training programs (AEVEALab, Directorio Académico), networking events (AEVEA&Co), industry research (AEVEAPulse, Anuario), and the AEVEA Awards, alongside collective representation and regulatory advocacy for the events sector.

Product overview

AEVEA (Agencias de Eventos Españolas Asociadas) is a non-profit professional association founded in 2015 that brings together event agencies across Spain. Rather than a software platform, AEVEA provides a portfolio of professional services including the AEVEA Awards (annual recognition program), AEVEA&CO and AEVEALab (training and professional development events), the Anuario (annual industry yearbook), Bolsa de Empleo (job board), and Directorio Académico (training directory). Member services include public tender access, advisory services, project registration, and the 'Amigos de AEVEA' partner network. The association currently comprises 76 agencies distributed throughout Spain and works to professionalize the event industry and promote the strategic role of specialized event agencies.

Differentiator

Problem solved

Functional benefit

Brands

• AEVEA Awards: Awards program recognizing excellence and best practices in event organization in Spain.
• AEVEA&CO
• Directorio Académico

Products and services

• AEVEA Awards Annual awards program recognizing excellence, creativity, strategy, and innovation in event organization in Spain across 12 categories and 2 special awards, open to member and non-member agencies.
• AEVEA&CO Professional development event series including AEVEA&CO 'Next Level' focused on leadership, strategic planning, and management training for event industry professionals.
• AEVEALab

Quantifiable outcome

• AEVEA Awards first edition attracted 145 project submissions and over 550 industry professionals
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Universidad NebrijacoreStrategic or Co-development Partner · 1 June 2026AEVEA and Universidad Nebrija signed a framework collaboration agreement in June 2026 to develop joint initiatives in training, research, and knowledge transfer. The partnership allows AEVEA member agencies to participate in university education, practical training placements, and the co-design of academic content aligned with real market needs. The agreement was signed by Rector José María Ortiz Ibarz and AEVEA President Mariano Rodríguez Pérez.
• European Institute for Live Communication (Livecom Alliance)coreStrategic or Co-development PartnerAEVEA is affiliated with the European Institute for Live Communication, a European body representing the live communication industry, providing international visibility and alignment with European industry standards.
• Foro MICEcoreStrategic or Co-development PartnerAEVEA is a member of Foro MICE, the national business federation representing 11 associations with more than 650 companies, 8.2 million euros in billing, and 50,000 hires. Foro MICE is a member of UNWTO and has a seat on the CEOE Board and the Tourism Council.
• Artigot CateringminorGTM or Marketing PartnerArtigot Catering is an official partner of AEVEA, providing catering services for AEVEA events. Artigot is a Madrid-based catering company founded in 2012 with over 350 employees and 7x revenue growth over ten years, offering corporate events, weddings, and a sustainable plant-based line.
• IFEMA (Palacio Municipal)minorGTM or Marketing PartnerIFEMA is listed as an official partner of AEVEA, providing venue facilities for AEVEA events and initiatives such as AEVEA&Co held at MALINCHE/IFEMA.
• Tu Fábrica de Eventos (TFE)minorGTM or Marketing PartnerTu Fábrica de Eventos is listed as an official partner of AEVEA, contributing to the association's event ecosystem and collaborative network.
• KinepolisminorGTM or Marketing PartnerKinepolis is listed as an official partner of AEVEA, providing cinema and event venue facilities for the association's activities.
• Hands For Events (H4E)minorGTM or Marketing PartnerHands For Events is listed as an official partner of AEVEA, providing event staffing and auxiliary personnel services for AEVEA events and initiatives.
• PortAventura EventsminorGTM or Marketing PartnerPortAventura Events is listed as an official partner of AEVEA, offering a major event venue and destination for corporate events and incentives.
• EphimeraminorGTM or Marketing PartnerEphimera, a Madrid and Barcelona-based venue management company, collaborates with AEVEA and its member agencies through the 'Colaboro con AEVEA' initiative. Ephimera manages 7 venues in Madrid and 1 in Barcelona, specializing in connecting event agencies with cultural and corporate spaces.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PCMA (Professional Convention Management Association): Established global association for convention and event industry professionals offering training, advocacy, and industry awards. Comparable in scope and service mix (training, advocacy, awards) to AEVEA.
• ICCA (International Congress and Convention Association): Global association for the international meetings industry, including agencies and destinations. Comparable in advocacy, data/research, and standards focus, but with a much wider international footprint.
• UFI (Global Association of the Exhibition Industry): Global association covering exhibitions and events, with similar industry research and standards work. Adjacent rather than identical scope, but comparable institutional role and representation model.
• MPI (Meeting Professionals International): Global professional association serving meeting and event professionals with education, certification, and advocacy. A much larger incumbent operating worldwide in the same MICE/segment AEVEA serves in Spain.

Direct peers

• SITE (Society of Incentive & Travel Executives): International society focused on incentive travel and motivational events, serving a directly overlapping MICE agency and corporate buyer base with advocacy and professional development.
• AEO (Association of Event Organisers, UK): UK trade body for event organizing companies with shared remit of industry advocacy, awards, and member services. Closest functional analog to AEVEA in another country.
• Livecom Alliance (European Institute for Live Communication): European-level trade body for live communications agencies with which AEVEA is already affiliated. Most comparable peer: similar association structure representing event/communication agencies, advocacy and standards remit, overlapping member profile.

Regional players

• EVVC (European Association of Event Centres): European association of event venues and convention centres, working in the same MICE ecosystem with overlapping European geographic scope and industry advocacy role.
• Events Industry Forum (UK): UK-led industry forum for events that brings together stakeholders for lobbying and standards. Comparable peer purpose, but UK-focused rather than Spanish.

Emerging players

• EVCOM (European Visual Communication & Events Network): European association for the event and visual communications sector. Smaller scale, with adjacent purpose and overlapping agency membership profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AEVEA_eventos
• YouTubeyoutube.com/channel/UCVYuViCsB0NW-00smtJl77g
• Facebookfacebook.com/AgenciasEventosEspanolasAsociadasAEVEA
• LinkedInlinkedin.com/company/agencias-de-eventos-espa%C3%B1olas-asociadas---aevea
• Instagraminstagram.com/aevea_eventos/?hl=es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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