AEXALT (société Pluho)

What AEXALT (société Pluho) does

AEXALT (legal entity PLUHO Aexalt) is a French family-owned small-to-medium enterprise (PME familiale) founded in 2002 and headquartered in Bailly-Romainvilliers, Seine-et-Marne, with a 14-person team. The company operates as an independent multi-specialist brand in professional maintenance, cleaning, disinfection, and hygiene chemical products, claiming the widest product range on the French market with more than 100 SKUs organized across eight verticals: industry, Bâtiment-TP (construction and public works), Auto-VU-PL, disinfection, hygiene, entretien (general maintenance), agriculture, and a "par métiers" (trade-specific) selection covering maintenance agents, plumbers, metalworkers, joiners, roofers, and other trades.

The company's underlying technology is chemical formulation: concentrated professional formulas (e.g., CETEXALT with 25%+ active matter), plant-based VG alternatives using vegetable solvents and agricultural-origin bioethanol (CETEXALT VG at 99% plant-based with castor oil), eco-responsible REFLAEX refill formats claimed to reduce plastic consumption by up to 70%, and biocidal products validated to European norms EN 1276 (bactericidal), EN 13697 (surface bactericidal), EN 1650 (fungicidal), and EN 14476 + A1/A2 (virucidal, including COVID, Norovirus, and Adenovirus spectrum). Recent additions include the BASE VÉGÉTALE plant-based sub-brand and biological treatment CANABIO VG. Certifications include ISO 9001 quality management and a 2024 EcoVadis medal for ESG/RSE performance.

AEXALT's business model is B2B sales-led, generating revenue exclusively through professional distribution partners across metropolitan France, with no direct e-commerce to end users. An internal field sales force provides commercial support, technical training, product demonstrations, and accompanied sales tours to distribution partners and key accounts. End customers range from individual artisans to large industrial accounts and local authorities, served through formats from 100mL consumer-grade units to 1000L industrial containers, with bulk options including 225L drums. Products are designed and manufactured in France, positioning the brand around professional utility, regulatory-grade validated efficacy, and eco-responsible alternatives for ESG-conscious professional buyers.

Name

AEXALT (société Pluho)

Legal name

PLUHO Aexalt

Website

https://aexalt.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AEXALT (société Pluho) is a French family-owned independent brand that develops and distributes professional maintenance, cleaning, disinfection, and hygiene chemical products — including EN-standard validated disinfectants and plant-based alternatives — through an exclusive nationwide network of professional distributors across France.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Wholesale-Chemicals & Allied Products (5160), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

akta.pro secondary industries

Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA), Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH), Laundry & Textile Care Chemicals & Supplies Distribution (CRAOAGAI)

Keywords

• Industrial cleaning products
• Professional disinfectants
• Hygiene maintenance chemicals
• Biocidal sanitation products
• Plant-based degreasers

Headquarters

HQ city

Bailly-Romainvilliers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Professional Product Sales: AEXALT generates revenue through the sale of professional chemical products to maintenance agents, industry, building/construction, agriculture, automotive, and hygiene sectors. Products are sold in professional formats ranging from 100mL to 1000L, primarily through professional distribution channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AEXALT (société Pluho) is a French family-owned SME that formulates and manufactures professional cleaning, maintenance, disinfection, and hygiene products. The company operates exclusively through professional distribution channels, offering one of the widest product ranges on the French market, including degreasers, descalers, hand cleaners, lubricants, insecticides, biocidal disinfectants, and odor neutralizers, serving sectors such as industry, construction, healthcare, food processing, automotive, and agriculture.

Product overview

AEXALT is a French independent multi-specialist brand (marque française indépendante, multi-spécialiste) owned by Pluho, offering a comprehensive range of professional maintenance, cleaning, disinfection, and hygiene products. The portfolio includes industrial degreasers (CETEXALT, CETEXALT VG, CETEXALT PLUFOR), rust protection coatings (ROUILLAEX PROTECT), surface and air disinfectants (ALCOBAEX LINGETTES, ALCOBAEX CONTACT, BACTAEX CLIM, BACTAEX ONE SHOT, BACTAEX SURODORANT), automotive care products (NET'GLACE, FRISKAEX, JANTAEX), plant-based alternatives (BASE VÉGÉTALE line including NET'SAN VG, POLY'CREME VG, AEXASORB VG), and professional hygiene equipment (soap dispensers). Products are formulated for professional use across industries including industry, construction, automotive, agriculture, food maintenance, and general hygiene. Many products are available in concentrated formats from 100ml to 1000L with various certifications including EN standards, food contact approval, and plant-based formulations. The company emphasizes eco-responsible alternatives including refillable formats and plant-derived ingredients as part of their RSE commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Nettoyants / Dégraissants (Cleaners and Degreasers)

Quantifiable outcome

• Up to 70% plastic reduction with refill products
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Professional Distribution NetworkcoreChannel Partner/ Reseller/ DistributorAEXALT operates exclusively as a partner of professional distribution networks across France, ensuring nationwide availability of products through local and regional distributors serving professional clients including artisans, industry, and public sector organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ecolab: Global leader in water, hygiene and infection-prevention solutions serving industrial, healthcare and foodservice customers. Overlaps with AEXALT across virtually all professional cleaning and disinfection verticals but operates at vastly greater scale.
• Henkel: German multinational with a large adhesives, beauty care and laundry/home care portfolio including professional cleaning brands. Comparable to AEXALT on the branded professional cleaning and detergent categories.
• Solenis (formerly Diversey): Global specialty chemicals and hygiene solutions provider serving industrial, institutional and food-and-beverage customers. Competes with AEXALT on professional cleaning and disinfection formulations across overlapping verticals.

Direct peers

• Brunel (Brunel International / Brunel Chimie): French manufacturer and distributor of industrial chemical and maintenance products. Comparable to AEXALT on industrial maintenance chemistry, French geographic footprint and B2B distribution channels.
• Christeyns: Belgium-headquartered European manufacturer of professional cleaning, disinfection and hygiene chemicals with multi-vertical coverage. Highly comparable to AEXALT as a European branded formulator selling into professional distribution and institutional end markets.
• SC Johnson Professional: Global professional cleaning and hygiene brand covering industrial, healthcare and facility maintenance. Comparable to AEXALT on the breadth of professional JanSan categories served and the multi-vertical go-to-market through distribution.
• Laboratoires Anios: French specialist in disinfection and hygiene products for healthcare, food and institutional markets, now part of Ecolab. Directly comparable to AEXALT on disinfection/hygiene verticals, French market presence and EN-validated biocidal positioning.
• Orapi Group: French industrial maintenance, hygiene and cleaning products group with branded ranges sold through professional distribution. Directly comparable to AEXALT on French market footprint, industrial maintenance focus and distribution-led model.
• Action Pin: French family-owned manufacturer of pine-resin-based cleaning and disinfection products for professional markets. Directly comparable to AEXALT on French family-owned SME positioning, eco-responsible plant-based formulations and professional distribution.

Regional players

• Produits Chimiques de l'Atlantique (PCA): French manufacturer of professional cleaning and hygiene chemicals for foodservice, healthcare and institutional markets. Closely comparable to AEXALT on French market focus, professional channel structure and cleaning/disinfection product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aexalt-pluho

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEXALT (société Pluho)